{"id":11009,"date":"2024-11-06T09:56:26","date_gmt":"2024-11-05T22:56:26","guid":{"rendered":"https:\/\/havasredgroup.com\/?p=11009"},"modified":"2025-05-10T19:09:31","modified_gmt":"2025-05-10T09:09:31","slug":"havas-pr-north-america-ceo-dara-busch-speaks-at-provoke-global-summit-about-getting-ready-for-the-thirsty-30s-2","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/havas-pr-north-america-ceo-dara-busch-speaks-at-provoke-global-summit-about-getting-ready-for-the-thirsty-30s-2\/","title":{"rendered":"HAVAS PR NORTH AMERICA CEO DARA BUSCH SPEAKS AT PROVOKE GLOBAL SUMMIT ABOUT GETTING READY FOR THE THIRSTY 30s"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11009\" class=\"elementor elementor-11009\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d625869 e-con-full e-flex e-con e-parent\" data-id=\"2d625869\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-761bf50b elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"761bf50b\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1364\" src=\"\/wp-content\/uploads\/2024\/11\/54105258700_7d6f8d0710_k.jpg?wsr\" class=\"attachment-full size-full wp-image-11010\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/11\/54105258700_7d6f8d0710_k.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/11\/54105258700_7d6f8d0710_k-300x200.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/11\/54105258700_7d6f8d0710_k-1024x682.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/11\/54105258700_7d6f8d0710_k-768x512.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/11\/54105258700_7d6f8d0710_k-1536x1023.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d4a7804 e-flex e-con-boxed e-con e-parent\" data-id=\"7d4a7804\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-336ff64f elementor-widget elementor-widget-post-info\" data-id=\"336ff64f\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>6 November, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1305d19a elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"1305d19a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">HAVAS PR NORTH AMERICA CEO DARA BUSCH SPEAKS AT PROVOKE GLOBAL SUMMIT ABOUT GETTING READY FOR THE THIRSTY 30s<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e400c10 e-grid e-con-boxed e-con e-parent\" data-id=\"2e400c10\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3460bb3c elementor-widget elementor-widget-text-editor\" data-id=\"3460bb3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"wp-block-heading\">Speaking at PRovoke Media&#8217;s Global Summit in Washington this week, panelists discussed the opportunities brands have to build lasting connections with consumers as widespread angst gives way to more openness.<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/www.provokemedia.com\/latest\/article\/provokeglobal-consumers-moving-from-anger-to-amenability\"><em>Originally published on ProvokeMedia.com<\/em><\/a><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>WASHINGTON \u2014 With consumers starting to shed angst for positivity, communicators have new opportunities to connect with audiences who are increasingly amenable to building richer relationships with brands.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u201cThe raging 20s \u2014\u00a0a decade defined by rage at broken systems\u2014 brought so much anger and frustration, largely fueled by the pandemic and polarizing politics. But we\u2019re seeing the other side of this with people yearning for brands that stand for something meaningful,\u201d said Dara Busch, CEO of Havas Red PR North America. \u201cAs clouds start to part, consumers want brands that connect on an emotional level, helping them feel like smart, empowered participants in their world.\u201d<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Busch\u2019s comments were part of a far-reaching panel discussion Tuesday at PRovoke Media\u2019s Global Summit in Washington looking at how brands can best leverage consumers\u2019 changing mood in a meaningful way. Evelyn Furia, senior marketing director for Opill at Perrigo, and Madison Pietrowski, director of brand US at travel platform GetYourGuide, also participated in the Havas Red-sponsored panel, \u201cPreparing for the Thirsty 30s.\u201d<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The discussion centered around the idea of brands benefiting by building emotional connections today with the consumers who will be particularly influence in the 2030s, like Gen Z and millennials.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>For Furia, building trust with consumers is essential. As Opill enters the market as the first over-the-counter birth control, the company faces a unique set of challenges.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u201cWe have to overcome 60 years of cultural patterns and stigma around women\u2019s health,\u201d she said. \u201cOur goal is to be culturally relevant, making sure Gen Z and millennial women see us as partners in their health journeys,\u201d she said.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Furia said that in furthering that goal, the company has aligned with values-driven organizations like the WNBA to ensure its message resonates authentically with younger audiences. Furia highlighted the importance of transparency and listening, noting Opill\u2019s work with telehealth companies to offer accessible counseling and trusted information.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u201cToday\u2019s consumers demand transparency, and they want to hear from people who understand their needs,\u201d she said.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Pietrowski said GetYourGuide\u2019s keeps a close watch on consumer behavior and adapts its comms and public engagement strategy accordingly. Among the most significant changes in recent times lies in the intersection of pop culture and travel, she said.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u201cThere\u2019s an incredible demand for experiences that connect with people\u2019s passions\u2014from Swifties traveling to concert stops to fans visiting locations made famous by their favorite TV shows,\u201d she said. \u201cWe\u2019re building our brand by speaking to these passions and creating personalized discovery journeys.\u201d<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The three speakers also explored the role of influencers in the age of skepticism. \u201cConsumers, especially young ones, can sense authenticity\u2014or the lack of it\u2014from a mile away,\u201d said Pietrowski, describing GetYourGuide\u2019s approach to influencer partnerships. \u201cWe work with over 12,000 travel creators, but it\u2019s not just about numbers; it\u2019s about authenticity and giving creators real freedom to interpret our brand in their own voice. Forced content doesn\u2019t work, and clarity on what the brand stands for is essential.\u201d<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Busch agreed, emphasizing that PR agencies must double down on employee engagement and support. \u201cOur people are our best brand ambassadors. We need them to be well-informed and empowered so they bring the best ideas to the table. Brands need to invest in two-way conversations, both with employees and consumers, to truly engage in a way that resonates,\u201d she added.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20998c04 e-flex e-con-boxed e-con e-parent\" data-id=\"20998c04\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6dc59752 elementor-widget elementor-widget-global elementor-global-7964 elementor-widget-heading\" data-id=\"6dc59752\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca0d4ad elementor-grid-3 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href=\"https:\/\/havasred.com.ua\/en\/pr-marathon-2025-award\/\">HAVAS Red \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0443 MMR \u0437\u0430 \u043a\u0435\u0439\u0441 adidas \u00d7 MONATIK<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-12913 post-12913 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" 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https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-12x12.jpg 12w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/><noscript><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13058\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg 1080w, 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Washington this week, panelists discussed the opportunities brands have to build lasting connections with consumers as widespread angst gives way to more openness. Originally published on ProvokeMedia.com WASHINGTON \u2014 With consumers starting to shed angst for positivity, communicators have new opportunities to connect with audiences who are increasingly [&hellip;]<\/p>","protected":false},"author":2,"featured_media":11010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HAVAS PR NORTH AMERICA CEO DARA BUSCH SPEAKS AT PROVOKE GLOBAL SUMMIT ABOUT GETTING READY FOR THE THIRSTY 30s - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/havas-pr-north-america-ceo-dara-busch-speaks-at-provoke-global-summit-about-getting-ready-for-the-thirsty-30s-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HAVAS PR NORTH AMERICA CEO DARA BUSCH SPEAKS AT PROVOKE GLOBAL SUMMIT ABOUT GETTING READY FOR THE THIRSTY 30s - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"Speaking at PRovoke Media&#8217;s Global Summit in Washington this week, panelists discussed the opportunities brands have to build lasting connections with consumers as widespread angst gives way to more openness. 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