{"id":8916,"date":"2024-08-14T16:32:22","date_gmt":"2024-08-14T06:32:22","guid":{"rendered":"\/?p=8916"},"modified":"2025-05-10T19:12:05","modified_gmt":"2025-05-10T09:12:05","slug":"cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-july","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-july\/","title":{"rendered":"CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN JULY"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8916\" class=\"elementor elementor-8916\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64ab6cb7 e-con-full e-flex e-con e-parent\" data-id=\"64ab6cb7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88c5687 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"88c5687\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"\/wp-content\/uploads\/2024\/08\/download-3-4.32.02\u202fPM.jpg?wsr\" class=\"attachment-full size-full wp-image-8918\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/download-3-4.32.02\u202fPM.jpg 1200w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/download-3-4.32.02\u202fPM-300x225.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/download-3-4.32.02\u202fPM-1024x768.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/download-3-4.32.02\u202fPM-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40c07822 e-flex e-con-boxed e-con e-parent\" data-id=\"40c07822\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4ebeff elementor-widget elementor-widget-post-info\" data-id=\"c4ebeff\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>14 August, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71655940 elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"71655940\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN JULY<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-367fbd44 e-grid e-con-boxed e-con e-parent\" data-id=\"367fbd44\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d56a19e elementor-widget elementor-widget-text-editor\" data-id=\"d56a19e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-content\"><p>Some key themes dominated corporate communications news in July 2024 \u2014 and we\u2019re briefing you on all of them in this month\u2019s edition of Cup of Corporate Comms.<\/p><h2><br \/>STABILIZING COMMUNICATIONS MATTER, TOO.<\/h2><p>In the rush to perfect change and transformation communications, the vital task of fostering stability and reducing anxiety is often neglected. In this \u201cage of rage,\u201d marked by national elections and regional conflicts, communicators must prioritize messages that promote calm and consistency. Focused on the inevitability of disruption and change management,\u00a0<a href=\"https:\/\/hbr.org\/2024\/07\/creating-stability-is-just-as-important-as-managing-change\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>HBR<\/strong><\/a><strong>\u00a0<\/strong>underscored the need for a balanced approach that includes \u201cstabilizing\u201d messages focused on what\u2019s working on a given day, instead of what needs to change. In a related piece,\u00a0<a href=\"https:\/\/www.pwc.com\/gx\/en\/issues\/c-suite-insights\/the-leadership-agenda\/workforce-change-is-everywhere.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PwC<\/strong><\/a><strong>\u00a0<\/strong>highlighted the results of its\u00a0<em>2024 Global Workforce Hopes and Fears Survey<\/em>, which confirmed that change is everywhere, it\u2019s constant and it\u2019s affecting multiple aspects of people\u2019s jobs \u2014 making transparent and supportive communications critical for buy-in.\u00a0<\/p><p>As the U.S. elections approach, it\u2019s also crucial for communicators to help keep politics out of the workplace and\/or remind people to engage with civility. With encouragement from the inclusion rhetoric to \u201cbring your whole self to work,\u201d the\u00a0<a href=\"https:\/\/www.ft.com\/content\/19fe78f1-15e1-4bbb-bd2c-72a1617fc174\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Financial Times<\/strong><\/a>\u00a0discussed the rise in disagreements between colleagues on political views, which, if not addressed by their organizations, will cause a strain on workplace relationships.\u00a0<a href=\"https:\/\/www.wsj.com\/business\/its-getting-harder-for-companies-to-keep-politics-out-of-the-workplace-5e34a14e?st=p707c9hvkvo01gl&amp;reflink=article_email_share\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Wall Street Journal<\/strong><\/a><strong>\u00a0<\/strong>focused on executives saying as little as possible on politics and other divisive topics \u2014 and requiring their employees do the same \u2014 suggesting that ignoring political discourse may be unrealistic in an election year that is both unpredictable and all-consuming. And\u00a0<a href=\"https:\/\/hbr.org\/2024\/07\/bringing-down-the-temperature-during-polarizing-times\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>HBR<\/strong><\/a><strong>\u00a0<\/strong>covered the phenomenon of increasing polarization, advocating for leaders to come together to form \u201cunlikely coalitions\u201d that can foster stability and unity in countries \u2014 and organizations \u2014 that may be bitterly divided.\u00a0<\/p><p><strong>Bottom line:\u00a0<\/strong>While managing change is essential, fostering stability is equally critical to maintain trust and morale. In today\u2019s polarized world, putting clear policies in place, utilizing de-escalation techniques and prioritizing transparent, consistent and civil communications is not just a strategy \u2014 it\u2019s a necessity. Balancing disruption with messages that reassure and unite can help organizations navigate the uncertainties of an election year and beyond, ensuring resilience and cohesion within their teams.