{"id":11096,"date":"2024-11-27T14:58:00","date_gmt":"2024-11-27T03:58:00","guid":{"rendered":"https:\/\/havasredgroup.com\/?p=11096"},"modified":"2025-05-10T19:09:00","modified_gmt":"2025-05-10T09:09:00","slug":"cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-october-2","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-october-2\/","title":{"rendered":"Cup of Corporate Comms: An Unfiltered Look at What Percolated in October"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11096\" class=\"elementor elementor-11096\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61dcfa1e e-con-full e-flex e-con e-parent\" data-id=\"61dcfa1e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dde3117 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"2dde3117\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"\/wp-content\/uploads\/2024\/11\/milada-vigerova-x7mqPOxuJNw-unsplash-scaled.jpg?wsr\" class=\"attachment-full size-full wp-image-11079\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/11\/milada-vigerova-x7mqPOxuJNw-unsplash-scaled.jpg 2560w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/11\/milada-vigerova-x7mqPOxuJNw-unsplash-300x200.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/11\/milada-vigerova-x7mqPOxuJNw-unsplash-1024x683.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/11\/milada-vigerova-x7mqPOxuJNw-unsplash-768x512.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/11\/milada-vigerova-x7mqPOxuJNw-unsplash-1536x1024.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/11\/milada-vigerova-x7mqPOxuJNw-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51f6991b e-flex e-con-boxed e-con e-parent\" data-id=\"51f6991b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24f2bd88 elementor-widget elementor-widget-post-info\" data-id=\"24f2bd88\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>27 November, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fad6b58 elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"7fad6b58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cup of Corporate Comms: An Unfiltered Look at What Percolated in October<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3628f675 e-grid e-con-boxed e-con e-parent\" data-id=\"3628f675\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-667a648 elementor-widget elementor-widget-text-editor\" data-id=\"667a648\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Below are the key themes that dominated corporate communications news in October 2024.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559737&quot;:-90,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0You can also download the October digest\u00a0<a href=\"https:\/\/havasredgroup.com\/wp-content\/uploads\/2024\/11\/HAVAS-Red_Cup-of-Corporate-Comms_Oct-2024.pdf\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/span><\/p><h2><b><span data-contrast=\"none\">Purpose helps connect brands with new generations.<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559737&quot;:-360,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/h2><p><span data-contrast=\"none\">Purpose is no longer just a brand buzzword\u2014it\u2019s a key factor in building loyalty, especially among Gen Z and millennials.\u00a0<\/span><a href=\"https:\/\/deloitte.wsj.com\/cmo\/gen-zs-and-millennials-living-and-working-with-purpose-865673e7\"><b><span data-contrast=\"none\">The Wall Street Journal<\/span><\/b><\/a>\u00a0<span data-contrast=\"none\">highlighted how younger generations are increasingly prioritizing purpose in both their personal lives and professional choices, seeking brands that reflect their values. However, as\u00a0<\/span><a href=\"https:\/\/www.forbes.com\/sites\/juliadhar\/2024\/10\/02\/gen-z-they-highly-value-values-but-its-no-dealbreaker\/\"><b><span data-contrast=\"none\">Forbes<\/span><\/b><\/a>\u00a0<span data-contrast=\"none\">noted, while purpose is highly valued by Gen Z, it\u2019s not necessarily a dealbreaker. This generation will engage with brands that prioritize transparency and authenticity over perfection. HAVAS Red\u2019s latest white paper on\u00a0<\/span><a href=\"https:\/\/havasredgroup.com\/new-havas-red-white-paper-explores-how-brands-can-turn-purpose-into-impact\/\"><b><span data-contrast=\"none\">(Re)Defining Purpose<\/span><\/b><\/a>\u00a0<span data-contrast=\"none\">delves into how brands can transform purpose into tangible impact, exploring ways to integrate purpose into every aspect of a company\u2019s operations and messaging.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559737&quot;:-274,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"none\">Bottom line:\u00a0<\/span><\/b><span data-contrast=\"none\">Purpose must be woven into every facet of a brand. While Gen Z and millennials may not expect brands to be perfect, they do expect honesty, alignment with values and a commitment to impact. Embracing purpose authentically can set brands apart and foster deeper connections with this values-driven generation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559737&quot;:-274,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><h2><b><span data-contrast=\"none\">DEI is at a crossroads, prioritizing genuine action over acronyms.