{"id":10443,"date":"2023-07-21T12:55:00","date_gmt":"2023-07-21T02:55:00","guid":{"rendered":"\/?p=10443"},"modified":"2025-05-10T19:13:47","modified_gmt":"2025-05-10T09:13:47","slug":"behind-the-meltwater-brand-with-dino-delic-ep-38-of-red-sky-fuel-for-thought-podcast","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/behind-the-meltwater-brand-with-dino-delic-ep-38-of-red-sky-fuel-for-thought-podcast\/","title":{"rendered":"BEHIND THE MELTWATER BRAND WITH DINO DELIC: EP. 38 OF RED SKY FUEL FOR THOUGHT PODCAST"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10443\" class=\"elementor elementor-10443\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11992cc0 e-con-full e-flex e-con e-parent\" data-id=\"11992cc0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab31581 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3ab31581\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"\/wp-content\/uploads\/2023\/07\/Cell_image-1.webp?wsr\" class=\"attachment-full size-full wp-image-10446\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/Cell_image-1.webp 1920w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/Cell_image-1-300x200.webp 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/Cell_image-1-1024x683.webp 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/Cell_image-1-768x512.webp 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/07\/Cell_image-1-1536x1024.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27305a10 e-flex e-con-boxed e-con e-parent\" data-id=\"27305a10\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e065dac elementor-widget elementor-widget-post-info\" data-id=\"7e065dac\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>21 July, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6643e978 elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"6643e978\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">BEHIND THE MELTWATER BRAND WITH DINO DELIC: EP. 38 OF RED SKY FUEL FOR THOUGHT PODCAST<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b3a7ec0 e-grid e-con-boxed e-con e-parent\" data-id=\"2b3a7ec0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-716eb519 elementor-widget elementor-widget-text-editor\" data-id=\"716eb519\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The newest episode of \u201cRed Sky Fuel for Thought\u201d is part of our Behind the Brand series, which pulls back the curtain on an iconic brand to focus on the people shaping its communications and marketing strategy. We\u00a0launched this series in April 2023, with Gr\u00e1inne O\u2019Brien, senior director of corporate affairs for Kellogg Europe.\u00a0<\/p><p>This month, host\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/lindadescano\">Linda Descano<\/a>, CFA\u00ae, EVP, Red Havas\u00a0welcomes\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/dinodelic\/\">Dino Delic<\/a>\u00a0back to the pod (he\u00a0<a href=\"https:\/\/redhavas.com\/the-word-of-the-year-ep-5\/\">previously chatted with us<\/a>\u00a0in December 2020 about our Word of the Year). Dino has been with\u00a0<a href=\"https:\/\/www.meltwater.com\/en\">Meltwater<\/a>\u00a0since 2009, having grown with the company through four promotions and roles in Melbourne, New York, Chicago and now Los Angeles.<\/p><p>Now with 27,000 global customers in 50 offices across six continents, and 2,300 employees, Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba89268 elementor-widget elementor-widget-text-editor\" data-id=\"1ba89268\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Praesent porttitor, nulla vitae posuere iaculis, arcu nisl dignissim dolor, a pretium mi sem ut ipsum. Donec vitae orci sed dolor rutrum auctor. Ut tincidunt tincidunt erat. Curabitur at lacus ac velit ornare lobortis. Nam at tortor in tellus interdum sagittis.<\/p><p><span style=\"text-align: var(--text-align); background-color: var( --e-global-color-text );\">Etiam ut purus mattis mauris sodales aliquam. Nam ipsum risus, rutrum vitae, vestibulum eu, molestie vel, lacus. Fusce fermentum. Sed libero. Fusce a quam.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa37be7 elementor-widget elementor-widget-html\" data-id=\"aa37be7\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe style=\"border-radius:12px\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/4lefgEOXFu1Odl9y6hHLQr?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37423c3 e-flex e-con-boxed e-con e-parent\" data-id=\"37423c3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-303b7d9c elementor-widget elementor-widget-text-editor\" data-id=\"303b7d9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What You\u2019ll Learn in This Episode:<\/strong><\/p><ul><li>Why influencer marketing, ESG and misinformation were the hot topics at this year\u2019s Meltwater Summit<\/li><li>What differentiates companies that succeed in the short term from those that succeed in the longterm<\/li><\/ul><p>Linda kicks off her conversation with Dino by asking him to describe his role at Meltwater, to which he replies, \u201cMy job is to help our team help our clients connect the dots as much as possible with all the external data that we collect. What we\u2019re really helping companies do is collect information outside of their four walls, make sense of it and make more informed decisions so they can better understand where they\u2019re spending money wisely and not spending money.\u201d<\/p><p>Dino says he landed in the external intelligence field many years ago, by accident. \u201cI studied marketing, but I got my first sales job at the age of 18; I was just hooked on interacting with people. It turns out, if you like problem solving, sales is a pretty good profession. But I didn\u2019t stick around in a sales career for over two decades now because I love sales. It was just through pure luck that I landed on a company that has such an interesting data set.\u201d<\/p><p>The company also has an immense following, having recently attracted more than 800 attendees and more than 50 speakers, including Bethenny Frankel and Trevor Noah, to the Meltwater Summit in New York. At the Summit, Meltwater introduced two new AI Assistants, leveraging the latest technology in generative AI (learn more through the link in our show notes). The first is a PR Assistant which helps PR professionals draft press releases and personalize pitches to journalists in record time. The second is the AI Writing Assistant, powered by the ChatGPT API, which drafts highly engaging social content, saving teams time and increasing social engagement at scale.