{"id":8627,"date":"2023-07-17T15:39:00","date_gmt":"2023-07-17T05:39:00","guid":{"rendered":"\/?p=8627"},"modified":"2025-05-10T19:13:47","modified_gmt":"2025-05-10T09:13:47","slug":"red-havas-shortlisted-for-ragan-pr-nonprofit-communications-award","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/red-havas-shortlisted-for-ragan-pr-nonprofit-communications-award\/","title":{"rendered":"Red Havas Shortlisted for Ragan PR Nonprofit Communications Award"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8627\" class=\"elementor elementor-8627\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7724d584 e-con-full e-flex e-con e-parent\" data-id=\"7724d584\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d3fab3d elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4d3fab3d\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"881\" src=\"\/wp-content\/uploads\/2023\/07\/edwynnhoukgallery-elinor-carucci-husband-marty-ginsburg-s-words-it-s-not-sacrifice-it-s-family-2020-1.jpg?wsr\" class=\"attachment-full size-full wp-image-8638\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/edwynnhoukgallery-elinor-carucci-husband-marty-ginsburg-s-words-it-s-not-sacrifice-it-s-family-2020-1.jpg 1600w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/edwynnhoukgallery-elinor-carucci-husband-marty-ginsburg-s-words-it-s-not-sacrifice-it-s-family-2020-1-300x165.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/edwynnhoukgallery-elinor-carucci-husband-marty-ginsburg-s-words-it-s-not-sacrifice-it-s-family-2020-1-1024x564.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/edwynnhoukgallery-elinor-carucci-husband-marty-ginsburg-s-words-it-s-not-sacrifice-it-s-family-2020-1-768x423.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/edwynnhoukgallery-elinor-carucci-husband-marty-ginsburg-s-words-it-s-not-sacrifice-it-s-family-2020-1-1536x846.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4746571e e-flex e-con-boxed e-con e-parent\" data-id=\"4746571e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2d10a5 elementor-widget elementor-widget-post-info\" data-id=\"1a2d10a5\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>17 July, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-773dca8a elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"773dca8a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Red Havas Shortlisted for Ragan PR Nonprofit Communications Award<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-712f7ede e-grid e-con-boxed e-con e-parent\" data-id=\"712f7ede\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dee7a57 elementor-widget elementor-widget-text-editor\" data-id=\"4dee7a57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Red Havas has been shortlisted for a\u00a0<a href=\"https:\/\/www.prdaily.com\/awards\/events\/nonprofit-communications-awards-luncheon-2023\/\">Ragan PR Daily Nonprofit Communications Award\u00a0<\/a>in the Fundraising category for our work on a very special campaign last fall for our client\u00a0<a href=\"https:\/\/www.sos-usa.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">SOS Children\u2019s Village<\/a>.<\/p><p>This honor recognizes our organization\u2019s commitment to effective and impactful communication strategies that have made a significant difference in the nonprofit sector. Winners will be announced at an award ceremony in New York on Sept. 28, 2023.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4a7b9c e-flex e-con-boxed e-con e-parent\" data-id=\"a4a7b9c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc14cff elementor-widget elementor-widget-image\" data-id=\"6fc14cff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"628\" data-src=\"\/wp-content\/uploads\/2023\/07\/rbg_endowmentfund_1200x628_1.jpg?wsr\" class=\"attachment-full size-full wp-image-8632 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/rbg_endowmentfund_1200x628_1.jpg 1200w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/rbg_endowmentfund_1200x628_1-300x157.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/rbg_endowmentfund_1200x628_1-1024x536.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/rbg_endowmentfund_1200x628_1-768x402.jpg 768w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/628;\" \/><noscript><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"\/wp-content\/uploads\/2023\/07\/rbg_endowmentfund_1200x628_1.jpg?wsr\" class=\"attachment-full size-full wp-image-8632\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/rbg_endowmentfund_1200x628_1.jpg 1200w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/rbg_endowmentfund_1200x628_1-300x157.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/rbg_endowmentfund_1200x628_1-1024x536.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/rbg_endowmentfund_1200x628_1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-696f0c45 e-flex e-con-boxed e-con e-parent\" data-id=\"696f0c45\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1716e964 elementor-widget elementor-widget-text-editor\" data-id=\"1716e964\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The campaign Red Havas is shortlisted for centered around the late Supreme Court Justice Ruth Bader Ginsburg, who was adored by family, friends and a large community of supporters. Following her passing in 2020, several of Justice Ginsburg\u2019s items were donated to SOS Children\u2019s Villages, an international nonprofit dedicated to caring for vulnerable children and families, to establish\u00a0<a href=\"https:\/\/www.sos-usa.org\/forms\/rbgforsos\" target=\"_blank\" rel=\"noreferrer noopener\">The RBG Endowment Fund<\/a>\u00a0at SOS Children\u2019s Villages.\u00a0\u00a0<\/p><p>The endowment will finance education and family economic empowerment programs in the 138 countries where SOS Children\u2019s Villages is present. Non-political and non-sectarian, SOS Children\u2019s Villages\u2019 holistic programs are designed to ensure sustained impact and focus on children and their families across all aspects of life, as well as strengthening the communities in which they live.\u00a0<\/p><p>Facilitated by the international auction house Bonhams, this was the final public offering for sale directly from the family of Justice Ginsburg. It included nearly 100 personal items, including rare, signature fashion pieces like lace gloves and a collar, which have never been offered at auction.