{"id":7809,"date":"2021-11-22T12:08:00","date_gmt":"2021-11-22T01:08:00","guid":{"rendered":"\/?p=7809"},"modified":"2025-05-10T19:16:07","modified_gmt":"2025-05-10T09:16:07","slug":"new-red-havas-white-paper-the-future-of-e-commerce","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/new-red-havas-white-paper-the-future-of-e-commerce\/","title":{"rendered":"NEW RED HAVAS WHITE PAPER: \u201cTHE FUTURE OF E-COMMERCE\u201d"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7809\" class=\"elementor elementor-7809\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-328ea3e0 e-con-full e-flex e-con e-parent\" data-id=\"328ea3e0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a316e4b elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"1a316e4b\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1379\" src=\"\/wp-content\/uploads\/2021\/11\/pexels-junior-teixeira-2047905-scaled-1.webp?wsr\" class=\"attachment-full size-full wp-image-7811\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/11\/pexels-junior-teixeira-2047905-scaled-1.webp 2560w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/11\/pexels-junior-teixeira-2047905-scaled-1-300x162.webp 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/11\/pexels-junior-teixeira-2047905-scaled-1-1024x552.webp 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/11\/pexels-junior-teixeira-2047905-scaled-1-768x414.webp 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/11\/pexels-junior-teixeira-2047905-scaled-1-1536x827.webp 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/11\/pexels-junior-teixeira-2047905-scaled-1-2048x1103.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48d3121e e-flex e-con-boxed e-con e-parent\" data-id=\"48d3121e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-772c016e elementor-widget elementor-widget-post-info\" data-id=\"772c016e\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>22 November, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59f370dd elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"59f370dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">NEW RED HAVAS WHITE PAPER: \u201cTHE FUTURE OF E-COMMERCE\u201d<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fa6b46 e-grid e-con-boxed e-con e-parent\" data-id=\"5fa6b46\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d899a87 elementor-widget elementor-widget-text-editor\" data-id=\"d899a87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When the COVID-19 pandemic forced people to alter their regular routines, e-commerce growth became exponential to the point where it established itself as the new retail norm. However, e-commerce has become so mainstream it is effectively a homogeneous shopping experience across platforms, where one experience is a digital clone of the other. The fact is, we have not seen innovation in e-commerce experiences in a long time. Recognizing that as e-commerce continues to grow and evolve, it risks losing its original luster, Red Havas has published a white paper presenting our views on its future \u2014 just in time for this year\u2019s Black Friday and Cyber Monday shopping days.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5df44436 e-con-full e-flex e-con e-parent\" data-id=\"5df44436\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61ba4bce elementor-widget elementor-widget-image\" data-id=\"61ba4bce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1655\" height=\"2560\" data-src=\"\/wp-content\/uploads\/2021\/11\/ave-calvar-V4EkslTKRG8-unsplash-scaled.jpg\" class=\"attachment-full size-full wp-image-7815 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/11\/ave-calvar-V4EkslTKRG8-unsplash-scaled.jpg 1655w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/11\/ave-calvar-V4EkslTKRG8-unsplash-194x300.jpg 194w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/11\/ave-calvar-V4EkslTKRG8-unsplash-662x1024.jpg 662w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/11\/ave-calvar-V4EkslTKRG8-unsplash-768x1188.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/11\/ave-calvar-V4EkslTKRG8-unsplash-993x1536.jpg 993w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/11\/ave-calvar-V4EkslTKRG8-unsplash-1324x2048.jpg 1324w\" data-sizes=\"(max-width: 1655px) 100vw, 1655px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1655px; --smush-placeholder-aspect-ratio: 1655\/2560;\" \/><noscript><img decoding=\"async\" width=\"1655\" height=\"2560\" src=\"\/wp-content\/uploads\/2021\/11\/ave-calvar-V4EkslTKRG8-unsplash-scaled.jpg\" class=\"attachment-full size-full wp-image-7815\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/11\/ave-calvar-V4EkslTKRG8-unsplash-scaled.jpg 1655w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/11\/ave-calvar-V4EkslTKRG8-unsplash-194x300.jpg 194w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/11\/ave-calvar-V4EkslTKRG8-unsplash-662x1024.jpg 662w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/11\/ave-calvar-V4EkslTKRG8-unsplash-768x1188.