<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">On a closely related note, DEI (diversity, equity and inclusion) has reached a pivotal moment. While some companies are scaling back on DEI commitments, citing political pressures or budget constraints, others are doubling down on impactful actions that go beyond surface-level promises, as uncertainty looms over DEI\u2019s future in the U.S. under a second Trump administration. According to\u00a0<\/span><a href=\"https:\/\/www.fastcompany.com\/91206340\/why-dei-isnt-doomed-even-if-some-brands-are-rolling-back-their-efforts\"><b><span data-contrast=\"none\">Fast Company<\/span><\/b><\/a><span data-contrast=\"auto\">, DEI isn\u2019t doomed\u2014rather, it\u2019s evolving. As highlighted in HAVAS Red\u2019s latest\u00a0<\/span><a href=\"https:\/\/havasredgroup.com\/new-havas-red-white-paper-explores-how-brands-can-turn-purpose-into-impact\/\"><b><span data-contrast=\"none\">white paper<\/span><\/b><\/a><span data-contrast=\"auto\">, companies are increasingly focused on building trust and resilience through genuine, measurable initiatives.\u00a0<\/span><a href=\"https:\/\/fortune.com\/2024\/10\/09\/dei-alphabet-soup-how-businesses-move-forward\/\"><b><span data-contrast=\"none\">Fortune<\/span><\/b><\/a>\u00a0<span data-contrast=\"auto\">suggested that the alphabet soup of DEI-related terms can be a distraction from meaningful progress. Simplifying messaging and focusing on outcomes, rather than labels, could strengthen DEI\u2019s impact and longevity in business strategy. Similarly,\u00a0<\/span><a href=\"https:\/\/www.prnewsonline.com\/the-perpetual-value-of-purpose-over-politics\/\"><b><span data-contrast=\"none\">PR News<\/span><\/b><\/a>\u00a0<span data-contrast=\"auto\">emphasized the importance of staying true to purpose, especially when external pressures may challenge companies to veer off course. And as\u00a0<\/span><a href=\"https:\/\/knowledge.insead.edu\/responsibility\/what-motivates-companies-act-responsibly\"><b><span data-contrast=\"none\">INSEAD Knowledge<\/span><\/b><\/a>\u00a0<span data-contrast=\"auto\">highlighted, genuine DEI initiatives driven by purpose, rather than optics, are more likely to generate sustainable results and avoid accusations of \u201cDEI-washing.\u201d\u00a0<\/span><a href=\"https:\/\/www.adweek.com\/brand-marketing\/why-brands-have-broken-dei-promises\/\"><b><span data-contrast=\"none\">Adweek<\/span><\/b><\/a>\u00a0<span data-contrast=\"auto\">further discussed the broken promises and credibility gaps brands face when DEI becomes more about PR than real progress. The message is clear: brands must align DEI with core values, or risk losing trust and relevance.<\/span><span data-ccp-props=\"{&quot;335559737&quot;:-90}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Bottom line:<\/span><\/b><span data-contrast=\"auto\">\u00a0For communicators and business leaders, DEI can\u2019t simply be a checkbox or acronym. The path forward lies in transparent, purpose-driven actions that are integral to the business rather than superficial commitments. As companies revisit their DEI strategies, prioritizing authenticity and measurable impact will be essential for building trust and long-term value.<\/span><span data-ccp-props=\"{&quot;335559737&quot;:-270}\">\u00a0<\/span><\/p><h2><b><span data-contrast=\"none\">Media playbooks are quickly transforming.<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;469777462&quot;:[3511],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">The media landscape is evolving, and brands are adapting fast. Traditional press engagement is giving way to more controlled platforms, where leaders can shape their narrative without the filters of mainstream media.\u00a0<\/span><a href=\"https:\/\/www.thetimes.com\/business-money\/companies\/article\/how-bosses-are-using-linkedin-to-charm-investors-p6k8n7pqh\"><b><span data-contrast=\"none\">The Times<\/span><\/b><\/a>\u00a0<span data-contrast=\"auto\">explored this new playbook that includes a stronger presence on LinkedIn, with CEOs increasingly using the platform to directly connect with investors and shape public perception. According to\u00a0<\/span><a href=\"https:\/\/www.ft.com\/content\/3c45bb4f-10d5-4681-92df-d649f26fce3d\"><b><span data-contrast=\"none\">Financial Times<\/span><\/b><\/a><span data-contrast=\"auto\">,<\/span>\u00a0<span data-contrast=\"auto\">podcasts are also on the rise as executives find them a powerful medium to deliver unfiltered messages to audiences. The trend towards self-publishing on platforms like Substack and leveraging corporate LinkedIn pages for thought leadership signals a shift from dependence on traditional media to a more direct, content-driven approach. As highlighted by\u00a0<\/span><a href=\"https:\/\/www.axios.com\/newsletters\/axios-communicators-8e60b590-84be-11ef-bc36-0d7e366323ff.html?