{"id":10457,"date":"2023-10-20T13:15:00","date_gmt":"2023-10-20T02:15:00","guid":{"rendered":"\/?p=10457"},"modified":"2025-05-10T19:13:46","modified_gmt":"2025-05-10T09:13:46","slug":"behind-the-brand-with-linda-goldstein-ep-41-of-red-sky-fuel-for-thought-podcast","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/behind-the-brand-with-linda-goldstein-ep-41-of-red-sky-fuel-for-thought-podcast\/","title":{"rendered":"Behind the Brand with Linda Goldstein: Ep. 41 of Red Sky Fuel for Thought Podcast"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10457\" class=\"elementor elementor-10457\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2599c642 e-con-full e-flex e-con e-parent\" data-id=\"2599c642\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27a08ed1 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"27a08ed1\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"1875\" src=\"\/wp-content\/uploads\/2023\/10\/download-5.jpg?wsr\" class=\"attachment-full size-full wp-image-10459\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/10\/download-5.jpg 1500w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/10\/download-5-240x300.jpg 240w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/10\/download-5-819x1024.jpg 819w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/10\/download-5-768x960.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/10\/download-5-1229x1536.jpg 1229w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fee02c7 e-flex e-con-boxed e-con e-parent\" data-id=\"fee02c7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-299ba172 elementor-widget elementor-widget-post-info\" data-id=\"299ba172\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>20 October, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a2f6987 elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"3a2f6987\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Behind the Brand with Linda Goldstein: Ep. 41 of Red Sky Fuel for Thought Podcast<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-573ae073 e-grid e-con-boxed e-con e-parent\" data-id=\"573ae073\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45dadc2a elementor-widget elementor-widget-text-editor\" data-id=\"45dadc2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this month\u2019s episode of the \u201cRed Sky Fuel for Thought\u201d podcast,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/linda-goldstein-28573b1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Linda Goldstein<\/a>, EVP of customer experience and marketing at\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/csaa-insurance-group\/\" target=\"_blank\" rel=\"noreferrer noopener\">CSAA Insurance Group<\/a>, joins host Linda Descano, CFA<sup>\u00ae<\/sup>, to discuss the current challenges of marketing and communications, the keys to creating campaigns that break through and marketing trends to watch out for in 2024.\u202f\u00a0<\/p><p>Goldstein, who was recently recognized as one of\u00a0<a href=\"https:\/\/www.prdaily.com\/awards\/top-women-in-marketing-awards\/2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR Daily\u2019s Top Women in Marketing<\/a>, provides insight into CSAA\u2019s viral campaigns featuring musical artists like\u00a0<a href=\"https:\/\/deloitte.wsj.com\/cmo\/how-csaa-pulled-off-the-ultimate-rickroll-01670544869\" target=\"_blank\" rel=\"noreferrer noopener\">Rick Astley<\/a>\u00a0and iconic \u2019<a href=\"https:\/\/csaa-insurance.aaa.com\/content\/aaa-ie\/b2c\/en\/primary-nav\/press-room\/csaa-insurance-group-unveils--boys-no-more.html\" target=\"_blank\" rel=\"noreferrer noopener\">90s boy band members<\/a>. She also touches on CSAA\u2019s proactive approach to supporting initiatives including a\u00a0<a href=\"https:\/\/csaa-insurance.aaa.com\/content\/aaa-ie\/b2c\/en\/primary-nav\/press-room\/press-release-February-22-2023.html\" target=\"_blank\" rel=\"noreferrer noopener\">California Wildfire Innovation Fund<\/a>\u00a0and the\u00a0<a href=\"https:\/\/csaa-insurance.aaa.com\/content\/aaa-ie\/b2c\/en\/primary-nav\/press-room\/press-release-aug1-2023.html#:~:text=The%20Challenge%20sought%20solutions%20to,%2C%20floods%2C%20and%20extreme%20weather.\" target=\"_blank\" rel=\"noreferrer noopener\">climate resiliency challenge<\/a>\u00a0the company spearheaded this past summer. Finally, she addresses the role of comms in the insurance industry in regards to ESG-related issues.\u202f\u202f\u00a0<\/p><p>This episode is part of our #BehindTheBrand series, which pulls back the curtain on an iconic brand to focus on the people shaping that brand\u2019s communications and marketing strategy. We launched this series in\u00a0April 2023, with Gr\u00e1inne O\u2019Brien, senior director of corporate affairs for Kellogg Europe.