{"id":10355,"date":"2024-09-13T14:01:28","date_gmt":"2024-09-13T04:01:28","guid":{"rendered":"\/?p=10355"},"modified":"2025-05-10T19:11:40","modified_gmt":"2025-05-10T09:11:40","slug":"cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-august","status":"publish","type":"post","link":"https:\/\/havasred.com.ua\/en\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-august\/","title":{"rendered":"CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN AUGUST"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10355\" class=\"elementor elementor-10355\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a3579d8 e-con-full e-flex e-con e-parent\" data-id=\"1a3579d8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62da2f10 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"62da2f10\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"1002\" src=\"\/wp-content\/uploads\/2024\/09\/download-1-1.jpg?wsr\" class=\"attachment-full size-full wp-image-10358\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/09\/download-1-1.jpg 1500w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/09\/download-1-1-300x200.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/09\/download-1-1-1024x684.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/09\/download-1-1-768x513.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c2aab63 e-flex e-con-boxed e-con e-parent\" data-id=\"4c2aab63\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66aeed57 elementor-widget elementor-widget-post-info\" data-id=\"66aeed57\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fd6f78 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>13 September, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c8bdfbe elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"4c8bdfbe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN AUGUST<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60a481a2 e-grid e-con-boxed e-con e-parent\" data-id=\"60a481a2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-383fa05d elementor-widget elementor-widget-text-editor\" data-id=\"383fa05d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Below are key themes that dominated corporate communications news in August 2024 \u2014 and we\u2019re briefing you on all of them in this month\u2019s edition of Cup of Corporate Comms.\u00a0<\/p><p>\u00a0<\/p><h3><strong>Polarized conversations\u2014and the need to handle them\u2014are on the rise at work.<\/strong>\u00a0<\/h3><p>Polarized conversations at work are increasingly mirroring the division seen in society, creating a complex dynamic that can impact team relationships, engagement, productivity, and overall performance. According to a recent\u00a0<a href=\"https:\/\/www.gallup.com\/workplace\/648581\/talking-politics-work-double-edged-sword.aspx\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Gallup survey<\/strong><\/a>, many employees are reluctant to discuss politics at work due to potential conflicts, yet the conversations persist, fueled by the heightened political climate in the U.S. A report from\u00a0<a href=\"https:\/\/www.hrdive.com\/news\/workers-would-quit-over-political-differences\/724804\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>HR Dive<\/strong><\/a>\u00a0found that nearly half of employees would consider quitting if they felt their political beliefs clashed with those of their colleagues or the company, underscoring the need for clear guidelines to manage these discussions.\u00a0<a href=\"https:\/\/www.washingtonpost.com\/business\/2024\/08\/22\/gallup-politics-at-work-survey\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Washington Post<\/strong><\/a>\u00a0highlighted the delicate balance organizations must strike between promoting open dialogue and maintaining a harmonious work environment. As illustrated in recent insights from\u00a0<a href=\"https:\/\/www.wsj.com\/business\/its-getting-harder-for-companies-to-keep-politics-out-of-the-workplace-5e34a14e?st=p707c9hvkvo01gl&amp;reflink=article_email_share\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Wall Street Journal<\/strong><\/a>\u00a0and\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/anjalichaudhry\/2024\/08\/05\/3-ways-managers-can-help-employees-tackle-eco-anxiety\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Forbes<\/strong><\/a>, effective approaches to finding the right balance range from setting ground rules for sensitive discussions to creating safe spaces for diverse viewpoints, allowing teams to focus on collaboration without fear of alienation.\u00a0<\/p><p><strong>Bottom line:\u00a0<\/strong>To maintain a productive and inclusive workplace, organizations must develop clear guidelines and equip managers with practical tools to handle polarized conversations. By fostering a culture of respect and understanding, leaders and communicators can help mitigate the risks of polarization, safeguard employee engagement and promote a healthy, cohesive work environment.