{"id":7645,"date":"2022-07-14T17:13:00","date_gmt":"2022-07-14T07:13:00","guid":{"rendered":"\/?p=7645"},"modified":"2025-05-10T19:15:40","modified_gmt":"2025-05-10T09:15:40","slug":"the-six-biggest-waves-in-employee-engagement-and-how-to-ride-them","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/the-six-biggest-waves-in-employee-engagement-and-how-to-ride-them\/","title":{"rendered":"THE (SIX) BIGGEST WAVES IN EMPLOYEE ENGAGEMENT \u2014 AND HOW TO RIDE THEM"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7645\" class=\"elementor elementor-7645\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a38542 e-con-full e-flex e-con e-parent\" data-id=\"2a38542\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7675814b elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7675814b\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"\/wp-content\/uploads\/2024\/08\/download-2.jpg?wsr\" class=\"attachment-full size-full wp-image-7647\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/download-2.jpg 1500w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/download-2-300x200.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/download-2-1024x683.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/download-2-768x512.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39976714 e-flex e-con-boxed e-con e-parent\" data-id=\"39976714\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae4215a elementor-widget elementor-widget-post-info\" data-id=\"6ae4215a\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>14 July, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b43cc5 elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"35b43cc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">THE (SIX) BIGGEST WAVES IN EMPLOYEE ENGAGEMENT \u2014 AND HOW TO RIDE THEM<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a5ff00c e-grid e-con-boxed e-con e-parent\" data-id=\"1a5ff00c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2da523a1 elementor-widget elementor-widget-text-editor\" data-id=\"2da523a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>DOWNLOAD OUR NEWEST RED SKY THINKING WHITE PAPER<\/strong><\/p><p>What does purpose, management, empathy, content, inclusion and burnout have in common? As it happens, they are what most conversations, coverage and case studies related to employee engagement and experience are focused on these days. We spent some time on these six topics to observe what\u2019s changing and why, what it means for the future and how we can make the most of it in the present. Our findings were summarized in Red Havas\u2019 newest white paper,\u00a0<a href=\"\/wp-content\/uploads\/2024\/08\/RH_Red-Sky_Employee-Engagement-Landscape-Analysis.pdf\">\u201cThe (Six) Biggest Waves in Employee Engagement \u2014 and How to Ride Them.\u201d<\/a><\/p><p>Here are the highlights:<\/p><h2>1.\u00a0<strong>Be purposeful about your purpose.<\/strong><\/h2><p>We\u2019ve been talking about purpose for a long time \u2014 and so has everybody else. As a result, performance is no longer enough for the masses, purpose must be purposeful \u2014 anchored in one\u2019s core business, values and actions. Companies that define a values-based purpose and pursue strategies aligned with that purpose can gain greater innovation, better collaboration, more engaged employees, more loyal customers and better financial performance.<\/p><h2>2.\u00a0<strong>Mind the middle.<\/strong><\/h2><p>Middle managers are the definition of who can\u00a0<em>make it or break it\u00a0<\/em>when it comes to employee engagement. They have been in focus as a key driver of employee turnover in recent years. However, the conversation has recently shifted to the critical role they play as\u00a0<em>custodians of a company\u2019s DNA<\/em>, whose informal networks and proximity to employees are not only invaluable sources of insight but provide unparalleled influence when mobilized in the right way.<\/p><h2>3.\u00a0<strong>Enable empathy through curiosity.<\/strong><\/h2><p>It is times like these when dissatisfied, disengaged or departing employees continue to experience uncertainty and adversity worldwide that empathetic leadership matters the most, because of its power to give us a sense of normalcy, safety and comfort when our world is in turmoil. To make the practice of empathy more tangible and actionable, leaders should simply exercise their curiosity muscle regularly, along with authenticity, listening and compassion.<\/p><h2>4.\u00a0<strong>Activate your employees as creators.<\/strong><\/h2><p>At a time when many organizations are hiring influencers and brand ambassadors, it\u2019s important to remember that the most passionate and effective advocates of any brand are\u00a0<a>actually the<\/a>\u00a0people working for them. Using employees as content creators has the power to humanize the brand via personal stories, experiences and voice externally, while organically engaging, recognizing and retaining existing employees internally \u2014 at no extra cost.<\/p><h2>5.\u00a0<strong>Design for inclusion and access.<\/strong><\/h2><p>Inclusive language \u2014 one of the topics of our most recent white paper on\u00a0<a href=\"https:\/\/redhavas.com\/wp-content\/uploads\/2022\/06\/Red-Havas-Content-That-Cuts-Through.pdf\">Content That Cuts Through<\/a>\u00a0\u2014 and accessible design\u00a0<a>acknowledge<\/a>\u00a0the full range of human diversity. While gender-neutral terms are top of mind these days, non-biased content, diverse visuals, and accessible channels and formats also need to be considered to ensure that groups aren\u2019t feeling left out because of content that is unfamiliar, unavailable or inapplicable to them.<\/p><h2>6.\u00a0<strong>Address the most burning question.<\/strong><\/h2><p>Burnout continues to be a \u2018hot\u2019 topic, its positioning slowly shifting from an individual to an organizational issue \u2014 after all, workplace-related matters are its top drivers. While burnout and associated stress, anxiety and depression all remain high, more and more organizations prioritize employee mental health, integrate well-being into their operations, address the structural causes of workplace stress and strive to de-stigmatize related conversations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24d990fe e-flex e-con-boxed e-con e-parent\" data-id=\"24d990fe\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad3b7fe elementor-widget elementor-widget-global elementor-global-7666 elementor-widget-heading\" data-id=\"3ad3b7fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our insights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-152ab3e4 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-global elementor-global-7669 elementor-widget-loop-grid\" data-id=\"152ab3e4\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;6486&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" 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As it happens, they are what most conversations, coverage and case studies related to employee engagement and experience are focused on these days. We spent some time on these six topics to observe what\u2019s changing [&hellip;]<\/p>","protected":false},"author":2,"featured_media":7647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>THE (SIX) BIGGEST WAVES IN EMPLOYEE ENGAGEMENT \u2014 AND HOW TO RIDE THEM - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/the-six-biggest-waves-in-employee-engagement-and-how-to-ride-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE (SIX) BIGGEST WAVES IN EMPLOYEE ENGAGEMENT \u2014 AND HOW TO RIDE THEM - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"DOWNLOAD OUR NEWEST RED SKY THINKING WHITE PAPER What does purpose, management, empathy, content, inclusion and burnout have in common? 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