{"id":8923,"date":"2024-08-20T16:37:29","date_gmt":"2024-08-20T06:37:29","guid":{"rendered":"\/?p=8923"},"modified":"2025-05-10T19:11:59","modified_gmt":"2025-05-10T09:11:59","slug":"james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/","title":{"rendered":"JAMES WRIGHT PROVOKE BYLINE: HOW BRANDS CAN TAKE CONSUMERS FROM THE RAGING \u201920S INTO THE THIRSTY \u201930S"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8923\" class=\"elementor elementor-8923\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31ed241f e-con-full e-flex e-con e-parent\" data-id=\"31ed241f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67f39f6d elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"67f39f6d\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"\/wp-content\/uploads\/2024\/08\/James_Wright_0655_edit-1.jpg?wsr\" class=\"attachment-full size-full wp-image-8925\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/James_Wright_0655_edit-1.jpg 1920w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/James_Wright_0655_edit-1-300x200.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/James_Wright_0655_edit-1-1024x683.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/James_Wright_0655_edit-1-768x512.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/James_Wright_0655_edit-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fb765aa e-flex e-con-boxed e-con e-parent\" data-id=\"2fb765aa\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-545fd972 elementor-widget elementor-widget-post-info\" data-id=\"545fd972\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>20 August, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36dff35e elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"36dff35e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">JAMES WRIGHT PROVOKE BYLINE: HOW BRANDS CAN TAKE CONSUMERS FROM THE RAGING \u201920S INTO THE THIRSTY \u201930S<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62389efe e-grid e-con-boxed e-con e-parent\" data-id=\"62389efe\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25376de9 elementor-widget elementor-widget-text-editor\" data-id=\"25376de9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"container\"><div class=\"row\"><div class=\"col-lg-12 col-md-12 col-sm-12 col-xs-12 no-sidebar margin\"><div class=\"wrap-content\"><article id=\"post\" class=\"single\"><div class=\"entry-content\"><article id=\"post-6537\" class=\"post-6537 post type-post status-publish format-standard has-post-thumbnail hentry category-news\"><div class=\"post-content\"><p>HAVAS Red Global CEO James Wright looks at what a decade defined by anger will mean for marketers in the 2030s.<\/p><p><em>Originally published on\u00a0<a href=\"https:\/\/www.provokemedia.com\/latest\/article\/how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\">provokemedia.com<\/a><\/em><\/p><p>One hundred years on from the decadence of the Roaring \u201920s, this decade of polarization couldn\u2019t be more different. In what we call the Raging \u201920s of today, we\u2019ve gone from dancing the Charleston to rioting in Charleston after George Floyd\u2019s murder. From exuberance and Gatsby, to exasperated and \u201cpangry\u201d \u2014 anger around the pandemic \u2014 and now, anger over a cost-of-living crisis. In fact anger about almost everything.<\/p><p>Widespread raging at broken systems means communities, countries, continents and corporations are confronting urgent issues on every front. The looming question for brands has been how do you breakthrough to forge more meaningful connections when your customers, employees and communities<strong>\u00a0<\/strong>are so angry.<\/p><p>The answer: Remember that anger is passion \u2014 a powerful and motivating emotion that can be used to bridge and build brand loyalty. And nothing gets people talking more than something they\u2019re outraged about.<\/p><p>Even as we\u2019re engaged in this age of rage, we can already spy a break in the clouds. We\u2019re getting ready for the Thirsty \u201930s, a decade where less will mean more sustainable living, consumers will wrest back control to decide the who, what, when, where and why of their engagement with brands, and being human will give marketers a unique selling point.<\/p><p>Whereas, when the bubble burst on the prosperous Roaring 1920s, humanity entered the Dirty \u201930s \u2014 a dark era marked by poverty, extremism, a gathering storm of world war (and in the U.S., the Dust Bowl decade) \u2014 this century, we\u2019ve flipped the script on the decades. We\u2019re doing the darkness now\u00a0<em>before<\/em>\u00a0the dawn.<\/p><p>The Raging \u201920s we\u2019re living in will make way to a new period of sustainable prosperity, conscious consumption and considered connections where consumers will not just be ready for next, they\u2019ll be thirsty for it.<\/p><p>What will marketers and consumers have learned from the Raging \u201920s?<\/p><p>Continue reading on <em><a href=\"https:\/\/www.provokemedia.com\/latest\/article\/how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\">provokemedia.com<\/a><\/em>.