{"id":7823,"date":"2021-10-25T12:22:00","date_gmt":"2021-10-25T01:22:00","guid":{"rendered":"\/?p=7823"},"modified":"2025-05-10T19:16:07","modified_gmt":"2025-05-10T09:16:07","slug":"new-red-havas-white-paper-outlines-how-brands-can-best-prove-their-purpose","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/new-red-havas-white-paper-outlines-how-brands-can-best-prove-their-purpose\/","title":{"rendered":"NEW RED HAVAS WHITE PAPER OUTLINES HOW BRANDS CAN BEST PROVE THEIR PURPOSE"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7823\" class=\"elementor elementor-7823\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc8b145 e-con-full e-flex e-con e-parent\" data-id=\"4fc8b145\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6653fbd1 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"6653fbd1\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"\/wp-content\/uploads\/2021\/10\/rsz_jw-ofdrwlettde-unsplash.jpg-1.webp?wsr\" class=\"attachment-full size-full wp-image-7826\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/rsz_jw-ofdrwlettde-unsplash.jpg-1.webp 1920w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/rsz_jw-ofdrwlettde-unsplash.jpg-1-300x200.webp 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/rsz_jw-ofdrwlettde-unsplash.jpg-1-1024x683.webp 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/rsz_jw-ofdrwlettde-unsplash.jpg-1-768x512.webp 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/rsz_jw-ofdrwlettde-unsplash.jpg-1-1536x1024.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2919c25e e-flex e-con-boxed e-con e-parent\" data-id=\"2919c25e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2be73ba8 elementor-widget elementor-widget-post-info\" data-id=\"2be73ba8\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>25 October, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-144f764c elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"144f764c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">NEW RED HAVAS WHITE PAPER OUTLINES HOW BRANDS CAN BEST PROVE THEIR PURPOSE<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c371d75 e-grid e-con-boxed e-con e-parent\" data-id=\"2c371d75\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34967bf3 elementor-widget elementor-widget-text-editor\" data-id=\"34967bf3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The purpose landscape has changed indelibly over the past year and a half. Since issuing our \u201cPledges to Progress: Proving Brand Purpose\u201d\u00a0<a href=\"\/wp-content\/uploads\/2021\/10\/Red_Havas_Pledges_to_Progress_White-Paper_April_2021.pdf\">wh<\/a><a href=\"https:\/\/redhavas.com\/wp-content\/uploads\/2021\/04\/Red_Havas_Pledges_to_Progress_White-Paper_April_2021.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">ite paper<\/a><a href=\"https:\/\/redhavas.com\/wp-content\/uploads\/2021\/04\/Red_Havas_Pledges_to_Progress_White-Paper_April_2021.pdf\">\u00a0<\/a>in April 2021, another 100 million cases of COVID-19 have broken out globally.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d1482c e-flex e-con-boxed e-con e-parent\" data-id=\"6d1482c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1bd4b08 e-con-full e-flex e-con e-child\" data-id=\"1bd4b08\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75fb66e elementor-widget elementor-widget-image\" data-id=\"75fb66e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/wp-content\/uploads\/2021\/10\/RH_FROM-PLEDGES-TO-PROGRESS-OCT-2021.pdf\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"532\" height=\"690\" data-src=\"\/wp-content\/uploads\/2021\/10\/Red-Havas-From-Pledges-to-Progress-white-paper.png\" class=\"attachment-large size-large wp-image-7829 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/Red-Havas-From-Pledges-to-Progress-white-paper.png 532w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/Red-Havas-From-Pledges-to-Progress-white-paper-231x300.png 231w\" data-sizes=\"(max-width: 532px) 100vw, 532px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 532px; --smush-placeholder-aspect-ratio: 532\/690;\" \/><noscript><img decoding=\"async\" width=\"532\" height=\"690\" src=\"\/wp-content\/uploads\/2021\/10\/Red-Havas-From-Pledges-to-Progress-white-paper.png\" class=\"attachment-large size-large wp-image-7829\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/Red-Havas-From-Pledges-to-Progress-white-paper.png 532w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/Red-Havas-From-Pledges-to-Progress-white-paper-231x300.png 231w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b57e7f e-con-full e-flex e-con e-child\" data-id=\"8b57e7f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45700b77 elementor-widget elementor-widget-text-editor\" data-id=\"45700b77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Naturally, this has initiated continued shifts in the substance, style and tonality of brand communications, both internally and externally. And it\u2019s not just how brands are talking nowadays but about what.<\/p><p>In an updated version of our \u201cPledges to Progress\u201d white paper, we dig deeper into how brands have responded to increased pressure to demonstrate purpose and take a stance.<\/p><p><a href=\"\/wp-content\/uploads\/2021\/10\/RH_FROM-PLEDGES-TO-PROGRESS-OCT-2021.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the updated \u201cPledges to Progress\u201d white paper.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cea5684 e-con-full e-flex e-con e-parent\" data-id=\"cea5684\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24d84a23 elementor-widget elementor-widget-image\" data-id=\"24d84a23\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" data-src=\"\/wp-content\/uploads\/2021\/10\/getty-images-d62Fp0lCxTk-unsplash-scaled.jpg\" class=\"attachment-full size-full wp-image-7833 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/getty-images-d62Fp0lCxTk-unsplash-scaled.jpg 2560w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/getty-images-d62Fp0lCxTk-unsplash-300x200.