{"id":11090,"date":"2024-12-03T08:00:00","date_gmt":"2024-12-02T21:00:00","guid":{"rendered":"https:\/\/havasredgroup.com\/?p=11090"},"modified":"2025-05-10T19:07:07","modified_gmt":"2025-05-10T09:07:07","slug":"2024-word-of-the-year","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/2024-word-of-the-year\/","title":{"rendered":"2024 WORD OF THE YEAR"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11090\" class=\"elementor elementor-11090\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba1580a e-con-full e-flex e-con e-parent\" data-id=\"ba1580a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32562e7b elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"32562e7b\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1911\" height=\"1425\" src=\"\/wp-content\/uploads\/2024\/12\/2024-Word-of-the-Year.jpg?wsr\" class=\"attachment-full size-full wp-image-11092\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/12\/2024-Word-of-the-Year.jpg 1911w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/12\/2024-Word-of-the-Year-300x224.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/12\/2024-Word-of-the-Year-1024x764.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/12\/2024-Word-of-the-Year-768x573.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/12\/2024-Word-of-the-Year-1536x1145.jpg 1536w\" sizes=\"(max-width: 1911px) 100vw, 1911px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b3c50d2 e-flex e-con-boxed e-con e-parent\" data-id=\"1b3c50d2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5290a42 elementor-widget elementor-widget-post-info\" data-id=\"5290a42\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>3 December, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2a0b1a elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"5e2a0b1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">2024 WORD OF THE YEAR<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b68d2f8 e-grid e-con-boxed e-con e-parent\" data-id=\"3b68d2f8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-126221fd elementor-widget elementor-widget-text-editor\" data-id=\"126221fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">2024 felt like another year in a pressure cooker, with the lid rattling and steam rising as the world grappled with everything from geopolitical unrest to climate crises to the unrelenting noise of digital life. Against this backdrop, we wanted to pick a Word of the Year (WOTY) that encapsulates the intensity, polarization and fiery emotions that defined this year.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Now in its fifth year, our WOTY tradition draws on a mix of quantitative input via a global Havas Group survey and qualitative insights from communicators and thought leaders across the industry. The final decision then lies with our word-loving Reditorial Board, who sift through the submissions to pinpoint the one that best captures the cultural zeitgeist.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In years past, we\u2019ve charted the rollercoaster of global emotions with words like <\/span><i><span data-contrast=\"auto\">chaos<\/span><\/i><span data-contrast=\"auto\"> (2023), <\/span><i><span data-contrast=\"auto\">resilience<\/span><\/i><span data-contrast=\"auto\"> (2022), <\/span><i><span data-contrast=\"auto\">adapt<\/span><\/i><span data-contrast=\"auto\"> (2021), and the inaugural duo of <\/span><i><span data-contrast=\"auto\">pivot<\/span><\/i><span data-contrast=\"auto\"> and <\/span><i><span data-contrast=\"auto\">unprecedented<\/span><\/i><span data-contrast=\"auto\"> in 2020. Each has served as a snapshot of a moment in time, and our newest WOTY is no exception.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><h2><b><span data-contrast=\"auto\">HOW WE REALLY FELT IN 2024<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">This year\u2019s WOTY suggestions spanned a wide range of themes, reflecting the complexity of 2024. Change-oriented words dominated the conversation, with terms like <\/span><i><span data-contrast=\"auto\">transformation<\/span><\/i><span data-contrast=\"auto\">, <\/span><i><span data-contrast=\"auto\">evolution<\/span><\/i><span data-contrast=\"auto\">, <\/span><i><span data-contrast=\"auto\">growth<\/span><\/i><span data-contrast=\"auto\"> and <\/span><i><span data-contrast=\"auto\">rebuild<\/span><\/i><span data-contrast=\"auto\"> capturing the year\u2019s emphasis on progress and resilience in the face of uncertainty. These words reflected the sense of pushing boundaries, recovering from the aftermath of the pandemic, and striving for personal and societal improvement. However, darker themes also emerged, with <\/span><i><span data-contrast=\"auto\">chaos<\/span><\/i><span data-contrast=\"auto\">, <\/span><i><span data-contrast=\"auto\">turbulence<\/span><\/i><span data-contrast=\"auto\"> and <\/span><i><span data-contrast=\"auto\">noise<\/span><\/i><span data-contrast=\"auto\"> reflecting the pervasive instability across global politics, the economy and climate crisis. From escalating conflicts to misinformation, many noted how 2024 felt like a year in constant flux.