{"id":10639,"date":"2024-10-11T11:58:58","date_gmt":"2024-10-11T00:58:58","guid":{"rendered":"\/?p=10639"},"modified":"2025-05-10T19:11:19","modified_gmt":"2025-05-10T09:11:19","slug":"cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-september","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-september\/","title":{"rendered":"CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN SEPTEMBER"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10639\" class=\"elementor elementor-10639\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59cde9b5 e-con-full e-flex e-con e-parent\" data-id=\"59cde9b5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7272239b elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7272239b\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"870\" src=\"\/wp-content\/uploads\/2024\/10\/download.jpg?wsr\" class=\"attachment-full size-full wp-image-10641\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/10\/download.jpg 1500w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/10\/download-300x174.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/10\/download-1024x594.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/10\/download-768x445.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5210a022 e-flex e-con-boxed e-con e-parent\" data-id=\"5210a022\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6799737c elementor-widget elementor-widget-post-info\" data-id=\"6799737c\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>11 October, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d261c3 elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"13d261c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN SEPTEMBER<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-274148ad e-grid e-con-boxed e-con e-parent\" data-id=\"274148ad\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a9c2007 elementor-widget elementor-widget-text-editor\" data-id=\"7a9c2007\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Below are key themes that dominated corporate communications news in September 2024.<\/p><p>\u00a0<\/p><h3><strong>Brands must stay culturally relevant in a fast-evolving marketplace.<\/strong><\/h3><p>The rapid evolution of consumer expectations is reshaping the way brands manage their identities, particularly in an era where staying culturally relevant is crucial to maintaining trust and loyalty. According to a study by<a href=\"https:\/\/www.iheartmedia.com\/press\/new-study-iheartmedia-and-malcolm-gladwells-pushkin-industries-finds-consumers-feel\"><strong>\u00a0iHeartMedia<\/strong><\/a>, consumers now expect brands to move beyond traditional marketing strategies, seeking more authentic, values-driven engagement that resonates with their personal experiences.\u00a0<a href=\"https:\/\/www.fastcompany.com\/91196575\/building-your-brand-is-about-so-much-more-than-your-product\"><strong>Fast Company<\/strong><\/a>\u00a0underscored that brand management today is about more than just selling products\u2014it\u2019s about aligning with cultural movements and demonstrating a genuine connection with the audience.<\/p><p>As AI and personalization take center stage,\u00a0<a href=\"https:\/\/hbr.org\/2024\/09\/how-ai-can-power-brand-management\"><strong>HBR<\/strong><\/a><strong>\u00a0<\/strong>highlighted the transformative potential of AI in brand management, enabling businesses to predict trends, personalize experiences and engage with consumers in more meaningful ways. Meanwhile,\u00a0<a href=\"https:\/\/www.entrepreneur.com\/science-technology\/how-to-understand-the-evolution-of-reputation-management\/479634\"><strong>Entrepreneur<\/strong><\/a><strong>\u00a0<\/strong>pointed to the importance of a brand\u2019s reputation evolving with cultural shifts, advocating for proactive strategies that adapt to the ongoing conversation around societal values.<\/p><p>These trends are not just shaping B2C interactions but also transforming B2B marketing, as reported by\u00a0<a href=\"https:\/\/www.pymnts.com\/news\/b2b-payments\/2024\/how-ai-personalization-and-instant-engagement-are-transforming-b2b-marketing\/\"><strong>PYMNTS<\/strong><\/a>. Businesses are embracing AI and instant engagement strategies to meet their clients where they are \u2014 focusing on personalization, speed and relevance to drive brand loyalty even in the B2B space.<\/p><p><strong>Bottom line:<\/strong>\u00a0As cultural relevance becomes a key differentiator, communicators must guide their organizations in not just keeping up with the moment but in anticipating shifts in consumer values. Leaders need to invest in tools and strategies that enable real-time adaptability, ensuring their brand message remains authentic, personalized, and aligned with societal trends. Building trust through genuine, culturally attuned engagements is no longer optional\u2014it\u2019s imperative for long-term success.