{"id":10450,"date":"2023-06-05T13:00:00","date_gmt":"2023-06-05T03:00:00","guid":{"rendered":"\/?p=10450"},"modified":"2025-05-10T19:15:21","modified_gmt":"2025-05-10T09:15:21","slug":"what-it-takes-to-be-a-meaningful-brand-in-the-me-conomy-ep-37-of-red-sky-fuel-for-thought-podcast","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/what-it-takes-to-be-a-meaningful-brand-in-the-me-conomy-ep-37-of-red-sky-fuel-for-thought-podcast\/","title":{"rendered":"What It Takes to Be a Meaningful Brand in the Me-Conomy: Ep. 37 of Red Sky Fuel for Thought Podcast"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10450\" class=\"elementor elementor-10450\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11dd7935 e-con-full e-flex e-con e-parent\" data-id=\"11dd7935\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-493fadd3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"493fadd3\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"\/wp-content\/uploads\/2023\/06\/ester-marie-doysabas-hECwQNeR1iE-unsplash-scaled.jpg?wsr\" class=\"attachment-full size-full wp-image-10452\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/06\/ester-marie-doysabas-hECwQNeR1iE-unsplash-scaled.jpg 2560w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/06\/ester-marie-doysabas-hECwQNeR1iE-unsplash-300x200.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/06\/ester-marie-doysabas-hECwQNeR1iE-unsplash-1024x683.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/06\/ester-marie-doysabas-hECwQNeR1iE-unsplash-768x512.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/06\/ester-marie-doysabas-hECwQNeR1iE-unsplash-1536x1024.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/06\/ester-marie-doysabas-hECwQNeR1iE-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ee6ee99 e-flex e-con-boxed e-con e-parent\" data-id=\"1ee6ee99\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b958c2a elementor-widget elementor-widget-post-info\" data-id=\"2b958c2a\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>5 June, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c161367 elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"4c161367\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What It Takes to Be a Meaningful Brand in the Me-Conomy: Ep. 37 of Red Sky Fuel for Thought Podcast<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-230db055 e-grid e-con-boxed e-con e-parent\" data-id=\"230db055\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c24f449 elementor-widget elementor-widget-text-editor\" data-id=\"7c24f449\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This episode of the Red Sky Fuel for Thought podcast examines findings from Havas\u2019\u00a0<a href=\"https:\/\/www.meaningful-brands.com\/assets\/docs\/HAVAS_MB_WhitePaper2023_FINAL.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">new 2023 Global Meaningful Brands\u2122 report<\/a>, \u201cWelcome to the Me-conomy.\u201d The report, which serves as a playbook for how brands can be meaningful in people\u2019s lives, examines the cultural and societal forces changing what it means to be a Meaningful Brand\u2122 today. In the first phase of the research, Havas partnered with leading pollster YouGov to survey more than 91,000 people across 10 markets, generating 782,000+ data points across 1,300 global brands and 42 categories.<\/p><p>Linda Descano, CFA<sup>\u00ae<\/sup>, and Red Havas EVP, moderates the roundtable discussing the report with its co-creators, Seema Patel, global managing director of Mx Intelligence, Havas Media Global, and Mark Sinnock, global chief strategy officer, Havas Creative Network.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7791b89 elementor-widget elementor-widget-html\" data-id=\"7791b89\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe style=\"border-radius:12px\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/7Li7iDkNhmRf3zdoRpzSdE?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37548873 e-flex e-con-boxed e-con e-parent\" data-id=\"37548873\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b383e25 elementor-widget elementor-widget-text-editor\" data-id=\"7b383e25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"entry-content\"><article id=\"post-5865\" class=\"post-5865 post type-post status-publish format-standard has-post-thumbnail hentry category-news\"><div class=\"post-content\"><p><strong>What You\u2019ll Learn in This Episode<\/strong>\u00a0<\/p><ul><li>What the \u201cMe-conomy\u201d is and how it\u2019s driving the creation of new services, products and purpose narratives<\/li><li>How cultural and societal forces are changing what it means for a brand to be meaningful today\u00a0<\/li><li>Key considerations for brands that want to make meaningful connections\u202f\u202f<\/li><\/ul><p>As Seema tells us, Havas has measured Meaningful Brands\u2122 annually since 2009. Now, nearly 15 years into this landmark proprietary study, it continues to be a vital sense check about people\u2019s aspirations, guardrails and expectations of brands. The methodology examines a brand\u2019s impact and equity based on consumers\u2019 perceptions and expectations across three key pillars \u2014 its personal, functional and collective benefits (listed across 40+ dimensions and attributes). The most Meaningful Brands\u2122 are the ones performing well on all three metrics.