{"id":8938,"date":"2024-05-23T16:57:00","date_gmt":"2024-05-23T06:57:00","guid":{"rendered":"\/?p=8938"},"modified":"2025-05-10T19:13:29","modified_gmt":"2025-05-10T09:13:29","slug":"cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/","title":{"rendered":"Cup of Corporate Comms: An Unfiltered Look at What Percolated in April"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8938\" class=\"elementor elementor-8938\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e12e424 e-con-full e-flex e-con e-parent\" data-id=\"7e12e424\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5affb058 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5affb058\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"1130\" src=\"\/wp-content\/uploads\/2024\/05\/download-2.jpg?wsr\" class=\"attachment-full size-full wp-image-8940\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/05\/download-2.jpg 1500w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/05\/download-2-300x226.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/05\/download-2-1024x771.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/05\/download-2-768x579.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e6f1bcc e-flex e-con-boxed e-con e-parent\" data-id=\"2e6f1bcc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a97b630 elementor-widget elementor-widget-post-info\" data-id=\"2a97b630\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>23 May, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-554311c0 elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"554311c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cup of Corporate Comms: An Unfiltered Look at What Percolated in April<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28b6c1d e-grid e-con-boxed e-con e-parent\" data-id=\"28b6c1d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1db47697 elementor-widget elementor-widget-text-editor\" data-id=\"1db47697\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Below are key themes that dominated corporate communications news in April 2024. We\u2019re covering the connection between innovation and the return to work, the say-do gap when it comes to company values, the shift from the age of the empowered employee to the age of the detached employee, and the art of effective feedback.<\/p><h2 class=\"wp-block-heading\"><strong><br \/>Time to rethink innovation at work<\/strong><\/h2><p>Many companies are changing course to drive innovation in today\u2019s hybrid, distributed workplace.\u00a0<a href=\"https:\/\/fortune.com\/2024\/04\/14\/nike-ceo-john-donahoe-remote-work-from-home-disruptive-innovation-product-pipeline\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fortune<\/strong><\/a>\u00a0discussed a TV interview with Nike\u2019s top executive on rebuilding the company\u2019s disruptive approach, quoting CEO John Donahoe who said, \u201cAmbitious product innovation suffered when employees were remote.\u201d While many workers insist they\u2019re more productive from home, in-office days at American companies have increased from 1.1 days per week on average in 2021 to 3.4 days in 2023. Nike teams have returned to fully in-person work and their CEO states there is a \u201chuge amount\u201d of innovation going on now at the athletic gear giant, with a 9% revenue growth as a result.\u00a0\u00a0<\/p><p>Parallel to the continued return-to-work debate, an increasing number of leaders suggest it is a mistake to position innovation separately from the business itself, and that doing so can lead to simply pursuing technology for technology\u2019s sake. To underscore this argument,\u00a0<a href=\"https:\/\/www.wsj.com\/articles\/where-does-the-best-innovation-happen-not-in-stand-alone-labs-some-companies-say-e9b4cf0b?st=9vavyfv88hi8l57\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Wall Street Journal<\/strong><\/a>\u00a0highlighted Walmart\u2019s decision to close Store No. 8, its idea-incubation arm based in California\u2019s Silicon Valley, embedding innovation deeper across its organization instead to give more employees the opportunity to contribute.\u00a0<a href=\"https:\/\/sloanreview.mit.edu\/article\/how-lufthansa-shapes-data-driven-transformation-leaders\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>MIT Sloan Management Review<\/strong><\/a>\u00a0focused specifically on using data to drive innovation, covering Lufthansa\u2019s bid to increase data and AI literacy among its ranks and turn all employees into data leaders \u2014 starting in the C-suite. Meanwhile another\u00a0<a href=\"https:\/\/sloanreview.mit.edu\/article\/the-anomalies-of-disruption\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>MIT Sloan Management Review<\/strong><\/a>\u00a0piece discussed how hard innovation has become in our complex world, using the disruptive examples of Apple, Uber and Tesla to demonstrate the importance of both looking at the broader ecosystem and getting granular to accelerate change.\u00a0<\/p><p><strong>Bottom line:\u00a0<\/strong>Companies that strive to keep up with technology and harness AI for new discoveries understand the best ideas come from within the business, rather than from detached groups. As innovation is increasingly embedded in the organization, employees at all levels need to be equipped not only to analyze data but also to get over their fear of change \u2014 including any anxiety over AI.