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/getty-images-d62Fp0lCxTk-unsplash-1024x683.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/getty-images-d62Fp0lCxTk-unsplash-768x512.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/getty-images-d62Fp0lCxTk-unsplash-1536x1024.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/getty-images-d62Fp0lCxTk-unsplash-2048x1365.jpg 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1707;\" \/><noscript><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"\/wp-content\/uploads\/2021\/10\/getty-images-d62Fp0lCxTk-unsplash-scaled.jpg\" class=\"attachment-full size-full wp-image-7833\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/getty-images-d62Fp0lCxTk-unsplash-scaled.jpg 2560w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/getty-images-d62Fp0lCxTk-unsplash-300x200.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/getty-images-d62Fp0lCxTk-unsplash-1024x683.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/getty-images-d62Fp0lCxTk-unsplash-768x512.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/getty-images-d62Fp0lCxTk-unsplash-1536x1024.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/10\/getty-images-d62Fp0lCxTk-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-697e1a88 e-flex e-con-boxed e-con e-parent\" data-id=\"697e1a88\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16b6ae0f elementor-widget elementor-widget-text-editor\" data-id=\"16b6ae0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Across industries, companies have been especially invested in talking about:<\/p><p><br><\/p>\n<h3>1. MAKING EMPLOYEE WELL-BEING THE FIRST PRIORITY<\/h3>\n<p>Employers shouldn\u2019t resign themselves to the Great Resignation. Rather, they must continually remind employees to prioritize wellness with a corporate culture that supports their physical, mental and financial health.<\/p><p><br><\/p>\n<h3>2. DOUBLING DOWN ON DIVERSITY, EQUITY AND INCLUSION<\/h3>\n<p>DE&amp;I initiatives can no longer be considered \u201cnice to haves,\u201d and economic instability can\u2019t mean that organizations regress. When discussing the benefits of DE&amp;I in the workplace, leaders should discuss how better business practices can drive social change, reaching beyond the workplace and into the human spirit.<\/p><p><br><\/p>\n<h3>3. COUNTERACTING CLIMATE CHANGE<\/h3>\n<p>Sustainability efforts are now a critical point of connectivity and a platform for communication between businesses, brands and consumers.<\/p>\n<p>What do those three things have to do with the pandemic? Everything and nothing. The common thread is that companies that take responsibility for their actions\u2014whether with their employees, customers or Mother Nature\u2014are best prepared to survive these hardships and those to come.<\/p>\n<p>Enough with all the corporate pledges; it\u2019s time for progress.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16385cb e-flex e-con-boxed e-con e-parent\" data-id=\"16385cb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-755930b3 elementor-widget elementor-widget-heading\" data-id=\"755930b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our ideas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dba64eb elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"7dba64eb\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;6486&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-loop-nothing-found-message\">\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fc031e6 e-con-full e-flex e-con e-child\" data-id=\"4fc031e6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-353affdf elementor-widget__width-auto white hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"353affdf\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/ideas\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ideas<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f201e58 e-flex e-con-boxed e-con e-parent\" data-id=\"3f201e58\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-65e2e882 e-con-full e-flex e-con e-child\" data-id=\"65e2e882\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-621b6a8e elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"621b6a8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Expertise, flexibility, customer focus \u2014 that's us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41464a9f elementor-widget__width-auto black hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"41464a9f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/havasred.com.ua\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The purpose landscape has changed indelibly over the past year and a half. Since issuing our \u201cPledges to Progress: Proving Brand Purpose\u201d\u00a0white paper\u00a0in April 2021, another 100 million cases of COVID-19 have broken out globally. Naturally, this has initiated continued shifts in the substance, style and tonality of brand communications, both internally and externally. And [&hellip;]<\/p>","protected":false},"author":2,"featured_media":7826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NEW RED HAVAS WHITE PAPER OUTLINES HOW BRANDS CAN BEST PROVE THEIR PURPOSE - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/new-red-havas-white-paper-outlines-how-brands-can-best-prove-their-purpose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NEW RED HAVAS WHITE PAPER OUTLINES HOW BRANDS CAN BEST PROVE THEIR PURPOSE - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"The purpose landscape has changed indelibly over the past year and a half. 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