{"id":7458,"date":"2024-04-29T13:39:00","date_gmt":"2024-04-29T03:39:00","guid":{"rendered":"\/?p=7458"},"modified":"2025-05-10T19:13:29","modified_gmt":"2025-05-10T09:13:29","slug":"havas-red-launches-the-state-of-the-influencer-in-2024-white-paper","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/havas-red-launches-the-state-of-the-influencer-in-2024-white-paper\/","title":{"rendered":"HAVAS Red Launches The State of the Influencer in 2024 White paper"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7458\" class=\"elementor elementor-7458\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dd60f4 e-con-full e-flex e-con e-parent\" data-id=\"9dd60f4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32321561 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"32321561\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"2022\" src=\"\/wp-content\/uploads\/2024\/04\/AdobeStock_537251332-scaled.jpeg?wsr\" class=\"attachment-full size-full wp-image-7472\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/04\/AdobeStock_537251332-scaled.jpeg 2560w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/04\/AdobeStock_537251332-300x237.jpeg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/04\/AdobeStock_537251332-1024x809.jpeg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/04\/AdobeStock_537251332-768x607.jpeg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/04\/AdobeStock_537251332-1536x1213.jpeg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/04\/AdobeStock_537251332-2048x1617.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e0b4c4c e-flex e-con-boxed e-con e-parent\" data-id=\"6e0b4c4c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57b77b08 elementor-widget elementor-widget-post-info\" data-id=\"57b77b08\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>29 April, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68199286 elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"68199286\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">HAVAS Red Launches The State of the Influencer in 2024 White paper<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-670cb250 e-grid e-con-boxed e-con e-parent\" data-id=\"670cb250\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-486d7b23 elementor-widget elementor-widget-text-editor\" data-id=\"486d7b23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-content\"><p>HAVAS Red\u00a0(formerly Red HAVAS), the global merged media micronetwork today released its inaugural \u201cThe State of the Influencer in 2024: A Client\u2019s Perspective\u201d white paper.\u00a0<\/p><p>To understand how influencer marketing is evolving, HAVAS Red surveyed clients across ten markets \u2013 Australia, Ireland, Germany, Italy, Japan, The Philippines, Singapore, UAE, the U.S., and the U.K. These clients spanned a range of industries and sectors, from health and wellness, technology, and food and beverage to automotive, manufacturing, and tourism and travel. Clients shared their experience, what works and what doesn\u2019t, how to drive the best outcomes and where they believe influencer marketing is heading.\u00a0<\/p><p>\u201cAs an industry, we\u2019ve observed how the influencer category is ever-expanding and increasingly emerging and recognised as a performance channel,\u201d said James Wright, Global CEO of the HAVAS Red Group and global chairman of the HAVAS PR Global Network. \u201cInfluencer marketing is driving measurable opportunities for both consumer and corporate brands globally, delivering higher engagement and paving the way for accelerated consumer conversion.\u201d\u00a0<\/p><p>Wright added, \u201cOur report delves into influencer marketing at an industry level to help brands navigate the evolving landscape and inform strategic thinking. The findings of this report are insightful for brands when shaping their overall strategy, as it demonstrates the scale of influencer marketing, as well as offering insight into how and why brands are engaging with influencers. Brands that succeed in 2024 will be creatively integrating influencers into wider campaigns as a full-funnel marketing channel.\u201d\u00a0<\/p><p>Key takeaways from the report were:\u00a0<\/p><p><strong>1.<\/strong>\u00a0<strong>The media landscape is converging with social media.\u00a0<\/strong>As consumers lose trust in traditional media, they\u2019re turning to influencers who can play a crucial role in expanding the brand\u2019s online presence.\u00a0\u00a0<\/p><p><strong>2.<\/strong>\u00a0<strong>Influence has been democratized.\u00a0<\/strong>Over 97% of brands identify content creators as influencers, highlighting the shift away from traditional celebrities as influencers toward a new reality where anyone can become an influencer.\u00a0<\/p><p><strong>3.<\/strong>\u00a0<strong>Influencers are generating engagement through social proof.\u00a0<\/strong>There are more opportunities for brands to utilize influencer marketing to reach a targeted and relevant demographic, delivering content that offers the potential to drive higher engagement and brand conversion.\u00a0<\/p><p><strong>4.<\/strong>\u00a0<strong>Video formats are the most effective tactic in the influencer toolbox.\u00a0<\/strong>With 86% of brands revealing that video content resonates more effectively with most campaigns compared to static formats, brands are harnessing the power of influencer marketing for storytelling and creatively and visually, bringing campaigns to life.\u00a0<\/p><p><strong>5.<\/strong>\u00a0<strong>Finding the right fit for ROI in influencer campaigns.\u00a0<\/strong>While 92% of brands believe that measuring influencer performance is crucial for understanding the return on investment, brands identified that one of the most prominent challenges is identifying the right influencers to achieve ROI.