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=newsletter_axioscommunicators&amp;stream=business\"><b><span data-contrast=\"none\">Axios<\/span><\/b><\/a><span data-contrast=\"auto\">, these new rules of engagement allow brands to control the message while building a loyal following.<\/span><span data-ccp-props=\"{&quot;335559737&quot;:-90,&quot;469777462&quot;:[3511],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Bottom line:<\/span><\/b><span data-contrast=\"auto\">\u00a0For leaders and communicators, the takeaway is clear: own the narrative. As media channels fragment, platforms like LinkedIn, podcasts and Substack offer unique opportunities to reach audiences with unfiltered messages. Investing in these channels can help brands reach niche audiences, engage directly with stakeholders and build trust. For those yet to pivot, it\u2019s time to rethink media strategies to include these emerging platforms as core elements of corporate storytelling.<\/span><span data-ccp-props=\"{&quot;469777462&quot;:[3511],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p><h2><b><span data-contrast=\"none\">LinkedIn continues to evolve, embracing AI and personal branding.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559737&quot;:-540,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">LinkedIn is rapidly evolving from a traditional networking platform into a powerful tool for personal branding, thought leadership and AI-driven engagement. According to\u00a0<\/span><a href=\"https:\/\/www.linkedin.com\/posts\/redconnectglobal_red-connect-linkedin-marketing-partner-trends-activity-7255615490457325568-4QPg\/\"><b><span data-contrast=\"none\">Red Connect<\/span><\/b><\/a>\u00a0<span data-contrast=\"auto\">and insights from General Manager\u00a0<\/span><a href=\"https:\/\/www.linkedin.com\/posts\/lisabjorksten_b2believe-london-linkedin-activity-7252282226715848704-PC_2\/\"><b><span data-contrast=\"none\">Lisa Bjorksten<\/span><\/b><\/a><span data-contrast=\"auto\">, the platform\u2019s integration of AI tools is enabling professionals to create more personalized content that resonates with specific audiences. These new features are helping communicators amplify their messages with precision, fostering a deeper level of authenticity and audience engagement.\u00a0<\/span><a href=\"https:\/\/www.prnewsonline.com\/navigating-executive-pr-in-the-age-of-ai-keys-to-building-influence-and-trust\/\"><b><span data-contrast=\"none\">PR News<\/span><\/b><\/a>\u00a0<span data-contrast=\"none\">also\u00a0<\/span><span data-contrast=\"auto\">highlighted how AI can support executives in strategically shaping their online presence, maximizing their reach and engaging meaningfully with followers in an increasingly crowded space. Together, these trends are reshaping LinkedIn as a central hub for digital influence.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Bottom line:<\/span><\/b><span data-contrast=\"auto\">\u00a0For communicators and brand leaders, LinkedIn\u2019s new capabilities offer valuable tools for building authentic connections. Embracing AI-driven content personalization and leveraging LinkedIn\u2019s power as a storytelling platform will be key to standing out in the digital landscape. Staying ahead of these trends can help brands and leaders alike maximize their impact and build trust with their audiences.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559737&quot;:-274,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><h2><b><span data-contrast=\"none\">Experiences are redefining engagement for brands and workplaces alike.<\/span><\/b><\/h2><p><span data-contrast=\"auto\">In today\u2019s crowded market, experiences are becoming key to both brand differentiation and employee engagement.\u00a0<\/span><a href=\"https:\/\/www.wsj.com\/business\/airbnb-brian-chesky-product-release-apple-taco-bell-afa1d041?st=xG7ydw&amp;reflink=article_email_share\"><b><span data-contrast=\"none\">The Wall Street Journal<\/span><\/b><\/a>\u00a0<span data-contrast=\"auto\">reported that companies like Airbnb, Apple and even Taco Bell are investing in unique, immersive product launches to capture consumer interest and foster loyalty. This shift towards experiential marketing highlights the value of creating memorable moments that resonate deeply with audiences. Beyond products, the same focus on experiences is emerging within workplaces. According to\u00a0<\/span><a href=\"https:\/\/hbr.org\/2024\/10\/why-offsites-work-and-how-to-get-the-most-out-of-them?ab=HP-hero-latest-text-2\"><b><span data-contrast=\"none\">Harvard Business Review<\/span><\/b><\/a><span data-contrast=\"auto\">, strategic offsites are gaining traction as a powerful tool for strengthening team dynamics, building culture and encouraging collaboration. Similarly,\u00a0<\/span><a href=\"https:\/\/hrexecutive.com\/want-employees-to-return-to-office-give-them-reason-to-do-so\/\"><b><span data-contrast=\"none\">HR Executive<\/span><\/b><\/a>\u00a0<span data-contrast=\"auto\">emphasized that providing employees with compelling in-person experiences\u2014whether through engaging office events or well-planned offsites\u2014can be instrumental in driving a more agreeable return to the office and boosting morale.