{"id":8253,"date":"2022-03-17T11:14:00","date_gmt":"2022-03-17T00:14:00","guid":{"rendered":"\/?p=8253"},"modified":"2025-05-10T19:15:40","modified_gmt":"2025-05-10T09:15:40","slug":"red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/","title":{"rendered":"RED HAVAS REVEALS SIX TRENDS RESHAPING THE BRAND EXPERIENCE LANDSCAPE IN 2022"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8253\" class=\"elementor elementor-8253\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-785aa902 e-con-full e-flex e-con e-parent\" data-id=\"785aa902\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69a9abc8 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"69a9abc8\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"\/wp-content\/uploads\/2024\/08\/download-1-5.jpg?wsr\" class=\"attachment-full size-full wp-image-7717\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/download-1-5.jpg 1920w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/download-1-5-300x200.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/download-1-5-1024x683.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/download-1-5-768x512.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/download-1-5-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bb1d152 e-flex e-con-boxed e-con e-parent\" data-id=\"5bb1d152\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6072fe63 elementor-widget elementor-widget-post-info\" data-id=\"6072fe63\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>17 March, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50f23825 elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"50f23825\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">RED HAVAS REVEALS SIX TRENDS RESHAPING THE BRAND EXPERIENCE LANDSCAPE IN 2022<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1627bfc3 e-grid e-con-boxed e-con e-parent\" data-id=\"1627bfc3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715cf3b7 elementor-widget elementor-widget-text-editor\" data-id=\"715cf3b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Red Havas, the global micro-network of Merged Media agencies, today published its latest report,<\/p><p><strong><a href=\"\/wp-content\/uploads\/2024\/08\/Red-Havas_2022-New-Lens-on-Brand-Experience.pdf\" data-wplink-edit=\"true\">\u2018A New Lens on Brand Experience\u2019<\/a><\/strong>, sharing insights and examining the forces reshaping the Brand Experience landscape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71744f85 elementor-widget elementor-widget-text-editor\" data-id=\"71744f85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201c<em>Shared human experiences are key to building brand connection as global report identifies the forces driving a new wave of experience<\/em>\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-604ccaa9 elementor-widget elementor-widget-text-editor\" data-id=\"604ccaa9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Covering six key trends, the report demonstrates that the accelerated innovations of the last two years will continue to play a pivotal role in the world of Brand Experience. However, the most important insight that has been uncovered from the pandemic is that the key to building real, lasting relationships between brands and audiences boils down to our basic need for human-to-human engagement and shared experiences.<\/p><p>\u201cGlobally, we have seen fundamental shifts in consumer behaviours and attitudes that have led to cultural changes and the birth of a new wave of Brand Experience,\u201d says James Wright, global CEO of Red Havas, and Global Chairman of the Havas PR Global Collective. \u201cThe industry is shifting the way it operates to engage with consumers. Brands are finding new, and often better, ways to connect with a post-COVID audience to become more relevant, meaningful and effective. It\u2019s going to be a fascinating year ahead to see how Brand Experience will evolve.\u201d<\/p><p>Steve Fontanot, Managing Director, Red Havas and Havas Blvd, adds, \u201cWe\u2019re pleased to launch this Brand Experience trend report \u2013 it\u2019s a culmination of many hours of research and conversations from right across the global Red Havas community. The report demonstrates the evolutions in consumer behaviours and expectations, as well as the opportunities for brands to engage in more meaningful and connected ways.\u201d<\/p><p>Michael Ozard, Group Brand Experience Director, Red Havas and Havas Blvd, says the report\u2019s insights will inform new experience-led opportunities for clients: \u201cThrough our work with the world\u2019s most ambitious brands, we\u2019ll continue to explore the changing Brand Experience landscape and new trends to create more meaningful and innovative work for our clients.\u201d<\/p><p><strong>The six trends include:<\/strong><\/p><ol><li><strong>A New Breed of Retail Experimentation:\u00a0<\/strong>The pandemic has accelerated expectations around traditional bricks-and-mortar stores. In 2022, we will see brands merge experiential and retail to completely reimagine the retail experience \u2013 adapting to new customer expectations and innovations and turning the store into a destination.