\u00a0<\/p><h2><br \/>What is DEI without the \u201cE\u201d?\u00a0<\/h2><p>Amid the evolving landscape of diversity, equity and inclusion (DEI), a new flashpoint has emerged with some companies scaling back their DEI initiatives and others dropping the \u201cE\u201d from DEI altogether. This trend reflects a broader backlash, particularly in the U.S., where conservative pressures are reshaping corporate approaches to DEI. While these moves may align with certain political and social currents,\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/jenamcgregor\/2024\/08\/05\/amid-dei-backlash-support-from-workers-drops-slightly-but-remains-strong\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Forbes<\/strong><\/a><strong>\u00a0<\/strong>and\u00a0<a href=\"https:\/\/links.newsletter.fortune.com\/e\/evib?_t=5c2d888702774d17aa3d0350287b6d73&amp;_m=ec62faf16bca4efcafcdf47847251013&amp;_e=z0ToCLqKrcbuNf2WjI1ECATGqcKL68582sjpMkgn0iciaBn8ALPWiaO6Jo5as0br\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CHRO<\/strong><\/a><strong>\u00a0<\/strong>highlighted that the majority of employees still strongly support DEI efforts, even if enthusiasm has slightly waned in the face of backlash. Meanwhile, as the Society for Human Resource Management\u2019s (SHRM) decision to drop \u201cequity\u201d from its DEI framework sparked significant debate \u2014 drawing anger from hundreds of talent managers online with comments such as \u201cbackwards,\u201d \u201cshameful\u201d and \u201ccowardly\u201d \u2014\u00a0<a href=\"https:\/\/fortune.com\/2024\/07\/19\/shrm-removes-equity-dei-hr-backlash\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fortune<\/strong><\/a><strong>\u00a0<\/strong>and\u00a0<a href=\"https:\/\/www.fastcompany.com\/91157883\/what-happens-when-we-eliminate-equity-from-dei\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fast Company<\/strong><\/a>\u00a0delved into the implications of sidelining equity, questioning what this means for the future of workplace inclusion and fairness. In addition, John Deere made it into the headlines with extensive coverage from the likes of\u00a0<a href=\"https:\/\/fortune.com\/2024\/07\/17\/deere-dei-conservative-backlash-discrimination\/?utm_source=email&amp;utm_medium=newsletter&amp;utm_campaign=chro-daily&amp;utm_content=2024071813pm&amp;tpcc=NL_Marketing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fortune<\/strong><\/a>\u00a0and\u00a0<a href=\"https:\/\/www.businessinsider.com\/john-deere-ditches-dei-policies-conservative-activists-lgbtq-pride-pronoun-2024-7\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Business Insider<\/strong><\/a>, along with Microsoft in\u00a0<a href=\"https:\/\/www.thestreet.com\/employment\/microsoft-lays-off-controversial-team\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Street<\/strong><\/a>\u00a0and\u00a0<a href=\"https:\/\/www.businessinsider.com\/microsoft-layoffs-dei-leader-email-2024-7\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Business Insider<\/strong><\/a>, among others, getting in the spotlight amidst their decision to scale back their DEI efforts, discontinue support of and\/or participation in a number of events and initiatives, and Microsoft even quietly dismissing its DEI team.\u00a0<\/p><p><strong>Bottom line:\u00a0<\/strong>The trend toward scaling back DEI initiatives may resonate with certain constituencies, but it risks alienating a broader base of employees and consumers who view these efforts as essential to fostering an inclusive workplace culture. As companies navigate these pressures, they must weigh the risks of retreating on DEI against the ongoing need to address the values and expectations of a diverse workforce.\u00a0<\/p><h2><br \/>Time to utilize the rumor mill instead of fearing it.\u00a0<\/h2><p>While hybrid teams \u2014 with fewer serendipitous watercooler conversations \u2014 have slowed down office gossip, leaders continue to fear office rumors and misinformation that have the power to increase uncertainty and undermine trust, damaging engagement, culture and productivity.\u00a0<a href=\"https:\/\/www.wsj.com\/business\/c-suite\/how-leaders-can-use-the-rumor-mill-to-their-advantage-cfae3915?st=8qwfxbn5ypjk0fc&amp;reflink=article_email_share\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Wall Street Journal<\/strong><\/a>\u00a0highlighted a clever idea that by identifying employees who have the trust of their colleagues, companies can turn the grapevine into a powerful new communications tool. In a related piece,\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/forbescoachescouncil\/2024\/07\/16\/how-to-manage-change-boost-team-morale-and-minimize-disruption\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Forbes<\/strong><\/a><strong>\u00a0<\/strong>discussed the importance of using employee ambassadors and other strategies to manage change, boost team morale and minimize disruption. Another article from\u00a0<a href=\"https:\/\/archive.is\/20240801230441\/https:\/www.wsj.com\/business\/c-suite\/managers-we-difficult-conversations-work-0466351a\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Wall Street Journal<\/strong><\/a>\u00a0also talked about one simple, evergreen thing leaders can do to increase buy-in: Use \u201cwe\u201d instead of \u201cyou.