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559737&quot;:-90,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Anxiety and uncertainty featured prominently as well, pointing to concerns about the future amid geopolitical tensions, economic instability and the misuse of AI. Words like <\/span><i><span data-contrast=\"auto\">polarization<\/span><\/i><span data-contrast=\"auto\"> and <\/span><i><span data-contrast=\"auto\">division<\/span><\/i><span data-contrast=\"auto\"> underscored the sharp divides in public opinion, ideologies and societal values, while the rapid pace and urgency of change also came into focus with terms like <\/span><i><span data-contrast=\"auto\">frenetic<\/span><\/i><span data-contrast=\"auto\"> and <\/span><i><span data-contrast=\"auto\">demanding<\/span><\/i><span data-contrast=\"auto\">. Amid these challenges, words like <\/span><i><span data-contrast=\"auto\">resilience<\/span><\/i><span data-contrast=\"auto\">, <\/span><i><span data-contrast=\"auto\">strength<\/span><\/i><span data-contrast=\"auto\"> and <\/span><i><span data-contrast=\"auto\">humanity<\/span><\/i><span data-contrast=\"auto\"> surfaced as reminders of collective perseverance, and the enduring capacity to connect and overcome. Suggestions like <\/span><i><span data-contrast=\"auto\">hope<\/span><\/i><span data-contrast=\"auto\"> and <\/span><i><span data-contrast=\"auto\">balance<\/span><\/i><span data-contrast=\"auto\"> offered a counterpoint, signaling aspirations for equilibrium and optimism in the face of adversity. Together, these suggestions painted a vivid picture of a year defined by both turmoil and tenacity.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><h2><b><span data-contrast=\"auto\">DRUMROLL, PLEASE!<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">In the end, what many of us seem to have felt in 2024 has been less tumultuous and more tenacious. Less perplexing and more prevailing. Less polarized and more powerful. As we close out another transformative year, we are excited to announce our 2024 WOTY: <\/span><i><span data-contrast=\"auto\">Rage<\/span><\/i><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Each year, our WOTY selection reflects the cultural, social and emotional undercurrents shaping the world we live in \u2014 and in 2024, we felt <\/span><i><span data-contrast=\"auto\">rage<\/span><\/i><span data-contrast=\"auto\"> best captured the essence of the moment. Approaching the halfway point of the \u201cRaging \u201920s,\u201d a decade defined by upheaval, polarization and profound change, we believe <\/span><i><span data-contrast=\"auto\">rage<\/span><\/i><span data-contrast=\"auto\"> has been a defining force \u2014 fueling conversations, actions and movements across every facet of society.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This year, we\u2019ve seen <\/span><i><span data-contrast=\"auto\">rage<\/span><\/i><span data-contrast=\"auto\"> manifest in countless ways: Political polarization and the intensifying divides across communities, countries and continents. Consumer frustrations with corporations failing to meet ESG and DEI promises. Not to mention the collective anger over systemic challenges like inequality, misinformation or climate inaction, just to name a few.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">At the same time, <\/span><i><span data-contrast=\"auto\">rage<\/span><\/i><span data-contrast=\"auto\"> has also been a catalyst for change, pushing boundaries, sparking activism and motivating individuals and organizations to take action in the face of injustice.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><h2><b><span data-contrast=\"auto\">OTHER WORDS AND THEMES THAT SHAPED 2024<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">While <\/span><i><span data-contrast=\"auto\">rage<\/span><\/i><span data-contrast=\"auto\"> was our top pick, the year also gave rise to a wave of other terms and themes that reflect our collective experiences. For example, new words appeared in our vocabulary to express new phenomena, such as <\/span><a href=\"https:\/\/fortune.com\/2024\/09\/05\/world-reglobalizing-multinationals-business-us-china-geopolitics-tariffs-trade-leadership\/\"><i><span data-contrast=\"none\">reglobalizing<\/span><\/i><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/www.nytimes.com\/2024\/08\/18\/business\/office-design-work-resort.html?smid=nytcore-ios-share&amp;referringSource=articleShare\"><i><span data-contrast=\"none\">hotelification<\/span><\/i><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/www.forbes.com\/sites\/bryanrobinson\/2024\/09\/15\/fauxductivity-your-boss-might-fake-it-more-than-you-new-survey-finds\/\"><i><span data-contrast=\"none\">fauxductivity<\/span><\/i><\/a><span