External PR office, PR support, Communication with the media, Influencer marketing
In 2024, SICH Ukraine celebrated its 10th anniversary, establishing itself as a leading supplier of tourniquets saving lives on the frontline.
The key communication challenge was to reshape the perception of tourniquets—not just as military equipment, but as an essential element of civilian safety. The goal was not merely to highlight the company’s leadership, but to foster a culture of safety in Ukrainian society through media outreach, opinion leaders, and direct dialogue with public influencers.
Educational trainings for the media: we initiated specialized workshops for journalists and media professionals on how to stop massive bleeding. This not only educated but also engaged journalists as ambassadors for the idea that a tourniquet is a vital part of personal safety.
Communication support for the company's anniversary. We provided comprehensive event coverage — from press releases and shoots to media accreditation and communication with military personnel, combat medics, charitable foundations, and opinion leaders. Leading national media attended the event.
Media relations: we secured extensive coverage in key Ukrainian outlets (NV, Forbes, Channel 24, The Village, Liga, Delo.ua, ShoTam), cultivating public understanding of tourniquets’ importance beyond the battlefield.
Involvement of opinion leaders: influencers actively supported the campaign messaging, emphasizing that tourniquets should be as accessible in cars, offices, and homes as they are in trenches.
6+ million contacts via media and social networks
90+ publications in top Ukrainian media, including Forbes, Delo, Interfax, Vikna and The Village
Journalists became ambassadors of safety culture and responsibility
Strengthened brand positioning as the national leader in tourniquets with a core message: a tourniquet symbolizes responsibility for life, not fear
Expertise, flexibility, customer focus — that's us.
HAVAS Red
