{"id":12913,"date":"2025-08-18T20:46:15","date_gmt":"2025-08-18T10:46:15","guid":{"rendered":"https:\/\/havasred.com.ua\/?p=12913"},"modified":"2025-11-03T23:36:29","modified_gmt":"2025-11-03T12:36:29","slug":"%d1%81lasic-pr-dont-work-havas-pr-become-havas-red","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/%d1%81lasic-pr-dont-work-havas-pr-become-havas-red\/","title":{"rendered":"\u041a\u043b\u0430\u0441\u0438\u0447\u043d\u0438\u0439 PR \u0431\u0456\u043b\u044c\u0448\u0435 \u043d\u0435 \u043f\u0440\u0430\u0446\u044e\u0454: HAVAS PR \u0441\u0442\u0430\u0454 HAVAS Red"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12913\" class=\"elementor elementor-12913\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba1580a e-con-full e-flex e-con e-parent\" data-id=\"ba1580a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b3c50d2 e-flex e-con-boxed e-con e-parent\" data-id=\"1b3c50d2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5290a42 elementor-widget elementor-widget-post-info\" data-id=\"5290a42\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>18 August, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2a0b1a elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"5e2a0b1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u041a\u043b\u0430\u0441\u0438\u0447\u043d\u0438\u0439 PR \u0431\u0456\u043b\u044c\u0448\u0435 \u043d\u0435 \u043f\u0440\u0430\u0446\u044e\u0454: HAVAS PR \u0441\u0442\u0430\u0454 HAVAS Red<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b68d2f8 e-grid e-con-boxed e-con e-parent\" data-id=\"3b68d2f8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-126221fd elementor-widget elementor-widget-text-editor\" data-id=\"126221fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u043e\u0444\u0456\u0441 HAVAS PR \u043e\u0433\u043e\u043b\u043e\u0441\u0438\u0432 \u043f\u0440\u043e \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u0442\u0430 \u043f\u0440\u0438\u0454\u0434\u043d\u0430\u043d\u043d\u044f \u0434\u043e \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0457 \u043c\u0435\u0440\u0435\u0436\u0456 HAVAS Red, \u0449\u043e \u043e\u0431\u2019\u0454\u0434\u043d\u0443\u0454 \u043e\u0444\u0456\u0441\u0438 \u0443 \u043f\u043e\u043d\u0430\u0434 20 \u043a\u0440\u0430\u0457\u043d\u0430\u0445. \u0412\u0456\u0434\u0442\u0435\u043f\u0435\u0440 \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438\u043c\u0435 \u044f\u043a \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u0430 \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u043f\u043e\u0432\u043d\u043e\u0433\u043e \u0446\u0438\u043a\u043b\u0443, \u043f\u043e\u0454\u0434\u043d\u0443\u044e\u0447\u0438 PR, \u043a\u0440\u0435\u0430\u0442\u0438\u0432, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0442\u0430 \u0456\u043d\u0444\u043b\u044e\u0454\u043d\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0426\u0435 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u044c \u043d\u0430 \u0432\u0438\u043a\u043b\u0438\u043a \u0447\u0430\u0441\u0443: \u043f\u043e\u0431\u0443\u0434\u043e\u0432\u0430 \u0456\u043c\u0456\u0434\u0436\u0443 \u043b\u044e\u0434\u0435\u0439, \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0442\u0430 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0439 \u0432\u0436\u0435 \u0434\u0430\u0432\u043d\u043e \u0432\u0438\u0439\u0448\u043b\u0430 \u0437\u0430 \u043c\u0435\u0436\u0456 \u043a\u043b\u0430\u0441\u0438\u0447\u043d\u043e\u0433\u043e PR. \u0422\u043e\u0436 \u043f\u043e\u0441\u043b\u0443\u0433\u0438 \u0430\u0433\u0435\u043d\u0446\u0456\u0457 \u043f\u043e\u0441\u043b\u0456\u0434\u043e\u0432\u043d\u043e \u0440\u043e\u0437\u0448\u0438\u0440\u044e\u0432\u0430\u043b\u0438\u0441\u044f \u0442\u0430 \u0440\u043e\u0437\u0432\u0438\u0432\u0430\u043b\u0438\u0441\u044f \u0443 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u044c \u043d\u0430 \u0437\u0430\u043f\u0438\u0442\u0438 \u0439 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432. \u041f\u043e\u0440\u0443\u0447 \u0456\u0437 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0438\u043c \u0442\u0430 PR-\u0432\u0456\u0434\u0434\u0456\u043b\u0430\u043c\u0438 \u0430\u0433\u0435\u043d\u0446\u0456\u0457 \u0441\u0444\u043e\u0440\u043c\u0443\u0432\u0430\u0432\u0441\u044f \u043f\u043e\u0432\u043d\u043e\u0446\u0456\u043d\u043d\u0438\u0439 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u0439 \u0434\u0435\u043f\u0430\u0440\u0442\u0430\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u0456\u043d\u0442\u0435\u0433\u0440\u043e\u0432\u0430\u043d\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439 \u0432 \u0443\u0441\u0456\u0445 \u043a\u0430\u043d\u0430\u043b\u0430\u0445, \u0430 \u0442\u0430\u043a\u043e\u0436 \u0440\u043e\u0437\u0432\u0438\u0432\u0430\u0454\u0442\u044c\u0441\u044f \u043d\u0430\u043f\u0440\u044f\u043c \u0456\u043d\u0444\u043b\u044e\u0454\u043d\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cf400a e-flex e-con-boxed e-con e-parent\" data-id=\"7cf400a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-18de148 e-con-full e-flex e-con e-child\" data-id=\"18de148\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e1bb3e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"3e1bb3e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2025\/08\/Daria-Cherkashyna-1-scaled.jpg\" title=\"Evoto\" alt=\"Evoto\" loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1707px; --smush-placeholder-aspect-ratio: 1707\/2560;\" \/><noscript><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/08\/Daria-Cherkashyna-1-scaled.jpg\" title=\"Evoto\" alt=\"Evoto\" loading=\"lazy\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-029ebcc e-con-full e-flex e-con e-child\" data-id=\"029ebcc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e8ff7c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9e8ff7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">\u00ab\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u2014 \u0446\u0435 \u0448\u043b\u044f\u0445 \u0431\u0440\u0435\u043d\u0434\u0443 \u0434\u043e \u0441\u0435\u0440\u0446\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457, \u044f\u043a\u0438\u0439 \u043f\u0440\u043e\u043b\u044f\u0433\u0430\u0454 \u0441\u043a\u0440\u0456\u0437\u044c, \u0434\u0435 \u0439\u043e\u0433\u043e \u043c\u043e\u0436\u0443\u0442\u044c \u043f\u043e\u0447\u0443\u0442\u0438 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0456 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456. \u041c\u0438 \u0447\u0438\u0442\u0430\u0454\u043c\u043e \u0417\u041c\u0406, \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0454\u043c\u043e \u0456\u0432\u0435\u043d\u0442\u0438, \u0437\u0430\u043b\u0438\u043f\u0430\u0454\u043c\u043e \u0443 \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436\u0430\u0445 \u0456 \u0434\u043e\u0441\u043b\u0443\u0445\u0430\u0454\u043c\u043e\u0441\u044c \u0434\u043e \u043b\u0456\u0434\u0435\u0440\u0456\u0432 \u0434\u0443\u043c\u043e\u043a. \u0423 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u0456\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u043c\u0430\u0454\u043c\u043e \u043f\u0435\u0440\u0435\u0434\u0431\u0430\u0447\u0438\u0442\u0438, \u044f\u043a \u0443 \u043a\u043e\u0436\u043d\u0456\u0439 \u0442\u043e\u0447\u0446\u0456 \u0434\u043e\u0442\u0438\u043a\u0443 \u0437\u0432\u2019\u044f\u0437\u0430\u0442\u0438 \u0431\u0440\u0435\u043d\u0434 \u0456\u0437 \u043b\u044e\u0434\u0438\u043d\u043e\u044e, <\/span><\/i><span style=\"font-weight: 400;\">\u2014 \u043a\u043e\u043c\u0435\u043d\u0442\u0443\u0454 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e <\/span><b>Daria Cherkashyna<\/b><span style=\"font-weight: 400;\">, \u0421\u0415\u041e HAVAS Red \u0423\u043a\u0440\u0430\u0457\u043d\u0430. \u2014 <\/span><i><span style=\"font-weight: 400;\">\u041a\u043b\u0430\u0441\u0438\u0447\u043d\u0430 PR-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f \u043d\u0435 \u0432\u0438\u0440\u0456\u0448\u0443\u0454 \u0442\u0430\u043a\u0438\u0445 \u0432\u0438\u043a\u043b\u0438\u043a\u0456\u0432 \u2014 \u0432\u043e\u043d\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u044e\u0442\u044c \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u0457 \u043f\u043e\u0431\u0443\u0434\u043e\u0432\u0438 \u0456\u043c\u0456\u0434\u0436\u0443 \u0431\u0440\u0435\u043d\u0434\u0443 360\u00b0. \u0410 \u043a\u0440\u0435\u0430\u0442\u0438\u0432 \u2014 \u0446\u0435 \u043c\u0443\u043b\u044c\u0442\u0438\u043f\u043b\u0456\u043a\u0430\u0442\u043e\u0440 \u0431\u0443\u0434\u044c-\u044f\u043a\u043e\u0457 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457: \u0431\u0435\u0437 \u043d\u044c\u043e\u0433\u043e \u043c\u043e\u0436\u043d\u0430 \u043e\u0431\u0456\u0439\u0442\u0438\u0441\u044c, \u0430\u043b\u0435 \u0432\u0456\u043d \u0440\u043e\u0431\u0438\u0442\u044c \u043a\u043e\u043d\u0442\u0430\u043a\u0442 \u0441\u0438\u043b\u044c\u043d\u0456\u0448\u0438\u043c \u0456 \u0433\u043b\u0438\u0431\u0448\u0438\u043c\u00bb.