data-contrast=\"auto\"> or <\/span><a href=\"https:\/\/www.fastcompany.com\/91215120\/are-you-at-risk-of-boreout-heres-how-to-spot-the-signs\"><i><span data-contrast=\"none\">boreout<\/span><\/i><\/a><span data-contrast=\"auto\">. Then there were redefined terms like <\/span><i><span data-contrast=\"auto\">woke<\/span><\/i><span data-contrast=\"auto\">, <\/span><i><span data-contrast=\"auto\">anti-woke<\/span><\/i><span data-contrast=\"auto\">, <\/span><i><span data-contrast=\"auto\">brat<\/span><\/i><span data-contrast=\"auto\"> and <\/span><i><span data-contrast=\"auto\">demure<\/span><\/i><span data-contrast=\"auto\">. And finally, the dominant themes of <\/span><i><span data-contrast=\"auto\">anxiety<\/span><\/i><span data-contrast=\"auto\">, <\/span><i><span data-contrast=\"auto\">polarization<\/span><\/i><span data-contrast=\"auto\">, <\/span><i><span data-contrast=\"auto\">inauthenticity<\/span><\/i><span data-contrast=\"auto\">, <\/span><i><span data-contrast=\"auto\">resilience<\/span><\/i><span data-contrast=\"auto\">, <\/span><i><span data-contrast=\"auto\">balance<\/span><\/i><span data-contrast=\"auto\"> and <\/span><i><span data-contrast=\"auto\">humanity<\/span><\/i><span data-contrast=\"auto\"> that wove through most events and milestones this year.\u00a0 These words highlight the complex interplay of emotions, actions and reactions that defined 2024.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Our WOTY also joins the broader cultural conversation alongside selections from other leading institutions. Cambridge Dictionary voted <\/span><a href=\"https:\/\/dictionary.cambridge.org\/editorial\/word-of-the-year\"><i><span data-contrast=\"none\">manifest<\/span><\/i><\/a><span data-contrast=\"auto\"> to be their WOTY, Dictionary.com went with <\/span><a href=\"https:\/\/time.com\/7178900\/demure-word-of-the-year-2024\/\"><i><span data-contrast=\"none\">demure<\/span><\/i><\/a><span data-contrast=\"auto\">, Merriam-Webster chose <\/span><a href=\"https:\/\/www.yourthoughtpartner.com\/blog\/why-it-matters-that-authentic-is-merriam-websters-word-of-the-year\"><i><span data-contrast=\"none\">authentic<\/span><\/i><\/a><span data-contrast=\"auto\">, Collins Dictionary selected<\/span> <a href=\"https:\/\/www.collinsdictionary.com\/us\/woty\"><i><span data-contrast=\"none\">brat<\/span><\/i><\/a><span data-contrast=\"none\">, while Oxford Dictionary chose <a href=\"https:\/\/corp.oup.com\/word-of-the-year\/\"><em>brain rot<\/em><\/a> and <\/span><span data-contrast=\"auto\">Germany\u2019s Youth Word of the Year is<\/span> <a href=\"https:\/\/www.euronews.com\/culture\/2024\/10\/25\/aura-is-the-germanys-youth-word-of-the-year-for-2024\"><i><span data-contrast=\"none\">aura<\/span><\/i><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">As we step into 2025, <\/span><i><span data-contrast=\"auto\">rage<\/span><\/i><span data-contrast=\"auto\"> reminds us of the power of emotions to drive both division and progress. It challenges us to channel that energy constructively \u2014 to foster understanding, create meaningful change and build a better future.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29438c7d e-flex e-con-boxed e-con e-parent\" data-id=\"29438c7d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2284b86c elementor-widget elementor-widget-global elementor-global-7964 elementor-widget-heading\" data-id=\"2284b86c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79fe9d8f elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-global elementor-global-8023 elementor-widget-loop-grid\" data-id=\"79fe9d8f\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;8013&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-8013\">.elementor-8013 .elementor-element.elementor-element-d9bf594{--display:flex;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-8013 .elementor-element.elementor-element-67808f5{--display:flex;--justify-content:flex-start;--overflow:hidden;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-8013 .elementor-element.elementor-element-8335907 img{height:360px;object-fit:cover;object-position:center center;transition-duration:1s;}.elementor-8013 .elementor-element.elementor-element-16fb0c0 > .elementor-widget-container{margin:20px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-8013 .elementor-element.elementor-element-16fb0c0 .elementor-heading-title{font-family:\"Unbounded\", Sans-serif;font-size:20px;font-weight:500;text-transform:uppercase;line-height:25px;-webkit-text-stroke-color:#000;stroke:#000;color:var( --e-global-color-text );}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-12938 post-12938 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8335907 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8335907\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/pr-marathon-2025-award\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1164\" height=\"1164\" data-src=\"\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13031 