External PR office, PR support, Communication with the media, Influencer marketing
At the beginning of 2024, adidas faced the challenge of significantly strengthening its communication presence in Ukraine across both the fashion and sports segments. The goal was not merely to announce new collections or partnerships, but to build an emotional connection with the Ukrainian audience during wartime.
A special focus was placed on positioning the brand as a cultural player — relevant, inspiring, and capable of influencing the social and media landscape. We needed to create a new quality of dialogue between adidas and the Ukrainian consumer — honest, powerful, and recognizable.
We became adidas’ permanent communication partner in Ukraine, developing creative concepts, managing influencer collaborations, and supporting the brand’s media presence and each new project launch.
Key campaigns included:
adidas x Schnaider: 7.3 million contacts in social media, 11 publications in leading media, 2 million reach, 30,000+ interactions
adidas x UAF: 11.3 million influencer-driven reach, 5.5 million media contacts, 100+ media publications, including Forbes
The Original Superstar: 52+ million total reach
The campaign contributed to the continuous strengthening of adidas’ brand presence as a culturally and emotionally significant player in Ukraine.
Expertise, flexibility, and focus on needs — that's us
HAVAS Red