\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5468a9b7 e-con-full e-flex e-con e-parent\" data-id=\"5468a9b7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32e2ca8b elementor-widget elementor-widget-image\" data-id=\"32e2ca8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"658\" data-src=\"\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-29-at-6.08.49\u202fAM.png\" class=\"attachment-full size-full wp-image-7467 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-29-at-6.08.49\u202fAM.png 1920w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-29-at-6.08.49\u202fAM-300x103.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-29-at-6.08.49\u202fAM-1024x351.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-29-at-6.08.49\u202fAM-768x263.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-29-at-6.08.49\u202fAM-1536x526.png 1536w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/658;\" \/><noscript><img decoding=\"async\" width=\"1920\" height=\"658\" src=\"\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-29-at-6.08.49\u202fAM.png\" class=\"attachment-full size-full wp-image-7467\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-29-at-6.08.49\u202fAM.png 1920w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-29-at-6.08.49\u202fAM-300x103.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-29-at-6.08.49\u202fAM-1024x351.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-29-at-6.08.49\u202fAM-768x263.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-29-at-6.08.49\u202fAM-1536x526.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8009f7f e-flex e-con-boxed e-con e-parent\" data-id=\"8009f7f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6b2e4d elementor-widget elementor-widget-text-editor\" data-id=\"5f6b2e4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cThe State of the Influencer in 2024: A Client\u2019s Perspective\u201d white paper is available to download\u00a0<a href=\"\/wp-content\/uploads\/2024\/08\/HAVAS-Red_State-of-the-Influencer-in-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.\u00a0<\/p><p>Named Campaign\u2019s\u202fGlobal PR Network of the Year in 2023 and PRovoke Media\u2019s EMEA Agency of the Year in 2024, HAVAS Red introduced a global end-to-end influencer marketing offering under the brand of\u00a0<a href=\"https:\/\/havasred.com.ua\/en\/red-havas-launches-sway-a-global-practice-for-influencer-marketing-excellence\/\" target=\"_blank\" rel=\"noreferrer noopener\">SWAY by HAVAS Red<\/a>\u00a0in many of its markets around the world.\u00a0\u00a0<\/p><p>Other global offerings offered by HAVAS Red are\u00a0<a href=\"https:\/\/havasred.com.ua\/en\/red-havas-launches-peaks-a-global-practice-for-executive-branding-and-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">Peaks<\/a>, its award-winning multichannel executive branding support;\u00a0<a href=\"https:\/\/havasred.com.ua\/en\/red-havas-expands-global-esg-comms-offering-with-launch-of-red-impact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Red Impact<\/a>, a global offering that brings together its ESG and sustainability expertise;\u00a0<a href=\"https:\/\/redhavas.com\/red-havas-expands-global-health-offering-with-launch-of-red-havas-health\/\" target=\"_blank\" rel=\"noreferrer noopener\">HAVAS Red Health<\/a>, a specialized offering focused on health and wellness; and\u00a0<a href=\"https:\/\/redconnect.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Red Connect<\/a>, a B2B content marketing practice. The agency\u2019s roster of clients includes Galderma, the U.K. Department of Education, Molson Coors, Meltwater, Kellogg\u2019s, ManpowerGroup, Cox Automotive, UNICEF, Toyota, Baddoo and Merck KGaA, Darmstadt, Germany, among others.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-528b8cae e-flex e-con-boxed e-con e-parent\" data-id=\"528b8cae\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-493efabd elementor-widget elementor-widget-global elementor-global-7666 elementor-widget-heading\" data-id=\"493efabd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our insights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b27f347 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-global elementor-global-7669 elementor-widget-loop-grid\" data-id=\"3b27f347\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;6486&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" 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href=\"https:\/\/havasred.com.ua\/en\/insights\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Insights<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-616e2f37 e-flex e-con-boxed e-con e-parent\" data-id=\"616e2f37\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7ae1eeaa e-con-full e-flex e-con e-child\" data-id=\"7ae1eeaa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32123d40 elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"32123d40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Expertise, flexibility, customer focus \u2014 that's us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1799209f elementor-widget__width-auto black hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"1799209f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div 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[&hellip;]<\/p>","protected":false},"author":2,"featured_media":7472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HAVAS Red Launches The State of the Influencer in 2024 White paper - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/havas-red-launches-the-state-of-the-influencer-in-2024-white-paper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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