{"id":8886,"date":"2024-08-02T16:13:07","date_gmt":"2024-08-02T06:13:07","guid":{"rendered":"\/?p=8886"},"modified":"2025-05-10T19:13:29","modified_gmt":"2025-05-10T09:13:29","slug":"havas-red-launches-industry-a-global-practice-for-b2b-businesses-and-brands","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/havas-red-launches-industry-a-global-practice-for-b2b-businesses-and-brands\/","title":{"rendered":"HAVAS RED LAUNCHES INDUSTRY \u2014 A GLOBAL PRACTICE FOR B2B BUSINESSES AND BRANDS"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8886\" class=\"elementor elementor-8886\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a95915c e-con-full e-flex e-con e-parent\" data-id=\"6a95915c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d2ed98c elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5d2ed98c\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1473\" height=\"977\" src=\"\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-22-at-4.14.09\u202fPM-1.png?wsr\" class=\"attachment-full size-full wp-image-8893\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-22-at-4.14.09\u202fPM-1.png 1473w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-22-at-4.14.09\u202fPM-1-300x199.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-22-at-4.14.09\u202fPM-1-1024x679.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-22-at-4.14.09\u202fPM-1-768x509.png 768w\" sizes=\"(max-width: 1473px) 100vw, 1473px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3db062d2 e-flex e-con-boxed e-con e-parent\" data-id=\"3db062d2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-469ddd21 elementor-widget elementor-widget-post-info\" data-id=\"469ddd21\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>2 August, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bcbe20 elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"2bcbe20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">HAVAS RED LAUNCHES INDUSTRY \u2014 A GLOBAL PRACTICE FOR B2B BUSINESSES AND BRANDS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e1f068f e-grid e-con-boxed e-con e-parent\" data-id=\"6e1f068f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73f9707e elementor-widget elementor-widget-text-editor\" data-id=\"73f9707e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-content\"><p>NEW YORK, August 6, 2024 \u2014\u202fHAVAS Red, the micronetwork of borderless merged media agencies, today announced the global launch of INDUSTRY, an end-to-end strategic communications service. INDUSTRY will empower B2B brands to confidently navigate the evolving external pressures, enhanced scrutiny, changing media consumption habits and elevated expectations transforming communications today.\u00a0\u00a0<\/p><p>To mark the launch of INDUSTRY, HAVAS Red has released its latest white paper,\u00a0<a href=\"\/wp-content\/uploads\/2024\/08\/HAVAS-Red_Inside-P2P-Communications_Aug-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cInside Person-to-Person (P2P) Communications: Brand Stewardship via Human Connection.\u201d<\/a>\u00a0It outlines best practices and trends for B2B brands who want to understand how to forge powerful personal connections with audiences across their value chain \u2014 including employees, customers, suppliers, partners, investors, shareholders, regulators and community leaders.\u00a0\u00a0<\/p><p>HAVAS Red\u2019s INDUSTRY is led by experts in media relations, social and content, and experiential who bring a history of developing creative, purpose-driven, person-to-person communications campaigns that have a tangible business impact. The practice\u2019s expansion into a global offering is the result of increasing demand for strategic communications programs that are integrated across channels and audiences and that remain sensitive to a volatile cultural, political, economic and technological climate.\u00a0\u00a0<\/p><p>\u201cNow is a critical time for B2B leaders to build and maintain a positive reputation, and that really does take a village,\u201d said James Wright, global CEO of the HAVAS Red Group and global chair of the HAVAS PR Global Network. \u201cThere are ever-increasing expectations that B2B companies speak to how their companies are staying aligned to ideals around purpose, and that\u2019s being magnified by the 24-7, multichannel news environment.