External PR office, PR support, Communication with the media
Rozetka, one of the most recognizable Ukrainian marketplaces, approached us with the need to strengthen PR support and ensure systematic communication with the media. In the highly competitive online retail environment, it is crucial to stay visible to consumers — not just as a service, but as a brand synonymous with the number one choice for shopping.
At a time when users’ attention spans last only seconds, media silence is unacceptable. Maintaining a constant presence in the news cycle was a key priority for the client.
We developed a steady and clear PR communication rhythm that bolsters the brand’s reputation without requiring excessive budgets. Through regular engagement with media, creation of relevant news hooks, and unique content, we maintained Rozetka’s consistent public visibility. We took a proactive approach — not waiting for the brand to be mentioned, but generating compelling topics for media discussion ourselves. This strategy kept Rozetka at the forefront of attention among both consumers and journalists.
4.48+ million contacts (per year) thanks to organic PR
More than 30 releases and publications that support the brand's expertise and relevance
Regular presence in leading Ukrainian media
Cooperation is ongoing
Expertise, flexibility, and focus on needs — that's us
HAVAS Red
