{"id":7426,"date":"2024-08-02T13:02:54","date_gmt":"2024-08-02T03:02:54","guid":{"rendered":"\/?p=7426"},"modified":"2025-05-10T19:13:29","modified_gmt":"2025-05-10T09:13:29","slug":"introducing-industry-our-global-b2b-communications-offering-and-a-new-white-paper","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/introducing-industry-our-global-b2b-communications-offering-and-a-new-white-paper\/","title":{"rendered":"Introducing INDUSTRY, our global B2B communications offering and a new white paper"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7426\" class=\"elementor elementor-7426\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4296e2 e-con-full e-flex e-con e-parent\" data-id=\"1f4296e2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-412d85e elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"412d85e\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"\/wp-content\/uploads\/2024\/08\/charles-forerunner-3fPXt37X6UQ-unsplash-scaled.jpg?wsr\" class=\"attachment-full size-full wp-image-7431\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/charles-forerunner-3fPXt37X6UQ-unsplash-scaled.jpg 2560w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/charles-forerunner-3fPXt37X6UQ-unsplash-300x200.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/charles-forerunner-3fPXt37X6UQ-unsplash-1024x683.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/charles-forerunner-3fPXt37X6UQ-unsplash-768x512.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/charles-forerunner-3fPXt37X6UQ-unsplash-1536x1024.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/charles-forerunner-3fPXt37X6UQ-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-757322b3 e-flex e-con-boxed e-con e-parent\" data-id=\"757322b3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f56f200 elementor-widget elementor-widget-post-info\" data-id=\"7f56f200\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>2 August, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ba2c906 elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"4ba2c906\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Introducing INDUSTRY, our global B2B communications offering and a new white paper<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c87f4e2 e-grid e-con-boxed e-con e-parent\" data-id=\"3c87f4e2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f4d6412 elementor-widget elementor-widget-text-editor\" data-id=\"6f4d6412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today we\u2019re announcing the launch of INDUSTRY \u2014 our global strategic communications offering that brings together HAVAS Red\u2019s global business-to-business (B2B) expertise across multiple vertical industries. INDUSTRY will empower B2B brands to confidently navigate the evolving external pressures, enhanced scrutiny, changing media consumption habits and elevated expectations transforming communications today.\u00a0\u00a0<\/p><p>The practice\u2019s expansion into a global offering is the result of increasing demand for strategic communications programs that are integrated across channels and audiences and that remain sensitive to a volatile cultural, political, economic and technological climate.\u00a0<\/p><p>HAVAS Red\u2019s INDUSTRY is led by experts in media relations, social and content, and experiential who bring a history of developing creative, purpose-driven, person-to-person communications campaigns that have a tangible business impact.\u00a0<em style=\"text-align: var(--text-align); background-color: var( --e-global-color-text );\">\u00a0<\/em><span style=\"text-align: var(--text-align); background-color: var( --e-global-color-text );\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ac6b09 e-flex e-con-boxed e-con e-parent\" data-id=\"8ac6b09\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-737a7bd e-con-full e-flex e-con e-child\" data-id=\"737a7bd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17a941a0 elementor-widget elementor-widget-text-editor\" data-id=\"17a941a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>New white paper: \u201cI<\/strong><strong>nside Person-to-Person (P2P) Communications: Brand Stewardship via Human Connection<\/strong><strong>\u201d<\/strong>\u00a0<\/p><p>To mark the launch of INDUSTRY, HAVAS Red has also released our latest white paper,\u00a0<a href=\"\/wp-content\/uploads\/2024\/08\/HAVAS-Red_Inside-P2P-Communications_Aug-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cInside Person-to-Person (P2P) Communications: Brand Stewardship via Human Connection.\u201d<\/a>\u00a0It outlines best practices and trends for B2B brands who want to understand how to forge powerful personal connections with audiences across their value chain \u2014 including employees, customers, suppliers, partners, investors, shareholders, regulators and community leaders.\u00a0\u00a0<\/p><p>We hope you\u2019ll download it, read it, share it and let us know what you think.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce82fc6 e-con-full e-flex e-con e-child\" data-id=\"ce82fc6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b1dcf4 elementor-widget elementor-widget-image\" data-id=\"1b1dcf4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/wp-content\/uploads\/2024\/08\/HAVAS-Red_Inside-P2P-Communications_Aug-2024.pdf\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"644\" data-src=\"\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-02-at-10.11.33\u202fAM-2.png\" class=\"attachment-large size-large wp-image-7451 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-02-at-10.11.33\u202fAM-2.png 500w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-02-at-10.11.33\u202fAM-2-233x300.png 233w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/644;\" \/><noscript><img decoding=\"async\" width=\"500\" height=\"644\" src=\"\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-02-at-10.11.33\u202fAM-2.png\" class=\"attachment-large size-large wp-image-7451\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-02-at-10.11.33\u202fAM-2.png 500w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-02-at-10.11.33\u202fAM-2-233x300.png 233w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f8ee448 e-flex e-con-boxed e-con e-parent\" data-id=\"2f8ee448\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12f6f07e e-flex e-con-boxed e-con e-parent\" data-id=\"12f6f07e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1224f000 elementor-widget elementor-widget-global elementor-global-7666 elementor-widget-heading\" data-id=\"1224f000\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our insights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1791a82c elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-global elementor-global-7669 elementor-widget-loop-grid\" data-id=\"1791a82c\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;6486&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-loop-nothing-found-message\">\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38179bd1 e-con-full e-flex e-con e-child\" data-id=\"38179bd1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58d52e1f elementor-widget__width-auto white hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-global elementor-global-7672 elementor-widget-button\" data-id=\"58d52e1f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/havasred.com.ua\/en\/insights\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Insights<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-763ea324 e-flex e-con-boxed e-con e-parent\" data-id=\"763ea324\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-439f0582 e-con-full e-flex e-con e-child\" data-id=\"439f0582\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b5c1b7c elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"2b5c1b7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Expertise, flexibility, customer focus \u2014 that's us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3106b592 elementor-widget__width-auto black hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"3106b592\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/havasred.com.ua\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>INDUSTRY \u2014 our global strategic communications offering that brings together HAVAS Red\u2019s global business-to-business (B2B) expertise across multiple vertical industries.<\/p>","protected":false},"author":2,"featured_media":7431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing INDUSTRY, our global B2B communications offering and a new white paper - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/introducing-industry-our-global-b2b-communications-offering-and-a-new-white-paper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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