{"id":10464,"date":"2023-09-27T13:19:00","date_gmt":"2023-09-27T03:19:00","guid":{"rendered":"\/?p=10464"},"modified":"2025-05-10T19:13:46","modified_gmt":"2025-05-10T09:13:46","slug":"getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/","title":{"rendered":"Getting Ahead on Generative AI: Ep. 40 of Red Sky Fuel for Thought Podcast\u202f"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10464\" class=\"elementor elementor-10464\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-752bd239 e-con-full e-flex e-con e-parent\" data-id=\"752bd239\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39dd4975 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"39dd4975\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"\/wp-content\/uploads\/2023\/09\/download-6.jpg?wsr\" class=\"attachment-full size-full wp-image-10466\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/09\/download-6.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/09\/download-6-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/09\/download-6-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/09\/download-6-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b638c69 e-flex e-con-boxed e-con e-parent\" data-id=\"5b638c69\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-689a5887 elementor-widget elementor-widget-post-info\" data-id=\"689a5887\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>27 September, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-423dd41b elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"423dd41b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Getting Ahead on Generative AI: Ep. 40 of Red Sky Fuel for Thought Podcast\u202f<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23817dde e-grid e-con-boxed e-con e-parent\" data-id=\"23817dde\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6649fd elementor-widget elementor-widget-text-editor\" data-id=\"7b6649fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now that the dust is settling on the AI maelstrom that\u2019s raged for the past few months, our September episode of \u201cRed Sky Fuel for Thought\u201d looks at what we\u2019ve learned about generative AI in particular: the good, the bad and the uncertain. Host\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/lara-graulich-910b27128\/?originalSubdomain=uk\" target=\"_blank\" rel=\"noreferrer noopener\">Lara Graulich<\/a>\u00a0examines how artificial intelligence, or AI, has become a buzzword that elicits many emotions: wonder, excitement, confusion and anxiety, among others. As she says, \u201cOne thing is certain: This technology is here to stay, and it\u2019s important for us to understand it as marketing and public relations professionals.\u201d\u202f\u202f\u00a0<\/p><h3><strong>What You\u2019ll Learn in This Episode:\u202f\u00a0<\/strong><\/h3><ul><li>How marketers and PR professionals can use generative AI to make our lives easier\u202f\u202f\u00a0<\/li><li>Where we should not use generative AI from a legal or ethical perspective\u202f\u00a0<\/li><li>How to strike the balance between being better\u00a0<em>with\u00a0<\/em>AI and being better\u00a0<em>than\u00a0<\/em>AI\u202f\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f22fb7 elementor-widget elementor-widget-text-editor\" data-id=\"75f22fb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Praesent porttitor, nulla vitae posuere iaculis, arcu nisl dignissim dolor, a pretium mi sem ut ipsum. Donec vitae orci sed dolor rutrum auctor. Ut tincidunt tincidunt erat. Curabitur at lacus ac velit ornare lobortis. Nam at tortor in tellus interdum sagittis.<\/p><p><span style=\"text-align: var(--text-align); background-color: var( --e-global-color-text );\">Etiam ut purus mattis mauris sodales aliquam. Nam ipsum risus, rutrum vitae, vestibulum eu, molestie vel, lacus. Fusce fermentum. Sed libero. Fusce a quam.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a6dc8f elementor-widget elementor-widget-html\" data-id=\"8a6dc8f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe style=\"border-radius:12px\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/5P9RPMQTogvHuvcyF0uzuT?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef7d2ca e-flex e-con-boxed e-con e-parent\" data-id=\"ef7d2ca\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6be9fc elementor-widget elementor-widget-text-editor\" data-id=\"6be9fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To help you make out the full picture of generative AI today, we\u2019ve divided this episode into two parts. First,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/umbar-shakir-21047723\/\" target=\"_blank\" rel=\"noreferrer noopener\">Umbar Shakir<\/a>, a partner and client director at\u00a0<a href=\"https:\/\/nyc.havas.com\/gate-one\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gate One<\/a>, gives us her whip-smart introduction to generative AI, what it\u2019s capable of and what its limitations are. In part two, we dig into the specific implications that generative AI has in the PR and marketing space. For this roundtable, we\u2019re chatting with\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/rachael-sansom-56782519\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rachael Sansom<\/a>, CEO of Havas Red U.K., and\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/myrna-van-pelt-a78472\/\" target=\"_blank\" rel=\"noreferrer noopener\">Myrna Van Pelt<\/a>, head of technology and business for Havas Red Australia.