<\/p><\/div><\/article><\/div><\/article><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d847e00 e-flex e-con-boxed e-con e-parent\" data-id=\"d847e00\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a3ec1d6 elementor-widget elementor-widget-global elementor-global-7964 elementor-widget-heading\" data-id=\"6a3ec1d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2a409d elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-global elementor-global-8023 elementor-widget-loop-grid\" data-id=\"2e2a409d\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;8013&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-8013\">.elementor-8013 .elementor-element.elementor-element-d9bf594{--display:flex;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-8013 .elementor-element.elementor-element-67808f5{--display:flex;--justify-content:flex-start;--overflow:hidden;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-8013 .elementor-element.elementor-element-8335907 img{height:360px;object-fit:cover;object-position:center center;transition-duration:1s;}.elementor-8013 .elementor-element.elementor-element-16fb0c0 > .elementor-widget-container{margin:20px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-8013 .elementor-element.elementor-element-16fb0c0 .elementor-heading-title{font-family:\"Unbounded\", Sans-serif;font-size:20px;font-weight:500;text-transform:uppercase;line-height:25px;-webkit-text-stroke-color:#000;stroke:#000;color:var( --e-global-color-text );}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-12938 post-12938 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8335907 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8335907\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/pr-marathon-2025-award\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1164\" height=\"1164\" data-src=\"\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13031 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg 1164w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-12x12.jpg 12w\" data-sizes=\"(max-width: 1164px) 100vw, 1164px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1164px; --smush-placeholder-aspect-ratio: 1164\/1164;\" \/><noscript><img decoding=\"async\" width=\"1164\" height=\"1164\" src=\"\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13031\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg 1164w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-12x12.jpg 12w\" sizes=\"(max-width: 1164px) 100vw, 1164px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/pr-marathon-2025-award\/\">HAVAS Red \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0443 MMR \u0437\u0430 \u043a\u0435\u0439\u0441 adidas \u00d7 MONATIK<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-12913 post-12913 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8335907 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8335907\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/%d1%81lasic-pr-dont-work-havas-pr-become-havas-red\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13058 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg 1080w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-12x12.jpg 12w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/><noscript><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13058\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg 1080w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-12x12.jpg 12w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/%d1%81lasic-pr-dont-work-havas-pr-become-havas-red\/\">\u041a\u043b\u0430\u0441\u0438\u0447\u043d\u0438\u0439 PR \u0431\u0456\u043b\u044c\u0448\u0435 \u043d\u0435 \u043f\u0440\u0430\u0446\u044e\u0454: HAVAS PR \u0441\u0442\u0430\u0454 HAVAS Red<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-11407 post-11407 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8335907 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8335907\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"678\" data-src=\"\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13076 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/678;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"678\" src=\"\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13076\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">Ukrainian Creative Awards 2025: \u00ab\u041e\u0434\u043d\u0430 \u0444\u0443\u0442\u0431\u043e\u043b\u043a\u0430. \u041e\u0434\u043d\u0430 \u043a\u0440\u0430\u0457\u043d\u0430\u00bb \u0437\u0434\u043e\u0431\u0443\u0432\u0430\u0454 \u0437\u043e\u043b\u043e\u0442\u043e KIAF<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13878e6d e-flex e-con-boxed e-con e-parent\" data-id=\"13878e6d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f5496da e-con-full e-flex e-con e-child\" data-id=\"4f5496da\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-359ad9fa elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"359ad9fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Expertise, flexibility, customer focus \u2014 that's us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3423a852 elementor-widget__width-auto black hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"3423a852\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/havasred.com.ua\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>HAVAS Red Global CEO James Wright looks at what a decade defined by anger will mean for marketers in the 2030s. Originally published on\u00a0provokemedia.com One hundred years on from the decadence of the Roaring \u201920s, this decade of polarization