\u00a0<\/p><p>\u00a0<\/p><h3><strong>Companies are still trying to find their footing on how to talk about ESG.<\/strong>\u00a0<\/h3><p>As companies face increasing scrutiny and backlash around ESG (environmental, social and governance) initiatives, many are reevaluating what it means to be a responsible business, and how they communicate their commitments and actions both internally and externally.\u00a0<a href=\"https:\/\/www.wsj.com\/articles\/companies-havent-abandoned-sustainability-theyre-just-talking-about-it-less-acd0e85f?st=z0h7puhaldeweu1&amp;reflink=article_email_share\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Wall Street Journal<\/strong><\/a>\u00a0reported that some companies are opting for a more subdued approach to discussing sustainability, focusing less on flashy marketing and more on demonstrating tangible impact.\u00a0<a href=\"https:\/\/hbr.org\/2024\/09\/moving-beyond-esg\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>HBR<\/strong><\/a><strong>\u00a0<\/strong>suggested that companies moving beyond traditional ESG frameworks are shifting towards aligning their values directly with their business strategies, which involves integrating social activism into corporate governance structures. Five years after the Business Roundtable\u2019s stakeholder capitalism pledge, another\u00a0<a href=\"https:\/\/hbr.org\/2024\/08\/stakeholder-capitalism-still-makes-business-sense?ab=HP-hero-latest-text-3\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>HBR<\/strong><\/a><strong>\u00a0<\/strong>article examined the effectiveness and challenges of balancing stakeholder needs while ensuring business growth, concluding that stakeholder capitalism still holds value if approached authentically. Additionally,\u00a0<a href=\"https:\/\/www.hrdive.com\/news\/building-social-activism-into-corporate-governance-structure-tom-lin-temple-univ-law-professor-AILS\/724872\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>HR Dive<\/strong><\/a>\u00a0emphasized the importance of embedding social activism into corporate governance, citing that companies are increasingly looking to their boards to navigate the complexities of ESG and make decisions that reflect a broader commitment to societal impact.\u00a0<\/p><p><strong>Bottom line:\u00a0<\/strong>For businesses navigating the evolving landscape of ESG, less is more.\u00a0\u00a0<\/p><p>Communicators should guide their companies towards aligning values with actionable business strategies, emphasizing clearer, more focused communication strategies that prioritize impact and measurable actions over broad, sweeping statements. This shift can build genuine trust with stakeholders, reflecting a deeper commitment to responsible business practices.\u00a0<\/p><p>\u00a0<\/p><h3><strong>While some companies are stepping back, the broader desire for DEI persists.<\/strong>\u00a0<\/h3><p>As covered in our\u00a0<a href=\"https:\/\/havasredgroup.com\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-july\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>July<\/strong><\/a><strong>\u00a0<\/strong>Cup of Corporate Comms, several companies have continued to scale back their DEI (diversity, equity and inclusion) efforts, reflecting a growing trend of retreat in this space.\u00a0<a href=\"https:\/\/www.washingtonpost.com\/business\/2024\/08\/26\/lowes-dei-policies\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Washington Post<\/strong><\/a>\u00a0and\u00a0<a href=\"https:\/\/www.fastcompany.com\/91180452\/dei-freefall-continues-now-u-s-home-improvement-chain\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fast Company<\/strong><\/a>\u00a0reported that U.S. companies like Lowe\u2019s and Ford are reconsidering or even dropping some of their DEI commitments, driven in part by external political and societal pressures. This pullback is raising concerns among employees and advocacy groups, as highlighted by\u00a0<a href=\"https:\/\/www.axios.com\/2024\/08\/28\/human-rights-campaign-lgbtq-ford-lowes-robby-starbuck\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Axios<\/strong><\/a>, which notes that these changes could impact the perception of company cultures and their inclusiveness. However, a contrasting narrative also exists.\u00a0<a href=\"https:\/\/fortune.com\/2024\/08\/30\/dei-tough-summer-lowes-ford\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fortune<\/strong><\/a><strong>\u00a0<\/strong>and\u00a0<a href=\"https:\/\/www.hrdive.com\/news\/DEi-initiative-rollback-perception\/724763\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>HR Dive<\/strong><\/a>\u00a0suggest that while some organizations are rolling back, the fundamental support for DEI remains robust among employees and customers, who still see value in these initiatives despite the backlash. As\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/jenamcgregor\/2024\/08\/05\/amid-dei-backlash-support-from-workers-drops-slightly-but-remains-strong\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Forbes<\/strong><\/a><strong>\u00a0<\/strong>underscores, while there is a slight dip in enthusiasm due to the contentious climate, a significant portion of the workforce still views DEI as a core component of a healthy workplace.