\u00a0\u00a0<\/p><h2 class=\"wp-block-heading\"><strong><br \/>The say-do gap persists<\/strong><\/h2><p>Two trends we covered in our last\u00a0<a href=\"https:\/\/havasred.com\/cup-of-corporate-comms-march-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Cup of Corporate Comms<\/strong><\/a>\u00a0continue: Less is still more and you still need to watch your mouth when it comes to reporting on environmental, social, and governance (ESG), as well as sustainability and climate topics. As disclosure standards and reporting requirements begin to take effect \u2014 and more are developing \u2014 related communications are becoming especially challenging. In response,\u00a0<a href=\"https:\/\/deloitte.wsj.com\/sustainable-business\/as-sustainability-reporting-becomes-mandatory-all-eyes-are-on-data-95c2eb9e\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The WSJ Sustainable Business<\/strong><\/a>\u00a0explored how increasing sustainability reporting requirements significantly increase the need to improve the quality and access of sustainability data across companies.\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/naomicahn\/2024\/04\/29\/esg-reporting--disclosure-v-diversity-washing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Forbes<\/strong><\/a>\u00a0dug deeper into reporting trends in general and the newest virtue signaling called \u201cdiversity washing\u201d in particular, suggesting that many firms ranked high in DEI discussions do not rank as highly on the diversity of their workforces.\u00a0<a href=\"https:\/\/fortune.com\/2024\/04\/29\/adidas-ye-kanye-yeezy-dei-diversity\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fortune<\/strong><\/a><strong>\u00a0<\/strong>covered the same trend,<strong>\u00a0<\/strong>highlighting global apparel brand adidas, which has managed to leverage diversity in ads worth billions of business \u2014 but its workers say the company has been failing when it comes to internal DEI efforts.\u00a0\u00a0<\/p><p>On a related thread,\u00a0<a href=\"https:\/\/www.wsj.com\/business\/diversity-goals-are-disappearing-from-companies-annual-reports-459d1ef3\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Wall Street Journal<\/strong><\/a>\u00a0focused on the idea of saying less: the phenomenon of disappearing diversity goals from companies\u2019 annual reports from 2022 to 2023, as they try to navigate pressure from both critics and advocates of DEI efforts in the U.S. And\u00a0<a href=\"https:\/\/www.theguardian.com\/business\/2024\/apr\/19\/unilever-to-scale-back-environmental-and-social-pledges\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Guardian<\/strong><\/a>\u00a0highlighted one company that is planning to do less: Unilever\u2019s announcement to scale back its ESG ambitions on a range of issues including plastics and pay has drawn sharp criticism from environmental groups.\u00a0\u00a0<\/p><p><strong>Bottom line:\u00a0<\/strong>While firms\u2019 ESG rhetoric may not match their reality, currently there is no penalty for misrepresenting their commitments or achievements, highlighting a need for accountability to ensure accurate reporting. Companies need to find the right balance not to overcommit, undercommit or misrepresent their goals and efforts, while staying true to their purpose.\u00a0<\/p><h2 class=\"wp-block-heading\"><strong><br \/>To speak or not to speak \u2026<\/strong>\u00a0<\/h2><p>In addition to say-do pressures, a related thread continuing from our\u00a0<a href=\"https:\/\/havasred.com\/cup-of-corporate-comms-march-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>March\u00a0<\/strong><\/a>coverage brings company values \u2014 and the need for consistency in living those \u2014 into sharp focus, highlighting the nuanced ways companies are navigating strong points of views on the issues of the day. On the one hand, employees have gotten more vocal of late, and\u00a0<a href=\"https:\/\/www.wsj.com\/lifestyle\/workplace\/company-bosses-draw-a-red-line-on-office-activists-bd11b7aa?st\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Wall Street Journal<\/strong><\/a>\u00a0focused on the clear warning that many business leaders in the U.S. are beginning to send to their staff to discourage protests: Dissent that disrupts the workplace won\u2019t be tolerated. In a related piece,\u00a0<a href=\"https:\/\/www.washingtonpost.com\/technology\/2024\/04\/18\/google-fired-nimbus-israel-palestine\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Washington Post<\/strong><\/a>\u00a0highlighted Google\u2019s decision to terminate 28 employees over staging protests against its deal to sell technology to Israel, which has resulted in extensive coverage and debate.\u00a0\u00a0<\/p><p>On the other hand, executives are becoming less keen to speak up:\u00a0\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2024-04-11\/corporate-america-is-wary-of-speaking-out-on-social-issues\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Bloomberg<\/strong><\/a><strong>\u00a0<\/strong>discussed a new survey of 600 C-suite leaders, which shows that nearly nine in 10 are wary of taking a public stance on current issues \u2014 with an overwhelming 87% stating that speaking up poses a greater risk for their company than not saying anything. Growing backlash against ESG initiatives from shareholders and activist groups has not only quieted leaders but also put a chill on the ESG job market, as reported by\u00a0<a href=\"https:\/\/www.fastcompany.com\/91110678\/after-the-backlash-this-is-the-future-of-esg-and-dei\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fast Company<\/strong><\/a>.