{"id":7928,"date":"2021-10-11T15:04:00","date_gmt":"2021-10-11T04:04:00","guid":{"rendered":"\/?p=7928"},"modified":"2025-05-10T19:16:07","modified_gmt":"2025-05-10T09:16:07","slug":"5-internal-comms-trends-new-white-paper-explores-changing-employee-engagement-tactics","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/5-internal-comms-trends-new-white-paper-explores-changing-employee-engagement-tactics\/","title":{"rendered":"5 INTERNAL COMMS TRENDS: NEW WHITE PAPER EXPLORES CHANGING EMPLOYEE ENGAGEMENT TACTICS"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7928\" class=\"elementor elementor-7928\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fcc64e1 e-con-full e-flex e-con e-parent\" data-id=\"1fcc64e1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-653f76fd elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"653f76fd\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"1002\" src=\"\/wp-content\/uploads\/2021\/10\/download-3.jpg?wsr\" class=\"attachment-full size-full wp-image-7933\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/download-3.jpg 1500w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/download-3-300x200.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/download-3-1024x684.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/download-3-768x513.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-454866e7 e-flex e-con-boxed e-con e-parent\" data-id=\"454866e7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac54c38 elementor-widget elementor-widget-post-info\" data-id=\"1ac54c38\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>11 October, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37fc5867 elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"37fc5867\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">5 INTERNAL COMMS TRENDS: NEW WHITE PAPER EXPLORES CHANGING EMPLOYEE ENGAGEMENT TACTICS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28c779c e-grid e-con-boxed e-con e-parent\" data-id=\"28c779c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea7a126 elementor-widget elementor-widget-text-editor\" data-id=\"1ea7a126\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The pandemic invited us to forget what we thought we knew about\u00a0employee engagement. Challenged to devise new ways to unite and inspire people working\u00a0remotely in a time of heightened anxiety, we learned\u00a0<em>a lot<\/em>.<\/p><h2>Five things\u00a0in particular\u00a0became\u00a0crystal clear:<\/h2><ol><li><strong>More is more:<\/strong>\u00a0Consistent communication is the employee\u2019s love language.<\/li><\/ol><ol start=\"2\"><li><strong>Messaging from the inside out:<\/strong>\u00a0An investment in internal comms is an investment in external comms.<\/li><\/ol><ol start=\"3\"><li><strong>Experience is everything:<\/strong>\u00a0Employees deserve a holistic work experience they\u2019ll never forget.<\/li><\/ol><ol start=\"4\"><li><strong>From dialogue to multilogue:<\/strong>\u00a0Empowered employees are given tools that encourage them to speak up.<\/li><\/ol><ol start=\"5\"><li><strong>Turning up the HEAT:<\/strong>\u00a0Comms must lead with humanity, empathy,\u00a0accountability\u00a0and transparency.<\/li><\/ol><p>To\u00a0dig into our\u00a0learnings and the best practices emerging from them,\u00a0download\u00a0\u201cA Whole New World of Employee Engagement: 5 Internal Comms Trends in 2021\u201d\u00a0<a href=\"\/wp-content\/uploads\/2021\/10\/RH_2021-Employee-Engagement-white-paper-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<span class=\"has-inline-color has-vivid-red-color\">\u00a0<\/span><\/p><p>Like most corporate communications over the past two tumultuous years, this\u00a0white paper\u00a0gets to the point. We went directly to the source, interviewing top internal communicators from around the world. As much as possible, we\u2019ve shared their candid perspectives with you word for word.<\/p><p>Hopefully\u00a0our passion for employee engagement\u00a0shines through. It\u2019s among the most meaningful work we get to do\u00a0for our clients.\u00a0The\u00a0urgency\u00a0it took on last year\u00a0required more ingenuity, pushing the practice in exciting new directions.<\/p><h2>Consider the bar officially raised for internal communicators<\/h2><p>Companies everywhere\u00a0are now\u00a0expected to be more intentional about how they engage with their employees and external stakeholders. That means they\u2019re\u00a0more likely to\u00a0invest in\u00a0internal comms\u2014and\u00a0all\u00a0the things it requires, whether that\u2019s\u00a0creating belonging via digital tools,\u00a0facilitating higher visibility for senior\u00a0leaders\u00a0or encouraging employees to speak up.<\/p><p>As one global comms executive told us, \u201cExecutive communications are not as traditional and formal as they used to be. The human element is being injected in how we communicate and cascade information. To put people first, you have to bring humanity in.\u201d<\/p><p>One thing we know for sure:\u00a0When employees feel heard,\u00a0supported\u00a0and trusted, employers see success shine through in every other facet of the business.<\/p><p>COVID-19\u00a0left no choice other than for companies to\u00a0get real\u00a0with their employees.\u00a0Communications\u00a0are\u00a0more inclusive, empathetic and\u00a0purpose-oriented. Less bloated with jargon, more sincere.<\/p><p>It\u2019s a whole new world of employee engagement, and we are here for it.<\/p><p><em><a href=\"\/wp-content\/uploads\/2021\/10\/RH_2021-Employee-Engagement-white-paper-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cA Whole New World of Employee Engagement: 5 Internal Comms Trends in 2021\u201d\u00a0<\/a>reflects the insights of\u00a0our Global CEO James Wright; Linda\u00a0Descano, CFA, executive vice president; Ellen Mallernee Barnes, vice president; Heather Konyk, account director; Ashley Jones, content manager; and Dana Wohlfarth, assistant account executive.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c1514f3 e-flex e-con-boxed e-con e-parent\" data-id=\"4c1514f3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-43ce5c7 e-con-full e-flex e-con e-child\" data-id=\"43ce5c7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42f853b7 elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"42f853b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Expertise, flexibility, customer focus \u2014 that's us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1100e11c elementor-widget__width-auto black hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"1100e11c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/havasred.com.ua\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The pandemic invited us to forget what we thought we knew about\u00a0employee engagement. Challenged to devise new ways to unite and inspire people working\u00a0remotely in a time of heightened anxiety, we learned\u00a0a lot. Five things\u00a0in particular\u00a0became\u00a0crystal clear: More is more:\u00a0Consistent communication is the employee\u2019s love language. Messaging from the inside out:\u00a0An investment in internal comms [&hellip;]<\/p>","protected":false},"author":2,"featured_media":7933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 INTERNAL COMMS TRENDS: NEW WHITE PAPER EXPLORES CHANGING EMPLOYEE ENGAGEMENT TACTICS - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/5-internal-comms-trends-new-white-paper-explores-changing-employee-engagement-tactics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 INTERNAL COMMS TRENDS: NEW WHITE PAPER EXPLORES CHANGING EMPLOYEE ENGAGEMENT TACTICS - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"The pandemic invited us to forget what we thought we knew about\u00a0employee engagement. Challenged to devise new ways to unite and inspire people working\u00a0remotely in a time of heightened anxiety, we learned\u00a0a lot. Five things\u00a0in particular\u00a0became\u00a0crystal clear: More is more:\u00a0Consistent communication is the employee\u2019s love language. 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