<\/li><li><strong>In Search of New Outlets for Wanderlust Experiences:\u00a0<\/strong>In a world where human attention is a scarce commodity, with brands competing for their customers\u2019 attention, escapist experiential provides a powerful tool to engage, entertain and captivate new audiences.<\/li><li><strong>Ready for the Metaverse \u2013 Embracing a 3D Meta World:\u00a0<\/strong>We\u2019re yet to enter the metaverse in its truest sense. Virtual worlds have boomed in popularity, but we\u2019re missing the ability to seamlessly jump between them. That, combined with mass adoption of wearable tech, will be the real takeoff moment. In preparation, we will see brands increasingly explore the components that will make up the metaverse: virtual experiences, gaming, AR, VR and 3D design.<\/li><li><strong>Using Co-creation as a Creative Agent:\u00a0<\/strong>The mindset has shifted from creating campaigns\u00a0<em>for<\/em>\u00a0audiences, to\u00a0<em>with<\/em>\u00a0Rather than anticipating cultural influence, there\u2019s never been a better time for brands to co-create and contribute in meaningful ways. Giving access to brand opportunities, spaces\/places and creative resources to audiences that need it most can forge deeper relationships that go beyond the campaign.<\/li><li><strong>Bespoke Still Matters:\u00a0<\/strong>Consumers are craving more meaningful connections with brands, and they expect brands to understand and respond to their individual needs. With many brands not quite ready to dive headfirst into large-scale events, hyper individualisation and micro experiences will offer enriching online\/offline experiences that make our audiences feel just as connected as with in-person experiences.<\/li><li><strong>Everyone is Welcome:<\/strong>\u00a0The growing focus on physical and digital brand experiences combined provides new opportunities that can enhance experiences for all. Providing equal access to all must be considered throughout the planning process to ensure accommodations can be made should people need them. Relatively basic features like live captioning can go a long way to making events more inclusive.<\/li><\/ol><p>The report was authored by Red Havas staffers\u00a0from around the world, including Steve Fontanot, AU Managing Director; Michael Ozard, AU Group Brand Experience Director;\u00a0Linda Descano,\u00a0US\u00a0EVP and Head, Corporate Communications and Executive Visibility;\u00a0Courtney Myers, US SVP and Head of Experiential; Kana Phung, AU Senior Producer.<\/p><p>To download the report, click\u00a0<strong><a href=\"\/wp-content\/uploads\/2024\/08\/Red-Havas_2022-New-Lens-on-Brand-Experience.pdf\">HERE<\/a><\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3455c635 e-flex e-con-boxed e-con e-parent\" data-id=\"3455c635\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c4d8580 elementor-widget elementor-widget-global elementor-global-7964 elementor-widget-heading\" data-id=\"4c4d8580\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-155e3104 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"155e3104\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;6486&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-loop-nothing-found-message\">\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32a0dd2c e-con-full e-flex e-con e-child\" data-id=\"32a0dd2c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-415eb6d3 elementor-widget__width-auto white hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"415eb6d3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/ideas\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ideas<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22943ecf e-flex e-con-boxed e-con e-parent\" data-id=\"22943ecf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f926843 e-con-full e-flex e-con e-child\" data-id=\"f926843\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7ba67b elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"d7ba67b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Expertise, flexibility, customer focus \u2014 that's us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b3abfb9 elementor-widget__width-auto black hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"3b3abfb9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/havasred.com.ua\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Red Havas, the global micro-network of Merged Media agencies, today published its latest report, \u2018A New Lens on Brand Experience\u2019, sharing insights and examining the forces reshaping the Brand Experience landscape. \u201cShared human experiences are key to building brand connection as global report identifies the forces driving a new wave of experience\u201d Covering six key [&hellip;]<\/p>","protected":false},"author":2,"featured_media":7717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RED