couldn\u2019t be more different. In what we call the Raging \u201920s of today, we\u2019ve gone from [&hellip;]<\/p>","protected":false},"author":2,"featured_media":8925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>JAMES WRIGHT PROVOKE BYLINE: HOW BRANDS CAN TAKE CONSUMERS FROM THE RAGING \u201920S INTO THE THIRSTY \u201930S - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JAMES WRIGHT PROVOKE BYLINE: HOW BRANDS CAN TAKE CONSUMERS FROM THE RAGING \u201920S INTO THE THIRSTY \u201930S - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"HAVAS Red Global CEO James Wright looks at what a decade defined by anger will mean for marketers in the 2030s. Originally published on\u00a0provokemedia.com One hundred years on from the decadence of the Roaring \u201920s, this decade of polarization couldn\u2019t be more different. In what we call the Raging \u201920s of today, we\u2019ve gone from [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havasred.com.ua\/en\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/\" \/>\n<meta property=\"og:site_name\" content=\"HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/havasredus\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-20T06:37:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-10T09:11:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/James_Wright_0655_edit-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"William Turner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@havasred_us\" \/>\n<meta name=\"twitter:site\" content=\"@havasred_us\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/\"},\"author\":{\"name\":\"William Turner\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/person\/3c50fd03c54a8d0952c946f2e624e918\"},\"headline\":\"JAMES WRIGHT PROVOKE BYLINE: HOW BRANDS CAN TAKE CONSUMERS FROM THE RAGING \u201920S INTO THE THIRSTY \u201930S\",\"datePublished\":\"2024-08-20T06:37:29+00:00\",\"dateModified\":\"2025-05-10T09:11:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/\"},\"wordCount\":377,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/havasred.com.ua\/#organization\"},\"image\":{\"@id\":\"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/#primaryimage\"},\"thumbnailUrl\":\"\/wp-content\/uploads\/2024\/08\/James_Wright_0655_edit-1.jpg?wsr\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/\",\"url\":\"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/\",\"name\":\"JAMES WRIGHT PROVOKE BYLINE: HOW BRANDS CAN TAKE CONSUMERS FROM THE RAGING \u201920S INTO THE THIRSTY \u201930S - HAVAS Red | PR, Social Media, Experiential, Content\",\"isPartOf\":{\"@id\":\"https:\/\/havasred.com.ua\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/#primaryimage\"},\"thumbnailUrl\":\"\/wp-content\/uploads\/2024\/08\/James_Wright_0655_edit-1.jpg?wsr\",\"datePublished\":\"2024-08-20T06:37:29+00:00\",\"dateModified\":\"2025-05-10T09:11:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/#primaryimage\",\"url\":\"\/wp-content\/uploads\/2024\/08\/James_Wright_0655_edit-1.jpg?wsr\",\"contentUrl\":\"\/wp-content\/uploads\/2024\/08\/James_Wright_0655_edit-1.jpg?wsr\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/havasred.com.ua\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"JAMES WRIGHT PROVOKE BYLINE: HOW BRANDS CAN TAKE CONSUMERS FROM THE RAGING \u201920S INTO THE THIRSTY \u201930S\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havasred.com.ua\/#website\",\"url\":\"https:\/\/havasred.com.ua\/\",\"name\":\"HAVAS Red\",\"description\":\"Discover HAVAS Red, a leading PR, social media, and experiential agency. Explore how our insight-led campaigns drive results for global brands.\",\"publisher\":{\"@id\":\"https:\/\/havasred.com.ua\/#organization\"},\"alternateName\":\"Havas Red\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/havasred.com.ua\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/havasred.com.ua\/#organization\",\"name\":\"HAVAS Red\",\"alternateName\":\"HAVAS Red Network\",\"url\":\"https:\/\/havasred.com.ua\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/\",\"url\":\"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr\",\"contentUrl\":\"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr\",\"width\":1200,\"height\":675,\"caption\":\"HAVAS Red\"},\"image\":{\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/havasredus\",\"https:\/\/x.com\/havasred_us\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/person\/3c50fd03c54a8d0952c946f2e624e918\",\"name\":\"William Turner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e2429247986cd269e1990c40fa27c0004580f1d5d108a60f8d3c7e7aa5da19a8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e2429247986cd269e1990c40fa27c0004580f1d5d108a60f8d3c7e7aa5da19a8?s=96&d=mm&r=g\",\"caption\":\"William Turner\"},\"url\":\"https:\/\/havasred.com.ua\/en\/author\/william-turner\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"JAMES WRIGHT PROVOKE BYLINE: HOW BRANDS CAN TAKE CONSUMERS FROM THE RAGING \u201920S INTO THE THIRSTY \u201930S - HAVAS Red | PR, Social Media, Experiential, Content","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/havasred.com.ua\/en\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/","og_locale":"en_US","og_type":"article","og_title":"JAMES WRIGHT PROVOKE BYLINE: HOW BRANDS CAN TAKE CONSUMERS FROM THE RAGING \u201920S INTO THE THIRSTY \u201930S - HAVAS Red | PR, Social Media, Experiential, Content","og_description":"HAVAS Red Global CEO James Wright looks at what a decade defined by anger will mean for marketers in the 2030s. Originally published on\u00a0provokemedia.com One hundred years on from the decadence of the Roaring \u201920s, this decade of polarization couldn\u2019t be more different. In what we call the Raging \u201920s of today, we\u2019ve gone from [&hellip;]","og_url":"https:\/\/havasred.com.ua\/en\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/","og_site_name":"HAVAS Red | PR, Social Media, Experiential, Content","article_publisher":"https:\/\/www.facebook.com\/havasredus","article_published_time":"2024-08-20T06:37:29+00:00","article_modified_time":"2025-05-10T09:11:59+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/James_Wright_0655_edit-1.jpg","type":"image\/jpeg"}],"author":"William Turner","twitter_card":"summary_large_image","twitter_creator":"@havasred_us","twitter_site":"@havasred_us","twitter_misc":{"Written by":"William Turner","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/#article","isPartOf":{"@id":"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/"},"author":{"name":"William Turner","@id":"https:\/\/havasred.com.ua\/#\/schema\/person\/3c50fd03c54a8d0952c946f2e624e918"},"headline":"JAMES WRIGHT PROVOKE BYLINE: HOW BRANDS CAN TAKE CONSUMERS FROM THE RAGING \u201920S INTO THE THIRSTY \u201930S","datePublished":"2024-08-20T06:37:29+00:00","dateModified":"2025-05-10T09:11:59+00:00","mainEntityOfPage":{"@id":"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/"},"wordCount":377,"commentCount":0,"publisher":{"@id":"https:\/\/havasred.com.ua\/#organization"},"image":{"@id":"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2024\/08\/James_Wright_0655_edit-1.jpg?wsr","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/","url":"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/","name":"JAMES WRIGHT PROVOKE BYLINE: HOW BRANDS CAN TAKE CONSUMERS FROM THE RAGING \u201920S INTO THE THIRSTY \u201930S - HAVAS Red | PR, Social Media, Experiential, Content","isPartOf":{"@id":"https:\/\/havasred.com.ua\/#website"},"primaryImageOfPage":{"@id":"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/#primaryimage"},"image":{"@id":"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2024\/08\/James_Wright_0655_edit-1.jpg?wsr","datePublished":"2024-08-20T06:37:29+00:00","dateModified":"2025-05-10T09:11:59+00:00","breadcrumb":{"@id":"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/#primaryimage","url":"\/wp-content\/uploads\/2024\/08\/James_Wright_0655_edit-1.jpg?wsr","contentUrl":"\/wp-content\/uploads\/2024\/08\/James_Wright_0655_edit-1.jpg?wsr","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/havasred.com.ua\/james-wright-provoke-byline-how-brands-can-take-consumers-from-the-raging-20s-into-the-thirsty-30s\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/havasred.com.ua\/"},{"@type":"ListItem","position":2,"name":"JAMES WRIGHT PROVOKE BYLINE: HOW BRANDS CAN TAKE CONSUMERS FROM THE RAGING \u201920S INTO THE THIRSTY \u201930S"}]},{"@type":"WebSite","@id":"https:\/\/havasred.com.ua\/#website","url":"https:\/\/havasred.com.ua\/","name":"HAVAS Red","description":"Discover HAVAS Red, a leading PR, social media, and experiential agency. Explore how our insight-led campaigns drive results for global brands.","publisher":{"@id":"https:\/\/havasred.com.ua\/#organization"},"alternateName":"Havas Red","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/havasred.com.ua\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/havasred.com.ua\/#organization","name":"HAVAS Red","alternateName":"HAVAS Red Network","url":"https:\/\/havasred.com.ua\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/","url":"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr","contentUrl":"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr","width":1200,"height":675,"caption":"HAVAS Red"},"image":{"@id":"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/havasredus","https:\/\/x.com\/havasred_us"]},{"@type":"Person","@id":"https:\/\/havasred.com.ua\/#\/schema\/person\/3c50fd03c54a8d0952c946f2e624e918","name":"William Turner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/havasred.com.ua\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e2429247986cd269e1990c40fa27c0004580f1d5d108a60f8d3c7e7aa5da19a8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e2429247986cd269e1990c40fa27c0004580f1d5d108a60f8d3c7e7aa5da19a8?s=96&d=mm&r=g","caption":"William Turner"},"url":"https:\/\/havasred.com.ua\/en\/author\/william-turner\/"}]}},"_links":{"self":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/posts\/8923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/comments?post=8923"}],"version-history":[{"count":1,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/posts\/8923\/revisions"}],"predecessor-version":[{"id":11439,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/posts\/8923\/revisions\/11439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/media\/8925"}],"wp:attachment":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/media?parent=8923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/categories?post=8923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/tags?post=8923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}