<\/p><p>\u00a0<\/p><h3><strong>ESG and DEI: Evolving, unbundling or reinventing?<\/strong><\/h3><p>In today\u2019s corporate landscape, the conversation around ESG (environmental, social and governance) has never been more polarized. Some argue that it is no longer relevant, while others maintain that its underlying principles are more critical than ever. One\u00a0<a href=\"https:\/\/hbr.org\/2024\/09\/moving-beyond-esg\"><strong>HBR<\/strong><\/a><strong>\u00a0<\/strong>article suggested that moving beyond ESG may be necessary to ensure businesses are truly impactful, as companies look for more tangible ways to align their operations with both sustainability goals and societal expectations. Unbundling ESG into more targeted, actionable strategies is gaining traction, with some experts advocating for a fresh approach that separates environmental impact from corporate governance and social issues, allowing for greater focus in each area. Yet, as\u00a0<a href=\"https:\/\/www.ft.com\/content\/47b334a9-69eb-4cd0-af22-6ad0b92c0ef6\"><strong>FT<\/strong><\/a><strong>\u00a0<\/strong>highlighted, ESG remains a key driver for many stakeholders, though the backlash and political climate in countries like the U.S. has led to a reframing of its importance. The\u00a0<a href=\"https:\/\/www.economist.com\/briefing\/2024\/09\/19\/america-is-becoming-less-woke\"><strong>Economist<\/strong><\/a><strong>\u00a0<\/strong>similarly noted that the once mainstream corporate commitments to both ESG and DEI (diversity, equity and inclusion) are facing pushback as societal values shift. In particular, DEI initiatives are becoming entangled in political debates, leading some companies to scale back their commitments, while others are doubling down.<\/p><p>Interestingly, the relationship between ESG and DEI is becoming clearer as they intersect through the lens of social responsibility and corporate governance. According to another\u00a0<a href=\"https:\/\/hbr.org\/2024\/09\/how-dei-can-survive-this-era-of-backlash\"><strong>HBR<\/strong><\/a><strong>\u00a0<\/strong>piece, DEI can survive this era of backlash if it is integrated with broader business strategies and aligned with measurable outcomes.\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/michaelposner\/2024\/09\/12\/why-us-corporations-need-to-promote-greater-workplace-diversity\/\"><strong>Forbes<\/strong><\/a><strong>\u00a0<\/strong>reinforced this point, arguing that diversity is not just a social imperative but a key driver of innovation, particularly in industries that require sustainable and ethical decision making. Equity, in particular, is emerging as a critical area where ESG and DEI overlap, as\u00a0<a href=\"https:\/\/www.hrdive.com\/news\/now-is-the-time-to-put-equity-front-and-center-not-sideline-it\/726289\/\"><strong>HR Dive<\/strong><\/a>\u00a0noted the growing need to center equity in business operations, particularly when it comes to governance and representation.<\/p><p><strong>Bottom line:<\/strong>\u00a0As the future of both ESG and DEI hangs in the balance, businesses must carefully navigate the evolving landscape by rethinking how they approach these frameworks. Rather than viewing them as separate entities, leaders should consider integrating ESG and DEI into a cohesive strategy that emphasizes measurable action, long-term sustainability and societal impact. Communicators play a pivotal role in ensuring that this evolution is clearly articulated, authentic and relevant to both internal and external stakeholders.<\/p><p>\u00a0<\/p><h3><strong>The changing role of social in executive communications is both an opportunity and a risk.<\/strong><\/h3><p>As traditional newsrooms continue to shrink, LinkedIn has evolved into a key platform for executives to share opinions, insights and thought leadership directly with their audience.\u00a0<a href=\"https:\/\/www.axios.com\/2024\/08\/08\/oped-commentary-media-linkedin\"><strong>Axios<\/strong><\/a><strong>\u00a0<\/strong>reported that LinkedIn is becoming the go-to platform for executives to publish op-eds and commentary, filling the gap left by fewer editorial opportunities in mainstream media. Executives who embrace this shift can enhance their visibility and influence, using LinkedIn to position themselves as industry leaders and foster deeper connections with employees, customers, and stakeholders.<\/p><p>However, it\u2019s not just LinkedIn that\u2019s gaining traction. Some executives are turning to platforms like TikTok \u2014 or borrowing TikTok-like tactics \u2014 to engage in more casual, personal communications with employees.