\u00a0<\/p><p><strong>Bottom line:\u00a0<\/strong>As companies continue to look for ways to carry out their ESG priorities without getting trapped in any political crosshairs, they need to demonstrate not only a genuine commitment but validate these commitments by showing measurable benefits along with the costs.\u00a0\u00a0<\/p><h2 class=\"wp-block-heading\"><strong><br \/>Have we shifted from the age of the empowered employee to the detached one?<\/strong>\u00a0<\/h2><p>During the Great Resignation in 2021 and 2022, companies were desperate to retain employees and give them what they wanted, but the mood has shifted dramatically since. Following peak empathy and engagement in 2020, a new\u00a0<a href=\"https:\/\/www.gallup.com\/workplace\/643286\/engagement-hits-11-year-low.aspx\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Gallup<\/strong><\/a><strong>\u00a0<\/strong>survey found that employee engagement in the U.S. has dropped to its lowest level since 2013, along with a rise in detachment and a weakening sense of connection to employers\u2019 mission or purpose.\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/jenamcgregor\/2024\/04\/10\/worker-engagement-just-hit-an-11-year-low-gen-zs-numbers-fell-the-most\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Forbes<\/strong><\/a><strong>\u00a0<\/strong>focused on the groups seeing the highest levels of disengagement: Gen Z, remote-ready jobs who don\u2019t have the flexibility to work from home, as well as those who work exclusively remotely. In a related piece,\u00a0<a href=\"https:\/\/www.fastcompany.com\/91056905\/how-bad-is-it-why-the-gap-between-management-and-workers-feels-wider-than-ever\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fast Company<\/strong><\/a>\u00a0dug deeper into the root causes: return-to-office mandates, high-profile layoffs and a strong labor market have contributed to a marked shift in empowerment, as employees no longer feel like they can quit a job unless they have another one lined up \u2014 in sharp contrast just a few years ago.\u00a0<\/p><p>Looking beyond the problem at possible solutions,\u00a0<a href=\"https:\/\/www.ragan.com\/collaborating-with-managers-to-improve-employee-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ragan<\/strong><\/a><strong>\u00a0<\/strong>discussed<strong>\u00a0<\/strong>the important role managers play to boost morale, from creating opportunities for open dialogue to building authentic connections, practicing active listening and providing regular feedback and support. Meanwhile\u00a0<a href=\"https:\/\/fortune.com\/2024\/04\/28\/company-volunteer-programs-nonprofits-lower-employee-turnover-workforce-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fortune<\/strong><\/a><strong>\u00a0<\/strong>took a different approach, highlighting the power of community engagement and volunteer programs to drive engagement and retention.\u00a0\u00a0<\/p><p><strong>Bottom line:<\/strong>\u00a0Leaders must be ready to turn up the HEAT \u2014 a term coined by a\u00a0<a href=\"https:\/\/havasred.com\/5-internal-comms-trends-new-white-paper-explores-changing-employee-engagement-tactics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>HAVAS Red white paper<\/strong><\/a>, to communicate with humanity, empathy, accountability and transparency \u2014 and internal communicators must be ready to collaborate on crafting effective messaging that resonates with employees, provide tips and resources on engagement strategies, and offer consistent feedback and support.\u00a0<\/p><h2 class=\"wp-block-heading\"><strong><br \/>Everybody wants feedback \u2014 when done right<\/strong><\/h2><p>The ability to give and receive effective feedback is an essential part of communication at work \u2014 regardless of level or role \u2014 and it\u2019s critical for managers to do it authentically and empathetically with the individual in mind. But while traditional performance management conversations occur once or twice a year, effective feedback needs to be a continuous process that is more frequent and predictable<a href=\"https:\/\/www.washingtonpost.com\/technology\/2024\/04\/10\/gen-z-feedback-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">.\u00a0<strong>The Washington Post<\/strong><\/a>\u00a0focused on generational differences, highlighting Gen Z \u2014 the first generation to have grown up with the internet at their fingertips, who bring their expectations of instant access to information to the workplace \u2014 who enjoy criticism as long as it\u2019s timely, collaborative and empathetic.\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/melodywilding\/2024\/04\/16\/how-to-overcome-your-fear-of-giving-tough-feedback\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Forbes<\/strong><\/a><strong>\u00a0<\/strong>discussed the flipside of the feedback process: fearing feedback conversations is more common among leaders than we\u2019d think. And\u00a0<a href=\"https:\/\/hbr.org\/2024\/04\/corporate-learning-is-boring-but-it-doesnt-have-to-be?ab=HP-hero-featured-text-1\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Harvard Business Review<\/strong><\/a>\u00a0focused on the bigger picture, highlighting the importance of corporate learning to support improved performance, and its power to transform upskilling from a mundane task into a fun journey.