\u201d\u00a0<\/p><p><strong>Bottom line:\u00a0<\/strong>By empowering reliable and responsible employees to act as ambassadors, leaders and communicators can transform the rumor mill into a channel for positive, accurate messaging that reinforces trust and unity. In a hybrid work environment, this approach not only helps foster engagement but also ensures that the right messages resonate throughout the organization, turning potential disruptions into opportunities for stronger connection and collaboration.\u00a0<\/p><h2><br \/>We must build office camaraderie virtually.\u00a0<\/h2><p>In recent times, declines in hiring and increases in inflation have substantially elevated the risks associated with changing jobs, causing the \u201cgreat detachment\u201d to continue shaping the workplace. According to a newly released\u00a0<a href=\"https:\/\/www.gallup.com\/workplace\/646538\/employee-turnover-preventable-often-ignored.aspx\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Gallup survey<\/strong><\/a>, self-reported turnover risk hasn\u2019t been this high since 2015, underscoring the urgency for leaders and people managers to seek fresh, new ways they can foster meaningful dialogue and build genuine connections within and between teams. According to\u00a0<a href=\"https:\/\/www.fastcompany.com\/91158618\/remote-work-success-team-building\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fast Company<\/strong><\/a>, successful hybrid teams hinge on intentional team-building efforts, emphasizing the need for leaders to facilitate small, everyday ways for coworkers to cultivate curiosity, promote understanding and create a sense of belonging despite physical distances. In a related piece,\u00a0<a href=\"https:\/\/fortune.com\/2024\/07\/10\/welcome-to-the-great-detachment\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fortune<\/strong><\/a><strong>\u00a0<\/strong>highlighted the growing disengagement among employees and managers, revealing that 42% of those who left their jobs in the past year felt their departure could have been prevented by their manager or organization. To counter this, some companies are innovating with virtual experiences to build camaraderie, as another\u00a0<strong>Fortune<\/strong>\u00a0piece illustrated through real-life examples offered by Teamraderie, a startup that creates bespoke team-building activities virtually.\u00a0<\/p><p><strong>Bottom line:\u00a0<\/strong>To navigate the challenges of the \u201cgreat detachment,\u201d communicators need to reimagine connection strategies to help leaders maintain a cohesive and motivated workforce by prioritizing everyday interactions and innovative virtual team-building activities, as well as actively addressing employee concerns to facilitate virtual camaraderie and prevent disengagement.\u00a0<\/p><h2><br \/>Younger generations are shaking things up in internal comms.\u00a0<\/h2><p>Millennials currently comprise over\u00a0<a href=\"https:\/\/imagine.jhu.edu\/blog\/2023\/04\/18\/gen-z-in-the-workplace-how-should-companies-adapt\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>38% of the workforce<\/strong><\/a>\u00a0and by 2030, Gen Z will constitute about 30%. As covered in our\u00a0<a href=\"https:\/\/havasred.com\/cup-of-corporate-comms-march-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>March<\/strong><\/a><strong>\u00a0<\/strong>Cup of Corporate Comms, the generational divide in the workplace is more pronounced than ever, with the differing communication preferences and motivations of younger generations creating distinct challenges.\u00a0<a href=\"https:\/\/www.fastcompany.com\/91164321\/millennial-and-gen-z-workers-communicate-differently-heres-how\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fast Company<\/strong><\/a>\u00a0highlighted how Millennials and Gen Z employees demand direct, transparent, two-way communications, along with timely feedback, stressing the importance of recognizing these variances to build stronger connections.\u00a0<a href=\"https:\/\/www.ragan.com\/7-tips-for-connecting-with-gen-z-employees\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ragan<\/strong><\/a>\u2019s tips for connecting with Gen Z employees emphasized authenticity and understanding their unique motivations, such as openness, empathy and vulnerability. In a related piece,\u00a0<a href=\"https:\/\/fortune.com\/2024\/07\/18\/how-to-communicate-with-gen-z-be-more-vulnerable-than-you-think-you-need-to-be\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fortune<\/strong><\/a><strong>\u00a0<\/strong>underscored that effective communication with Gen Z requires a higher degree of vulnerability than many leaders might expect.\u00a0<a href=\"https:\/\/www.businessinsider.com\/gen-z-employees-turned-off-by-dishonesty-and-conflicting-messages-2024-7\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Business Insider<\/strong><\/a>\u00a0also noted that Gen Z employees are turned off by dishonesty and conflicting messages, while\u00a0<a href=\"https:\/\/www.wsj.com\/lifestyle\/careers\/your-gen-z-employee-isnt-fooled-by-your-compliment-sandwich-e96f54b0\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Wall Street Journal<\/strong><\/a>\u00a0underscored their skepticism towards insincere feedback methods like the \u201ccompliment sandwich.