\u202f<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-291aeaa9 elementor-widget elementor-widget-text-editor\" data-id=\"291aeaa9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Praesent porttitor, nulla vitae posuere iaculis, arcu nisl dignissim dolor, a pretium mi sem ut ipsum. Donec vitae orci sed dolor rutrum auctor. Ut tincidunt tincidunt erat. Curabitur at lacus ac velit ornare lobortis. Nam at tortor in tellus interdum sagittis.<\/p><p><span style=\"text-align: var(--text-align); background-color: var( --e-global-color-text );\">Etiam ut purus mattis mauris sodales aliquam. Nam ipsum risus, rutrum vitae, vestibulum eu, molestie vel, lacus. Fusce fermentum. Sed libero. Fusce a quam.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca9e44d elementor-widget elementor-widget-html\" data-id=\"ca9e44d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe style=\"border-radius:12px\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/1PS2kk4QHyTyMhT3QrnBLq?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4246dc6f e-flex e-con-boxed e-con e-parent\" data-id=\"4246dc6f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfe5175 elementor-widget elementor-widget-text-editor\" data-id=\"bfe5175\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Give \u201cRed Sky Fuel for Thought\u201d a listen, and subscribe to the show on\u00a0<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/red-sky-fuel-for-thought\/id1533908731\" target=\"_blank\" rel=\"noreferrer noopener\">iTunes<\/a>,\u00a0<a href=\"https:\/\/open.spotify.com\/show\/2vWGLkUBs64ETBIqBj0aRB\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>\u00a0or your favorite podcasting app. Don\u2019t forget to rate and review to help more people find us!\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element 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href=\"https:\/\/havasred.com.ua\/en\/pr-marathon-2025-award\/\">HAVAS Red \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0443 MMR \u0437\u0430 \u043a\u0435\u0439\u0441 adidas \u00d7 MONATIK<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-12913 post-12913 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" 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https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-12x12.jpg 12w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/><noscript><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13058\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg 1080w, 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srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">Ukrainian Creative Awards 2025: \u00ab\u041e\u0434\u043d\u0430 \u0444\u0443\u0442\u0431\u043e\u043b\u043a\u0430. \u041e\u0434\u043d\u0430 \u043a\u0440\u0430\u0457\u043d\u0430\u00bb \u0437\u0434\u043e\u0431\u0443\u0432\u0430\u0454 \u0437\u043e\u043b\u043e\u0442\u043e KIAF<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5774dae3 e-flex e-con-boxed e-con e-parent\" data-id=\"5774dae3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7ab2f264 e-con-full e-flex e-con e-child\" data-id=\"7ab2f264\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e229bb9 elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"1e229bb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Expertise, flexibility, customer focus \u2014 that's us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5db25fa elementor-widget__width-auto black hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"5db25fa\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link 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Thought\u201d podcast,\u00a0Linda Goldstein, EVP of customer experience and marketing at\u00a0CSAA Insurance Group, joins host Linda Descano, CFA\u00ae, to discuss the current challenges of marketing and communications, the keys to creating campaigns that break through and marketing trends to watch out for in 2024.\u202f\u00a0 Goldstein, who [&hellip;]<\/p>","protected":false},"author":2,"featured_media":10459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Behind the Brand with Linda Goldstein: Ep. 41 of Red Sky Fuel for Thought Podcast - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/behind-the-brand-with-linda-goldstein-ep-41-of-red-sky-fuel-for-thought-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind the Brand with Linda Goldstein: Ep. 41 of Red Sky Fuel for Thought Podcast - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"In this month\u2019s episode of the \u201cRed Sky Fuel for Thought\u201d podcast,\u00a0Linda Goldstein, EVP of customer experience and marketing at\u00a0CSAA Insurance Group, joins host Linda Descano, CFA\u00ae, to discuss the current challenges of marketing and communications, the keys to creating campaigns that break through and marketing trends to watch out for in 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