\u201d \u202f\u00a0<\/p><p>Wright adds, \u201cAcross the HAVAS Red Group we have been immersed in this area for many years and have seen how it\u2019s evolving at pace. We presently are working with B2B businesses and brands across industry verticals, from professional services, fintech and tech to automotive, manufacturing and chemicals. INDUSTRY thus represents a natural next step to formalize and focus our expertise as a global practice<em>.\u201d<\/em>\u00a0<\/p><p>INDUSTRY leverages HAVAS Red\u2019s proprietary merged media strategic model. This model replicates the convergence of media consumption \u2014 blending traditional and digital publishing, content, social media and data in a way that defines the future of PR as a category. The offering will deliver valuable services customized for each client, across a wide spectrum of communications needs, such as:\u202f\u00a0<\/p><ul><li><strong>Reputation management:<\/strong>\u00a0A proprietary branding and positioning process elevates companies and puts them in the forefront of conversations \u2014 making it clear they are setting the pace in their industries and in the global business market.\u00a0<\/li><\/ul><ul><li><strong>Executive visibility:<\/strong>\u00a0This 360\u00b0 offering is anchored by a bespoke Personal Branding Idea program, ensuring communication is authentic to an executive\u2019s style and personality, aligned with the organization\u2019s overarching values and voice, activated across all relevant touch points and applied consistently in tone and style.\u00a0<\/li><\/ul><ul><li><strong>Brand and product excitement:<\/strong>\u00a0A holistic approach to brand, product, technology and services launches (and relaunches) that continually differentiates them in the marketplace, showcasing their impact and value.\u00a0\u00a0<\/li><\/ul><ul><li><strong>Crisis and issues management:<\/strong>\u00a0Protecting the strength of clients\u2019 and brands\u2019 reputations by planning for transparent, open and consistent communications when issues and crises arise.\u00a0<\/li><\/ul><ul><li><strong>Influence and constituency building:<\/strong>\u00a0A proven methodology for developing and fostering relationships with clients\u2019 direct and indirect customers and the businesses, key opinion leaders, media and other constituencies that influence them.\u00a0<\/li><\/ul><ul><li><strong>Social and content:<\/strong>\u00a0Capabilities span writing in longform \u2014 articles, white papers, press releases, for example \u2014 as well as social content, including graphic design, animation, short and long-form video, illustration and photography\/videography.\u00a0\u00a0<\/li><\/ul><p>Other global offerings from HAVAS Red include an end-to-end influencer marketing offering under the brand of\u00a0SWAY by HAVAS Red\u00a0in many of its markets around the world;\u00a0Peaks, its award-winning multichannel executive branding support;\u00a0Red Impact, a global offering that brings together its ESG and sustainability expertise;\u00a0HAVAS Red Health, a specialized offering focused on health and wellness; and\u00a0<a href=\"https:\/\/redconnect.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Red Connect<\/a>, a B2B content marketing practice.\u00a0\u00a0<\/p><p>Named Campaign\u2019s\u202fGlobal PR Network of the Year in 2023 and PRovoke Media\u2019s EMEA Agency of the Year in 2024, HAVAS Red\u2019s roster of clients includes AML RightSource, Emerson, Hitachi Digital Services, International Playground Equipment Manufacturers\u2019 Association, International Seafood Sustainability Foundation, ManpowerGroup, Meltwater, Merck KGaA, Darmstadt, Germany, Transitions Optical and VersaPay, among others.\u00a0\u00a0<\/p><p># # #\u00a0<\/p><p><strong>Contacts<\/strong>\u00a0<\/p><p>U.S.\/Global\u00a0<\/p><p>Jodi Einhorn\u00a0<\/p><p>Senior Vice President\u00a0<\/p><p>HAVAS Red\u00a0<\/p><p>+1 917 716 6052\u00a0<\/p><p><a href=\"mailto:Jodi.Einhorn@havasred.com\" target=\"_blank\" rel=\"noreferrer noopener\">Jodi.Einhorn@havasred.com<\/a>\u00a0\u00a0<\/p><p>U.K.