{"id":7499,"date":"2023-12-14T14:40:00","date_gmt":"2023-12-14T03:40:00","guid":{"rendered":"\/?p=7499"},"modified":"2025-05-10T19:13:30","modified_gmt":"2025-05-10T09:13:30","slug":"2023-word-of-the-year","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/2023-word-of-the-year\/","title":{"rendered":"2023 Word of the Year"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7499\" class=\"elementor elementor-7499\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b12bca e-con-full e-flex e-con e-parent\" data-id=\"8b12bca\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b5494d6 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4b5494d6\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1029\" src=\"\/wp-content\/uploads\/2024\/08\/ave-calvar-4lkMe_UlXYM-unsplash.jpg?wsr\" class=\"attachment-full size-full wp-image-7516\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/ave-calvar-4lkMe_UlXYM-unsplash.jpg 1920w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/ave-calvar-4lkMe_UlXYM-unsplash-300x161.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/ave-calvar-4lkMe_UlXYM-unsplash-1024x549.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/ave-calvar-4lkMe_UlXYM-unsplash-768x412.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/ave-calvar-4lkMe_UlXYM-unsplash-1536x823.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24688576 e-flex e-con-boxed e-con e-parent\" data-id=\"24688576\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a92363 elementor-widget elementor-widget-post-info\" data-id=\"4a92363\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>14 December, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f00ead elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"5f00ead\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">2023 Word of the Year<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26e3e0fe e-grid e-con-boxed e-con e-parent\" data-id=\"26e3e0fe\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64ee9107 elementor-widget elementor-widget-text-editor\" data-id=\"64ee9107\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If we could just drop a gif here instead of this letter, it would be Elmo, arms held victorious amid a wall of flames. Instead, allow us to tell you \u2014\u202fwith words \u2014 how we selected our Word of the Year (WOTY).\u00a0\u00a0\u00a0<\/p><p>Now in its fourth year, Havas Red\u2019s annual WOTY exercise is informed by quantitative input (via a global Havas Group survey) and qualitative input (sought from a mix of global communications pros and thought leaders across the industry). The task of cherry picking a single word to summarize 2023, however, lands on the desk of our agency\u2019s Reditorial Board \u2014\u202fa group of word-obsessed individuals who wade through all submissions to determine which one really nails the cultural zeitgeist.\u00a0\u00a0<\/p><p>Numerically speaking, \u201cAI\u201d received our highest number of submissions because, as one person wrote, \u201cit\u2019s all anyone can talk about.\u201d Another pointed out that AI is \u201cnot a word, but a two-letter acronym that symbolizes an unknown leap forward for humanity.\u201d Collins Dictionary ultimately did select\u00a0<a href=\"https:\/\/www.collinsdictionary.com\/us\/woty\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cAI\u201d<\/a>\u00a0as its WOTY. In contrast, Merriam-Webster chose\u00a0<a href=\"https:\/\/www.merriam-webster.com\/wordplay\/word-of-the-year\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cauthentic\u201d<\/a>\u00a0as its WOTY, citing how \u201cthe line between \u2018real\u2019 and \u2018fake\u2019 has become increasingly blurred [amid] the rise of artificial intelligence \u2014 and its impact on deepfake videos, actors\u2019 contracts, academic honesty, and a vast number of other topics.\u201d\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e5554b9 elementor-widget elementor-widget-text-editor\" data-id=\"3e5554b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cambridge Dictionary\u2019s WOTY was also a reaction to AI. It chose\u00a0<a href=\"https:\/\/dictionary.cambridge.org\/us\/editorial\/woty\" target=\"_blank\" rel=\"noreferrer noopener\">\u201challucinate\u201d<\/a>\u00a0because\u202f\u201cit recognized\u202fthat\u202fthe\u202fnew\u202fmeaning [of hallucinate] gets to the heart of why people are talking about AI.\u201d\u00a0\u00a0<\/p><p>But AI is not the WOTY we chose. When we listened in, we heard people talking about much more than just AI. In 2023, it seemed people were talking loudly, quickly and all at the same time about economic stressors, wars, elections, gun control, social justice, women\u2019s health, the climate crisis, and the list goes on. At times it\u2019s felt like, well, complete mayhem.\u00a0\u00a0<\/p><p>Considering that our 2021 WOTY was \u201cadapt\u201d and our 2022 WOTY was \u201cresilience\u201d \u2014 both meditations on our post-pandemic state of being \u2014 our reality today feels like a setback. But we\u2019re not here to put a shine on things. Our 2023 WOTY doesn\u2019t mince words.