{"id":7634,"date":"2022-09-13T16:59:00","date_gmt":"2022-09-13T06:59:00","guid":{"rendered":"\/?p=7634"},"modified":"2025-05-10T19:15:39","modified_gmt":"2025-05-10T09:15:39","slug":"red-havas-expands-global-esg-comms-offering-with-launch-of-red-impact","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/red-havas-expands-global-esg-comms-offering-with-launch-of-red-impact\/","title":{"rendered":"Red Havas Expands Global ESG Comms Offering with Launch of Red Impact"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7634\" class=\"elementor elementor-7634\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65a95d7e e-con-full e-flex e-con e-parent\" data-id=\"65a95d7e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a073e61 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3a073e61\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1493\" height=\"1027\" src=\"\/wp-content\/uploads\/2024\/08\/download-1-4.jpg?wsr\" class=\"attachment-full size-full wp-image-7636\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/download-1-4.jpg 1493w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/download-1-4-300x206.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/download-1-4-1024x704.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/download-1-4-768x528.jpg 768w\" sizes=\"(max-width: 1493px) 100vw, 1493px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3154c47d e-flex e-con-boxed e-con e-parent\" data-id=\"3154c47d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38b4fd4 elementor-widget elementor-widget-post-info\" data-id=\"38b4fd4\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>13 September, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6abe250d elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"6abe250d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Red Havas Expands Global ESG Comms Offering with Launch of Red Impact<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ffe3822 e-grid e-con-boxed e-con e-parent\" data-id=\"4ffe3822\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8affc elementor-widget elementor-widget-text-editor\" data-id=\"8b8affc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align); background-color: var( --e-global-color-text );\">Red Havas, the micronetwork of merged media agencies,\u00a0today announced the launch of Red Impact, a new offering that brings together its environmental, social and corporate governance (ESG) expertise and capabilities from across the world. The practice is the result of increasing demand for global approaches to purpose-driven strategic communications.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4850961e elementor-widget elementor-widget-text-editor\" data-id=\"4850961e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cRed Impact will give our clients greater access to the micronetwork\u2019s expertise in purpose, sustainability and ESG\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7298aa30 elementor-widget elementor-widget-text-editor\" data-id=\"7298aa30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With 40-plus years of award-winning experience in cause,\u00a0\u200bRed Havas has cultivated a deep understanding of purpose- and ESG-driven communications. Today, the micronetwork helps clients in different sectors and stages of growth\u00a0shape, communicate and protect their corporate reputation. This work spans markets, languages, platforms and channels. It reaches stakeholders including employees, customers, communities and investors. And it encompasses comms strategy, tactical campaigns, measurement and reporting, as well as crisis counsel \u2014\u00a0when stakeholders put an organization\u2019s purpose to the test.<\/p><p>In addition to working closely with global brands such as adidas, L\u2019Or\u00e9al, ManpowerGroup and the life science business of Merck KGaA, Darmstadt, Germany on purpose-related initiatives, Red Havas counts among its clients the Country of Palau, United Nations Foundation, UNICEF, Team Rubicon, World Green Economy Organization (WGEO) and Project HOPE.<\/p><p>\u201cIf you are tackling a challenge\u00a0that will help improve our\u00a0world\u00a0and need\u00a0help decoding the cause landscape, Red Havas is proud to be known as the go-to\u00a0agency,\u201d said James Wright, global CEO of Red Havas Group and global chairman of Havas\u00a0PR Global Collective. \u201cOur work in this space continues to expand in terms of the number of briefs we receive and the increasing number of clients that need strategic counsel and assistance with tackling these issues from a global standpoint.\u00a0Formalizing Red Impact across markets allows us to be more integrated about how we help our clients make a positive difference in the world. Are we preoccupied with purpose? Yes. We believe it\u2019s at the heart of any truly great business.\u201d<\/p><p>Red Impact will be driven by a team of specialists across the agency\u2019s micronetwork, including Linda Descano, CFA<sup>\u00ae<\/sup>, EVP, Melanie Klausner, EVP, and Audrey Arbogast, associate vice president, in the U.S.; Richard Clarke, executive director, in the U.K.; Matthew Thomas, executive director, and Jacqui Munro, senior consultant, in Australia; Mathilde Montel, senior communications director, corporate, in the Middle East; Ana Pico Alvarez, general manager, in Spain; Vittoria Ghirlanda, sustainability manager, in Italy; Martin Bennung, content strategist, in Germany; Mel Panabi, business director, and Janlo Cui, business director, in The Philippines; and Vineel Agarwal, CEO, Havas Village in South Africa and Africa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a9f4248 e-con-full e-flex e-con e-parent\" data-id=\"7a9f4248\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-209f97f3 elementor-widget elementor-widget-image\" data-id=\"209f97f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"998\" data-src=\"\/wp-content\/uploads\/2024\/08\/nick-fewings-0y_DB18swVc-unsplash-1.jpg\" class=\"attachment-full size-full wp-image-7639 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/nick-fewings-0y_DB18swVc-unsplash-1.jpg 1920w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/nick-fewings-0y_DB18swVc-unsplash-1-300x156.