\/Europe\u00a0<\/p><p>Nuala O\u2019Neill\u00a0<\/p><p>Deputy Managing Director\u00a0<\/p><p>HAVAS Red\u00a0<\/p><p>+44 (0) 161 236 2277\u00a0<\/p><p><a href=\"mailto:Nuala.Oneill@havas.com\" target=\"_blank\" rel=\"noreferrer noopener\">Nuala.Oneill@havas.com<\/a>\u00a0<\/p><p>APAC\u00a0<\/p><p>Myrna Van Pelt\u00a0<\/p><p>Head of Corporate and Innovation\u00a0<\/p><p>HAVAS Red Australia\u00a0<\/p><p>+412489149\u00a0<\/p><p><a href=\"mailto:Myrna.Van-Pelt@havasred.com\" target=\"_blank\" rel=\"noreferrer noopener\">Myrna.Van-Pelt@havasred.com<\/a>\u00a0<\/p><p>Aanchal Chachra\u00a0<\/p><p>Director-Marketing &amp; Innovation\u00a0<\/p><p>PR Pundit HAVAS Red\u00a0<\/p><p>+91 88790 01166\u00a0<\/p><p><a href=\"mailto:Aanchal.c@prpundit.com\" target=\"_blank\" rel=\"noreferrer noopener\">Aanchal.c@prpundit.com<\/a>\u00a0<\/p><p><strong>About HAVAS Red<\/strong>\u00a0<\/p><p>HAVAS Red is part of the HAVAS PR Global Network, the PR and communications arm of HAVAS that comprises approximately 40 agencies around the world and more than 1,300 employees. HAVAS Red\u2019s strategic merged media model brings together traditional and digital publishing, content, social media, and data within a single infrastructure.\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67d7aa0c e-flex e-con-boxed e-con e-parent\" data-id=\"67d7aa0c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24bc0624 elementor-widget elementor-widget-global elementor-global-7964 elementor-widget-heading\" data-id=\"24bc0624\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50a8e049 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-global elementor-global-8023 elementor-widget-loop-grid\" data-id=\"50a8e049\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;8013&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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href=\"https:\/\/havasred.com.ua\/en\/pr-marathon-2025-award\/\">HAVAS Red \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0443 MMR \u0437\u0430 \u043a\u0435\u0439\u0441 adidas \u00d7 MONATIK<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-12913 post-12913 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" 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href=\"https:\/\/havasred.com.ua\/en\/%d1%81lasic-pr-dont-work-havas-pr-become-havas-red\/\">\u041a\u043b\u0430\u0441\u0438\u0447\u043d\u0438\u0439 PR \u0431\u0456\u043b\u044c\u0448\u0435 \u043d\u0435 \u043f\u0440\u0430\u0446\u044e\u0454: HAVAS PR \u0441\u0442\u0430\u0454 HAVAS Red<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-11407 post-11407 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" 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srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">Ukrainian Creative Awards 2025: \u00ab\u041e\u0434\u043d\u0430 \u0444\u0443\u0442\u0431\u043e\u043b\u043a\u0430. \u041e\u0434\u043d\u0430 \u043a\u0440\u0430\u0457\u043d\u0430\u00bb \u0437\u0434\u043e\u0431\u0443\u0432\u0430\u0454 \u0437\u043e\u043b\u043e\u0442\u043e KIAF<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80f2f79 e-flex e-con-boxed e-con e-parent\" data-id=\"80f2f79\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f93163e e-con-full e-flex e-con e-child\" data-id=\"6f93163e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-423f320a elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"423f320a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Expertise, flexibility, customer focus \u2014 that's us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2485e1b3 elementor-widget__width-auto black hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"2485e1b3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link 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micronetwork of borderless merged media agencies, today announced the global launch of INDUSTRY, an end-to-end strategic communications service. INDUSTRY will empower B2B brands to confidently navigate the evolving external pressures, enhanced scrutiny, changing media consumption habits and elevated expectations transforming communications today.\u00a0\u00a0 To mark the launch of [&hellip;]<\/p>","protected":false},"author":2,"featured_media":8893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HAVAS RED LAUNCHES INDUSTRY \u2014 A GLOBAL PRACTICE FOR B2B BUSINESSES AND BRANDS - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/havas-red-launches-industry-a-global-practice-for-b2b-businesses-and-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HAVAS RED LAUNCHES INDUSTRY \u2014 A GLOBAL PRACTICE FOR B2B BUSINESSES AND BRANDS - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"NEW YORK, August 6, 2024 \u2014\u202fHAVAS Red, the micronetwork of borderless merged media agencies, today announced the global launch of INDUSTRY, an end-to-end strategic communications service. 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