{"id":8577,"date":"2023-05-11T15:17:00","date_gmt":"2023-05-11T05:17:00","guid":{"rendered":"\/?p=8577"},"modified":"2025-05-10T19:15:21","modified_gmt":"2025-05-10T09:15:21","slug":"red-havas-group-ceo-delivers-keynote-at-mumbrella-commscon","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/red-havas-group-ceo-delivers-keynote-at-mumbrella-commscon\/","title":{"rendered":"Red Havas Group CEO Delivers Keynote at Mumbrella CommsCon"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8577\" class=\"elementor elementor-8577\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-633feace e-con-full e-flex e-con e-parent\" data-id=\"633feace\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-597cc367 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"597cc367\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"\/wp-content\/uploads\/2023\/05\/7Pt-aSFf.jpg?wsr\" class=\"attachment-full size-full wp-image-8583\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/05\/7Pt-aSFf.jpg 1200w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/05\/7Pt-aSFf-300x169.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/05\/7Pt-aSFf-1024x576.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/05\/7Pt-aSFf-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69a3657d e-flex e-con-boxed e-con e-parent\" data-id=\"69a3657d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-403d4ba4 elementor-widget elementor-widget-post-info\" data-id=\"403d4ba4\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>11 May, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ca913b elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"9ca913b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Red Havas Group CEO Delivers Keynote at Mumbrella CommsCon<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56173a12 e-grid e-con-boxed e-con e-parent\" data-id=\"56173a12\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39df9d1e elementor-widget elementor-widget-text-editor\" data-id=\"39df9d1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><a href=\"https:\/\/mumbrella.com.au\/its-time-for-brands-to-take-a-stand-on-contentious-social-issues-havas-boss-james-wright-786694?utm_campaign=Mumbrella%20Daily%20-%2011%2F05%2F23&amp;utm_content=It%27s%20time%20for%20brands%20to%20take%20a%20stand%20on%20contentious%20social%20issues%3A%20Havas%20boss%20James%20Wright&amp;utm_term=&amp;utm_medium=email&amp;utm_source=Adestra\" target=\"_blank\" rel=\"noreferrer noopener\">Originally published on Mumbrella.com<\/a><\/em><\/p><p>The days of brands sitting on the fence over contentious social issues are over, Havas\u2019 global PR boss has declared.<\/p><p>James Wright, global chairman of Havas PR Global Collective and CEO of Red Havas, delivered the keynote speech at Mumbrella\u2019s CommsCon this morning, in which he dubbed \u201cthe three Ps\u201d now haunting the public relations business.<\/p><p>\u201cIt\u2019s polarised politics, which we\u2019re seeing pretty much all over the world, the pandemic, which is still with us, and protests that are seemingly happening everywhere about every issue,\u201d Wright said.<\/p><p>\u201cFor businesses and brands, it\u2019s never been a trickier time to navigate these shark-infested waters that can leave them bitten by the community, customers, stakeholders and even government.\u201d<\/p><p>That has ushered in an \u201cage of purpose\u201d where brands must find their conscience \u2013 and declare it proudly, he said.<\/p><p>\u201cIt means moving away from mission statements and not just saying you support something but doing something about it to create change.\u201d<\/p><p>Vague or broad-brushed comments without substance will not do either, Wright said, pointing to the now-infamous campaign from Pepsi featuring supermodel Kendall Jenner, invoking the Black Lives Matter movement.<\/p><p>\u201cThat went nuts,\u201d he said. \u201cIt was seen as trivialising a significant and important issue. It shows how critical it is for brands to be authentic and genuine in what they do. The days of misleading consumers with marketing campaigns to drive sales \u2013 they\u2019re over.\u201d<\/p><p>Wright conceded taking these social stands are not without a cost for brands in some instances.<\/p><p>\u201cLook at Florida\u2019s \u2018don\u2019t say gay\u2019 legislation, which was opposed by Disney. Disney is the biggest employer in that state and their employees really pushed them to take a position. As a result, their licence to operate is under attack by Ron DeSantis.\u201d<\/p><p>The recent backlash against US beer brand Budd Light over a campaign featuring a transgender activist is another example, he said.<\/p><p>\u201cBut the cost of doing nothing isn\u2019t insignificant either. If you don\u2019t make a statement or take a stand, it\u2019s seen by many customers as an acceptance of a bad situation.<\/p><p>\u201cPurpose goes off the table in a lot of organisations when the rubber hits the road. But the question of how seriously a brand should take its values [corresponds] to why customers purchase and why people show up for work.\u201d<\/p><p>Mitigating those risks and responding to them when they eventuate is the role of communicators, he said, who must now adopt an \u2018always-on\u2019 approach to crises.<\/p><p>\u201cExpect the unexpected. Always be prepared with strategy. Wear your crisis comms hat even when there\u2019s no crisis. Constantly monitor the landscape and prepare tour clients accordingly.