\u00a0<\/p><p>Dino says, \u201cThere\u2019s a lot of interest in AI, especially because of how excited people are that automation can save time, but I\u2019m kind of sick of the conversation going into fear mongering about AI. Especially in professions in strategy, customer service, sales, brand marketing, PR and comms, the biggest gripe for everybody is that they\u2019re so busy, that they don\u2019t have time to do their job because they have to do a lot of manual work. There are so many things that people just pull their hair out about. That\u2019s what I\u2019m excited about \u2014 is that AI can eliminate all those menial tasks. That shouldn\u2019t be replacing jobs. That I think is just hype and hyperbole.\u201d<\/p><p>Linda and Dino also talk about what defines a successful company today and how data can be used to ensure not only longevity but collaboration between departments.\u00a0\u00a0<\/p><p>\u201cThe companies that do better, versus the ones struggling with business, are the ones that have a nice, central unifying mission and set of values, and everybody contributes to those goals,\u201d says Dino. \u201cThe companies that do well, but only for a short period of time, are the ones that have a really strong marketing discipline or function, but it doesn\u2019t last because they don\u2019t work all well together.\u201d<\/p><p>He points to use cases highlighted at the Summit, whereby PR and sales teams are working together, using Meltwater\u2019s media monitoring tools to track competitors or key accounts and ultimately inform customer service and sales.<\/p><p>\u201cThe holy grail for PR is to be able to say, \u2018We ran a campaign and generated this much business,\u2019\u201d says Dino. \u201cThat\u2019s next to impossible because that\u2019s not how people make purchasing decisions. But a good PR campaign changes user behavior. What keeps me employed and excited is realizing that, especially in PR and comms, people don\u2019t often connect the dots between what they\u2019re doing and what their company is doing. They\u2019re just looking to measure their own performance. With the benefit of data, and the tools that we have, you can really inform strategy, but you can also inform other departments.\u201d\u00a0<\/p><p>The most popular track at this year\u2019s Meltwater Summit was the influence track, says Dino, explaining they couldn\u2019t put enough chairs in the room. \u201cWhat was interesting is when I looked around at all the name tags, and all the disciplines that were in that room, it wasn\u2019t just marketing or PR,\u201d he says. \u201cInfluencer marketing is becoming such an interesting space, because it\u2019s at the confluence of a really good earned campaign, backed by an influencer campaign, and then also a paid strategy. It\u2019s customer acquisition, it\u2019s building trust, it\u2019s creating awareness.\u201d<\/p><p>The Summit\u2019s second most-talked about topic: ESG and how consumers crave authenticity and desire tangible actions from brands. This is particularly relevant in influencer marketing, where consumers seek a genuine connection with influencers and desire behind-the-scenes content.<\/p><p>Dino emphasizes that it\u2019s not enough for brands to make promises, such as electrifying their fleet or implementing sustainable practices. Consumers want to know how these promises will be fulfilled and desire influencers who genuinely share their passion for the brand. They want to see influencers who can take them behind the scenes and provide an authentic look at the brand\u2019s actions and values.<\/p><p>Linda closes by asking Dino a few rapid-fire questions, including what his superpower is, what\u2019s the best career advice he\u2019s ever received and if he lives by any particular motto or mantra.\u00a0<\/p><p>Give \u201cRed Sky Fuel for Thought\u201d a listen, and subscribe to the show on\u00a0<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/red-sky-fuel-for-thought\/id1533908731\">iTunes<\/a>,\u00a0<a href=\"https:\/\/open.spotify.com\/show\/2vWGLkUBs64ETBIqBj0aRB\">Spotify<\/a>\u00a0or your favorite podcasting app. Don\u2019t forget to rate and review to help more people find us!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40cafe61 e-flex e-con-boxed e-con e-parent\" data-id=\"40cafe61\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26236355 elementor-widget elementor-widget-global elementor-global-7964 elementor-widget-heading\" data-id=\"26236355\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa5d230 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-global elementor-global-8023 elementor-widget-loop-grid\" data-id=\"3aa5d230\" data-element_type=\"widget\" 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https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-12x12.jpg 12w\" sizes=\"(max-width: 1164px) 100vw, 1164px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/pr-marathon-2025-award\/\">HAVAS Red \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0443 MMR \u0437\u0430 \u043a\u0435\u0439\u0441 adidas \u00d7 MONATIK<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-12913 post-12913 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" 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300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/678;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"678\" src=\"\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13076\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">Ukrainian Creative Awards 2025: \u00ab\u041e\u0434\u043d\u0430 \u0444\u0443\u0442\u0431\u043e\u043b\u043a\u0430. \u041e\u0434\u043d\u0430 \u043a\u0440\u0430\u0457\u043d\u0430\u00bb \u0437\u0434\u043e\u0431\u0443\u0432\u0430\u0454 \u0437\u043e\u043b\u043e\u0442\u043e KIAF<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-760a5d66 e-flex e-con-boxed e-con e-parent\" data-id=\"760a5d66\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-280fb7c7 e-con-full 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is part of our Behind the Brand series, which pulls back the curtain on an iconic brand to focus on the people shaping its communications and marketing strategy. We\u00a0launched this series in April 2023, with Gr\u00e1inne O\u2019Brien, senior director of corporate affairs for Kellogg Europe.\u00a0 This [&hellip;]<\/p>","protected":false},"author":2,"featured_media":10446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BEHIND THE MELTWATER BRAND WITH DINO DELIC: EP. 38 OF RED SKY FUEL FOR THOUGHT PODCAST - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/behind-the-meltwater-brand-with-dino-delic-ep-38-of-red-sky-fuel-for-thought-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BEHIND THE MELTWATER BRAND WITH DINO DELIC: EP. 38 OF RED SKY FUEL FOR THOUGHT PODCAST - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"The newest episode of \u201cRed Sky Fuel for Thought\u201d is part of our Behind the Brand series, which pulls back the curtain on an iconic brand to focus on the people shaping its communications and marketing strategy. 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