\u202f\u202f\u00a0<\/p><h3><strong>What generative AI can never bring to the table\u00a0<\/strong>\u00a0<\/h3><p>The episode begins with Umbar (pronounced \u201cAmber\u201d), who differentiates traditional AI from generative AI. Traditional AI, she says, is the ability of machines to mimic human intelligence to perform tasks and automate workflows. This is AI as we\u2019ve known it; it\u2019s what\u2019s been around for decades, and it\u2019s something technology consultants have been implementing for clients for a long time. However, when large language models began arriving over the past five years or so, generative AI stole the spotlight. With generative AI, trillions of bits of crowdsourced data can be used to synthesize new data.\u00a0\u00a0<\/p><p>Does this new capability represent a threat to human creativity or to job security?\u00a0<\/p><p>No, says Umbar: \u201cAs marketers, your whole value add to customers is differentiation and personalization. Even though generative AI can generate content for us, you need the human brain to give the differentiation. And then you need the human heart and emotion. In all the marketing campaigns I\u2019ve been involved in, an emotive response is really important to memorability. That comes from heart, and a lot of our emotional intelligence comes from our values, beliefs and moral judgments. At the moment, you can\u2019t mathematically program that in. What we need to remember is that we\u2019ve built this tool, and we can interact with it; it might be faster than us, and it might be able to process more data than we can at any point in time, but it doesn\u2019t replace our humanity.\u201d\u00a0<\/p><p>Instead, AI can create space for those of us in this industry to get back to our craft and to doing some of the things that drew us here in the first place \u2014 to creating human connection, for example \u2014 rather than the monotony of data analysis or transcription. Plus, with generative AI, we\u2019re going to get richer insights much more quickly than we would on our own.\u00a0\u00a0\u00a0<\/p><p>When it comes to humans\u2019 job security, Umbar says, \u201cI\u2019ve got a slightly provocative view on things. When people worry that generative AI will cause people to lose jobs, I say there are some jobs out there that humans should never have been doing. We have taken really tedious work and turned it into careers for people. We\u2019ve normalized tedium. How do we unshackle ourselves from some of that tedium? How do we then free up capacity to solve for bigger and better problems for society? How do you use this technology to replace what humans have been doing that fundamentally doesn\u2019t tap into our humanity or our values or our creativity?\u201d\u00a0\u00a0<\/p><p>Umbar\u2019s segment ends with her answering these questions, before Lara then welcomes Rachael and Myrna to the podcast.\u00a0\u00a0<\/p><h3><strong>Putting modern AI to work in public relations<\/strong>\u00a0<\/h3><p>Lara first asks them what excites them most about generative AI and the capabilities it brings to our clients and which tools they\u2019ve most enjoyed using.\u00a0\u00a0<\/p><p>\u201cGen AI cannot create ideas, but what it can do is take great ideas, by humans, and push them faster and further and help iterate them more brilliantly,\u201d says Rachel.\u00a0\u00a0\u00a0<\/p><p>In marketing and communications, Myrna says AI also has a distinct role to play in helping us in the area of rapid decision making.\u00a0\u00a0<\/p><p>\u201cAs humans, we have finite ability to scan volumes of information,\u201d she says. \u201cHowever, AI does this at a fraction of the time. So, for example, when it comes to understanding audience preferences, or demographic nuances, AI can help sort through this massive volume of content, identifying patterns and trends, anticipating future scenarios, and then categorizing the data. We then have an absolute smorgasbord of useful pre-categorized content we can use to inform campaigns, particularly so in industries where a rapid pivot of a campaign might make the difference between success and failure \u2014 particularly so in political campaigns.\u201d\u00a0<\/p><p>Among Myrna\u2019s go-to AI tools, she highlights\u00a0<a href=\"https:\/\/www.brandwatch.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brandwatch<\/a>, which provides media monitoring and competitor tracking;\u00a0<a href=\"https:\/\/tldrthis.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TLDR<\/a>, which summarizes high-tech articles; and\u00a0<a href=\"https:\/\/www.deepl.com\/en\/translator\" target=\"_blank\" rel=\"noreferrer noopener\">DeepL Translate<\/a>, which can accurately translate content in dozens of different languages.\u00a0<\/p><p>Next, they talk about the inherent risks of using AI, including where we should and shouldn\u2019t use it from an ethical and legal perspective \u2014 e.g., is a press release fair game?\u00a0\u00a0<\/p><p>Thank you to each of our guests for weighing in on the transformative power of AI.\u00a0<\/p><p>Give \u201cRed Sky Fuel for Thought\u201d a listen, and subscribe to the show on\u00a0<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/red-sky-fuel-for-thought\/id1533908731\" target=\"_blank\" rel=\"noreferrer noopener\">iTunes<\/a>,\u00a0<a href=\"https:\/\/open.spotify.com\/show\/2vWGLkUBs64ETBIqBj0aRB\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>\u00a0or your favorite podcasting app. Don\u2019t forget to rate and review to help more people find us!