\u202f<\/p><p>\u201c[The report] explores the strength of a brand\u2019s role and how it translates to business performance through our proprietary metric, the Meaningful Brand Index,\u201d says Seema. \u201cIt identifies how brands can meaningfully engage with or through media, customer and brand experiences. It also really helps to identify the deficit or gap between what consumers\u2019 expectations are versus a brand\u2019s delivery.\u201d\u202f\u00a0<\/p><p><strong>From the age of cynicism to the more optimistic Me-conomy\u00a0<\/strong>\u00a0<\/p><p>As compared to years previous, Seema says the report signaled an energetic shift from a doom-and-gloom mentality (the last report was called \u201cThe Age of Cynicism\u201d) to more positivity and resilience.\u202f\u00a0<\/p><p>\u201cPeople want to engage with brands that are optimistic, that bring them joy, that support their health and wellbeing, and that at the end of the day, make their lives simpler and easier,\u201d says Seema, who explains that the expanding definition of purpose is leading people to expect brands to provide more tangible benefits in their day-to-day life.\u202f\u202f\u00a0<\/p><p>That\u2019s where the Me-conomy comes in. People are now acutely aware that we\u2019re living amid global crises affecting nearly every aspect of our lives \u2014 environmental, economic, political, societal and health crises. All are carrying a huge threat to our ability to survive and thrive. Consequently, people are having to adapt and change, and with that, what they require from brands is changing too. \u202f\u00a0<\/p><p>With 54% of those surveyed saying they\u2019re optimistic about the future, despite experiencing crisis in their lives, the time is right for brands to turn their more austere pandemic-era purpose conversations into optimistic narratives that are focused on enabling citizens to do good, says Mark. \u201cPeople want brands to help them feel more energized and alive. They want to feel good about themselves. [The report has] a strong theme around how brands can help people generate greater well-being.\u201d\u202f\u00a0<\/p><p>After citing the finding that 71% of people feel that companies and brands should be improving and supporting their personal health and wellbeing, Mark says, \u201cThat could be a really powerful opportunity for brands moving forward \u2014 people want to continue to experience and feel more. They want new ideas about connecting in new ways, building self-confidence and feeling good.\u201d\u202f\u00a0<\/p><p><strong>The two types of purpose: business and brand<\/strong>\u00a0<\/p><p>What else should brand marketers and communicators be considering?\u202f\u00a0<\/p><p>Mark asserts that that are two types of purpose now \u2014\u202fa business purpose and a brand purpose. Mark says sophisticated consumers expect a business\u2019 purpose to be about doing good in terms of how they treat their employees and deliver on ESG pledges, while they expect a brand\u2019s purpose to be about making consumers\u2019 lives easier and better. Mark says brands need to get back to basics by entertaining, pleasing, empowering and driving citizens\u2019 well-being.\u202f\u202f\u00a0<\/p><p>When it comes to the connection between the meaningfulness score of a brand and its financial performance, Seema says top-rated Meaningful Brands\u2122 aren\u2019t just good for the world, but also have stronger bottom lines. In fact, they outperform the stock market by 222%, which is consistent across years.\u202f\u00a0<\/p><p><strong>A look at this year\u2019s most meaningful brands<\/strong>\u00a0<\/p><p>Linda then asks Seema to highlight two or three of the top meaningful brands on the index. She points to \u201cthose daily brands that people utilize on a day-to-day basis,\u201d naming WhatsApp, Amazon and Amazon Prime as brands that performed well across all three of the Meaningful Brands pillars.\u202f\u202f\u00a0<\/p><p>\u201cI found it interesting that high-end car brands \u2014 BMW, Porsche \u2014 brands that are very much associated with carbon offset performed really well this year,\u201d says Seema. \u201cSo did a lot of utility brands, such as Vanish and Lysol. Daily usage of a brand\u2019s products very tangibly makes a difference in people\u2019s lives.\u201d\u202f\u00a0<\/p><p>Overall, the top Meaningful Brands\u2122 in 2023 deliver on the \u201cme\u201d as well as the wider world issues.