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f368d75 e-flex e-con-boxed e-con e-parent\" data-id=\"1f368d75\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-368a37ad elementor-widget elementor-widget-global elementor-global-7964 elementor-widget-heading\" data-id=\"368a37ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cdc20d2 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget 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0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ideas<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fb279e8 e-flex e-con-boxed e-con e-parent\" data-id=\"2fb279e8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7b430c95 e-con-full e-flex e-con e-child\" data-id=\"7b430c95\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3722e0f1 elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"3722e0f1\" 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James Wright, global chairman of Havas PR Global Collective and CEO of Red Havas, delivered the keynote speech at Mumbrella\u2019s CommsCon this morning, in which he dubbed \u201cthe three Ps\u201d now [&hellip;]<\/p>","protected":false},"author":2,"featured_media":8583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Red Havas Group CEO Delivers Keynote at Mumbrella CommsCon - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/red-havas-group-ceo-delivers-keynote-at-mumbrella-commscon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Red Havas Group CEO Delivers Keynote at Mumbrella CommsCon - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"Originally published on Mumbrella.com The days of brands sitting on the fence over contentious social issues are over, Havas\u2019 global PR boss has declared. James Wright, global chairman of Havas PR Global Collective and CEO of Red Havas, delivered the keynote speech at Mumbrella\u2019s CommsCon this morning, in which he dubbed \u201cthe three Ps\u201d now [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havasred.com.ua\/en\/red-havas-group-ceo-delivers-keynote-at-mumbrella-commscon\/\" \/>\n<meta property=\"og:site_name\" content=\"HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/havasredus\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-11T05:17:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-10T09:15:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/05\/7Pt-aSFf.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"William Turner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@havasred_us\" \/>\n<meta name=\"twitter:site\" content=\"@havasred_us\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havasred.com.ua\/red-havas-group-ceo-delivers-keynote-at-mumbrella-commscon\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havasred.com.ua\/red-havas-group-ceo-delivers-keynote-at-mumbrella-commscon\/\"},\"author\":{\"name\":\"William Turner\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/person\/3c50fd03c54a8d0952c946f2e624e918\"},\"headline\":\"Red Havas Group CEO Delivers Keynote at Mumbrella CommsCon\",\"datePublished\":\"2023-05-11T05:17:00+00:00\",\"dateModified\":\"2025-05-10T09:15:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havasred.com.ua\/red-havas-group-ceo-delivers-keynote-at-mumbrella-commscon\/\"},\"wordCount\":474,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/havasred.com.ua\/#organization\"},\"image\":{\"@id\":\"https:\/\/havasred.com.ua\/red-havas-group-ceo-delivers-keynote-at-mumbrella-commscon\/#primaryimage\"},\"thumbnailUrl\":\"\/wp-content\/uploads\/2023\/05\/7Pt-aSFf.jpg?wsr\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/havasred.com.ua\/red-havas-group-ceo-delivers-keynote-at-mumbrella-commscon\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havasred.com.ua\/red-havas-group-ceo-delivers-keynote-at-mumbrella-commscon\/\",\"url\":\"https:\/\/havasred.com.ua\/red-havas-group-ceo-delivers-keynote-at-mumbrella-commscon\/\",\"name\":\"Red Havas Group CEO Delivers Keynote at Mumbrella CommsCon - HAVAS Red | PR, Social Media, Experiential, Content\",\"isPartOf\":{\"@id\":\"https:\/\/havasred.com.ua\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/havasred.com.ua\/red-havas-group-ceo-delivers-keynote-at-mumbrella-commscon\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/havasred.com.ua\/red-havas-group-ceo-delivers-keynote-at-mumbrella-commscon\/#primaryimage\"},\"thumbnailUrl\":\"\/wp-content\/uploads\/2023\/05\/7Pt-aSFf.jpg?wsr\",\"datePublished\":\"2023-05-11T05:17:00+00:00\",\"dateModified\":\"2025-05-10T09:15:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/havasred.com.ua\/red-havas-group-ceo-delivers-keynote-at-mumbrella-commscon\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havasred.com.ua\/red-havas-group-ceo-delivers-keynote-at-mumbrella-commscon\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havasred.com.ua\/red-havas-group-ceo-delivers-keynote-at-mumbrella-commscon\/#primaryimage\",\"url\":\"\/wp-content\/uploads\/2023\/05\/7Pt-aSFf.jpg?wsr\",\"contentUrl\":\"\/wp-content\/uploads\/2023\/05\/7Pt-aSFf.jpg?wsr\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havasred.com.ua\/red-havas-group-ceo-delivers-keynote-at-mumbrella-commscon\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/havasred.com.ua\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Red Havas Group CEO Delivers Keynote at Mumbrella CommsCon\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havasred.com.ua\/#website\",\"url\":\"https:\/\/havasred.com.ua\/\",\"name\":\"HAVAS Red\",\"description\":\"Discover HAVAS Red, a leading PR, social media, and experiential agency. 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