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40bc8be e-grid e-con-boxed e-con e-parent\" data-id=\"40bc8be\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c407f1 elementor-widget elementor-widget-text-editor\" data-id=\"2c407f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">HAVAS Red \u2014 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0430 \u043c\u0435\u0440\u0435\u0436\u0430 PR \u0442\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 \u0443 \u0441\u043a\u043b\u0430\u0434\u0456 \u0433\u0440\u0443\u043f\u0438 HAVAS, \u044f\u043a\u0430 \u043f\u043e\u0454\u0434\u043d\u0443\u0454 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0438\u0439 \u0434\u043e\u0441\u0432\u0456\u0434 \u0456\u0437 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u044e \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u043e\u044e \u0443 \u043a\u043e\u0436\u043d\u0456\u0439 \u043a\u0440\u0430\u0457\u043d\u0456. \u0423 2025 \u0440\u043e\u0446\u0456 HAVAS Red \u0431\u0443\u043b\u043e \u0432\u0438\u0437\u043d\u0430\u043d\u043e PR-\u043c\u0435\u0440\u0435\u0436\u0435\u044e \u0440\u043e\u043a\u0443 \u0437\u0430 \u0432\u0435\u0440\u0441\u0456\u0454\u044e Campaign Global \u0456 \u043d\u0430\u0439\u043a\u0440\u0430\u0449\u043e\u044e \u0430\u0433\u0435\u043d\u0446\u0456\u0454\u044e \u0443 \u043a\u043e\u043d\u0442\u0438\u043d\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u0456\u0439 \u0404\u0432\u0440\u043e\u043f\u0456 \u0437\u0430 \u0432\u0435\u0440\u0441\u0456\u0454\u044e PRovoke Media. \u0422\u0435\u043f\u0435\u0440 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u043e\u0444\u0456\u0441 \u043e\u0444\u0456\u0446\u0456\u0439\u043d\u043e \u043f\u0440\u0438\u0454\u0434\u043d\u0443\u0454\u0442\u044c\u0441\u044f \u0434\u043e \u0446\u0456\u0454\u0457 \u043c\u0435\u0440\u0435\u0436\u0456, \u0432\u0456\u0434\u043a\u0440\u0438\u0432\u0430\u044e\u0447\u0438 \u043d\u043e\u0432\u0456 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0434\u043b\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15593aa e-flex e-con-boxed e-con e-parent\" data-id=\"15593aa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5586c2d e-con-full e-flex e-con e-child\" data-id=\"5586c2d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-670c2cc elementor-widget elementor-widget-text-editor\" data-id=\"670c2cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">\u00ab\u041e\u0444\u0456\u0446\u0456\u0439\u043d\u0438\u0439 \u0437\u0430\u043f\u0443\u0441\u043a \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0443\u0454 \u043d\u0430\u0448\u0443 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0443 \u0442\u0430 \u0432\u0456\u0434\u0434\u0430\u043d\u0456\u0441\u0442\u044c \u0432\u0441\u0456\u0454\u0457 \u0433\u0440\u0443\u043f\u0438 HAVAS \u0440\u0438\u043d\u043a\u0443, \u043d\u0430\u0448\u0438\u043c \u0441\u043f\u0456\u0432\u0440\u043e\u0431\u0456\u0442\u043d\u0438\u043a\u0430\u043c \u0442\u0430 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c,<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 \u0437\u0430\u0437\u043d\u0430\u0447\u0430\u0454 <\/span><b>\u0414\u0436\u0435\u0439\u043c\u0441 \u0420\u0430\u0439\u0442,<\/b><span style=\"font-weight: 400;\"> Global CEO HAVAS Red Network \u0442\u0430 \u0433\u043e\u043b\u043e\u0432\u0430 HAVAS PR Network. \u2014<\/span><i><span style=\"font-weight: 400;\"> \u0412 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0432\u0435\u043b\u0438\u043a\u0438\u0439 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0430\u043b \u0434\u043b\u044f \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f, \u043e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043a\u0440\u0430\u0457\u043d\u0430 \u043f\u0440\u043e\u0434\u043e\u0432\u0436\u0443\u0454 \u0432\u0456\u0434\u043d\u043e\u0432\u043b\u044e\u0432\u0430\u0442\u0438\u0441\u044f, \u0456 \u043c\u0438 \u043f\u0438\u0448\u0430\u0454\u043c\u043e\u0441\u044f \u0442\u0438\u043c, \u0449\u043e \u0441\u0442\u043e\u0457\u043c\u043e \u043f\u043b\u0456\u0447-\u043e-\u043f\u043b\u0456\u0447 \u0437 \u043d\u0430\u0448\u0438\u043c\u0438 \u043a\u043e\u043b\u0435\u0433\u0430\u043c\u0438 \u0442\u0430 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438 \u0443 \u0446\u0435\u0439 \u0432\u0438\u0440\u0456\u0448\u0430\u043b\u044c\u043d\u0438\u0439 \u0447\u0430\u0441. \u041c\u0438 \u043c\u043e\u0436\u0435\u043c\u043e \u0432\u0438\u043a\u043e\u043d\u0443\u0432\u0430\u0442\u0438 \u0440\u043e\u0431\u043e\u0442\u0443 \u0441\u0432\u0456\u0442\u043e\u0432\u043e\u0433\u043e \u0440\u0456\u0432\u043d\u044f \u0443 \u0431\u0443\u0434\u044c-\u044f\u043a\u0438\u0445 \u043e\u0431\u0441\u0442\u0430\u0432\u0438\u043d\u0430\u0445, \u0430\u0434\u0436\u0435 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456 \u0454 \u043d\u0435\u0439\u043c\u043e\u0432\u0456\u0440\u043d\u043e \u043e\u0431\u0434\u0430\u0440\u043e\u0432\u0430\u043d\u0456 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u043a\u0438 \u0442\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438. \u0407\u0445\u043d\u0456\u0439 \u0434\u043e\u0441\u0432\u0456\u0434 \u0443 \u043f\u043e\u0454\u0434\u043d\u0430\u043d\u043d\u0456 \u0437 \u043d\u0430\u0448\u0438\u043c\u0438 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0438\u043c\u0438 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u044f\u043c\u0438 \u0443 \u0441\u0444\u0435\u0440\u0456 \u0434\u0430\u043d\u0438\u0445, \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439 \u0442\u0430 \u0448\u0442\u0443\u0447\u043d\u043e\u0433\u043e \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443 \u0441\u0442\u0432\u043e\u0440\u044e\u0454 \u043f\u043e\u0442\u0443\u0436\u043d\u0443 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u044e \u0434\u043b\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432\u00bb.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cf9c34 e-con-full e-flex e-con e-child\" data-id=\"2cf9c34\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8972d60 elementor-widget elementor-widget-image\" data-id=\"8972d60\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2025\/08\/James-Wright-1-scaled.jpg\" title=\"James Wright\" alt=\"James Wright\" loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1707px; --smush-placeholder-aspect-ratio: 1707\/2560;\" \/><noscript><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/08\/James-Wright-1-scaled.jpg\" title=\"James Wright\" alt=\"James Wright\" loading=\"lazy\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac2c7ac e-grid e-con-boxed e-con e-parent\" data-id=\"ac2c7ac\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31a4d47 elementor-widget elementor-widget-text-editor\" data-id=\"31a4d47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>HAVAS Red: \u0449\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u044e\u0442\u044c \u0437\u043c\u0456\u043d\u0438<\/b><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0413\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0438\u0439 \u043f\u0456\u0434\u0445\u0456\u0434.<\/b><span style=\"font-weight: 400;\"> \u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u043e\u0444\u0456\u0441 \u043e\u0442\u0440\u0438\u043c\u0443\u0454 \u0434\u043e\u0441\u0442\u0443\u043f \u0434\u043e \u0434\u043e\u0441\u0432\u0456\u0434\u0443 \u0442\u0430 \u043d\u0430\u0439\u043a\u0440\u0430\u0449\u0438\u0445 \u043f\u0440\u0430\u043a\u0442\u0438\u043a \u0430\u0433\u0435\u043d\u0446\u0456\u0439 \u0456\u0437 \u043f\u043e\u043d\u0430\u0434 20 \u043a\u0440\u0430\u0457\u043d. \u0426\u0435 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u043d\u0430\u0434\u0430\u0432\u0430\u0442\u0438 \u0449\u0435 \u0431\u0456\u043b\u044c\u0448 \u0456\u043d\u0442\u0435\u0433\u0440\u043e\u0432\u0430\u043d\u0456 \u0442\u0430 \u0432\u043f\u043b\u0438\u0432\u043e\u0432\u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f, \u044f\u043a\u0456 \u0440\u0435\u0437\u043e\u043d\u0443\u044e\u0442\u044c \u044f\u043a \u0456\u0437 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u044e, \u0442\u0430\u043a \u0456 \u0437 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044f\u043c\u0438.