{"id":10429,"date":"2023-01-29T12:43:00","date_gmt":"2023-01-29T01:43:00","guid":{"rendered":"\/?p=10429"},"modified":"2025-05-10T19:15:23","modified_gmt":"2025-05-10T09:15:23","slug":"red-sky-predictions-2023-ep-33-of-red-sky-fuel-for-thought-podcast","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/red-sky-predictions-2023-ep-33-of-red-sky-fuel-for-thought-podcast\/","title":{"rendered":"RED SKY PREDICTIONS 2023: EP. 33 OF RED SKY FUEL FOR THOUGHT PODCAST"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10429\" class=\"elementor elementor-10429\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d196b29 e-con-full e-flex e-con e-parent\" data-id=\"1d196b29\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14a149e elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"14a149e\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"2048\" src=\"\/wp-content\/uploads\/2023\/01\/download-1.jpg?wsr\" class=\"attachment-full size-full wp-image-10431\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/01\/download-1.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/01\/download-1-225x300.jpg 225w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/01\/download-1-768x1024.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2023\/01\/download-1-1152x1536.jpg 1152w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-209d84c1 e-flex e-con-boxed e-con e-parent\" data-id=\"209d84c1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25138815 elementor-widget elementor-widget-post-info\" data-id=\"25138815\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>29 January, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e3cfbb0 elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"5e3cfbb0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">RED SKY PREDICTIONS 2023: EP. 33 OF RED SKY FUEL FOR THOUGHT PODCAST<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f8d1ab3 e-grid e-con-boxed e-con e-parent\" data-id=\"7f8d1ab3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4619df04 elementor-widget elementor-widget-text-editor\" data-id=\"4619df04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As Red Havas\u2019 new\u00a0Red Sky Predictions report\u00a0explores, it\u2019s a wild time to be alive. Around us, wars are being waged. The pandemic continues. Our climate is its own battlefield. The economy is hurting and the cost of living growing. Many of us are traumatized, outraged and despairing over the state of social, racial, reproductive and criminal justice. When we pick up our phones \u2014 which we do constantly \u2014 we\u2019re confronted by headlines about these things and more. It\u2019s no wonder peace eludes so many of us now.\u00a0\u00a0<\/p><p>Of course, this is also the context in which organizations are operating \u2014 making it a critical time for brands and employers to consider their purpose and how they want to make a positive impact on the world and earn greater trust with their stakeholders.\u00a0<\/p><p>Our 10 predictions for communicators in 2023 are also the subject of this month\u2019s podcast episode. Host\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ellenmallerneebarnes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ellen Mallernee,<\/a>\u00a0VP of content, speaks to\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/tom-norquist-7167866\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tom Norquist,<\/a>\u00a0SVP of corporate innovation at PlayCore, and fellow Redster\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/lesleysillaman\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lesley Sillaman<\/a>, EVP, to walk through our 10 predictions for communicators in 2023, including which predictions stand out most to them and how our 2022 predictions panned out over the last year.\u00a0<\/p><p><strong>What You\u2019ll Learn in This Episode:<\/strong>\u00a0<\/p><ul><li>What are we predicting for communicators in 2023?\u00a0<\/li><li>Which of our 2023 predictions stand out most?\u00a0<\/li><li>How did our 2022 predictions pan out?\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f25620 elementor-widget elementor-widget-html\" data-id=\"4f25620\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe style=\"border-radius:12px\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/7jtx7QpQB8yYRJsV8uhpA5?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48f1e959 e-flex e-con-boxed e-con e-parent\" data-id=\"48f1e959\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7567a142 elementor-widget elementor-widget-text-editor\" data-id=\"7567a142\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our 2023 Red Sky Predictions are as follows:\u202f\u00a0<\/p><p><strong>1. ROWING BACK IN THE WAKE OF ROE V. WADE<\/strong>\u202f\u00a0<\/p><p>Companies will need to extend their ESG strategy to include a proactive framework for navigating highly charged political waters in a way that supports and complements their business strategy, especially with those issues that matter to their key stakeholders internally and externally.\u202f\u00a0<\/p><p><strong>2. MALICE, MANIPULATION AND OPPORTUNITY IN THE METAVERSE<\/strong>\u202f\u00a0<\/p><p>We\u2019ll have to build confidence and trust among key stakeholders for brands that will want to have a meaningful presence in the metaverse, and ensure the security of the people and data that enter. Governments will also need to heed what we have learned from the social media space and get on the front foot with rules and regulations.\u202f\u00a0<\/p><p><strong>3.\u202fVIRAL HEALTHCARE MISINFORMATION EXPOSED<\/strong>\u202f\u00a0<\/p><p>Improving individual health literacy and equity will become a greater focus as misinformation\u202fsurrounding health conditions increases. Artificial intelligence, similar technology tools and digital health literacy efforts are positioned to play a key role in disrupting the viral nature of misinformation.\u202f\u00a0<\/p><p><strong>4.<\/strong>\u202f<strong>CLIMATE CHANGE-D<\/strong>\u202f\u00a0<\/p><p>The conversation around climate change will continue to change \u2014 in the media, in politics, within corporations and amongst the general public \u2014 moving away from denial and toward demand, as more climate events occur, the costs of inaction become clearer and more\u202fget on board with taking a stand.