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/11\/ave-calvar-V4EkslTKRG8-unsplash-993x1536.jpg 993w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/11\/ave-calvar-V4EkslTKRG8-unsplash-1324x2048.jpg 1324w\" sizes=\"(max-width: 1655px) 100vw, 1655px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2a052d e-flex e-con-boxed e-con e-parent\" data-id=\"e2a052d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-80a9844 e-con-full e-flex e-con e-child\" data-id=\"80a9844\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1762b0 elementor-widget elementor-widget-image\" data-id=\"a1762b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/wp-content\/uploads\/2021\/11\/RH_The-Future-of-E-Commerce-Whitepaper.pdf\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"535\" height=\"690\" data-src=\"\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-22-at-3.58.29-PM.png\" class=\"attachment-large size-large wp-image-7813 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-22-at-3.58.29-PM.png 535w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-22-at-3.58.29-PM-233x300.png 233w\" data-sizes=\"(max-width: 535px) 100vw, 535px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 535px; --smush-placeholder-aspect-ratio: 535\/690;\" \/><noscript><img decoding=\"async\" width=\"535\" height=\"690\" src=\"\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-22-at-3.58.29-PM.png\" class=\"attachment-large size-large wp-image-7813\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-22-at-3.58.29-PM.png 535w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-22-at-3.58.29-PM-233x300.png 233w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ee95eb e-con-full e-flex e-con e-child\" data-id=\"3ee95eb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c25767 elementor-widget elementor-widget-text-editor\" data-id=\"8c25767\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a href=\"\/wp-content\/uploads\/2021\/11\/RH_The-Future-of-E-Commerce-Whitepaper.pdf\">Download \u201cThe Future of e-Commerce\u201d white paper now.<\/a><\/strong><\/p><p>These findings are based on a Prosumer report by the\u00a0<a href=\"https:\/\/dare.havas.com\/insights-trends\/the-future-of-e-commerce\/\">same title,<\/a>\u00a0the latest in our Red Sky white paper series. More than eight in 10 Prosumers (the leading-edge 15 to 20% of consumers who are first to market, forward thinking, influential and proactive) say they prefer the online shopping experience to traditional forms of purchasing. As things gradually return to normal post COVID, this e-commerce trend is likely to remain the same, especially across categories like clothing, electronic products and devices, and beauty products.<\/p><p>The rub is that while one-third of Prosumers acknowledge the convenience, they claim most of their e-commerce experiences are \u201creally boring\u201d \u2014 a feeling particularly prevalent among Gen Z (44% versus 26% of Boomers).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2850f814 e-flex e-con-boxed e-con e-parent\" data-id=\"2850f814\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d1ad2a elementor-widget elementor-widget-text-editor\" data-id=\"8d1ad2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our white paper looks at how e-commerce can shine again, exploring the new rules of e-commerce, consumers\u2019 expectation of purpose beyond clicks, operating on the right side of data privacy, the transition from a place to buy to a place to socialize, and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c6531fc e-flex e-con-boxed e-con e-parent\" data-id=\"2c6531fc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-748b034b elementor-widget elementor-widget-heading\" data-id=\"748b034b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our ideas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55c648cd elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"55c648cd\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;6486&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-loop-nothing-found-message\">\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-303aa8cb e-con-full e-flex e-con e-child\" data-id=\"303aa8cb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bafc626 elementor-widget__width-auto white hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"5bafc626\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/ideas\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ideas<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e89187d e-flex e-con-boxed e-con e-parent\" data-id=\"2e89187d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-29adb5e9 e-con-full e-flex e-con e-child\" data-id=\"29adb5e9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f60504a elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"6f60504a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Expertise, flexibility, customer focus \u2014 that's us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2aae51 elementor-widget__width-auto black hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"3c2aae51\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/havasred.com.ua\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>When the COVID-19 pandemic forced people to alter their regular routines, e-commerce growth became exponential to the point where it established itself as the new retail norm. However, e-commerce has become so mainstream it is effectively a homogeneous shopping experience across platforms, where one experience is a digital clone of the other. The fact is, [&hellip;]<\/p>","protected":false},"author":2,"featured_media":7811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NEW RED HAVAS WHITE PAPER: \u201cTHE FUTURE OF E-COMMERCE\u201d - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/new-red-havas-white-paper-the-future-of-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NEW RED HAVAS WHITE PAPER: \u201cTHE FUTURE OF E-COMMERCE\u201d - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"When the COVID-19 pandemic forced people to alter their regular routines, e-commerce growth became exponential to the point where it established itself as the new retail norm. However, e-commerce has become so mainstream it is effectively a homogeneous shopping experience across platforms, where one experience is a digital clone of the other. 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