\u202f\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55452114 e-flex e-con-boxed e-con e-parent\" data-id=\"55452114\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27f9899b elementor-widget elementor-widget-global elementor-global-7964 elementor-widget-heading\" data-id=\"27f9899b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b88c66e elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-global elementor-global-8023 elementor-widget-loop-grid\" data-id=\"b88c66e\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;8013&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-8013\">.elementor-8013 .elementor-element.elementor-element-d9bf594{--display:flex;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-8013 .elementor-element.elementor-element-67808f5{--display:flex;--justify-content:flex-start;--overflow:hidden;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-8013 .elementor-element.elementor-element-8335907 img{height:360px;object-fit:cover;object-position:center center;transition-duration:1s;}.elementor-8013 .elementor-element.elementor-element-16fb0c0 > .elementor-widget-container{margin:20px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-8013 .elementor-element.elementor-element-16fb0c0 .elementor-heading-title{font-family:\"Unbounded\", Sans-serif;font-size:20px;font-weight:500;text-transform:uppercase;line-height:25px;-webkit-text-stroke-color:#000;stroke:#000;color:var( --e-global-color-text );}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-12938 post-12938 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8335907 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8335907\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/pr-marathon-2025-award\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1164\" height=\"1164\" data-src=\"\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13031 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg 1164w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-12x12.jpg 12w\" data-sizes=\"(max-width: 1164px) 100vw, 1164px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1164px; --smush-placeholder-aspect-ratio: 1164\/1164;\" \/><noscript><img decoding=\"async\" width=\"1164\" height=\"1164\" src=\"\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13031\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg 1164w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-12x12.jpg 12w\" sizes=\"(max-width: 1164px) 100vw, 1164px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/pr-marathon-2025-award\/\">HAVAS Red \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0443 MMR \u0437\u0430 \u043a\u0435\u0439\u0441 adidas \u00d7 MONATIK<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-12913 post-12913 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8335907 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8335907\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/%d1%81lasic-pr-dont-work-havas-pr-become-havas-red\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" data-src=\"\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13058 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg 1080w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-12x12.jpg 12w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/><noscript><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13058\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg 1080w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-12x12.jpg 12w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/%d1%81lasic-pr-dont-work-havas-pr-become-havas-red\/\">\u041a\u043b\u0430\u0441\u0438\u0447\u043d\u0438\u0439 PR \u0431\u0456\u043b\u044c\u0448\u0435 \u043d\u0435 \u043f\u0440\u0430\u0446\u044e\u0454: HAVAS PR \u0441\u0442\u0430\u0454 HAVAS Red<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-11407 post-11407 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8335907 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8335907\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"678\" data-src=\"\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13076 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/678;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"678\" src=\"\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13076\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">Ukrainian Creative Awards 2025: \u00ab\u041e\u0434\u043d\u0430 \u0444\u0443\u0442\u0431\u043e\u043b\u043a\u0430. \u041e\u0434\u043d\u0430 \u043a\u0440\u0430\u0457\u043d\u0430\u00bb \u0437\u0434\u043e\u0431\u0443\u0432\u0430\u0454 \u0437\u043e\u043b\u043e\u0442\u043e KIAF<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69ba10ce e-flex e-con-boxed e-con e-parent\" data-id=\"69ba10ce\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-729b4698 e-con-full e-flex e-con e-child\" data-id=\"729b4698\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29df0b53 elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"29df0b53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Expertise, flexibility, customer focus \u2014 that's us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40142f09 elementor-widget__width-auto black hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"40142f09\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/havasred.com.ua\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Now that the dust is settling on the AI maelstrom that\u2019s raged for the past few months, our September episode of \u201cRed Sky Fuel for Thought\u201d looks at what we\u2019ve learned about generative AI in particular: the good, the bad and the uncertain. Host\u00a0Lara Graulich\u00a0examines how artificial intelligence, or AI, has become a buzzword that [&hellip;]<\/p>","protected":false},"author":2,"featured_media":10466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Getting Ahead on Generative AI: Ep. 40 of Red Sky Fuel for Thought Podcast\u202f - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting Ahead on Generative AI: Ep. 40 of Red Sky Fuel for Thought Podcast\u202f - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"Now that the dust is settling on the AI maelstrom that\u2019s raged for the past few months, our September episode of \u201cRed Sky Fuel for Thought\u201d looks at what we\u2019ve learned about generative AI in particular: the good, the bad and the uncertain. Host\u00a0Lara Graulich\u00a0examines how artificial intelligence, or AI, has become a buzzword that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havasred.com.ua\/en\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/\" \/>\n<meta property=\"og:site_name\" content=\"HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/havasredus\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-27T03:19:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-10T09:13:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/09\/download-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"William Turner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@havasred_us\" \/>\n<meta name=\"twitter:site\" content=\"@havasred_us\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"William Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/\"},\"author\":{\"name\":\"William Turner\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/person\/3c50fd03c54a8d0952c946f2e624e918\"},\"headline\":\"Getting Ahead on Generative AI: Ep. 40 of Red Sky Fuel for Thought Podcast\u202f\",\"datePublished\":\"2023-09-27T03:19:00+00:00\",\"dateModified\":\"2025-05-10T09:13:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/\"},\"wordCount\":1098,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/havasred.com.ua\/#organization\"},\"image\":{\"@id\":\"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/#primaryimage\"},\"thumbnailUrl\":\"\/wp-content\/uploads\/2023\/09\/download-6.jpg?wsr\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/\",\"url\":\"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/\",\"name\":\"Getting Ahead on Generative AI: Ep. 40 of Red Sky Fuel for Thought Podcast\u202f - HAVAS Red | PR, Social Media, Experiential, Content\",\"isPartOf\":{\"@id\":\"https:\/\/havasred.com.ua\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/#primaryimage\"},\"thumbnailUrl\":\"\/wp-content\/uploads\/2023\/09\/download-6.jpg?wsr\",\"datePublished\":\"2023-09-27T03:19:00+00:00\",\"dateModified\":\"2025-05-10T09:13:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/#primaryimage\",\"url\":\"\/wp-content\/uploads\/2023\/09\/download-6.jpg?wsr\",\"contentUrl\":\"\/wp-content\/uploads\/2023\/09\/download-6.jpg?wsr\",\"width\":1024,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/havasred.com.ua\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Getting Ahead on Generative AI: Ep. 40 of Red Sky Fuel for Thought Podcast\u202f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havasred.com.ua\/#website\",\"url\":\"https:\/\/havasred.com.ua\/\",\"name\":\"HAVAS Red\",\"description\":\"Discover HAVAS Red, a leading PR, social media, and experiential agency. Explore how our insight-led campaigns drive results for global brands.\",\"publisher\":{\"@id\":\"https:\/\/havasred.com.ua\/#organization\"},\"alternateName\":\"Havas Red\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/havasred.com.ua\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/havasred.com.ua\/#organization\",\"name\":\"HAVAS Red\",\"alternateName\":\"HAVAS Red Network\",\"url\":\"https:\/\/havasred.com.ua\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/\",\"url\":\"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr\",\"contentUrl\":\"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr\",\"width\":1200,\"height\":675,\"caption\":\"HAVAS Red\"},\"image\":{\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/havasredus\",\"https:\/\/x.com\/havasred_us\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/person\/3c50fd03c54a8d0952c946f2e624e918\",\"name\":\"William Turner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e2429247986cd269e1990c40fa27c0004580f1d5d108a60f8d3c7e7aa5da19a8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e2429247986cd269e1990c40fa27c0004580f1d5d108a60f8d3c7e7aa5da19a8?s=96&d=mm&r=g\",\"caption\":\"William Turner\"},\"url\":\"https:\/\/havasred.com.ua\/en\/author\/william-turner\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Getting Ahead on Generative AI: Ep. 40 of Red Sky Fuel for Thought Podcast\u202f - HAVAS Red | PR, Social