{"id":11946,"date":"2025-03-07T21:19:00","date_gmt":"2025-03-07T10:19:00","guid":{"rendered":"https:\/\/havasred.com.ua\/?p=11946"},"modified":"2025-11-04T00:42:54","modified_gmt":"2025-11-03T13:42:54","slug":"the-black-forest-brigade-received-a-new-identity","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/the-black-forest-brigade-received-a-new-identity\/","title":{"rendered":"The \"Black Forest\" Brigade Got New Identity, Website, and Partnership with Mr.SCRUBBER"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11946\" class=\"elementor elementor-11946\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba1580a e-con-full e-flex e-con e-parent\" data-id=\"ba1580a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b3c50d2 e-flex e-con-boxed e-con e-parent\" data-id=\"1b3c50d2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5290a42 elementor-widget elementor-widget-post-info\" data-id=\"5290a42\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>7 March, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2a0b1a elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"5e2a0b1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The \"Black Forest\" Brigade Got New Identity, Website, and Partnership with Mr.SCRUBBER<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b68d2f8 e-grid e-con-boxed e-con e-parent\" data-id=\"3b68d2f8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-126221fd elementor-widget elementor-widget-text-editor\" data-id=\"126221fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The Havas Red team developed a comprehensive brand identity for the 15th Artillery Reconnaissance Brigade, \u2018Black Forest\u2019, one of the most technologically advanced units of the Armed Forces of Ukraine. We created a new visual identity, mission, vision, website, and supported the launch of a charitable care product line in partnership with the Ukrainian natural cosmetics brand Mr.SCRUBBER.<\/strong><\/p><p><strong>Army as a brand<\/strong><br \/>Today, the army needs not only technical modernization but also a transformation in communication. Black Forest represents cutting-edge technology \u2014 from Shark drones and electronic warfare countermeasures to precision arthroscopic reconnaissance. Yet, above all, it\u2019s about people who want to be recognized, open to partnerships, and understood by society.<\/p><p><strong>We helped convey these values through:<\/strong><\/p><p>- a new identity inspired by the pixel concept \u2014 symbolizing precision, modernity, and digital innovation<\/p><p>- updated mission, vision, positioning, and slogans<\/p><p>- a website designed as a tool for recruitment, stakeholder engagement, and communication<\/p><p>- a recruitment campaign featuring outdoor advertising across Ukrainian cities<\/p><p><strong>Partnership with Mr.SCRUBBER<\/strong><br \/>A key part of the project was collaborating with Mr.SCRUBBER, a Ukrainian natural cosmetics brand. Together, we launched a charitable line of smart care products developed with the military \u2014 and not just for them.<\/p><p>The line includes:<\/p><p>- 2-in-1 shampoo for body and hair,<\/p><p>- aftershave and shaving cologne,<\/p><p>- nourishing body and face cream.<\/p><p>These products are convenient for use even in field conditions. Importantly, 50% of the profits from sales go directly to support the brigade.<\/p><p>The campaign was endorsed by Jamala, Volodymyr Zavadyuk, Rusya Danilkina, Alina Mykhaylova, and over 20 influencers, receiving coverage in MMR, Bazilik, Marketer, and other media outlets.<\/p><p><strong>This provided<\/strong><br \/>- the brigade\u2019s public image as an innovative, open, and technologically advanced unit was firmly established<\/p><p>- recognition of the brigade grew among civilians, donors, and international partners<\/p><p>- a new model of cooperation between the military and business through social products was created<\/p><p>- internal motivation among soldiers to serve in a forward-thinking brigade was strengthened<\/p><p>\u201cWe believe in the power of a brand, even for a military unit. Black Forest is not about aggression \u2014 it\u2019s about intelligence, technology, and confidence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29438c7d e-flex e-con-boxed e-con e-parent\" data-id=\"29438c7d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2284b86c elementor-widget elementor-widget-global elementor-global-7964 elementor-widget-heading\" data-id=\"2284b86c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79fe9d8f elementor-grid-3 elementor-grid-tablet-2 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id=\"loop-8013\">.elementor-8013 .elementor-element.elementor-element-d9bf594{--display:flex;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-8013 .elementor-element.elementor-element-67808f5{--display:flex;--justify-content:flex-start;--overflow:hidden;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-8013 .elementor-element.elementor-element-8335907 img{height:360px;object-fit:cover;object-position:center center;transition-duration:1s;}.elementor-8013 .elementor-element.elementor-element-16fb0c0 > .elementor-widget-container{margin:20px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-8013 .elementor-element.elementor-element-16fb0c0 .elementor-heading-title{font-family:\"Unbounded\", Sans-serif;font-size:20px;font-weight:500;text-transform:uppercase;line-height:25px;-webkit-text-stroke-color:#000;stroke:#000;color:var( --e-global-color-text );}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-12938 post-12938 