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u041a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u043d\u0430 360\u00b0.<\/b><span style=\"font-weight: 400;\"> PR \u2014 \u0446\u0435 \u043b\u0438\u0448\u0435 \u0447\u0430\u0441\u0442\u0438\u043d\u0430 \u043f\u043e\u0441\u043b\u0443\u0433. HAVAS Red \u0440\u043e\u0437\u0440\u043e\u0431\u043b\u044f\u0454 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u0456 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457, \u043d\u0430\u043f\u043e\u0432\u043d\u0435\u043d\u0456 \u0441\u0435\u043d\u0441\u0430\u043c\u0438 \u0442\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u043c, \u044f\u043a\u0456 \u0456\u043d\u0442\u0435\u0433\u0440\u0443\u044e\u0442\u044c \u0432\u0441\u0456 \u043c\u0435\u0434\u0456\u0430\u043a\u0430\u043d\u0430\u043b\u0438 \u0434\u043b\u044f \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u043f\u043b\u0438\u0432\u0443.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u041b\u043e\u043a\u0430\u043b\u044c\u043d\u0430 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0456\u044f.<\/b><span style=\"font-weight: 400;\"> \u0413\u0440\u0443\u043f\u0430 HAVAS \u043f\u0440\u0430\u0446\u044e\u0454 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456 \u0432\u0436\u0435 \u0431\u0456\u043b\u044c\u0448 \u043d\u0456\u0436 30 \u0440\u043e\u043a\u0456\u0432, \u043d\u0430\u043a\u043e\u043f\u0438\u0447\u0438\u0432\u0448\u0438 \u0447\u0438\u043c\u0430\u043b\u0438\u0439 \u0434\u043e\u0441\u0432\u0456\u0434 \u0442\u0430 \u0440\u0435\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0432\u0448\u0438 \u0441\u043e\u0442\u043d\u0456 \u043f\u0440\u043e\u0454\u043a\u0442\u0456\u0432 \u0434\u043b\u044f \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432. \u0422\u043e\u0436 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0456 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0442\u0430 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043f\u0456\u0434 \u0447\u0430\u0441 \u0440\u043e\u0437\u0440\u043e\u0431\u043b\u0435\u043d\u043d\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 \u0443\u0437\u0433\u043e\u0434\u0436\u0443\u0432\u0430\u0442\u0438\u043c\u0443\u0442\u044c\u0441\u044f \u0456\u0437 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u044e \u0441\u043f\u0435\u0446\u0438\u0444\u0456\u043a\u043e\u044e.<\/span><\/li><\/ul><h3><b>\u0422\u0440\u0435\u043d\u0434\u0438 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 2025 \u0440\u043e\u043a\u0443<\/b><\/h3><p><span style=\"font-weight: 400;\">HAVAS Red \u043f\u0440\u0430\u0433\u043d\u0435 \u0441\u0442\u0430\u0442\u0438 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u043e\u0441\u0442\u0430\u0447\u0430\u043b\u044c\u043d\u0438\u043a\u043e\u043c \u043f\u043e\u0441\u043b\u0443\u0433, \u0430 \u0441\u043f\u0440\u0430\u0432\u0436\u043d\u0456\u043c \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u043c \u0443 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u0456 \u0441\u0432\u043e\u0457\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432. \u0426\u0435 \u043e\u0437\u043d\u0430\u0447\u0430\u0454 \u043e\u0447\u043e\u043b\u044e\u0432\u0430\u0442\u0438 \u0442\u0440\u0435\u043d\u0434\u0438, \u0430 \u043d\u0435 \u043d\u0430\u0437\u0434\u043e\u0433\u0430\u043d\u044f\u0442\u0438 \u0457\u0445.<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0406\u043d\u0442\u0435\u0433\u0440\u043e\u0432\u0430\u043d\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457.