{"id":8616,"date":"2023-07-17T15:35:00","date_gmt":"2023-07-17T05:35:00","guid":{"rendered":"\/?p=8616"},"modified":"2025-05-10T19:13:47","modified_gmt":"2025-05-10T09:13:47","slug":"red-havas-launches-sway-a-global-practice-for-influencer-marketing-excellence","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/red-havas-launches-sway-a-global-practice-for-influencer-marketing-excellence\/","title":{"rendered":"Red Havas Launches SWAY\u2014 a Global Practice for Influencer Marketing Excellence"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8616\" class=\"elementor elementor-8616\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eabd727 e-con-full e-flex e-con e-parent\" data-id=\"1eabd727\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-335f81f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"335f81f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1401\" height=\"781\" src=\"\/wp-content\/uploads\/2023\/07\/SWAY-by-Red-Havas.webp?wsr\" class=\"attachment-full size-full wp-image-8621\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/SWAY-by-Red-Havas.webp 1401w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/SWAY-by-Red-Havas-300x167.webp 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/SWAY-by-Red-Havas-1024x571.webp 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/SWAY-by-Red-Havas-768x428.webp 768w\" sizes=\"(max-width: 1401px) 100vw, 1401px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d3aab4b e-flex e-con-boxed e-con e-parent\" data-id=\"6d3aab4b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d547b74 elementor-widget elementor-widget-post-info\" data-id=\"5d547b74\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>17 July, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32a09ddd elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"32a09ddd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Red Havas Launches SWAY\u2014 a Global Practice for Influencer Marketing Excellence<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f749165 e-grid e-con-boxed e-con e-parent\" data-id=\"3f749165\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d12cac7 elementor-widget elementor-widget-text-editor\" data-id=\"d12cac7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Red Havas Group, the micronetwork of borderless merged media agencies, today announced the global launch of\u00a0<em>SWAY<\/em>, an end-to-end influencer marketing service designed to help clients drive authentic, engaging and effective brand conversation through influencers.<\/p><p><em>SWAY by Red Havas<\/em>\u00a0works with PR, social and experiential marketing teams within the agency to develop creative social-first marketing campaigns with influencers that deliver tangible business impact. The practice\u2019s conception globally is the result of increasing recognition of influencer marketing as a performance channel and encompasses centers of excellence in Australia, Asia, Europe, North America and the Middle East.<\/p><p>\u201cMore brands than ever before are adapting their broader strategy and communications to include significant influencer activity,\u201d said James Wright, global CEO of the Red Havas Group and global chairman of the Havas PR Global Collective. \u201cSome even put influencer marketing front and center, recognizing them as a full-funnel marketing channel. It\u2019s no longer about just a paid transaction. Brands are building long-term relationships with influencers who are advocating their messages and experience.\u201d<\/p><p><em>SWAY by Red Havas\u00a0<\/em>offers an end-to-end solution for influencer marketing, with an approach that includes:<\/p><ul><li>Five-step best practice framework from identification to measurement<\/li><\/ul><ul><li>Strategic cadence roadmap with a focus on long-term, authentic relationships<\/li><\/ul><ul><li>Defined roles of channel for all social media platforms<\/li><\/ul><ul><li>Advise and brand reputational management for new and emerging technologies and trends<\/li><\/ul><ul><li>Access to best-in-class data and social tools and close working relationships with industry partners<\/li><\/ul><ul><li>Custom-built proxy measurement frameworks for robust campaign evaluation and reporting<\/li><\/ul><p>Wright adds, \u201cAcross the Red Havas Group we have been working in this area for a number of years now and presently are working with more than 100 brands and organizations on their influencer activity, so it\u2019s a natural next step to formalize and focus on this as a global practice<em>.\u201d<\/em><\/p><p>Earlier this year, Red Havas Group launched\u00a0Peaks\u00a0a multichannel executive branding service designed to help C-suite executives develop a personal brand. Other global offerings include\u00a0Red Impact, which focuses on ESG and sustainability communications;\u00a0Red Havas Health, a specialized offering focused on health and wellness; and\u00a0<a href=\"https:\/\/redconnect.org\/\">Red Connect<\/a>, a B2B content marketing practice.<\/p><p>The Red Havas Group has 25 offices across 14 markets and was launched in 2019 as the global PR arm of the Havas. Red Havas employs a strategic model called \u201cmerged media\u201d that replicates the convergence of media consumption \u2014 blending traditional and digital publishing, content, social media and data in a way that it believes defines the future of PR as a category.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3851bf28 e-flex e-con-boxed e-con e-parent\" data-id=\"3851bf28\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-24648634 e-con-full e-flex e-con e-child\" data-id=\"24648634\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c83724d elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"3c83724d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Expertise, flexibility, customer focus \u2014 that's us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f028838 elementor-widget__width-auto black hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"6f028838\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/havasred.com.ua\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Red Havas Group, the micronetwork of borderless merged media agencies, today announced the global launch of\u00a0SWAY, an end-to-end influencer marketing service designed to help clients drive authentic, engaging and effective brand conversation through influencers. SWAY by Red Havas\u00a0works with PR, social and experiential marketing teams within the agency to develop creative social-first marketing campaigns with [&hellip;]<\/p>","protected":false},"author":2,"featured_media":8621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Red Havas Launches SWAY\u2014 a Global Practice for Influencer Marketing Excellence - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/red-havas-launches-sway-a-global-practice-for-influencer-marketing-excellence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Red Havas Launches SWAY\u2014 a Global Practice for Influencer Marketing Excellence - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"Red Havas Group, the micronetwork of borderless merged media agencies, today announced the global launch of\u00a0SWAY, an end-to-end influencer marketing service designed to help clients drive authentic, engaging and effective brand conversation through influencers. 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