\u00a0\u00a0<\/p><p><strong>Bottom line:\u00a0<\/strong>While scaling back may align with certain external pressures, it risks alienating employees and consumers who still view DEI as crucial for fostering a fair and inclusive workplace culture. Communicators should emphasize their company\u2019s ongoing commitment to inclusive practices, even if adjustments are being made, and reinforce alignment with the values and expectations of a diverse workforce to maintain trust and engagement.\u00a0<\/p><p>\u00a0<\/p><h3><strong>Trust is key to employee happiness\u2014and employee happiness is key to company performance.\u00a0<\/strong>\u00a0<\/h3><p>In the employee engagement space, recent coverage focused on the strong link between employee happiness, well-being and trust in leadership. A compelling\u00a0<a href=\"https:\/\/www.fastcompany.com\/91166539\/theres-a-happiness-gap-at-work-heres-what-we-learned-from-leaders-in-finland-and-denmark-the-happiest-countries-in-the-world\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fast Company<\/strong><\/a>\u00a0article explored the \u201chappiness gap\u201d at work, drawing lessons from Finland and Denmark\u2014two of the world\u2019s happiest countries\u2014where trust in leadership plays a central role in fostering productivity and wellbeing. This theme is echoed in the latest\u00a0<a href=\"https:\/\/www.glassdoor.com\/blog\/glassdoor-employee-confidence-index-july-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Glassdoor Employee Confidence Index<\/strong><\/a>, which reveals a growing lack of faith in leadership decision-making among employees, suggesting employee happiness is not just about perks or pay\u2014it\u2019s deeply tied to trust and transparency from those at the top. In a related piece, the\u00a0<a href=\"https:\/\/www.ft.com\/content\/c5c72493-4d32-4d65-b49e-1df7b49a14a3?shareType=nongift\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Financial Times<\/strong><\/a>\u00a0highlighted that some investors are beginning to look at employee happiness as a critical factor in evaluating company performance. This evolving perspective underlines a crucial point for corporate leaders: employee well-being is not only a moral imperative but also a key driver of organizational success. Insights from\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/carolinecastrillon\/2024\/08\/25\/meaningful-ways-to-boost-employee-happiness\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Forbes<\/strong><\/a><strong>\u00a0<\/strong>and\u00a0<a href=\"https:\/\/chiefexecutive.net\/the-key-to-employee-engagement-a-sense-of-belonging\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chief Executive<\/strong><\/a>\u00a0echoed this, stressing that genuine efforts to boost happiness\u2014like fostering a sense of belonging and centering purpose\u2014are more effective when they build trust. In contrast,\u00a0<a href=\"https:\/\/www.inc.com\/sarah-lynch\/employee-burnout-reached-new-boiling-point.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Inc.<\/strong><\/a>\u00a0and\u00a0<a href=\"https:\/\/fortune.com\/2024\/08\/06\/glassdoor-burnout-reviews-record-high-faith-lost-in-workplace\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fortune<\/strong><\/a><strong>\u00a0<\/strong>reported rising levels of employee burnout and disillusionment, further highlighting the urgency for leaders to act.\u00a0<\/p><p><strong>Bottom line:\u00a0<\/strong>Trust is not just a soft skill\u2014it\u2019s a measurable driver of engagement, productivity and long-term success. To close the happiness gap and combat burnout, organizations need to cultivate trust at all levels. Communicators play a pivotal role in this effort by creating and reinforcing moments where trust is built and sustained. Leaders must consistently communicate the \u201cwhat,\u201d \u201chow\u201d and \u201cwhy\u201d behind their decisions, ensuring transparency and alignment with a sense of purpose.\u00a0\u00a0<\/p><p>\u00a0<\/p><h3><strong>Performance feedback needs to be clear, unbiased and gender-neutral.