{"id":8500,"date":"2023-05-02T13:04:00","date_gmt":"2023-05-02T03:04:00","guid":{"rendered":"\/?p=8500"},"modified":"2025-05-10T19:15:22","modified_gmt":"2025-05-10T09:15:22","slug":"red-havas-launches-peaks-a-global-practice-for-executive-branding-and-visibility","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/red-havas-launches-peaks-a-global-practice-for-executive-branding-and-visibility\/","title":{"rendered":"Red Havas Launches Peaks \u2014 A Global Practice for Executive Branding and Visibility"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8500\" class=\"elementor elementor-8500\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-464d5c19 e-con-full e-flex e-con e-parent\" data-id=\"464d5c19\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a682c5a elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5a682c5a\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"996\" src=\"\/wp-content\/uploads\/2023\/05\/download-1.jpg?wsr\" class=\"attachment-full size-full wp-image-8502\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/05\/download-1.jpg 1500w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/05\/download-1-300x199.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/05\/download-1-1024x680.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/05\/download-1-768x510.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49314750 e-flex e-con-boxed e-con e-parent\" data-id=\"49314750\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79ba193 elementor-widget elementor-widget-post-info\" data-id=\"79ba193\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>2 May, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af8f18c elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"5af8f18c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Red Havas Launches Peaks \u2014 A Global Practice for Executive Branding and Visibility<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54afe37b e-grid e-con-boxed e-con e-parent\" data-id=\"54afe37b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11bed7b0 elementor-widget elementor-widget-text-editor\" data-id=\"11bed7b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Red Havas Group, the micronetwork of borderless merged media agencies, today announced the global launch of Peaks, a multichannel executive branding service designed to help C-suite executives develop a personal brand that\u2019s authentic, compelling and aligned with their corporate identity.\u202f\u00a0<\/p><p>First launched in North America in 2013, Peaks works with senior executives to strategically create and develop leadership brands that speak to desired constituencies. The practice\u2019s expansion into a global offering is the result of increasing demand for global approaches to purpose-driven strategic communications.\u00a0<\/p><p>\u201cNow is a critical time for leaders to build and maintain a positive reputation,\u201d said James Wright, global CEO of the Red Havas Group and global chairman of the Havas PR Global Collective. \u201cThere are ever-increasing expectations that executives speak to how their companies are staying aligned to ideals around purpose, and that\u2019s being magnified by the 24-7, multichannel news environment.\u201d\u00a0\u00a0\u00a0<\/p><p>Peaks offers valuable services customized for each client, across a wide spectrum of executive personal branding needs, such as:\u00a0<\/p><ul><li>Enhanced awareness of personal brand, PR and communications impact, which will result in personal, professional and corporate alignment.\u202f\u00a0<\/li><li>Brand expression and communications plan documents, including personalized principles, guidance and timetables covering the key action points.\u202f\u00a0<\/li><li>Cause profile development, including charity and nonprofit board involvement recommendations and introductions.\u202f\u00a0<\/li><li>A multi-channel program, including social media, to launch personal brands online.\u202f\u00a0<\/li><li>Representation for the speaking circuit, including identifying the appropriate circuit and the right public speaking opportunities.\u00a0<\/li><\/ul><p>\u201cWhile C-suite executives are our primary market for Peaks, we also work with subject matter experts on their personal brand and thought leadership strategy as well as help the rising stars in organizations prepare to take on larger and more public-facing roles,\u201d said Linda Descano, CFA<sup>\u00ae<\/sup>, executive vice president and the Peaks practice head in the U.S.\u00a0<\/p><p>In 2022, Red Havas Group launched\u00a0Red Impact, a global offering that brings together its ESG expertise and capabilities from across the world. Other global offerings include\u00a0Red Havas Health, a specialized offering focused on health and wellness, and\u00a0<a href=\"https:\/\/redconnect.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Red Connect<\/a>, a B2B content marketing practice.\u00a0<\/p><p>The Red Havas Group has 25 offices across 14 markets and was launched in 2019 as the global PR arm of the Havas Group. Red Havas employs a strategic model called \u201cmerged media\u201d that replicates the convergence of media consumption \u2014 blending traditional and digital publishing, content, social media and data in a way that it believes defines the future of PR as a category.\u00a0<\/p><p><strong># # #<\/strong>\u00a0<\/p><p><strong>ABOUT RED HAVAS<\/strong>\u00a0<\/p><p>Red Havas is part of the Havas PR Global Collective, the PR and communications arm of the Havas Group that comprises approximately 40 agencies around the world and more than 1,300 employees. Red Havas\u2019 strategic merged media model brings together traditional and digital publishing, content, social media and data within a single infrastructure.<\/p><p><strong>ABOUT HAVAS GROUP<\/strong>\u00a0<\/p><p>Havas is one of the world\u2019s largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries. Havas Group is committed to being the world\u2019s best company at creating meaningful connections between people and brands through creativity, media and innovation. Based on a client-centric model across media and creative, Havas Group is the most integrated company in its sector. We operate with three business units (creative, media and health and wellness) within our Havas Villages all over the world where teams share the same premises, ensuring agility and a seamless experience for clients. Further information about Havas Group is available on the company\u2019s website:\u202f<a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fhavasgroup.com&amp;esheet=52515389&amp;newsitemid=20211026005483&amp;lan=en-US&amp;anchor=havasgroup.com&amp;index=2&amp;md5=c361a8aec0fd8ec605e314e8f712cef2\" target=\"_blank\" rel=\"noreferrer noopener\">havasgroup.com<\/a>.\u202f\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-362ecbf0 e-flex e-con-boxed e-con e-parent\" data-id=\"362ecbf0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-292adaf3 elementor-widget elementor-widget-global elementor-global-7964 elementor-widget-heading\" data-id=\"292adaf3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33cb208c elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"33cb208c\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;6486&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-loop-nothing-found-message\">\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69cf3c9e e-con-full e-flex e-con e-child\" data-id=\"69cf3c9e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-411fefa7 elementor-widget__width-auto white hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"411fefa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/ideas\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ideas<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-231ffec1 e-flex e-con-boxed e-con e-parent\" data-id=\"231ffec1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f6d7070 e-con-full e-flex e-con e-child\" data-id=\"5f6d7070\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6298fb57 elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"6298fb57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Expertise, flexibility, customer focus \u2014 that's us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-679c3bf7 elementor-widget__width-auto black hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"679c3bf7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/havasred.com.ua\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" 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Peaks works with senior executives to strategically create [&hellip;]<\/p>","protected":false},"author":2,"featured_media":8502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Red Havas Launches Peaks \u2014 A Global Practice for Executive Branding and Visibility - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/red-havas-launches-peaks-a-global-practice-for-executive-branding-and-visibility\/\" \/>\n<meta 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