<\/b><span style=\"font-weight: 400;\"> \u0410\u0432\u0442\u043e\u0440\u0441\u044c\u043a\u0430 \u043c\u043e\u0434\u0435\u043b\u044c Merged Media, \u0437\u0430 \u044f\u043a\u043e\u044e \u043f\u0440\u0430\u0446\u044e\u0454 HAVAS Red \u0432 \u0443\u0441\u044c\u043e\u043c\u0443 \u0441\u0432\u0456\u0442\u0456, \u043f\u043e\u0454\u0434\u043d\u0443\u0454 PR, \u043a\u0440\u0435\u0430\u0442\u0438\u0432, \u0456\u0441\u0442\u043e\u0440\u0456\u0457 \u0442\u0430 \u0435\u043c\u043e\u0446\u0456\u0439\u043d\u0438\u0439 \u0434\u043e\u0441\u0432\u0456\u0434. \u0417\u0430\u0432\u0434\u044f\u043a\u0438 \u0446\u044c\u043e\u043c\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0438 \u043e\u0442\u0440\u0438\u043c\u0443\u044e\u0442\u044c \u0446\u0456\u043b\u0456\u0441\u043d\u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f, \u044f\u043a\u0456 \u043f\u0440\u0430\u0446\u044e\u044e\u0442\u044c \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0432 \u0443\u0441\u0456\u0445 \u043a\u0430\u043d\u0430\u043b\u0430\u0445.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0417\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0428\u0406.<\/b><span style=\"font-weight: 400;\"> \u0412 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u043c\u0443 HAVAS \u0432\u0436\u0435 \u0434\u0456\u0454 \u043f\u0456\u0434\u0440\u043e\u0437\u0434\u0456\u043b \u0444\u0430\u0445\u0456\u0432\u0446\u0456\u0432 \u0456\u0437 \u0428\u0406, \u044f\u043a\u0456 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u0432\u0438\u0432\u0447\u0430\u044e\u0442\u044c \u043d\u043e\u0432\u0456 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0448\u0442\u0443\u0447\u043d\u043e\u0433\u043e \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443 \u0442\u0430 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0434\u043b\u044f \u0457\u0445\u043d\u044c\u043e\u0433\u043e \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0443 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f\u0445 \u0442\u0430 \u0440\u043e\u0431\u043e\u0447\u0438\u0445 \u0437\u0430\u0432\u0434\u0430\u043d\u043d\u044f\u0445.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Made vs. Paid. <\/b><span style=\"font-weight: 400;\">\u0422\u0440\u0430\u0434\u0438\u0446\u0456\u0439\u043d\u0456 \u043c\u0435\u0434\u0456\u0430 \u0432\u0442\u0440\u0430\u0447\u0430\u044e\u0442\u044c \u0441\u0432\u043e\u044e \u0437\u043d\u0430\u0447\u0438\u043c\u0456\u0441\u0442\u044c \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043e \u0437 \u043c\u0435\u0434\u0456\u0430\u043a\u0430\u043d\u0430\u043b\u0430\u043c\u0438, \u044f\u043a\u0456 \u0437\u0434\u0430\u0442\u043d\u0456 \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u0441\u0430\u043c\u0456 \u0431\u0440\u0435\u043d\u0434\u0438. \u0417\u0430\u043c\u0456\u0441\u0442\u044c \u0442\u043e\u0433\u043e \u0449\u043e\u0431 \u0431\u043e\u0440\u043e\u0442\u0438\u0441\u044f \u0437\u0430 \u043c\u0456\u0441\u0446\u0435 \u043f\u043e\u0440\u0443\u0447 \u0437 \u0456\u043d\u0448\u0438\u043c\u0438, \u0431\u0440\u0435\u043d\u0434 \u043c\u043e\u0436\u0435 \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u0432\u043b\u0430\u0441\u043d\u0438\u0439 \u043f\u0440\u043e\u0441\u0442\u0456\u0440, \u0434\u0435 \u0437\u0432\u0443\u0447\u0430\u0442\u0438\u043c\u0435 \u043b\u0438\u0448\u0435 \u0439\u043e\u0433\u043e \u0433\u043e\u043b\u043e\u0441: \u043d\u043e\u0432\u0438\u0439 \u0441\u0435\u0440\u0432\u0456\u0441, \u0443\u043d\u0456\u043a\u0430\u043b\u044c\u043d\u0435 \u043c\u0456\u0441\u0446\u0435 \u0440\u043e\u0437\u043c\u0456\u0449\u0435\u043d\u043d\u044f \u0442\u043e\u0449\u043e. HAVAS Red \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c \u0432\u0438\u0431\u0443\u0434\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0446\u0435\u0439 \u043f\u0440\u043e\u0441\u0442\u0456\u0440 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u043e: \u0432\u0456\u0434 \u0456\u0434\u0435\u0457 \u0434\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443, \u044f\u043a\u0438\u0439 \u0444\u043e\u0440\u043c\u0443\u0454 \u0434\u043e\u0432\u0456\u0440\u0443 \u0442\u0430 \u0437\u0432\u2019\u044f\u0437\u043e\u043a.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">\u0412 \u0423\u043a\u0440\u0430\u0457\u043d\u0456 HAVAS Red \u0437\u0430\u043b\u0438\u0448\u0430\u0454\u0442\u044c\u0441\u044f \u0447\u0430\u0441\u0442\u0438\u043d\u043e\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e-\u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u043e\u0457 \u0433\u0440\u0443\u043f\u0438 Havas Village.