Logitech: A leader in gaming and technology innovation

External PR office, PR support, Communication with the media, Event organisation, Influencer marketing, Community marketing

The challenge

In 2024, Logitech continued to solidify its reputation as a leader in gaming and innovative technology. The objective was not only to secure media coverage but to build lasting relationships with the gaming community, attract new brand fans, integrate Logitech into the cultural fabric of esports, and generate impactful newsworthy moments in a highly competitive market.

The solution

Full PR support for Logitech G: Provided year-round PR coverage, including product reviews, partnerships with esports departments, media pitching, special projects, and event management.

Logi Play Cup eSports tournament: Organized a CS2 tournament featuring over 20 teams from across Ukraine. This event served as a powerful engagement tool for young gamers and reinforced Logitech G’s position in the esports arena.

Celebrating the 10th anniversary of G502: LIVESTREAM ANNIVERSARY PARTY: Hosted an online livestream party for G502 fans, reaching over 646,000 contacts and 63,000 live viewers. Launched the new G502 X PLUS model and fostered a strong emotional connection with the community.

Logi Play Days: Conducted a large-scale activation from September 17 to 29, including celebrations, streamer collaborations, and media support. The initiative engaged millions of gamers and became the season’s flagship event.
Influencer campaign for Logitech MX for Mac: Partnered with leading influencers to create trending ASMR reviews, boosting product awareness within the Mac user community.