{"id":8457,"date":"2023-03-27T12:43:00","date_gmt":"2023-03-27T01:43:00","guid":{"rendered":"\/?p=8457"},"modified":"2025-05-10T19:15:23","modified_gmt":"2025-05-10T09:15:23","slug":"tourism-tasmania-appoints-red-havas-as-global-communications-agency-of-record","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/tourism-tasmania-appoints-red-havas-as-global-communications-agency-of-record\/","title":{"rendered":"Tourism Tasmania appoints Red Havas as Global Communications Agency of Record"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8457\" class=\"elementor elementor-8457\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58a0d483 e-con-full e-flex e-con e-parent\" data-id=\"58a0d483\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3382c877 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3382c877\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1708\" src=\"\/wp-content\/uploads\/2023\/03\/Overland-Track-Tasmania_image-credit-Emilie-Ristevski-scaled-1.jpg?wsr\" class=\"attachment-full size-full wp-image-8459\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/03\/Overland-Track-Tasmania_image-credit-Emilie-Ristevski-scaled-1.jpg 2560w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/03\/Overland-Track-Tasmania_image-credit-Emilie-Ristevski-scaled-1-300x200.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/03\/Overland-Track-Tasmania_image-credit-Emilie-Ristevski-scaled-1-1024x683.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/03\/Overland-Track-Tasmania_image-credit-Emilie-Ristevski-scaled-1-768x512.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/03\/Overland-Track-Tasmania_image-credit-Emilie-Ristevski-scaled-1-1536x1025.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/03\/Overland-Track-Tasmania_image-credit-Emilie-Ristevski-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73871612 e-flex e-con-boxed e-con e-parent\" data-id=\"73871612\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-358beec3 elementor-widget elementor-widget-post-info\" data-id=\"358beec3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>27 March, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33aabdac elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"33aabdac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tourism Tasmania appoints Red Havas as Global Communications Agency of Record<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ee4f7c5 e-grid e-con-boxed e-con e-parent\" data-id=\"5ee4f7c5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d8d8d52 elementor-widget elementor-widget-text-editor\" data-id=\"2d8d8d52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.tourismtasmania.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tourism Tasmania<\/a>\u00a0has appointed Red Havas as its Global Communications Agency following a competitive tender process. The agency will be responsible for delivery of global PR strategy and coordination across key markets.<\/p><p>Working closely with Tourism Tasmania, Red Havas is charged with encouraging key international markets to experience the freedom, excitement and unique curiosity of Tasmania by developing a global communications program that will build awareness of the Tasmania brand and drive visitation.<\/p><p>Led by the Australian-based team, the global remit will be activated by the Red Havas network in New Zealand, United Kingdom and Singapore, with the United States supported on a campaign basis alongside the reappointed PR agency Julie Earle-Levine Consulting.<\/p><p>Sarah Clark, CEO, Tourism Tasmania says: \u201cTasmania is a travel destination that punches well above its weight in terms of stories and experiences. We\u2019re looking forward to working with Red Havas to really tap into those unique stories and increase our global presence across top-tier media outlets, while strengthening our ambition to make a positive impact on tourism around the world.\u201d<\/p><p>James Wright, Global CEO Red Havas and CEO Havas Creative Network Australia, said: \u201cWe feel very privileged to be appointed as the Global Communications Agency for Tourism Tasmania and to partner with their incredible team to showcase Tassie to the world.\u201d<\/p><p>\u201cTasmania provides a rich source of storytelling and we are energised by the opportunity to capture the island\u2019s culture and diversity, leveraging our deep credentials and relationships in key markets to encourage people to experience the destination. Having visited many times, I can say the feeling of the culture and environment is truly an antidote to the fastpaced and cluttered reality of today\u2019s busy world.\u201d<\/p><p>The Red Havas Global Hub based in Australia will be collaborating with Tourism Tasmania\u2019s marketing team and global agency network to develop a global communications program, including PR and content development, media relations, publicity, advocacy and influencer relationships.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69d105ac e-flex e-con-boxed e-con e-parent\" data-id=\"69d105ac\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3936a2 elementor-widget elementor-widget-global elementor-global-7964 elementor-widget-heading\" data-id=\"3936a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4525b9f5 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"4525b9f5\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;6486&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-loop-nothing-found-message\">\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe67840 e-con-full e-flex e-con e-child\" data-id=\"fe67840\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b98c3d6 elementor-widget__width-auto white hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"7b98c3d6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/ideas\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ideas<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32d46977 e-flex e-con-boxed e-con e-parent\" data-id=\"32d46977\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-12b3abcd e-con-full e-flex e-con e-child\" data-id=\"12b3abcd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-540fd48d elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"540fd48d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Expertise, flexibility, customer focus \u2014 that's us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-350d2556 elementor-widget__width-auto black hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"350d2556\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/havasred.com.ua\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Tourism Tasmania\u00a0has appointed Red Havas as its Global Communications Agency following a competitive tender process. The agency will be responsible for delivery of global PR strategy and coordination across key markets. Working closely with Tourism Tasmania, Red Havas is charged with encouraging key international markets to experience the freedom, excitement and unique curiosity of Tasmania [&hellip;]<\/p>","protected":false},"author":2,"featured_media":8459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tourism Tasmania appoints Red Havas as Global Communications Agency of Record - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/tourism-tasmania-appoints-red-havas-as-global-communications-agency-of-record\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourism Tasmania appoints Red Havas as Global Communications Agency of Record - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"Tourism Tasmania\u00a0has appointed Red Havas as its Global Communications Agency following a competitive tender process. 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