\u201d\u00a0<\/p><p><strong>Bottom line:\u00a0<\/strong>To bridge the generational divide, communications need to shift away from a one-size-fits-all approach. For Millennials and Gen Z, leaders need to emphasize directness, timely feedback, and authenticity, while communicators should replace outdated channels and methods with genuine, transparent dialogue to drive engagement across all age groups.\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3af46c6 e-flex e-con-boxed e-con e-parent\" data-id=\"3af46c6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e23c0e2 elementor-widget elementor-widget-global elementor-global-7964 elementor-widget-heading\" data-id=\"1e23c0e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our 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0px;}.elementor-8013 .elementor-element.elementor-element-16fb0c0 .elementor-heading-title{font-family:\"Unbounded\", Sans-serif;font-size:20px;font-weight:500;text-transform:uppercase;line-height:25px;-webkit-text-stroke-color:#000;stroke:#000;color:var( --e-global-color-text );}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-12938 post-12938 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element 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1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-12x12.jpg 12w\" data-sizes=\"(max-width: 1164px) 100vw, 1164px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1164px; --smush-placeholder-aspect-ratio: 1164\/1164;\" \/><noscript><img decoding=\"async\" width=\"1164\" height=\"1164\" src=\"\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13031\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg 1164w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-12x12.jpg 12w\" sizes=\"(max-width: 1164px) 100vw, 1164px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/pr-marathon-2025-award\/\">HAVAS Red \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0443 MMR \u0437\u0430 \u043a\u0435\u0439\u0441 adidas \u00d7 MONATIK<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-12913 post-12913 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8335907 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8335907\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/%d1%81lasic-pr-dont-work-havas-pr-become-havas-red\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13058 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg 1080w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-12x12.jpg 12w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/><noscript><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13058\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg 1080w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-12x12.jpg 12w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/%d1%81lasic-pr-dont-work-havas-pr-become-havas-red\/\">\u041a\u043b\u0430\u0441\u0438\u0447\u043d\u0438\u0439 PR \u0431\u0456\u043b\u044c\u0448\u0435 \u043d\u0435 \u043f\u0440\u0430\u0446\u044e\u0454: HAVAS PR \u0441\u0442\u0430\u0454 HAVAS Red<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-11407 post-11407 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8335907 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8335907\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"678\" data-src=\"\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13076 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/678;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"678\" src=\"\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13076\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">Ukrainian Creative Awards 2025: \u00ab\u041e\u0434\u043d\u0430 \u0444\u0443\u0442\u0431\u043e\u043b\u043a\u0430. \u041e\u0434\u043d\u0430 \u043a\u0440\u0430\u0457\u043d\u0430\u00bb \u0437\u0434\u043e\u0431\u0443\u0432\u0430\u0454 \u0437\u043e\u043b\u043e\u0442\u043e KIAF<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35bdc026 e-flex e-con-boxed e-con e-parent\" data-id=\"35bdc026\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-38b8c6fc e-con-full e-flex e-con e-child\" data-id=\"38b8c6fc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf8abf3 elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"3bf8abf3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Expertise, flexibility, customer focus \u2014 that's us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55ffbf2c elementor-widget__width-auto black hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"55ffbf2c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/havasred.com.ua\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Some key themes dominated corporate communications news in July 2024 \u2014 and we\u2019re briefing you on all of them in this month\u2019s edition of Cup of Corporate Comms. STABILIZING COMMUNICATIONS MATTER, TOO. In the rush to perfect change and transformation communications, the vital task of fostering stability and reducing anxiety is often neglected. In this [&hellip;]<\/p>","protected":false},"author":2,"featured_media":8918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN JULY - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-july\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN JULY - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"Some key themes dominated corporate communications news in July 2024 \u2014 and we\u2019re briefing you on all of them in this month\u2019s edition of Cup of Corporate Comms. STABILIZING COMMUNICATIONS MATTER, TOO. In the rush to perfect change and transformation communications, the vital task of fostering stability and reducing anxiety is often neglected. 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