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg 1164w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-12x12.jpg 12w\" data-sizes=\"(max-width: 1164px) 100vw, 1164px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1164px; --smush-placeholder-aspect-ratio: 1164\/1164;\" \/><noscript><img decoding=\"async\" width=\"1164\" height=\"1164\" src=\"\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13031\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg 1164w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-12x12.jpg 12w\" sizes=\"(max-width: 1164px) 100vw, 1164px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/pr-marathon-2025-award\/\">HAVAS Red \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0443 MMR \u0437\u0430 \u043a\u0435\u0439\u0441 adidas \u00d7 MONATIK<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-12913 post-12913 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8335907 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8335907\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/%d1%81lasic-pr-dont-work-havas-pr-become-havas-red\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13058 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg 1080w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-12x12.jpg 12w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/><noscript><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13058\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg 1080w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-12x12.jpg 12w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/%d1%81lasic-pr-dont-work-havas-pr-become-havas-red\/\">\u041a\u043b\u0430\u0441\u0438\u0447\u043d\u0438\u0439 PR \u0431\u0456\u043b\u044c\u0448\u0435 \u043d\u0435 \u043f\u0440\u0430\u0446\u044e\u0454: HAVAS PR \u0441\u0442\u0430\u0454 HAVAS Red<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-11407 post-11407 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8335907 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8335907\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"678\" data-src=\"\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13076 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/678;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"678\" src=\"\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13076\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">Ukrainian Creative Awards 2025: \u00ab\u041e\u0434\u043d\u0430 \u0444\u0443\u0442\u0431\u043e\u043b\u043a\u0430. \u041e\u0434\u043d\u0430 \u043a\u0440\u0430\u0457\u043d\u0430\u00bb \u0437\u0434\u043e\u0431\u0443\u0432\u0430\u0454 \u0437\u043e\u043b\u043e\u0442\u043e KIAF<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65297b3e e-flex e-con-boxed e-con e-parent\" data-id=\"65297b3e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-55d6fc1c e-con-full e-flex e-con e-child\" data-id=\"55d6fc1c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76de192e elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"76de192e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Expertise, flexibility, customer focus \u2014 that's us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bdcb6bd elementor-widget__width-auto black hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"4bdcb6bd\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/havasred.com.ua\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>2024 felt like another year in a pressure cooker, with the lid rattling and steam rising as the world grappled with everything from geopolitical unrest to climate crises to the unrelenting noise of digital life. Against this backdrop, we wanted to pick a Word of the Year (WOTY) that encapsulates the intensity, polarization and fiery emotions that defined this year. <\/p>","protected":false},"author":5,"featured_media":11092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2024 WORD OF THE YEAR - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/2024-word-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 WORD OF THE YEAR - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"2024 felt like another year in a pressure cooker, with the lid rattling and steam rising as the world grappled with everything from geopolitical unrest to climate crises to the unrelenting noise of digital life. Against this backdrop, we wanted to pick a Word of the Year (WOTY) that encapsulates the intensity, polarization and fiery emotions that defined this year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havasred.com.ua\/en\/2024-word-of-the-year\/\" \/>\n<meta property=\"og:site_name\" content=\"HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/havasredus\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-02T21:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-10T09:07:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/12\/2024-Word-of-the-Year.