<\/strong>\u00a0<\/h3><p>A regular topic from past coverage is the importance of clear and consistent performance management for motivating employees\u2014and how many companies fall short when it comes to equipping managers with the skills needed to deliver feedback effectively. A recent\u00a0<a href=\"https:\/\/www.mckinsey.com\/capabilities\/people-and-organizational-performance\/our-insights\/what-employees-say-matters-most-to-motivate-performance\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>McKinsey<\/strong><\/a><strong>\u00a0<\/strong>report underscored that employees are most motivated by straightforward, regular feedback aligned with their goals and growth. However, research from\u00a0<a href=\"https:\/\/fortune.com\/2024\/08\/08\/high-performing-women-unhelpful-feedback-opinionated-abrasive\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fortune<\/strong><\/a><strong>\u00a0<\/strong>revealed that high-performing women are often subject to vague, unhelpful feedback, such as being labeled \u201copinionated\u201d or \u201cabrasive,\u201d which not only undermines their confidence but also drives them to quit. A related\u00a0<a href=\"https:\/\/fortune.com\/2024\/08\/08\/most-high-performing-women-recieve-negative-feedback-quit-jobs\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fortune<\/strong><\/a><strong>\u00a0<\/strong>piece also highlighted an eye-opening statistic: About 76% of top-performing working women received negative feedback from their bosses compared to just 2% of high-achieving men\u2014suggesting it has to do with managers\u2019 unconscious bias, judging women more critically. On a positive note,\u00a0<a href=\"https:\/\/www.fastcompany.com\/91165693\/this-3-step-approach-to-performance-reviews-uses-neuroscience-to-make-them-less-awful\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fast Company<\/strong><\/a>\u00a0focused on a neuroscience-backed, three-step approach to performance reviews that makes them more impactful and less anxiety-inducing for both parties.\u00a0\u00a0<\/p><p><strong>Bottom line:\u00a0<\/strong>Beyond having a well-structured feedback process, organizations also need to ensure managers have the tools and training to be effective communicators. For performance management to truly motivate and retain top talent, companies must invest in coaching managers to deliver feedback that is clear, unbiased, gender-neutral and specific to the individual, so they can tailor their feedback in ways that genuinely resonate with each employee.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49b20f2e e-flex e-con-boxed e-con e-parent\" data-id=\"49b20f2e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4066af elementor-widget elementor-widget-global elementor-global-7964 elementor-widget-heading\" data-id=\"6c4066af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title 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srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24.jpg 1080w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-300x300.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-1024x1024.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-150x150.jpg 150w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-768x768.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/08\/photo_2025-08-05_11-05-24-12x12.jpg 12w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div 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data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/678;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"678\" src=\"\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-13076\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1536x678.jpg 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-300x132.jpg 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-1024x452.jpg 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-768x339.jpg 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-2048x903.jpg 2048w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/1dd73cdb-b953-42d9-90a1-cec74817f2d3-18x8.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb0c0 elementor-widget elementor-widget-heading\" data-id=\"16fb0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/2025-kiaf-one-jersey-one-country\/\">Ukrainian Creative Awards 2025: \u00ab\u041e\u0434\u043d\u0430 \u0444\u0443\u0442\u0431\u043e\u043b\u043a\u0430. \u041e\u0434\u043d\u0430 \u043a\u0440\u0430\u0457\u043d\u0430\u00bb \u0437\u0434\u043e\u0431\u0443\u0432\u0430\u0454 \u0437\u043e\u043b\u043e\u0442\u043e KIAF<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div 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[&hellip;]<\/p>","protected":false},"author":2,"featured_media":10358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN AUGUST - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-august\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CUP OF CORPORATE COMMS: AN UNFILTERED LOOK AT WHAT PERCOLATED IN AUGUST - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"Below are key themes that dominated corporate communications news in August 2024 \u2014 and we\u2019re briefing you on all of them in this month\u2019s edition of Cup of Corporate Comms.\u00a0 \u00a0 Polarized conversations\u2014and the need to handle them\u2014are on the rise at work.\u00a0 Polarized conversations at work are increasingly mirroring the division seen in society, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havasred.com.ua\/en\/cup-of-corporate-comms-an-unfiltered-look-at-what-percolated-in-august\/\" \/>\n<meta property=\"og:site_name\" content=\"HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/havasredus\" \/>\n<meta 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