\u00a0\u00a0<\/p><p>Red Havas knew SOS Children\u2019s Villages needed to make a splash. Working collaboratively with the client and Bonhams, we developed and implemented an integrated media strategy that maximized awareness of\u2014and revenue from\u2014The RBG Endowment Fund auction, as well as built brand awareness of the incredible charitable work of SOS Children\u2019s Villages.\u00a0<\/p><p>Considering the late Justice\u2019s \u201cnotorious\u201d reputation and how highly she valued education and family, we crafted a compelling campaign that united RBG\u2019s legacy with the mission of SOS Children\u2019s Villages. The \u201cRBG for SOS\u201d campaign employed an integrated media strategy that combined earned, organic and paid social efforts to promote the auction and endowment fund to targeted audiences.\u00a0\u00a0<\/p><p>Red Havas kicked off earned media outreach with a nationally distributed press release on\u00a0Sept. 1, 2022, and worked in sync with Bonhams on a surround-sound media relations effort. We conducted the media outreach in two phases: pre-auction to bring attention to the online auction occurring Sept. 7-16, 2022 and post-auction to highlight the auction results.\u00a0<\/p><p>We also created a variety of paid and organic social content distributed via SOS Children\u2019s Villages\u2019 channels. This included social content specifically about the RBG for SOS campaign, as well as content that aimed to increase awareness of SOS Children\u2019s Villages mission, approach, and impact around the world. Red Havas produced more than 40 pieces of content for paid and organic social media distribution with accompanying copy to bring SOS Children\u2019s Villages story to life across all owned social media channels. \u00a0<\/p><p>The results of our merged media approach speak for themselves: The auction brought in more than half a million dollars for The RBG Endowment Fund at SOS Children\u2019s Villages. The auction\u2019s top lot, one of RBG\u2019s iconic judicial collars crafted from golden glass beads, achieved more than 58 times its estimated value when it sold for $176,775.\u00a0<\/p><p>This endowment will fortify RBG\u2019s legacy of trailblazing service for years to come and empower the next generation of notorious thinkers and doers.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ec512ed e-flex e-con-boxed e-con e-parent\" data-id=\"1ec512ed\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-47491985 e-con-full e-flex e-con e-child\" data-id=\"47491985\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1f949a elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"3f1f949a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Expertise, flexibility, customer focus \u2014 that's us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-832abb6 elementor-widget__width-auto black hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"832abb6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/havasred.com.ua\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Red Havas has been shortlisted for a\u00a0Ragan PR Daily Nonprofit Communications Award\u00a0in the Fundraising category for our work on a very special campaign last fall for our client\u00a0SOS Children\u2019s Village. This honor recognizes our organization\u2019s commitment to effective and impactful communication strategies that have made a significant difference in the nonprofit sector. Winners will be [&hellip;]<\/p>","protected":false},"author":2,"featured_media":8638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Red Havas Shortlisted for Ragan PR Nonprofit Communications Award - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/red-havas-shortlisted-for-ragan-pr-nonprofit-communications-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Red Havas Shortlisted for Ragan PR Nonprofit Communications Award - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"Red Havas has been shortlisted for a\u00a0Ragan PR Daily Nonprofit Communications Award\u00a0in the Fundraising category for our work on a very special campaign last fall for our client\u00a0SOS Children\u2019s Village. 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Winners will be [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havasred.com.ua\/en\/red-havas-shortlisted-for-ragan-pr-nonprofit-communications-award\/\" \/>\n<meta property=\"og:site_name\" content=\"HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/havasredus\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-17T05:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-10T09:13:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/edwynnhoukgallery-elinor-carucci-husband-marty-ginsburg-s-words-it-s-not-sacrifice-it-s-family-2020-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"881\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"William Turner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@havasred_us\" \/>\n<meta name=\"twitter:site\" content=\"@havasred_us\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havasred.com.ua\/red-havas-shortlisted-for-ragan-pr-nonprofit-communications-award\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havasred.com.ua\/red-havas-shortlisted-for-ragan-pr-nonprofit-communications-award\/\"},\"author\":{\"name\":\"William Turner\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/person\/3c50fd03c54a8d0952c946f2e624e918\"},\"headline\":\"Red Havas Shortlisted for Ragan PR Nonprofit Communications Award\",\"datePublished\":\"2023-07-17T05:39:00+00:00\",\"dateModified\":\"2025-05-10T09:13:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havasred.com.ua\/red-havas-shortlisted-for-ragan-pr-nonprofit-communications-award\/\"},\"wordCount\":596,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/havasred.com.ua\/#organization\"},\"image\":{\"@id\":\"https:\/\/havasred.com.ua\/red-havas-shortlisted-for-ragan-pr-nonprofit-communications-award\/#primaryimage\"},\"thumbnailUrl\":\"\/wp-content\/uploads\/2023\/07\/edwynnhoukgallery-elinor-carucci-husband-marty-ginsburg-s-words-it-s-not-sacrifice-it-s-family-2020-1.jpg?wsr\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/havasred.com.ua\/red-havas-shortlisted-for-ragan-pr-nonprofit-communications-award\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havasred.com.ua\/red-havas-shortlisted-for-ragan-pr-nonprofit-communications-award\/\",\"url\":\"https:\/\/havasred.com.ua\/red-havas-shortlisted-for-ragan-pr-nonprofit-communications-award\/\",\"name\":\"Red Havas Shortlisted for Ragan PR Nonprofit Communications Award - 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