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Bottom line:<\/span><\/b><span data-contrast=\"auto\">\u00a0For both marketers and HR leaders, the takeaway is clear: create experiences that matter. From captivating product launches to meaningful team gatherings, memorable experiences can drive engagement, foster loyalty and build lasting connections with both customers and employees.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fc736a3 e-flex e-con-boxed e-con e-parent\" data-id=\"1fc736a3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1faf1b70 elementor-widget elementor-widget-global elementor-global-7964 elementor-widget-heading\" data-id=\"1faf1b70\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div 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href=\"https:\/\/havasred.com.ua\/en\/pr-marathon-2025-award\/\">HAVAS Red \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0443 MMR \u0437\u0430 \u043a\u0435\u0439\u0441 adidas \u00d7 MONATIK<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-12913 post-12913 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8335907 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8335907\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/%d1%81lasic-pr-dont-work-havas-pr-become-havas-red\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13058 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg 1080w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-12x12.jpg 12w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/><noscript><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13058\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg 1080w, 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href=\"https:\/\/havasred.com.ua\/en\/%d1%81lasic-pr-dont-work-havas-pr-become-havas-red\/\">\u041a\u043b\u0430\u0441\u0438\u0447\u043d\u0438\u0439 PR \u0431\u0456\u043b\u044c\u0448\u0435 \u043d\u0435 \u043f\u0440\u0430\u0446\u044e\u0454: HAVAS PR \u0441\u0442\u0430\u0454 HAVAS Red<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-11407 post-11407 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8335907 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8335907\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"678\" data-src=\"\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13076 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 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srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">Ukrainian Creative Awards 2025: \u00ab\u041e\u0434\u043d\u0430 \u0444\u0443\u0442\u0431\u043e\u043b\u043a\u0430. \u041e\u0434\u043d\u0430 \u043a\u0440\u0430\u0457\u043d\u0430\u00bb \u0437\u0434\u043e\u0431\u0443\u0432\u0430\u0454 \u0437\u043e\u043b\u043e\u0442\u043e KIAF<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bd922f4 e-flex e-con-boxed e-con e-parent\" data-id=\"2bd922f4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-195981ea e-con-full e-flex e-con e-child\" data-id=\"195981ea\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55a9d874 elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"55a9d874\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Expertise, flexibility, customer focus \u2014 that's us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8653383 elementor-widget__width-auto black hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"8653383\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/havasred.com.ua\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Below are the key themes that dominated corporate communications news in October 2024.\u00a0You can also download the October digest\u00a0here. Purpose helps connect brands with new generations.\u00a0 Purpose is no longer just a brand buzzword\u2014it\u2019s a key factor in building loyalty, especially among Gen Z and millennials.\u00a0The Wall Street Journal\u00a0highlighted how younger generations are increasingly prioritizing [&hellip;]<\/p>","protected":false},"author":2,"featured_media":11079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cup of Corporate Comms: An Unfiltered Look at What Percolated in October - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-october-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cup of Corporate Comms: An Unfiltered Look at What Percolated in October - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"Below are the key themes that dominated corporate communications news in October 2024.\u00a0You can also download the October digest\u00a0here. 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