\u202f\u00a0<\/p><p><strong>5.<\/strong>\u202f<strong>BRAND VALUES TO INCREASE IN VALUE<\/strong>\u202f\u00a0<\/p><p>As the impacts of global economic and geopolitical uncertainty really start to bite, purpose-aligned brands will be the ones that succeed at talent retention and attraction and supporting sales enablement. But it\u2019s going to be an increasingly competitive space as brands across all categories compete for share of voice and mind.\u202f\u00a0<\/p><p><strong>6.<\/strong>\u202f<strong>THE DIGITAL DIVIDE AND GREATER SOCIAL SEPARATION<\/strong>\u202f\u00a0<\/p><p>More campaigns and activations will consider how to reach populations that we have left behind with the acceleration of digital during the pandemic, causing an increased emphasis on user experience, education and awareness about digital inclusion, as well as (re)consideration of more direct interface interactions for services.\u202f\u00a0<\/p><p><strong>7.\u202fNEWS TAKES ON NEW SOCIAL SHAPES<\/strong>\u202f\u00a0<\/p><p>Every brand is increasingly seen as a news brand and will be expected to help its audience by providing meaningful social content that equips them with new knowledge or tools. In addition,\u202fbrands will be more careful about the platforms they use, thinking as much about brand loyalty\u202fand love as they do about reputational risk.\u202f\u00a0<\/p><p><strong>8.\u202fHERE, THERE, EVERYWHERE: THE HYBRID QUANDARY<\/strong>\u202f\u00a0<\/p><p>As people exert further control over their preferences for the ways, times and places in which they work and live, employers, retailers, landlords and homeowners will need to think creatively about what it means to design with flexibility. We predict more customized spaces that encourage collaboration, relaxation and team building.\u202f\u00a0<\/p><p><strong>9.\u202fOUR MENTAL FITNESS MUSCLES ARE FLEXED (FINALLY)<\/strong>\u202f\u00a0<\/p><p>Mental fitness is finally at the forefront, and we expect it to be embraced further, being viewed through the same lens as physical health \u2014 and soon it could become a requirement in schools like physical education. We\u2019ll also see a greater investment in mental health services by governments, businesses, communities and individuals.\u202f\u00a0<\/p><p><strong>10.\u202fBEHIND-THE-BRAND (BTB) TAKES SOCIAL BY STORM<\/strong>\u202f\u00a0<\/p><p>2023 is the year in which BTB will become a staple theme in every content marketing strategy. Both B2C and B2B marketers will prioritize all forms of people-led content production, from employee- and customer-advocacy programs to influencer co-creation and serialized branded content production \u2014 as authentic-by-design social storytelling becomes the new norm.\u00a0<\/p><p>Give \u201cRed Sky Fuel for Thought\u201d a listen, and subscribe to the show on\u00a0<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/red-sky-fuel-for-thought\/id1533908731\" target=\"_blank\" rel=\"noreferrer noopener\">iTunes<\/a>,\u00a0<a href=\"https:\/\/open.spotify.com\/show\/2vWGLkUBs64ETBIqBj0aRB\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>\u00a0or your favorite podcasting app. Don\u2019t forget to rate and review to help more people find us!\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64f63780 e-flex e-con-boxed e-con e-parent\" data-id=\"64f63780\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f6fc5c9 elementor-widget elementor-widget-global elementor-global-7964 elementor-widget-heading\" data-id=\"4f6fc5c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb1fe65 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-global elementor-global-8023 elementor-widget-loop-grid\" data-id=\"bb1fe65\" data-element_type=\"widget\" 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data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/pr-marathon-2025-award\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1164\" height=\"1164\" data-src=\"\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13031 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP.jpg 1164w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/imgonline-com-ua-3D-Picture-HF4ojmBsrrOlP-150x150.jpg 150w, 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href=\"https:\/\/havasred.com.ua\/en\/pr-marathon-2025-award\/\">HAVAS Red \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0443 MMR \u0437\u0430 \u043a\u0435\u0439\u0441 adidas \u00d7 MONATIK<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"8013\" class=\"elementor elementor-8013 e-loop-item e-loop-item-12913 post-12913 post type-post status-publish format-standard has-post-thumbnail hentry category-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d9bf594 e-flex e-con-boxed e-con e-parent\" data-id=\"d9bf594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67808f5 e-con-full e-flex e-con e-child\" data-id=\"67808f5\" 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srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" 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report\u00a0explores, it\u2019s a wild time to be alive. Around us, wars are being waged. The pandemic continues. Our climate is its own battlefield. The economy is hurting and the cost of living growing. Many of us are traumatized, outraged and despairing over the state of social, racial, reproductive and [&hellip;]<\/p>","protected":false},"author":2,"featured_media":10431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RED SKY PREDICTIONS 2023: EP. 33 OF RED SKY FUEL FOR THOUGHT PODCAST - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/red-sky-predictions-2023-ep-33-of-red-sky-fuel-for-thought-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RED SKY PREDICTIONS 2023: EP. 33 OF RED SKY FUEL FOR THOUGHT PODCAST - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"As Red Havas\u2019 new\u00a0Red Sky Predictions report\u00a0explores, it\u2019s a wild time to be alive. 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