HAVAS REVEALS SIX TRENDS RESHAPING THE BRAND EXPERIENCE LANDSCAPE IN 2022 - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RED HAVAS REVEALS SIX TRENDS RESHAPING THE BRAND EXPERIENCE LANDSCAPE IN 2022 - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"Red Havas, the global micro-network of Merged Media agencies, today published its latest report, \u2018A New Lens on Brand Experience\u2019, sharing insights and examining the forces reshaping the Brand Experience landscape. \u201cShared human experiences are key to building brand connection as global report identifies the forces driving a new wave of experience\u201d Covering six key [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havasred.com.ua\/en\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/\" \/>\n<meta property=\"og:site_name\" content=\"HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/havasredus\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-17T00:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-10T09:15:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/download-1-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"William Turner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@havasred_us\" \/>\n<meta name=\"twitter:site\" content=\"@havasred_us\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/\"},\"author\":{\"name\":\"William Turner\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/person\/3c50fd03c54a8d0952c946f2e624e918\"},\"headline\":\"RED HAVAS REVEALS SIX TRENDS RESHAPING THE BRAND EXPERIENCE LANDSCAPE IN 2022\",\"datePublished\":\"2022-03-17T00:14:00+00:00\",\"dateModified\":\"2025-05-10T09:15:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/\"},\"wordCount\":753,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/havasred.com.ua\/#organization\"},\"image\":{\"@id\":\"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/#primaryimage\"},\"thumbnailUrl\":\"\/wp-content\/uploads\/2024\/08\/download-1-5.jpg?wsr\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/\",\"url\":\"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/\",\"name\":\"RED HAVAS REVEALS SIX TRENDS RESHAPING THE BRAND EXPERIENCE LANDSCAPE IN 2022 - HAVAS Red | PR, Social Media, Experiential, Content\",\"isPartOf\":{\"@id\":\"https:\/\/havasred.com.ua\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/#primaryimage\"},\"thumbnailUrl\":\"\/wp-content\/uploads\/2024\/08\/download-1-5.jpg?wsr\",\"datePublished\":\"2022-03-17T00:14:00+00:00\",\"dateModified\":\"2025-05-10T09:15:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/#primaryimage\",\"url\":\"\/wp-content\/uploads\/2024\/08\/download-1-5.jpg?wsr\",\"contentUrl\":\"\/wp-content\/uploads\/2024\/08\/download-1-5.jpg?wsr\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/havasred.com.ua\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RED HAVAS REVEALS SIX TRENDS RESHAPING THE BRAND EXPERIENCE LANDSCAPE IN 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havasred.com.ua\/#website\",\"url\":\"https:\/\/havasred.com.ua\/\",\"name\":\"HAVAS Red\",\"description\":\"Discover HAVAS Red, a leading PR, social media, and experiential agency. Explore how our insight-led campaigns drive results for global brands.\",\"publisher\":{\"@id\":\"https:\/\/havasred.com.ua\/#organization\"},\"alternateName\":\"Havas Red\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/havasred.com.ua\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/havasred.com.ua\/#organization\",\"name\":\"HAVAS Red\",\"alternateName\":\"HAVAS Red Network\",\"url\":\"https:\/\/havasred.com.ua\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/\",\"url\":\"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr\",\"contentUrl\":\"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr\",\"width\":1200,\"height\":675,\"caption\":\"HAVAS Red\"},\"image\":{\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/havasredus\",\"https:\/\/x.com\/havasred_us\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/person\/3c50fd03c54a8d0952c946f2e624e918\",\"name\":\"William Turner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e2429247986cd269e1990c40fa27c0004580f1d5d108a60f8d3c7e7aa5da19a8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e2429247986cd269e1990c40fa27c0004580f1d5d108a60f8d3c7e7aa5da19a8?s=96&d=mm&r=g\",\"caption\":\"William Turner\"},\"url\":\"https:\/\/havasred.com.ua\/en\/author\/william-turner\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RED HAVAS REVEALS SIX TRENDS RESHAPING THE BRAND EXPERIENCE LANDSCAPE IN 2022 - HAVAS Red | PR, Social Media, Experiential, Content","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/havasred.com.ua\/en\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/","og_locale":"en_US","og_type":"article","og_title":"RED HAVAS REVEALS SIX TRENDS RESHAPING THE BRAND EXPERIENCE LANDSCAPE IN 2022 - HAVAS Red | PR, Social Media, Experiential, Content","og_description":"Red Havas, the global micro-network of Merged Media agencies, today published its latest