\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/edwardsegal\/2024\/09\/07\/how-business-executives-can-use-tiktok-to-build-their-personal-brands\/\"><strong>Forbes<\/strong><\/a><strong>\u00a0<\/strong>highlighted how TikTok can help executives build their personal brands, while\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-08-23\/blackstone-coo-brings-dad-energy-to-linkedin-earnings-videos\"><strong>Bloomberg<\/strong><\/a><strong>\u00a0<\/strong>noted the growing trend of leaders, like Blackstone\u2019s COO, using videos on LinkedIn to humanize their roles with \u201cdad energy\u201d and authenticity, making their communications more relatable. These platforms enable leaders to reach younger audiences and create moments of connection in an increasingly digital workplace.<\/p><p>While these opportunities are attractive, there are also risks to consider.\u00a0<a href=\"https:\/\/www.tlnt.com\/articles\/how-business-executives-internet-lives-can-put-their-companies-at-risk\"><strong>TLNT<\/strong><\/a><strong>\u00a0<\/strong>warns that an executive\u2019s online presence can inadvertently put their companies at risk, especially when posts are seen as too casual, off-message or controversial. Finding the right balance between authenticity and professionalism is critical for executives navigating these new waters.\u00a0<a href=\"https:\/\/www.prnewsonline.com\/why-finding-your-niche-is-the-key-to-successful-executive-linkfluence\/\"><strong>PR News Online<\/strong><\/a>\u00a0advised that successful \u201cLinkfluence\u201d \u2014 the art of using LinkedIn as a tool for influence \u2014 requires executives to focus on niche topics that align with both their personal brand and the company\u2019s values, avoiding pitfalls of oversharing or posting off-brand content.<\/p><p><strong>Bottom line:<\/strong>\u00a0As social media continues to reshape executive communications, it\u2019s crucial for leaders to be strategic about how they engage online. LinkedIn is an increasingly powerful tool for thought leadership, but platforms like TikTok are also emerging as new ways to connect with employees and customers. However, these benefits must be weighed against potential risks to both personal and corporate brands. Communicators need to guide executives through this evolving landscape, helping them maintain authenticity while mitigating risks.<\/p><p>\u00a0<\/p><h3><strong>Personalized news habits and the future of brand and employee communications.<\/strong><\/h3><p>As new research highlights, generational shifts are redefining how people consume news \u2014 and these changes carry significant implications for how brands and businesses engage with both their customers and employees. According to\u00a0<a href=\"https:\/\/fortune.com\/europe\/2024\/09\/12\/gen-z-tiktok-instagram-news-generational-divide-ofcom\/\"><strong>Fortune<\/strong><\/a>, younger generations, particularly Gen Z, are turning to platforms like TikTok and Instagram for news, moving away from traditional sources. This shift signals the need for brands to adopt a more segmented, personalized approach to communication.\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/shephyken\/2024\/04\/14\/the-personalized-customer-experience-customers-want-you-to-know-them\/\"><strong>Forbes<\/strong><\/a><strong>\u00a0<\/strong>emphasized that consumers now expect companies to tailor content to their preferences, and brands must deliver smaller, niche pieces of content that meet these expectations. This shift also applies to internal communications.\u00a0<a href=\"https:\/\/www.ragan.com\/the-power-of-sending-targeting-internal-messages-to-specific-employee-segments\/\"><strong>Ragan<\/strong><\/a><strong>\u00a0<\/strong>highlighted that employees, much like consumers, engage more when content is targeted to their specific needs, roles and preferences. Targeted messages ensure employees receive relevant information, fostering stronger connections with the company.<\/p><p><strong>Bottom line:<\/strong>\u00a0Whether connecting with customers or employees, personalized and segmented communication is key. As news consumption habits evolve, businesses must meet people where they are by delivering more focused, niche content that aligns with individual preferences. Communicators are key to helping organizations craft messages that are both engaging and relevant, ensuring that every piece of content \u2014 whether internal or external \u2014 adds value to the recipient\u2019s experience.<\/p><p>\u00a0<\/p><h3><strong>The next frontier in employee well-being: Digital balance.