\u00a0<\/p><p><strong>Bottom line:\u00a0<\/strong>Meaningful performance feedback increases employee wellbeing, engagement, retention and business impact. More frequent and predictable performance check-ins lead to larger increases in each of these areas.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66dc7c7d e-flex e-con-boxed e-con e-parent\" data-id=\"66dc7c7d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d3aa70b elementor-widget elementor-widget-global elementor-global-7964 elementor-widget-heading\" data-id=\"2d3aa70b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed78f95 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-global elementor-global-8023 elementor-widget-loop-grid\" data-id=\"7ed78f95\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;8013&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-8013\">.elementor-8013 .elementor-element.elementor-element-d9bf594{--display:flex;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-8013 .elementor-element.elementor-element-67808f5{--display:flex;--justify-content:flex-start;--overflow:hidden;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-8013 .elementor-element.elementor-element-8335907 img{height:360px;object-fit:cover;object-position:center center;transition-duration:1s;}.elementor-8013 .elementor-element.elementor-element-16fb0c0 > .elementor-widget-container{margin:20px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-8013 .elementor-element.elementor-element-16fb0c0 .elementor-heading-title{font-family:\"Unbounded\", Sans-serif;font-size:20px;font-weight:500;text-transform:uppercase;line-height:25px;-webkit-text-stroke-color:#000;stroke:#000;color:var( --e-global-color-text );}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-12938 post-12938 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8335907 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8335907\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/pr-marathon-2025-award\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1164\" height=\"1164\" data-src=\"\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13031 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg 1164w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-12x12.jpg 12w\" data-sizes=\"(max-width: 1164px) 100vw, 1164px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1164px; --smush-placeholder-aspect-ratio: 1164\/1164;\" \/><noscript><img decoding=\"async\" width=\"1164\" height=\"1164\" src=\"\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13031\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg 1164w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-12x12.jpg 12w\" sizes=\"(max-width: 1164px) 100vw, 1164px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/pr-marathon-2025-award\/\">HAVAS Red \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0443 MMR \u0437\u0430 \u043a\u0435\u0439\u0441 adidas \u00d7 MONATIK<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-12913 post-12913 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8335907 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8335907\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/%d1%81lasic-pr-dont-work-havas-pr-become-havas-red\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13058 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg 1080w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-12x12.jpg 12w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/><noscript><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13058\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg 1080w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-12x12.jpg 12w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/%d1%81lasic-pr-dont-work-havas-pr-become-havas-red\/\">\u041a\u043b\u0430\u0441\u0438\u0447\u043d\u0438\u0439 PR \u0431\u0456\u043b\u044c\u0448\u0435 \u043d\u0435 \u043f\u0440\u0430\u0446\u044e\u0454: HAVAS PR \u0441\u0442\u0430\u0454 HAVAS Red<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-11407 post-11407 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8335907 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8335907\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"678\" data-src=\"\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13076 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/678;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"678\" src=\"\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13076\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">Ukrainian Creative Awards 2025: \u00ab\u041e\u0434\u043d\u0430 \u0444\u0443\u0442\u0431\u043e\u043b\u043a\u0430. \u041e\u0434\u043d\u0430 \u043a\u0440\u0430\u0457\u043d\u0430\u00bb \u0437\u0434\u043e\u0431\u0443\u0432\u0430\u0454 \u0437\u043e\u043b\u043e\u0442\u043e KIAF<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19d80e89 e-flex e-con-boxed e-con e-parent\" data-id=\"19d80e89\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e4d6d2 e-con-full e-flex e-con e-child\" data-id=\"4e4d6d2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e3ad5ae elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"6e3ad5ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Expertise, flexibility, customer