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1911\" \/>\n\t<meta property=\"og:image:height\" content=\"1425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daria Cherkashyna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@havasred_us\" \/>\n<meta name=\"twitter:site\" content=\"@havasred_us\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daria Cherkashyna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havasred.com.ua\/2024-word-of-the-year\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havasred.com.ua\/2024-word-of-the-year\/\"},\"author\":{\"name\":\"Daria Cherkashyna\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/person\/b04fb3541c6b5551d71f2a0fbe80e2f0\"},\"headline\":\"2024 WORD OF THE YEAR\",\"datePublished\":\"2024-12-02T21:00:00+00:00\",\"dateModified\":\"2025-05-10T09:07:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havasred.com.ua\/2024-word-of-the-year\/\"},\"wordCount\":772,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/havasred.com.ua\/#organization\"},\"image\":{\"@id\":\"https:\/\/havasred.com.ua\/2024-word-of-the-year\/#primaryimage\"},\"thumbnailUrl\":\"\/wp-content\/uploads\/2024\/12\/2024-Word-of-the-Year.jpg?wsr\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/havasred.com.ua\/2024-word-of-the-year\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havasred.com.ua\/2024-word-of-the-year\/\",\"url\":\"https:\/\/havasred.com.ua\/2024-word-of-the-year\/\",\"name\":\"2024 WORD OF THE YEAR - HAVAS Red | PR, Social Media, Experiential, Content\",\"isPartOf\":{\"@id\":\"https:\/\/havasred.com.ua\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/havasred.com.ua\/2024-word-of-the-year\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/havasred.com.ua\/2024-word-of-the-year\/#primaryimage\"},\"thumbnailUrl\":\"\/wp-content\/uploads\/2024\/12\/2024-Word-of-the-Year.jpg?wsr\",\"datePublished\":\"2024-12-02T21:00:00+00:00\",\"dateModified\":\"2025-05-10T09:07:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/havasred.com.ua\/2024-word-of-the-year\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havasred.com.ua\/2024-word-of-the-year\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havasred.com.ua\/2024-word-of-the-year\/#primaryimage\",\"url\":\"\/wp-content\/uploads\/2024\/12\/2024-Word-of-the-Year.jpg?wsr\",\"contentUrl\":\"\/wp-content\/uploads\/2024\/12\/2024-Word-of-the-Year.jpg?wsr\",\"width\":1911,\"height\":1425},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havasred.com.ua\/2024-word-of-the-year\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/havasred.com.ua\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2024 WORD OF THE YEAR\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havasred.com.ua\/#website\",\"url\":\"https:\/\/havasred.com.ua\/\",\"name\":\"HAVAS Red\",\"description\":\"Discover HAVAS Red, a leading PR, social media, and experiential agency. Explore how our insight-led campaigns drive results for global brands.\",\"publisher\":{\"@id\":\"https:\/\/havasred.com.ua\/#organization\"},\"alternateName\":\"Havas Red\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/havasred.com.ua\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/havasred.com.ua\/#organization\",\"name\":\"HAVAS Red\",\"alternateName\":\"HAVAS Red Network\",\"url\":\"https:\/\/havasred.com.ua\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/\",\"url\":\"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr\",\"contentUrl\":\"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr\",\"width\":1200,\"height\":675,\"caption\":\"HAVAS Red\"},\"image\":{\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/havasredus\",\"https:\/\/x.com\/havasred_us\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/person\/b04fb3541c6b5551d71f2a0fbe80e2f0\",\"name\":\"Daria Cherkashyna\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2eed6d3ba5dfdf94976a7c43e8d8c3523da38956e346a30092d462edc2c55336?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2eed6d3ba5dfdf94976a7c43e8d8c3523da38956e346a30092d462edc2c55336?s=96&d=mm&r=g\",\"caption\":\"Daria Cherkashyna\"},\"url\":\"https:\/\/havasred.com.ua\/en\/author\/daria-cherkashynahavasprkyiv-com-ua\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2024 WORD OF THE YEAR - HAVAS Red | PR, Social Media, Experiential, Content","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/havasred.com.ua\/en\/2024-word-of-the-year\/","og_locale":"en_US","og_type":"article","og_title":"2024 WORD OF THE YEAR - HAVAS Red | PR, Social Media, Experiential, Content","og_description":"2024 felt like another year in a pressure cooker, with the lid rattling and steam rising as the world grappled with everything from geopolitical unrest to climate crises to the unrelenting noise of digital life. Against this backdrop, we wanted to pick a Word of the Year (WOTY) that encapsulates the intensity, polarization and fiery emotions that defined this year.","og_url":"https:\/\/havasred.com.ua\/en\/2024-word-of-the-year\/","og_site_name":"HAVAS Red | PR, Social