\u202f\u00a0<\/p><p>Linda closes the episode by summarizing what stood out to her from their conversation. \u201cTo me, it comes back to brands being very consistent with what they say and what they do. Your products and services have to deliver; they also have to be relevant and enable me to be my best self, make my life better and easier, help me achieve my goals and do right in my community. Because if my community is thriving, I\u2019m also thriving.\u201d\u202f\u202f\u00a0<\/p><p>Give \u201cRed Sky Fuel for Thought\u201d a listen, and subscribe to the show on iTunes, Spotify or your favorite podcasting app. Don\u2019t forget to rate and review to help more people find us!\u202f<\/p><\/div><\/article><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-506739ef e-flex e-con-boxed e-con e-parent\" data-id=\"506739ef\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-316a61e9 elementor-widget elementor-widget-global elementor-global-7964 elementor-widget-heading\" data-id=\"316a61e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 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href=\"https:\/\/havasred.com.ua\/en\/pr-marathon-2025-award\/\">HAVAS Red \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0443 MMR \u0437\u0430 \u043a\u0435\u0439\u0441 adidas \u00d7 MONATIK<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-12913 post-12913 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" 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https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-12x12.jpg 12w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\" \/><noscript><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13058\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg 1080w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-12x12.jpg 12w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/%d1%81lasic-pr-dont-work-havas-pr-become-havas-red\/\">\u041a\u043b\u0430\u0441\u0438\u0447\u043d\u0438\u0439 PR \u0431\u0456\u043b\u044c\u0448\u0435 \u043d\u0435 \u043f\u0440\u0430\u0446\u044e\u0454: HAVAS PR \u0441\u0442\u0430\u0454 HAVAS Red<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-11407 post-11407 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8335907 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8335907\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"678\" data-src=\"\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13076 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/678;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"678\" src=\"\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13076\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">Ukrainian Creative Awards 2025: \u00ab\u041e\u0434\u043d\u0430 \u0444\u0443\u0442\u0431\u043e\u043b\u043a\u0430. \u041e\u0434\u043d\u0430 \u043a\u0440\u0430\u0457\u043d\u0430\u00bb \u0437\u0434\u043e\u0431\u0443\u0432\u0430\u0454 \u0437\u043e\u043b\u043e\u0442\u043e KIAF<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fd4b33 e-flex e-con-boxed e-con e-parent\" data-id=\"4fd4b33\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-121a6664 e-con-full e-flex e-con e-child\" data-id=\"121a6664\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-397e35e5 elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"397e35e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Expertise, flexibility, customer focus \u2014 that's us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dbf98aa elementor-widget__width-auto black hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"1dbf98aa\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link 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examines findings from Havas\u2019\u00a0new 2023 Global Meaningful Brands\u2122 report, \u201cWelcome to the Me-conomy.\u201d The report, which serves as a playbook for how brands can be meaningful in people\u2019s lives, examines the cultural and societal forces changing what it means to be a Meaningful Brand\u2122 today. [&hellip;]<\/p>","protected":false},"author":2,"featured_media":10452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What It Takes to Be a Meaningful Brand in the Me-Conomy: Ep. 37 of Red Sky Fuel for Thought Podcast - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/what-it-takes-to-be-a-meaningful-brand-in-the-me-conomy-ep-37-of-red-sky-fuel-for-thought-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What It Takes to Be a Meaningful Brand in the Me-Conomy: Ep. 37 of Red Sky Fuel for Thought Podcast - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"This episode of the Red Sky Fuel for Thought podcast examines findings from Havas\u2019\u00a0new 2023 Global Meaningful Brands\u2122 report, \u201cWelcome to the Me-conomy.\u201d The report, which serves as a playbook for how brands can be meaningful in people\u2019s lives, examines the cultural and societal forces changing what it means to be a Meaningful Brand\u2122 today. 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