Media, Experiential, Content","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/havasred.com.ua\/en\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/","og_locale":"en_US","og_type":"article","og_title":"Getting Ahead on Generative AI: Ep. 40 of Red Sky Fuel for Thought Podcast\u202f - HAVAS Red | PR, Social Media, Experiential, Content","og_description":"Now that the dust is settling on the AI maelstrom that\u2019s raged for the past few months, our September episode of \u201cRed Sky Fuel for Thought\u201d looks at what we\u2019ve learned about generative AI in particular: the good, the bad and the uncertain. Host\u00a0Lara Graulich\u00a0examines how artificial intelligence, or AI, has become a buzzword that [&hellip;]","og_url":"https:\/\/havasred.com.ua\/en\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/","og_site_name":"HAVAS Red | PR, Social Media, Experiential, Content","article_publisher":"https:\/\/www.facebook.com\/havasredus","article_published_time":"2023-09-27T03:19:00+00:00","article_modified_time":"2025-05-10T09:13:46+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/09\/download-6.jpg","type":"image\/jpeg"}],"author":"William Turner","twitter_card":"summary_large_image","twitter_creator":"@havasred_us","twitter_site":"@havasred_us","twitter_misc":{"Written by":"William Turner","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/#article","isPartOf":{"@id":"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/"},"author":{"name":"William Turner","@id":"https:\/\/havasred.com.ua\/#\/schema\/person\/3c50fd03c54a8d0952c946f2e624e918"},"headline":"Getting Ahead on Generative AI: Ep. 40 of Red Sky Fuel for Thought Podcast\u202f","datePublished":"2023-09-27T03:19:00+00:00","dateModified":"2025-05-10T09:13:46+00:00","mainEntityOfPage":{"@id":"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/"},"wordCount":1098,"commentCount":0,"publisher":{"@id":"https:\/\/havasred.com.ua\/#organization"},"image":{"@id":"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/09\/download-6.jpg?wsr","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/","url":"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/","name":"Getting Ahead on Generative AI: Ep. 40 of Red Sky Fuel for Thought Podcast\u202f - HAVAS Red | PR, Social Media, Experiential, Content","isPartOf":{"@id":"https:\/\/havasred.com.ua\/#website"},"primaryImageOfPage":{"@id":"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/#primaryimage"},"image":{"@id":"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/09\/download-6.jpg?wsr","datePublished":"2023-09-27T03:19:00+00:00","dateModified":"2025-05-10T09:13:46+00:00","breadcrumb":{"@id":"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/#primaryimage","url":"\/wp-content\/uploads\/2023\/09\/download-6.jpg?wsr","contentUrl":"\/wp-content\/uploads\/2023\/09\/download-6.jpg?wsr","width":1024,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/havasred.com.ua\/getting-ahead-on-generative-ai-ep-40-of-red-sky-fuel-for-thought-podcast\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/havasred.com.ua\/"},{"@type":"ListItem","position":2,"name":"Getting Ahead on Generative AI: Ep. 40 of Red Sky Fuel for Thought Podcast\u202f"}]},{"@type":"WebSite","@id":"https:\/\/havasred.com.ua\/#website","url":"https:\/\/havasred.com.ua\/","name":"HAVAS Red","description":"Discover HAVAS Red, a leading PR, social media, and experiential agency. Explore how our insight-led campaigns drive results for global brands.","publisher":{"@id":"https:\/\/havasred.com.ua\/#organization"},"alternateName":"Havas Red","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/havasred.com.ua\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/havasred.com.ua\/#organization","name":"HAVAS Red","alternateName":"HAVAS Red Network","url":"https:\/\/havasred.com.ua\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/","url":"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr","contentUrl":"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr","width":1200,"height":675,"caption":"HAVAS Red"},"image":{"@id":"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/havasredus","https:\/\/x.com\/havasred_us"]},{"@type":"Person","@id":"https:\/\/havasred.com.ua\/#\/schema\/person\/3c50fd03c54a8d0952c946f2e624e918","name":"William Turner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/havasred.com.ua\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e2429247986cd269e1990c40fa27c0004580f1d5d108a60f8d3c7e7aa5da19a8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e2429247986cd269e1990c40fa27c0004580f1d5d108a60f8d3c7e7aa5da19a8?s=96&d=mm&r=g","caption":"William Turner"},"url":"https:\/\/havasred.com.ua\/en\/author\/william-turner\/"}]}},"_links":{"self":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/posts\/10464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/comments?post=10464"}],"version-history":[{"count":1,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/posts\/10464\/revisions"}],"predecessor-version":[{"id":11470,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/posts\/10464\/revisions\/11470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/media\/10466"}],"wp:attachment":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/media?parent=10464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/categories?post=10464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/tags?post=10464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}