Media, Experiential, Content","article_publisher":"https:\/\/www.facebook.com\/havasredus","article_published_time":"2024-12-02T21:00:00+00:00","article_modified_time":"2025-05-10T09:07:07+00:00","og_image":[{"width":1911,"height":1425,"url":"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/12\/2024-Word-of-the-Year.jpg","type":"image\/jpeg"}],"author":"Daria Cherkashyna","twitter_card":"summary_large_image","twitter_creator":"@havasred_us","twitter_site":"@havasred_us","twitter_misc":{"Written by":"Daria Cherkashyna","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/havasred.com.ua\/2024-word-of-the-year\/#article","isPartOf":{"@id":"https:\/\/havasred.com.ua\/2024-word-of-the-year\/"},"author":{"name":"Daria Cherkashyna","@id":"https:\/\/havasred.com.ua\/#\/schema\/person\/b04fb3541c6b5551d71f2a0fbe80e2f0"},"headline":"2024 WORD OF THE YEAR","datePublished":"2024-12-02T21:00:00+00:00","dateModified":"2025-05-10T09:07:07+00:00","mainEntityOfPage":{"@id":"https:\/\/havasred.com.ua\/2024-word-of-the-year\/"},"wordCount":772,"commentCount":0,"publisher":{"@id":"https:\/\/havasred.com.ua\/#organization"},"image":{"@id":"https:\/\/havasred.com.ua\/2024-word-of-the-year\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2024\/12\/2024-Word-of-the-Year.jpg?wsr","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/havasred.com.ua\/2024-word-of-the-year\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/havasred.com.ua\/2024-word-of-the-year\/","url":"https:\/\/havasred.com.ua\/2024-word-of-the-year\/","name":"2024 WORD OF THE YEAR - HAVAS Red | PR, Social Media, Experiential, Content","isPartOf":{"@id":"https:\/\/havasred.com.ua\/#website"},"primaryImageOfPage":{"@id":"https:\/\/havasred.com.ua\/2024-word-of-the-year\/#primaryimage"},"image":{"@id":"https:\/\/havasred.com.ua\/2024-word-of-the-year\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2024\/12\/2024-Word-of-the-Year.jpg?wsr","datePublished":"2024-12-02T21:00:00+00:00","dateModified":"2025-05-10T09:07:07+00:00","breadcrumb":{"@id":"https:\/\/havasred.com.ua\/2024-word-of-the-year\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/havasred.com.ua\/2024-word-of-the-year\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/havasred.com.ua\/2024-word-of-the-year\/#primaryimage","url":"\/wp-content\/uploads\/2024\/12\/2024-Word-of-the-Year.jpg?wsr","contentUrl":"\/wp-content\/uploads\/2024\/12\/2024-Word-of-the-Year.jpg?wsr","width":1911,"height":1425},{"@type":"BreadcrumbList","@id":"https:\/\/havasred.com.ua\/2024-word-of-the-year\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/havasred.com.ua\/"},{"@type":"ListItem","position":2,"name":"2024 WORD OF THE YEAR"}]},{"@type":"WebSite","@id":"https:\/\/havasred.com.ua\/#website","url":"https:\/\/havasred.com.ua\/","name":"HAVAS Red","description":"Discover HAVAS Red, a leading PR, social media, and experiential agency. Explore how our insight-led campaigns drive results for global brands.","publisher":{"@id":"https:\/\/havasred.com.ua\/#organization"},"alternateName":"Havas Red","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/havasred.com.ua\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/havasred.com.ua\/#organization","name":"HAVAS Red","alternateName":"HAVAS Red Network","url":"https:\/\/havasred.com.ua\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/","url":"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr","contentUrl":"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr","width":1200,"height":675,"caption":"HAVAS Red"},"image":{"@id":"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/havasredus","https:\/\/x.com\/havasred_us"]},{"@type":"Person","@id":"https:\/\/havasred.com.ua\/#\/schema\/person\/b04fb3541c6b5551d71f2a0fbe80e2f0","name":"Daria Cherkashyna","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/havasred.com.ua\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2eed6d3ba5dfdf94976a7c43e8d8c3523da38956e346a30092d462edc2c55336?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2eed6d3ba5dfdf94976a7c43e8d8c3523da38956e346a30092d462edc2c55336?s=96&d=mm&r=g","caption":"Daria Cherkashyna"},"url":"https:\/\/havasred.com.ua\/en\/author\/daria-cherkashynahavasprkyiv-com-ua\/"}]}},"_links":{"self":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/posts\/11090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/comments?post=11090"}],"version-history":[{"count":3,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/posts\/11090\/revisions"}],"predecessor-version":[{"id":12904,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/posts\/11090\/revisions\/12904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/media\/11092"}],"wp:attachment":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/media?parent=11090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/categories?post=11090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/tags?post=11090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}