<\/strong><\/h3><p>As the line between work and personal life continues to blur in our digital-first world, companies must address the growing need for digital balance.\u00a0<a href=\"https:\/\/www.fastcompany.com\/91183964\/what-is-digital-balance\"><strong>Fast Company<\/strong><\/a>\u00a0highlighted that the constant connectivity of today\u2019s workforce is creating digital stress, which negatively impacts work performance and overall well-being. This new form of stress, exacerbated by remote and hybrid work environments, makes it crucial for businesses to rethink their approach to employee experience. The concept of a \u201cright to disconnect\u201d is gaining traction globally, as discussed in\u00a0<a href=\"https:\/\/theconversation.com\/the-right-to-disconnect-is-coming-to-australia-what-does-this-mean-for-you-231690https:\/theconversation.com\/what-a-right-to-disconnect-from-work-could-look-like-in-the-uk-235061\"><strong>The Conversation<\/strong><\/a>, with countries like Australia and the U.K. exploring ways to protect employees from burnout by encouraging them to unplug after work hours. Incorporating policies that promote digital balance not only improves employee well-being but also boosts productivity and engagement. According to the\u00a0<a href=\"https:\/\/blogs.lse.ac.uk\/businessreview\/2024\/09\/06\/digital-stress-drags-down-work-performance\/\"><strong>LSE Blog<\/strong><\/a>, companies that fail to address digital stress risk losing top talent and facing diminished performance.<\/p><p><strong>Bottom line:\u00a0<\/strong>Digital balance is becoming an essential part of the employee experience. Companies need to proactively address digital stress by implementing policies that protect employees\u2019 right to disconnect. Leaders can drive this change by promoting a culture of balance, ensuring that employee well-being is prioritized, which in turn strengthens engagement and performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ec9b1b1 e-flex e-con-boxed e-con e-parent\" data-id=\"2ec9b1b1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2698384f elementor-widget elementor-widget-global elementor-global-7964 elementor-widget-heading\" data-id=\"2698384f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-12x12.jpg 12w\" data-sizes=\"(max-width: 1164px) 100vw, 1164px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1164px; --smush-placeholder-aspect-ratio: 1164\/1164;\" \/><noscript><img decoding=\"async\" width=\"1164\" height=\"1164\" src=\"\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13031\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg 1164w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-300x300.jpg 300w, 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href=\"https:\/\/havasred.com.ua\/en\/pr-marathon-2025-award\/\">HAVAS Red \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0443 MMR \u0437\u0430 \u043a\u0435\u0439\u0441 adidas \u00d7 MONATIK<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-12913 post-12913 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" 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srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">Ukrainian Creative Awards 2025: \u00ab\u041e\u0434\u043d\u0430 \u0444\u0443\u0442\u0431\u043e\u043b\u043a\u0430. \u041e\u0434\u043d\u0430 \u043a\u0440\u0430\u0457\u043d\u0430\u00bb \u0437\u0434\u043e\u0431\u0443\u0432\u0430\u0454 \u0437\u043e\u043b\u043e\u0442\u043e KIAF<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1747e113 e-flex e-con-boxed e-con e-parent\" data-id=\"1747e113\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2cafd4f1 e-con-full 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communications news in September 2024. \u00a0 Brands must stay culturally relevant in a fast-evolving marketplace. The rapid evolution of consumer expectations is reshaping the way brands manage their identities, particularly in an era where staying culturally relevant is crucial to maintaining trust and loyalty. According to a study [&hellip;]<\/p>","protected":false},"author":2,"featured_media":10641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN SEPTEMBER - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-september\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN SEPTEMBER - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"Below are key themes that dominated corporate communications news in September 2024. \u00a0 Brands must stay culturally relevant in a fast-evolving marketplace. The rapid evolution of consumer expectations is reshaping the way brands manage their identities, particularly in an era where staying culturally relevant is crucial to maintaining trust and loyalty. 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