{"id":11901,"date":"2025-02-07T20:55:00","date_gmt":"2025-02-07T09:55:00","guid":{"rendered":"https:\/\/havasred.com.ua\/?p=11901"},"modified":"2025-11-04T00:42:37","modified_gmt":"2025-11-03T13:42:37","slug":"insights-from-the-world-of-gaming-and-marketing-for-2025","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/insights-from-the-world-of-gaming-and-marketing-for-2025\/","title":{"rendered":"\u0406\u043d\u0441\u0430\u0439\u0442\u0438 \u0437\u0456 \u0441\u0432\u0456\u0442\u0443 \u0433\u0435\u0439\u043c\u0456\u043d\u0433\u0443 \u0442\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u043d\u0430 2025"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11901\" class=\"elementor elementor-11901\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba1580a e-con-full e-flex e-con e-parent\" data-id=\"ba1580a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b3c50d2 e-flex e-con-boxed e-con e-parent\" data-id=\"1b3c50d2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5290a42 elementor-widget elementor-widget-post-info\" data-id=\"5290a42\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>7 February, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2a0b1a elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"5e2a0b1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u0406\u043d\u0441\u0430\u0439\u0442\u0438 \u0437\u0456 \u0441\u0432\u0456\u0442\u0443 \u0433\u0435\u0439\u043c\u0456\u043d\u0433\u0443 \u0442\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u043d\u0430 2025<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b68d2f8 e-grid e-con-boxed e-con e-parent\" data-id=\"3b68d2f8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-126221fd elementor-widget elementor-widget-text-editor\" data-id=\"126221fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a world where the lines between entertainment and communication are increasingly blurred, brands are constantly searching for new ways to connect with audiences. Instead of relying on expensive sponsorships or traditional advertising, many are turning to gaming, niche sports, and unexpected collaborations. Here are three key insights into the future of brand engagement in digital ecosystems, according to HAVAS Red:<\/p>\n<p>1. Gaming as a mass communication platform<br \/>With more than 3 billion people playing video games worldwide, gaming has become the largest communication platform on the planet. But it\u2019s more than just entertainment \u2014 it\u2019s a new media reality where brands can become part of the experience, not just observers.<\/p>\n<p>2. Metaverse as a new shopping space<br \/>57% of gamers already make in-game purchases, and 23% of users shop in the metaverse. That\u2019s why brands like Nike, Gucci, Adidas, and Balenciaga have long staked their claim in virtual worlds. These platforms are not just hubs of creativity \u2014 they\u2019re emerging as real, profitable sales channels.<\/p>\n<p>3. Gaming without screens and borders<br \/>Thanks to cloud gaming and streaming services, gaming is no longer limited to a specific platform. Whether on a smartphone, tablet, or laptop \u2014 you can play anywhere. Microsoft\u2019s \"This is an Xbox\" campaign illustrates this shift: Xbox is no longer just a console, but a service that lives in the cloud.<\/p>\n<p>For example, unexpected collaborations that work:<br \/>Today, branding is all about partnerships \u2014 and the more unexpected, the better.<\/p>\n<p>- monobank x Zhyvchyk - a limited edition drink sold exclusively in ATB.<br \/>- Samsung x Crocs - smartphone cases in the style of the legendary clogs.<br \/>- Gucci x McDonald's, IKEA x Virgil Abloh, 7-Eleven x Ja'Marr Chase - these examples prove that creativity beats the classics. It's not what matters, but how you communicate.<\/p>\n<p>And also - niche sports instead of \u2018elite\u2019<br \/>In 2025, brands are increasingly turning to niche sports as more authentic and cost-effective alternatives to traditional sponsorships.\nOne standout example is Kabaddi, a homegrown Indian game that has already attracted over 400 million viewers. These sports offer brands access to tight-knit communities and emotional engagement \u2014 and that\u2019s what truly drives results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22c68d4 e-flex e-con-boxed e-con e-parent\" data-id=\"22c68d4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e1ecc gallery-spacing-custom elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image-gallery\" data-id=\"c4e1ecc\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-11901 gallery-columns-4 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a 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https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-12x12.jpg 12w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13058\" alt=\"\" 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height=\"678\" src=\"\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13076\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">Ukrainian Creative Awards 2025: \u00ab\u041e\u0434\u043d\u0430 \u0444\u0443\u0442\u0431\u043e\u043b\u043a\u0430. \u041e\u0434\u043d\u0430 \u043a\u0440\u0430\u0457\u043d\u0430\u00bb \u0437\u0434\u043e\u0431\u0443\u0432\u0430\u0454 \u0437\u043e\u043b\u043e\u0442\u043e KIAF<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div 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Against this backdrop, we wanted to pick a Word of the Year (WOTY) that encapsulates the intensity, polarization and fiery emotions that defined this year. <\/p>","protected":false},"author":5,"featured_media":12187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-11901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0406\u043d\u0441\u0430\u0439\u0442\u0438 \u0437\u0456 \u0441\u0432\u0456\u0442\u0443 \u0433\u0435\u0439\u043c\u0456\u043d\u0433\u0443 \u0442\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u043d\u0430 2025 - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/insights-from-the-world-of-gaming-and-marketing-for-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0406\u043d\u0441\u0430\u0439\u0442\u0438 \u0437\u0456 \u0441\u0432\u0456\u0442\u0443 \u0433\u0435\u0439\u043c\u0456\u043d\u0433\u0443 \u0442\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u043d\u0430 2025 - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"2024 felt like another year in a pressure cooker, with the lid rattling and steam rising as the world grappled with everything from geopolitical unrest to climate crises to the unrelenting noise of digital life. 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