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/nick-fewings-0y_DB18swVc-unsplash-1-1024x532.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/nick-fewings-0y_DB18swVc-unsplash-1-768x399.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/nick-fewings-0y_DB18swVc-unsplash-1-1536x798.jpg 1536w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/998;\" \/><noscript><img decoding=\"async\" width=\"1920\" height=\"998\" src=\"\/wp-content\/uploads\/2024\/08\/nick-fewings-0y_DB18swVc-unsplash-1.jpg\" class=\"attachment-full size-full wp-image-7639\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/nick-fewings-0y_DB18swVc-unsplash-1.jpg 1920w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/nick-fewings-0y_DB18swVc-unsplash-1-300x156.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/nick-fewings-0y_DB18swVc-unsplash-1-1024x532.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/nick-fewings-0y_DB18swVc-unsplash-1-768x399.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/nick-fewings-0y_DB18swVc-unsplash-1-1536x798.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a00150b e-flex e-con-boxed e-con e-parent\" data-id=\"a00150b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5994e15 e-con-full e-flex e-con e-child\" data-id=\"5994e15\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2315f6 elementor-widget elementor-widget-text-editor\" data-id=\"f2315f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Red Havas and Havas Group have a long history of exploring cause and purpose in their thought leadership materials. Havas Group\u2019s 12-year\u00a0<u>Meaningful Brands\u00a0<\/u>study looks at how brands tangibly improve peoples\u2019 lives functionally, enhance their personal well-being and contribute to wider society. And most recently, Red Havas released its newest white paper on purpose,\u00a0<a href=\"\/wp-content\/uploads\/2024\/08\/RH_Red-Sky_5-Ways-Brands-Can-Do-Corporate-Purpose-on-Purpose-compressed-compressed.pdf\">\u201c5 Ways Brands Can Do Purpose on Purpose.\u201d<\/a><\/p><p>Said Wright, \u201cCompanies that define a purpose for their existence \u2014 and then do the hard work of aligning their strategies and operations to that purpose \u2014 stand to gain things like greater innovation, better collaboration, more engaged employees, more loyal customers and better financial performance. These are the kind of businesses Red Havas wishes to work with, and it\u2019s most certainly the kind of business we aspire to be ourselves.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b25646 elementor-widget elementor-widget-spacer\" data-id=\"1b25646\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5742ae9 e-con-full e-flex e-con e-child\" data-id=\"5742ae9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5485d elementor-widget elementor-widget-image\" data-id=\"1e5485d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/wp-content\/uploads\/2024\/08\/RH_Red-Sky_5-Ways-Brands-Can-Do-Corporate-Purpose-on-Purpose-compressed-compressed.pdf\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"387\" data-src=\"\/wp-content\/uploads\/2024\/08\/Corporate-Purpose-White-Paper-September-2022-1.png\" class=\"attachment-large size-large wp-image-7640 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Corporate-Purpose-White-Paper-September-2022-1.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Corporate-Purpose-White-Paper-September-2022-1-233x300.png 233w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/387;\" \/><noscript><img decoding=\"async\" width=\"300\" height=\"387\" src=\"\/wp-content\/uploads\/2024\/08\/Corporate-Purpose-White-Paper-September-2022-1.png\" class=\"attachment-large size-large wp-image-7640\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Corporate-Purpose-White-Paper-September-2022-1.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Corporate-Purpose-White-Paper-September-2022-1-233x300.png 233w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51b0589f e-flex e-con-boxed e-con e-parent\" data-id=\"51b0589f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40bd2a9b elementor-widget elementor-widget-global elementor-global-7666 elementor-widget-heading\" data-id=\"40bd2a9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our insights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15a1bcb0 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-global elementor-global-7669 elementor-widget-loop-grid\" data-id=\"15a1bcb0\" data-element_type=\"widget\" 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0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Insights<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36ba0226 e-flex e-con-boxed e-con e-parent\" data-id=\"36ba0226\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-148a7c5d e-con-full e-flex e-con e-child\" data-id=\"148a7c5d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66d155d4 elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"66d155d4\" 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