report, \u2018A New Lens on Brand Experience\u2019, sharing insights and examining the forces reshaping the Brand Experience landscape. \u201cShared human experiences are key to building brand connection as global report identifies the forces driving a new wave of experience\u201d Covering six key [&hellip;]","og_url":"https:\/\/havasred.com.ua\/en\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/","og_site_name":"HAVAS Red | PR, Social Media, Experiential, Content","article_publisher":"https:\/\/www.facebook.com\/havasredus","article_published_time":"2022-03-17T00:14:00+00:00","article_modified_time":"2025-05-10T09:15:40+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/download-1-5.jpg","type":"image\/jpeg"}],"author":"William Turner","twitter_card":"summary_large_image","twitter_creator":"@havasred_us","twitter_site":"@havasred_us","twitter_misc":{"Written by":"William Turner","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/#article","isPartOf":{"@id":"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/"},"author":{"name":"William Turner","@id":"https:\/\/havasred.com.ua\/#\/schema\/person\/3c50fd03c54a8d0952c946f2e624e918"},"headline":"RED HAVAS REVEALS SIX TRENDS RESHAPING THE BRAND EXPERIENCE LANDSCAPE IN 2022","datePublished":"2022-03-17T00:14:00+00:00","dateModified":"2025-05-10T09:15:40+00:00","mainEntityOfPage":{"@id":"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/"},"wordCount":753,"commentCount":0,"publisher":{"@id":"https:\/\/havasred.com.ua\/#organization"},"image":{"@id":"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2024\/08\/download-1-5.jpg?wsr","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/","url":"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/","name":"RED HAVAS REVEALS SIX TRENDS RESHAPING THE BRAND EXPERIENCE LANDSCAPE IN 2022 - HAVAS Red | PR, Social Media, Experiential, Content","isPartOf":{"@id":"https:\/\/havasred.com.ua\/#website"},"primaryImageOfPage":{"@id":"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/#primaryimage"},"image":{"@id":"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2024\/08\/download-1-5.jpg?wsr","datePublished":"2022-03-17T00:14:00+00:00","dateModified":"2025-05-10T09:15:40+00:00","breadcrumb":{"@id":"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/#primaryimage","url":"\/wp-content\/uploads\/2024\/08\/download-1-5.jpg?wsr","contentUrl":"\/wp-content\/uploads\/2024\/08\/download-1-5.jpg?wsr","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/havasred.com.ua\/red-havas-reveals-six-trends-reshaping-the-brand-experience-landscape-in-2022-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/havasred.com.ua\/"},{"@type":"ListItem","position":2,"name":"RED HAVAS REVEALS SIX TRENDS RESHAPING THE BRAND EXPERIENCE LANDSCAPE IN 2022"}]},{"@type":"WebSite","@id":"https:\/\/havasred.com.ua\/#website","url":"https:\/\/havasred.com.ua\/","name":"HAVAS Red","description":"Discover HAVAS Red, a leading PR, social media, and experiential agency. Explore how our insight-led campaigns drive results for global brands.","publisher":{"@id":"https:\/\/havasred.com.ua\/#organization"},"alternateName":"Havas Red","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/havasred.com.ua\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/havasred.com.ua\/#organization","name":"HAVAS Red","alternateName":"HAVAS Red Network","url":"https:\/\/havasred.com.ua\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/","url":"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr","contentUrl":"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr","width":1200,"height":675,"caption":"HAVAS Red"},"image":{"@id":"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/havasredus","https:\/\/x.com\/havasred_us"]},{"@type":"Person","@id":"https:\/\/havasred.com.ua\/#\/schema\/person\/3c50fd03c54a8d0952c946f2e624e918","name":"William Turner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/havasred.com.ua\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e2429247986cd269e1990c40fa27c0004580f1d5d108a60f8d3c7e7aa5da19a8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e2429247986cd269e1990c40fa27c0004580f1d5d108a60f8d3c7e7aa5da19a8?s=96&d=mm&r=g","caption":"William Turner"},"url":"https:\/\/havasred.com.ua\/en\/author\/william-turner\/"}]}},"_links":{"self":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/posts\/8253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/comments?post=8253"}],"version-history":[{"count":1,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/posts\/8253\/revisions"}],"predecessor-version":[{"id":11518,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/posts\/8253\/revisions\/11518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/media\/7717"}],"wp:attachment":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/media?parent=8253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/categories?post=8253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/tags?post=8253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}