{"id":8442,"date":"2023-03-23T12:40:00","date_gmt":"2023-03-23T01:40:00","guid":{"rendered":"\/?p=8442"},"modified":"2025-05-10T19:15:23","modified_gmt":"2025-05-10T09:15:23","slug":"lexus-appoints-havas-blvd-to-lead-consumer-and-lifestyle-pr-remit","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/lexus-appoints-havas-blvd-to-lead-consumer-and-lifestyle-pr-remit\/","title":{"rendered":"Lexus Appoints Havas Blvd to Lead Consumer and Lifestyle PR Remit"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8442\" class=\"elementor elementor-8442\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12fa6a60 e-con-full e-flex e-con e-parent\" data-id=\"12fa6a60\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c68c769 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"6c68c769\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"886\" src=\"\/wp-content\/uploads\/2023\/03\/Lexus_logo_exp_large.jpg?wsr\" class=\"attachment-full size-full wp-image-8453\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/03\/Lexus_logo_exp_large.jpg 1920w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/03\/Lexus_logo_exp_large-300x138.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/03\/Lexus_logo_exp_large-1024x473.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/03\/Lexus_logo_exp_large-768x354.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/03\/Lexus_logo_exp_large-1536x709.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-619567d5 e-flex e-con-boxed e-con e-parent\" data-id=\"619567d5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14e936f elementor-widget elementor-widget-post-info\" data-id=\"14e936f\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>23 March, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e87246b elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"e87246b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Lexus Appoints Havas Blvd to Lead Consumer and Lifestyle PR Remit<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-691031a e-grid e-con-boxed e-con e-parent\" data-id=\"691031a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6480847d elementor-widget elementor-widget-text-editor\" data-id=\"6480847d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lexus Australia today announced the appointment of long-standing partner, Havas Blvd, to lead the luxury lifestyle brand\u2019s consumer and lifestyle public relations remit.\u00a0<\/p><p>The appointment includes the management of Lexus ambassadors and friends of the brand, media relations, vehicle launches and loan program, and the leveraging of Lexus Australia\u2019s sponsorship portfolio. The appointment expands on the agency\u2019s existing Product PR scope.<\/p><p>The decision comes as the global automotive industry transforms towards a future of purely electric vehicles, with Lexus well advanced with its plans in Australia to sell luxury vehicles with hybrid, plug-in hybrid and battery electrified powertrains only by 2030.<\/p><p>This paradigm shift coincides with Lexus transitioning to a mobility company offering personalised luxury mobility solutions beyond conventional vehicle sales.<\/p><p><strong>John Pappas, Chief Executive, Lexus Australia, said:\u00a0<\/strong>\u201cThroughout our partnership, Havas has demonstrated an innate understanding of the unique Lexus brand. Their increased partnership with our team will further support Lexus Australia\u2019s vision of making\u00a0luxury personal in a rapidly changing world.\u201d Mr Pappas also thanked incumbent agency, Kate &amp; Co. PR. \u201cI would like to take this opportunity to commend the Kate &amp; Co. PR team for their significant contribution over the past three years.\u201d<\/p><p><strong>Steve Fontanot, Managing Director, Havas Blvd, and APAC Commercial Managing Director, Red Havas, said:\u00a0<\/strong>\u201cCollaborating with the team at Lexus over the years has been an absolute honour. They take pride in their agency partnerships, and we are grateful for their ongoing trust. We continue to be inspired by their passion to create and deliver authentic, warm and personal luxury lifestyle experiences.\u201d<\/p><p>Lexus Australia will work closely with both agencies to ensure a respectful transition and seamless handover.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83a2161 e-flex e-con-boxed e-con e-parent\" data-id=\"83a2161\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5454c153 elementor-widget elementor-widget-global elementor-global-7964 elementor-widget-heading\" data-id=\"5454c153\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our 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aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ideas<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28ec9ea7 e-flex e-con-boxed e-con e-parent\" data-id=\"28ec9ea7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-513c79bb e-con-full e-flex e-con e-child\" data-id=\"513c79bb\" 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Blvd, to lead the luxury lifestyle brand\u2019s consumer and lifestyle public relations remit.\u00a0 The appointment includes the management of Lexus ambassadors and friends of the brand, media relations, vehicle launches and loan program, and the leveraging of Lexus Australia\u2019s sponsorship portfolio. The appointment expands on [&hellip;]<\/p>","protected":false},"author":2,"featured_media":8453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lexus Appoints Havas Blvd to Lead Consumer and Lifestyle PR Remit - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/lexus-appoints-havas-blvd-to-lead-consumer-and-lifestyle-pr-remit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lexus Appoints Havas Blvd to Lead Consumer and Lifestyle PR Remit - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"Lexus Australia today announced the appointment of long-standing partner, Havas Blvd, to lead the luxury lifestyle brand\u2019s consumer and lifestyle public relations remit.\u00a0 The appointment includes the management of Lexus ambassadors and friends of the brand, media relations, vehicle launches and loan program, and the leveraging of Lexus Australia\u2019s sponsorship portfolio. 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