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8335907 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8335907\" 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MONATIK<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-12913 post-12913 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8335907 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8335907\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/%d1%81lasic-pr-dont-work-havas-pr-become-havas-red\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13058 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg 1080w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-150x150.jpg 150w, 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https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-12x12.jpg 12w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/%d1%81lasic-pr-dont-work-havas-pr-become-havas-red\/\">\u041a\u043b\u0430\u0441\u0438\u0447\u043d\u0438\u0439 PR \u0431\u0456\u043b\u044c\u0448\u0435 \u043d\u0435 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data-id=\"8335907\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"678\" data-src=\"\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13076 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, 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unrest to climate crises to the unrelenting noise of digital life. Against this backdrop, we wanted to pick a Word of the Year (WOTY) that encapsulates the intensity, polarization and fiery emotions that defined this year. <\/p>","protected":false},"author":5,"featured_media":12181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-11946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0411\u0440\u0438\u0433\u0430\u0434\u0430 \u00ab\u0427\u043e\u0440\u043d\u0438\u0439 \u041b\u0456\u0441\u00bb \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u043d\u043e\u0432\u0443 \u0430\u0439\u0434\u0435\u043d\u0442\u0438\u043a\u0443, \u0441\u0430\u0439\u0442 \u0456 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u0437 Mr.SCRUBBER - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/the-black-forest-brigade-received-a-new-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0411\u0440\u0438\u0433\u0430\u0434\u0430 \u00ab\u0427\u043e\u0440\u043d\u0438\u0439 \u041b\u0456\u0441\u00bb \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u043d\u043e\u0432\u0443 \u0430\u0439\u0434\u0435\u043d\u0442\u0438\u043a\u0443, \u0441\u0430\u0439\u0442 \u0456 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u0437 Mr.SCRUBBER - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"2024 felt like another year in a pressure cooker, with the lid rattling and steam rising as the world grappled with everything from geopolitical unrest to climate crises to the unrelenting noise of digital life. Against this backdrop, we wanted to pick a Word of the Year (WOTY) that encapsulates the intensity, polarization and fiery emotions that defined this year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havasred.com.ua\/en\/the-black-forest-brigade-received-a-new-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/havasredus\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-07T10:19:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-03T13:42:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/News_1000x1000-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Daria Cherkashyna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@havasred_us\" \/>\n<meta name=\"twitter:site\" content=\"@havasred_us\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daria Cherkashyna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havasred.com.ua\/the-black-forest-brigade-received-a-new-identity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havasred.com.ua\/the-black-forest-brigade-received-a-new-identity\/\"},\"author\":{\"name\":\"Daria Cherkashyna\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/person\/b04fb3541c6b5551d71f2a0fbe80e2f0\"},\"headline\":\"\u0411\u0440\u0438\u0433\u0430\u0434\u0430 \u00ab\u0427\u043e\u0440\u043d\u0438\u0439 \u041b\u0456\u0441\u00bb \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u043d\u043e\u0432\u0443 \u0430\u0439\u0434\u0435\u043d\u0442\u0438\u043a\u0443, \u0441\u0430\u0439\u0442 \u0456 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u0437 Mr.SCRUBBER\",\"datePublished\":\"2025-03-07T10:19:00+00:00\",\"dateModified\":\"2025-11-03T13:42:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havasred.com.ua\/the-black-forest-brigade-received-a-new-identity\/\"},\"wordCount\":307,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/havasred.com.ua\/#organization\"},\"image\":{\"@id\":\"https:\/\/havasred.com.ua\/the-black-forest-brigade-received-a-new-identity\/#primaryimage\"},\"thumbnailUrl\":\"\/wp-content\/uploads\/2025\/06\/News_1000x1000-6.png?wsr\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/havasred.com.ua\/the-black-forest-brigade-received-a-new-identity\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havasred.com.ua\/the-black-forest-brigade-received-a-new-identity\/\",\"url\":\"https:\/\/havasred.com.ua\/the-black-forest-brigade-received-a-new-identity\/\",\"name\":\"\u0411\u0440\u0438\u0433\u0430\u0434\u0430 \u00ab\u0427\u043e\u0440\u043d\u0438\u0439 \u041b\u0456\u0441\u00bb \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u043d\u043e\u0432\u0443 \u0430\u0439\u0434\u0435\u043d\u0442\u0438\u043a\u0443, \u0441\u0430\u0439\u0442 \u0456 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u0437 Mr.SCRUBBER - 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