focus \u2014 that's us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb58893 elementor-widget__width-auto black hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"2bb58893\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/havasred.com.ua\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Below are key themes that dominated corporate communications news in April 2024. We\u2019re covering the connection between innovation and the return to work, the say-do gap when it comes to company values, the shift from the age of the empowered employee to the age of the detached employee, and the art of effective feedback. Time [&hellip;]<\/p>","protected":false},"author":2,"featured_media":8940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cup of Corporate Comms: An Unfiltered Look at What Percolated in April - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cup of Corporate Comms: An Unfiltered Look at What Percolated in April - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"Below are key themes that dominated corporate communications news in April 2024. We\u2019re covering the connection between innovation and the return to work, the say-do gap when it comes to company values, the shift from the age of the empowered employee to the age of the detached employee, and the art of effective feedback. Time [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havasred.com.ua\/en\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/\" \/>\n<meta property=\"og:site_name\" content=\"HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/havasredus\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-23T06:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-10T09:13:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/05\/download-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1130\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"William Turner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@havasred_us\" \/>\n<meta name=\"twitter:site\" content=\"@havasred_us\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/\"},\"author\":{\"name\":\"William Turner\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/person\/3c50fd03c54a8d0952c946f2e624e918\"},\"headline\":\"Cup of Corporate Comms: An Unfiltered Look at What Percolated in April\",\"datePublished\":\"2024-05-23T06:57:00+00:00\",\"dateModified\":\"2025-05-10T09:13:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/\"},\"wordCount\":1456,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/havasred.com.ua\/#organization\"},\"image\":{\"@id\":\"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/#primaryimage\"},\"thumbnailUrl\":\"\/wp-content\/uploads\/2024\/05\/download-2.jpg?wsr\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/\",\"url\":\"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/\",\"name\":\"Cup of Corporate Comms: An Unfiltered Look at What Percolated in April - HAVAS Red | PR, Social Media, Experiential, Content\",\"isPartOf\":{\"@id\":\"https:\/\/havasred.com.ua\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/#primaryimage\"},\"thumbnailUrl\":\"\/wp-content\/uploads\/2024\/05\/download-2.jpg?wsr\",\"datePublished\":\"2024-05-23T06:57:00+00:00\",\"dateModified\":\"2025-05-10T09:13:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/#primaryimage\",\"url\":\"\/wp-content\/uploads\/2024\/05\/download-2.jpg?wsr\",\"contentUrl\":\"\/wp-content\/uploads\/2024\/05\/download-2.jpg?wsr\",\"width\":1500,\"height\":1130},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/havasred.com.ua\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cup of Corporate Comms: An Unfiltered Look at What Percolated in April\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havasred.com.ua\/#website\",\"url\":\"https:\/\/havasred.com.ua\/\",\"name\":\"HAVAS Red\",\"description\":\"Discover HAVAS Red, a leading PR, social media, and experiential agency. Explore how our insight-led campaigns drive results for global brands.\",\"publisher\":{\"@id\":\"https:\/\/havasred.com.ua\/#organization\"},\"alternateName\":\"Havas Red\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/havasred.com.ua\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/havasred.com.ua\/#organization\",\"name\":\"HAVAS Red\",\"alternateName\":\"HAVAS Red Network\",\"url\":\"https:\/\/havasred.com.ua\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/\",\"url\":\"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr\",\"contentUrl\":\"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr\",\"width\":1200,\"height\":675,\"caption\":\"HAVAS Red\"},\"image\":{\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/havasredus\",\"https:\/\/x.com\/havasred_us\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/person\/3c50fd03c54a8d0952c946f2e624e918\",\"name\":\"William Turner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e2429247986cd269e1990c40fa27c0004580f1d5d108a60f8d3c7e7aa5da19a8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e2429247986cd269e1990c40fa27c0004580f1d5d108a60f8d3c7e7aa5da19a8?s=96&d=mm&r=g\",\"caption\":\"William Turner\"},\"url\":\"https:\/\/havasred.com.ua\/en\/author\/william-turner\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cup of Corporate Comms: An Unfiltered Look at What Percolated in April - HAVAS Red | PR, Social