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6108e834 e-flex e-con-boxed e-con e-parent\" data-id=\"6108e834\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74bb5c7 elementor-widget elementor-widget-heading\" data-id=\"74bb5c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our 2023 word of the year: CHAOS <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3eaa6e elementor-widget elementor-widget-text-editor\" data-id=\"b3eaa6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cambridge Dictionary defines it as \u201ca state of total confusion with no order.\u201d Merriam-Webster says that, too, but adds that it\u2019s \u201ca state of things in which chance is supreme\u201d and indicative of \u201cthe inherent unpredictability in the behavior of a complex natural system (such as the atmosphere, boiling water or the beating heart).\u201d\u00a0\u00a0\u00a0<\/p><p>There\u2019s chaos in Gaza. Chaos on Capitol Hill. Climate chaos. Economic chaos. AI chaos. Chaos in airports. Chaos on campus. Chaos at home.\u00a0<\/p><p>As our survey respondents who selected this word wrote, \u201cChaos encapsulates 2023\u2019s tumultuous global events \u2014 embodying uncertainty, disruption and the need for collective solutions. It reflects our shared experience and challenges ahead.\u201d\u00a0<\/p><p>One wrote that we have \u201ctoo many changes without clear objectives,\u201d while another pointed to \u201cglobal waring factions (Ukraine, Russia, Israel, Gaza), U.S. congress disruption, Trump indictments, the impact of global warming on the global temperatures and weather phenomena.\u201d\u00a0<\/p><p>The opposite of chaos? It\u2019s peace. That\u2019s our hope for 2024. We hope it\u2019s peace that has the last word.\u00a0<\/p><p>We further discuss our Word of the Year in episode 43 of our Red Sky Fuel for Thought podcast, featuring Havas Red\u2019s Editorial Director\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ellenmallernee\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ellen Mallernee<\/a>, EVP\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/lindadescano\" target=\"_blank\" rel=\"noreferrer noopener\">Linda Descano<\/a>, CFA<sup>\u00ae<\/sup>, and client partner\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/biancamariakeeble\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bianca-Maria Cavuoto<\/a>.\u00a0<\/p><p>Together, they walk through our process of selecting \u201cchaos,\u201d other Words of the Year that have been announced so far (from \u201cAI\u201d to \u201crizz\u201d) and each of their own personal picks for Word of the Year.\u00a0<\/p><p>&#8220;<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/red-sky-fuel-for-thought\/id1533908731\" target=\"_blank\" rel=\"noreferrer noopener\">Red Sky Fuel for Thought<\/a>&#8220;\u202fis a monthly podcast produced by Havas Red, examining emerging\u202fthemes relevant to brand communicators and\u202fmarketers.\u202f\u202f\u202f\u00a0<\/p><p>Give \u201cRed Sky Fuel for Thought\u201d a listen, and subscribe to the show on\u202f<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/red-sky-fuel-for-thought\/id1533908731\" target=\"_blank\" rel=\"noreferrer noopener\">iTunes<\/a>,\u202f<a href=\"https:\/\/open.spotify.com\/show\/2vWGLkUBs64ETBIqBj0aRB\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>\u202for your favorite podcasting app. Don\u2019t forget to rate and review to help more people find us!\u202f\u202f \u202f\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c195d1f e-flex e-con-boxed e-con e-parent\" data-id=\"7c195d1f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69124c3d elementor-widget elementor-widget-global elementor-global-7666 elementor-widget-heading\" data-id=\"69124c3d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our insights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f803f25 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-global elementor-global-7669 elementor-widget-loop-grid\" data-id=\"7f803f25\" data-element_type=\"widget\" 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0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Insights<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66118747 e-flex e-con-boxed e-con e-parent\" data-id=\"66118747\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-73bf4a5 e-con-full e-flex e-con e-child\" data-id=\"73bf4a5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b18f2ce elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"7b18f2ce\" 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viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>If we could just drop a gif here instead of this letter, it would be Elmo, arms held victorious amid a wall of flames. Instead, allow us to tell you \u2014\u202fwith words \u2014 how we selected our Word of the Year (WOTY).\u00a0\u00a0\u00a0 Now in its fourth year, Havas Red\u2019s annual WOTY exercise is informed by [&hellip;]<\/p>","protected":false},"author":2,"featured_media":7516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2023 Word of the Year - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/2023-word-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023 Word of the Year - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"If we could just drop a gif here instead of this letter, it would be Elmo, arms held victorious amid a wall of flames. 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