{"id":8507,"date":"2023-05-04T13:10:00","date_gmt":"2023-05-04T03:10:00","guid":{"rendered":"\/?p=8507"},"modified":"2025-05-10T19:15:22","modified_gmt":"2025-05-10T09:15:22","slug":"new-havas-group-prosumer-report-joyful-frugality","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/new-havas-group-prosumer-report-joyful-frugality\/","title":{"rendered":"New Havas Group Prosumer Report: Joyful Frugality"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8507\" class=\"elementor elementor-8507\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fecb55a e-con-full e-flex e-con e-parent\" data-id=\"6fecb55a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2eaaf178 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"2eaaf178\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2500\" height=\"1667\" src=\"\/wp-content\/uploads\/2023\/05\/bozhin-karaivanov-K6cC1D-_k_g-unsplash1.jpg?wsr\" class=\"attachment-full size-full wp-image-8509\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/05\/bozhin-karaivanov-K6cC1D-_k_g-unsplash1.jpg 2500w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/05\/bozhin-karaivanov-K6cC1D-_k_g-unsplash1-300x200.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/05\/bozhin-karaivanov-K6cC1D-_k_g-unsplash1-1024x683.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/05\/bozhin-karaivanov-K6cC1D-_k_g-unsplash1-768x512.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/05\/bozhin-karaivanov-K6cC1D-_k_g-unsplash1-1536x1024.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/05\/bozhin-karaivanov-K6cC1D-_k_g-unsplash1-2048x1366.jpg 2048w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-286d5000 e-flex e-con-boxed e-con e-parent\" data-id=\"286d5000\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa021b4 elementor-widget elementor-widget-post-info\" data-id=\"1fa021b4\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>4 May, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14ffe8b elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"14ffe8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">New Havas Group Prosumer Report: Joyful Frugality<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32005f7b e-grid e-con-boxed e-con e-parent\" data-id=\"32005f7b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be7ecd5 elementor-widget elementor-widget-text-editor\" data-id=\"be7ecd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"size-medium wp-image-8511 alignright lazyload\" data-src=\"\/wp-content\/uploads\/2023\/05\/Joyful-Frugality-234x300.png\" alt=\"\" width=\"234\" height=\"300\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/05\/Joyful-Frugality-234x300.png 234w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/05\/Joyful-Frugality.png 750w\" data-sizes=\"(max-width: 234px) 100vw, 234px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 234px; --smush-placeholder-aspect-ratio: 234\/300;\" \/><noscript><img decoding=\"async\" class=\"size-medium wp-image-8511 alignright\" src=\"\/wp-content\/uploads\/2023\/05\/Joyful-Frugality-234x300.png\" alt=\"\" width=\"234\" height=\"300\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/05\/Joyful-Frugality-234x300.png 234w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/05\/Joyful-Frugality.png 750w\" sizes=\"(max-width: 234px) 100vw, 234px\" \/><\/noscript>Havas Group\u2019s Prosumer Reports are a series of thought leadership publications \u2014 part of a global initiative to share information and insights, including proprietary research, across the Havas network of agencies and client companies. By studying Prosumers, who are defined as the top 15 to 20 percent of consumers who are first to market, forward-thinking, influential, proactive or socially\/environmentally conscious, Red Havas can explore emerging trends across categories and markets. This proprietary tool enables Red Havas and its clients to predict today what tomorrow will look like \u2014 and get there ahead of competitors. Insights from the Prosumer studies are leveraged for both creative ideation and strategic planning.<\/p><p>Today, a new report is out: \u201cThe Joy of Frugality.\u201d It covers how, in 2023, people are fed up. Faced with escalating inflation, economic inequity, an energy crisis exacerbated by the war in Ukraine, shaken faith in the banking system, and fears of a global recession \u2014 all atop the introspection and questioning sparked by the \u201cgreat pause\u201d of the pandemic\u2014more of us are considering a different approach, starting with changes in how we consume. We want to live with less to have more: a more meaningful existence. More free time. More financial security and psychological freedom. More faith that our planet will survive. What role can brands play in this shift? How can businesses support behaviors that are better for people and the planet while making customers feel good about their choices? How can brands make mindful consumption \u2014 and even frugality \u2014 joyful?<\/p><p>To find out, Havas Group surveyed nearly 13,000 women and men aged 18 and older in 30 markets. We sought to better understand shifting attitudes toward consumption and how brands can make frugality satisfying.<\/p><p>Learn more and download the full report\u00a0<a href=\"https:\/\/dare.havas.com\/insights-trends\/joyful-frugality\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-570a5a77 e-flex e-con-boxed e-con e-parent\" data-id=\"570a5a77\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51933386 elementor-widget elementor-widget-global elementor-global-7964 elementor-widget-heading\" data-id=\"51933386\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14911a62 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"14911a62\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;6486&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div 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aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ideas<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64f7a29d e-flex e-con-boxed e-con e-parent\" data-id=\"64f7a29d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e85472b e-con-full e-flex e-con e-child\" data-id=\"2e85472b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-373c6cab elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"373c6cab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Expertise, flexibility, customer focus \u2014 that's us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b25c682 elementor-widget__width-auto black hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"b25c682\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" 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publications \u2014 part of a global initiative to share information and insights, including proprietary research, across the Havas network of agencies and client companies. 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