\u00a0<\/span><\/p><p><b><i>Havas Village<\/i><\/b><i><span style=\"font-weight: 400;\"> \u0454 \u0447\u0430\u0441\u0442\u0438\u043d\u043e\u044e \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0457 \u043c\u0435\u0440\u0435\u0436\u0456 Havas Group.\u00a0<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u0417\u0430 \u0441\u0432\u043e\u044e \u0456\u0441\u0442\u043e\u0440\u0456\u044e \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0433\u0440\u0443\u043f\u0438 \u0437\u0434\u043e\u0431\u0443\u043b\u0438 \u043f\u043e\u043d\u0430\u0434 100 \u043f\u0440\u0435\u0441\u0442\u0438\u0436\u043d\u0438\u0445 \u043d\u0430\u0433\u043e\u0440\u043e\u0434, \u0441\u0435\u0440\u0435\u0434 \u044f\u043a\u0438\u0445 Effie Awards \u0442\u0430 \u0448\u043e\u0440\u0442\u043b\u0456\u0441\u0442\u0438 \u041a\u0430\u043d\u043d\u0441\u044c\u043a\u0438\u0445 \u043b\u0435\u0432\u0456\u0432, \u0430 \u0442\u0430\u043a\u043e\u0436 \u043d\u0435\u0437\u043c\u0456\u043d\u043d\u043e \u043f\u0435\u0440\u0435\u0431\u0443\u0432\u0430\u044e\u0442\u044c \u0443 \u0442\u043e\u043f\u0456 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0456\u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u0430\u0433\u0435\u043d\u0446\u0456\u0439.\u00a0 \u0406\u0441\u0442\u043e\u0440\u0456\u044f \u0433\u0440\u0443\u043f\u0438 \u043f\u043e\u0447\u0430\u043b\u0430\u0441\u044f \u0443 1994 \u0440\u043e\u0446\u0456 \u0432\u0456\u0434 \u0437\u0430\u0441\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0443 \u041a\u0438\u0454\u0432\u0456 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0457 \u0430\u0433\u0435\u043d\u0446\u0456\u0457 Euro RSCG New Europe.\u00a0<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u0412\u0456\u0434\u0442\u043e\u0434\u0456 Havas Village \u0432\u0436\u0435 \u043f\u043e\u043d\u0430\u0434 30 \u0440\u043e\u043a\u0456\u0432 \u0431\u0435\u0437\u0448\u043e\u0432\u043d\u043e \u043f\u043e\u0454\u0434\u043d\u0443\u0454 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457. \u041d\u0430\u0442\u0435\u043f\u0435\u0440 \u0434\u043e \u0441\u043a\u043b\u0434\u0430\u0443 \u0433\u0440\u0443\u043f\u0438 \u0432\u0445\u043e\u0434\u044f\u0442\u044c \u0441\u0456\u043c \u0430\u0433\u0435\u043d\u0446\u0456\u0439: HAVAS Ukraine, HAVAS Red, HAVAS Engage, HAVAS Digital Kyiv,\u00a0 BigWig, Forward Media \u0442\u0430 THE ONE agency.<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u0417 \u043f\u043e\u0447\u0430\u0442\u043a\u043e\u043c \u043f\u043e\u0432\u043d\u043e\u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043d\u043e\u0457 \u0432\u0456\u0439\u043d\u0438 \u0433\u0440\u0443\u043f\u0430 \u0456\u043d\u0456\u0446\u0456\u044e\u0432\u0430\u043b\u0430 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f AIDA Foundation, \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u044f\u043a\u043e\u0457 \u0437\u043e\u0441\u0435\u0440\u0435\u0434\u0436\u0435\u043d\u0430 \u043d\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0437\u0456 \u0432\u0456\u0439\u0441\u044c\u043a\u043e\u0432\u0438\u043c, \u0434\u0456\u0442\u044f\u043c \u0437 \u0456\u043d\u0432\u0430\u043b\u0456\u0434\u043d\u0456\u0441\u0442\u044e, \u0430 \u0442\u0430\u043a\u043e\u0436 \u043d\u0430 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u0446\u0456 \u043c\u0438\u0441\u0442\u0435\u0446\u044c\u043a\u0438\u0445 \u043f\u0440\u043e\u0454\u043a\u0442\u0456\u0432.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29438c7d e-flex e-con-boxed e-con e-parent\" data-id=\"29438c7d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2284b86c elementor-widget elementor-widget-global elementor-global-7964 elementor-widget-heading\" data-id=\"2284b86c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79fe9d8f elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-global elementor-global-8023 elementor-widget-loop-grid\" data-id=\"79fe9d8f\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;8013&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-8013\">.elementor-8013 .elementor-element.elementor-element-d9bf594{--display:flex;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-8013 .elementor-element.elementor-element-67808f5{--display:flex;--justify-content:flex-start;--overflow:hidden;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-8013 .elementor-element.elementor-element-8335907 img{height:360px;object-fit:cover;object-position:center center;transition-duration:1s;}.elementor-8013 .elementor-element.elementor-element-16fb0c0 > .elementor-widget-container{margin:20px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-8013 .elementor-element.elementor-element-16fb0c0 .elementor-heading-title{font-family:\"Unbounded\", Sans-serif;font-size:20px;font-weight:500;text-transform:uppercase;line-height:25px;-webkit-text-stroke-color:#000;stroke:#000;color:var( --e-global-color-text );}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-12938 post-12938 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8335907 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8335907\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/pr-marathon-2025-award\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1164\" height=\"1164\" src=\"\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13031\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg 1164w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-12x12.jpg 12w\" sizes=\"(max-width: 1164px) 100vw, 1164px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/pr-marathon-2025-award\/\">HAVAS Red \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0443 MMR \u0437\u0430 \u043a\u0435\u0439\u0441 adidas \u00d7 MONATIK<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-12913 post-12913 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8335907 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8335907\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/%d1%81lasic-pr-dont-work-havas-pr-become-havas-red\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13058 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg 1080w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-12x12.jpg 12w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/><noscript><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13058\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg 1080w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-12x12.jpg 12w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/%d1%81lasic-pr-dont-work-havas-pr-become-havas-red\/\">\u041a\u043b\u0430\u0441\u0438\u0447\u043d\u0438\u0439 PR \u0431\u0456\u043b\u044c\u0448\u0435 \u043d\u0435 \u043f\u0440\u0430\u0446\u044e\u0454: HAVAS PR \u0441\u0442\u0430\u0454 HAVAS Red<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-11407 post-11407 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8335907 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8335907\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"678\" data-src=\"\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13076 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/678;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"678\" src=\"\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13076\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">Ukrainian Creative Awards 2025: \u00ab\u041e\u0434\u043d\u0430 \u0444\u0443\u0442\u0431\u043e\u043b\u043a\u0430. \u041e\u0434\u043d\u0430 \u043a\u0440\u0430\u0457\u043d\u0430\u00bb \u0437\u0434\u043e\u0431\u0443\u0432\u0430\u0454 \u0437\u043e\u043b\u043e\u0442\u043e KIAF<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65297b3e e-flex e-con-boxed e-con e-parent\" data-id=\"65297b3e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-55d6fc1c e-con-full e-flex e-con e-child\" data-id=\"55d6fc1c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76de192e elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"76de192e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Expertise, flexibility, customer focus \u2014 that's us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bdcb6bd elementor-widget__width-auto black hvr-underline-from-center hvr-icon-forward popmake-11542 elementor-widget elementor-widget-button\" data-id=\"4bdcb6bd\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/havasred.com.ua\/en\/contact\/\">\n\t\t\t\t\t\t<span 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unrest to climate crises to the unrelenting noise of digital life. 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