Media, Experiential, Content","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/havasred.com.ua\/en\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/","og_locale":"en_US","og_type":"article","og_title":"Cup of Corporate Comms: An Unfiltered Look at What Percolated in April - HAVAS Red | PR, Social Media, Experiential, Content","og_description":"Below are key themes that dominated corporate communications news in April 2024. We\u2019re covering the connection between innovation and the return to work, the say-do gap when it comes to company values, the shift from the age of the empowered employee to the age of the detached employee, and the art of effective feedback. Time [&hellip;]","og_url":"https:\/\/havasred.com.ua\/en\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/","og_site_name":"HAVAS Red | PR, Social Media, Experiential, Content","article_publisher":"https:\/\/www.facebook.com\/havasredus","article_published_time":"2024-05-23T06:57:00+00:00","article_modified_time":"2025-05-10T09:13:29+00:00","og_image":[{"width":1500,"height":1130,"url":"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/05\/download-2.jpg","type":"image\/jpeg"}],"author":"William Turner","twitter_card":"summary_large_image","twitter_creator":"@havasred_us","twitter_site":"@havasred_us","twitter_misc":{"Written by":"William Turner","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/#article","isPartOf":{"@id":"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/"},"author":{"name":"William Turner","@id":"https:\/\/havasred.com.ua\/#\/schema\/person\/3c50fd03c54a8d0952c946f2e624e918"},"headline":"Cup of Corporate Comms: An Unfiltered Look at What Percolated in April","datePublished":"2024-05-23T06:57:00+00:00","dateModified":"2025-05-10T09:13:29+00:00","mainEntityOfPage":{"@id":"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/"},"wordCount":1456,"commentCount":0,"publisher":{"@id":"https:\/\/havasred.com.ua\/#organization"},"image":{"@id":"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2024\/05\/download-2.jpg?wsr","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/","url":"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/","name":"Cup of Corporate Comms: An Unfiltered Look at What Percolated in April - HAVAS Red | PR, Social Media, Experiential, Content","isPartOf":{"@id":"https:\/\/havasred.com.ua\/#website"},"primaryImageOfPage":{"@id":"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/#primaryimage"},"image":{"@id":"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2024\/05\/download-2.jpg?wsr","datePublished":"2024-05-23T06:57:00+00:00","dateModified":"2025-05-10T09:13:29+00:00","breadcrumb":{"@id":"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/#primaryimage","url":"\/wp-content\/uploads\/2024\/05\/download-2.jpg?wsr","contentUrl":"\/wp-content\/uploads\/2024\/05\/download-2.jpg?wsr","width":1500,"height":1130},{"@type":"BreadcrumbList","@id":"https:\/\/havasred.com.ua\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-april\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/havasred.com.ua\/"},{"@type":"ListItem","position":2,"name":"Cup of Corporate Comms: An Unfiltered Look at What Percolated in April"}]},{"@type":"WebSite","@id":"https:\/\/havasred.com.ua\/#website","url":"https:\/\/havasred.com.ua\/","name":"HAVAS Red","description":"Discover HAVAS Red, a leading PR, social media, and experiential agency. Explore how our insight-led campaigns drive results for global brands.","publisher":{"@id":"https:\/\/havasred.com.ua\/#organization"},"alternateName":"Havas Red","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/havasred.com.ua\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/havasred.com.ua\/#organization","name":"HAVAS Red","alternateName":"HAVAS Red Network","url":"https:\/\/havasred.com.ua\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/","url":"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr","contentUrl":"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr","width":1200,"height":675,"caption":"HAVAS Red"},"image":{"@id":"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/havasredus","https:\/\/x.com\/havasred_us"]},{"@type":"Person","@id":"https:\/\/havasred.com.ua\/#\/schema\/person\/3c50fd03c54a8d0952c946f2e624e918","name":"William Turner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/havasred.com.ua\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e2429247986cd269e1990c40fa27c0004580f1d5d108a60f8d3c7e7aa5da19a8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e2429247986cd269e1990c40fa27c0004580f1d5d108a60f8d3c7e7aa5da19a8?s=96&d=mm&r=g","caption":"William Turner"},"url":"https:\/\/havasred.com.ua\/en\/author\/william-turner\/"}]}},"_links":{"self":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/posts\/8938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/comments?post=8938"}],"version-history":[{"count":1,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/posts\/8938\/revisions"}],"predecessor-version":[{"id":11447,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/posts\/8938\/revisions\/11447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/media\/8940"}],"wp:attachment":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/media?parent=8938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/categories?post=8938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/tags?post=8938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}