Communication strategy
Vivid Fusion set an ambitious goal: to launch a new business category — licensed art prints of Ukrainian art.
The main challenge was the lack of consumer awareness: people don’t understand what art prints are, how they differ from posters, or their cultural and financial value.
Additionally, there was low general interest in Ukrainian art, which is not perceived as trendy or relevant in everyday life. Our task was not just to make the product visible but to build sustainable demand, renew interest in Ukrainian art, and position art prints as a symbol of cultural status.
We developed a comprehensive creative communication strategy positioning art prints as a new form of cultural status — aesthetic, intellectual, and trendy. The strategy included a continuous presence in the public sphere, partnerships with well-known brands and influencers, and fostering a new culture of art ownership.
Each print was presented as a unique pass to the world of Ukrainian art with access to the exclusive Vivid Club community and additional benefits.
We proposed creative collaborations, event integrations, and solutions for both B2B and B2C segments — from collectors to corporate clients.
Created a strategy for the formation of a new category in the market.
Launched the Vivid Club community of art print owners.
Initiated large-scale collaborations with opinion leaders and brands to boost awareness.
Large-scale collaborations with opinion leaders and brands were proposed to increase awareness.
Prepared integrations into event, business, and lifestyle environments.
Expertise, flexibility, and focus on needs — that's us
HAVAS Red
