{"id":7159,"date":"2024-08-20T19:53:27","date_gmt":"2024-08-20T09:53:27","guid":{"rendered":"\/?post_type=portfolio&#038;p=7159"},"modified":"2025-07-29T21:44:39","modified_gmt":"2025-07-29T11:44:39","slug":"saint-gobain","status":"publish","type":"portfolio","link":"https:\/\/havasred.com.ua\/en\/portfolio\/saint-gobain\/","title":{"rendered":"Saint-Gobain: Opening of the first Rigips plant"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7159\" class=\"elementor elementor-7159\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc6fc5e e-con-full e-flex e-con e-parent\" data-id=\"3bc6fc5e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1731a49c elementor-hidden-mobile elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"1731a49c\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"\/wp-content\/uploads\/2024\/08\/Page_Cases_1536x864-1.png?wsr\" class=\"attachment-full size-full wp-image-12366\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Page_Cases_1536x864-1.png 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Page_Cases_1536x864-1-300x169.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Page_Cases_1536x864-1-1024x576.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Page_Cases_1536x864-1-768x432.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a8214b7 e-flex e-con-boxed e-con e-parent\" data-id=\"2a8214b7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-472f7149 elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"472f7149\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Saint-Gobain: Opening of the first Rigips plant<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bc3594 e-flex e-con-boxed e-con e-parent\" data-id=\"1bc3594\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfdccd8 elementor-widget elementor-widget-text-editor\" data-id=\"bfdccd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">PR strategy, PR support, Video creativity, Media communication<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cc3308a e-grid e-con-boxed e-con e-parent\" data-id=\"3cc3308a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f0270a5 elementor-widget elementor-widget-heading\" data-id=\"5f0270a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61227ea2 elementor-widget elementor-widget-text-editor\" data-id=\"61227ea2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In 2024, Saint-Gobain launched its first plant in Ukraine \u2014 a \u20ac11 million investment in the production of Rigips gypsum mixes. The challenge was to ensure wide media coverage of the launch, emphasize the importance of localization and innovation for the Ukrainian market, and prepare the company for potential reputational risks amid wartime conditions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15af29a e-con-full e-flex e-con e-parent\" data-id=\"15af29a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dfefb6 elementor-widget elementor-widget-video\" data-id=\"5dfefb6\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"\/wp-content\/uploads\/2025\/06\/RIGIPS-\u043f\u0435\u0440\u0448\u0438\u0439-\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439-\u0437\u0430\u0432\u043e\u0434-\u0441\u0432\u0456\u0442\u043e\u0432\u043e\u0433\u043e-\u0431\u0440\u0435\u043d\u0434\u0443-Saint-Gobain-\u0437-\u0432\u0438\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043d\u044f-\u0433\u0456\u043f\u0441\u043e\u0432\u0438\u0445-\u0441\u0443\u043c\u0456\u0448\u0435\u0439.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60ddc34 e-grid e-con-boxed e-con e-parent\" data-id=\"60ddc34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04906c2 elementor-widget elementor-widget-heading\" data-id=\"04906c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fd7e2f elementor-widget elementor-widget-text-editor\" data-id=\"1fd7e2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We developed a holistic PR strategy combining media outreach, crisis preparedness, and visual storytelling.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The campaign\u2019s core focus was to showcase local manufacturing as a key driver of Ukraine\u2019s economic resilience through targeted publications in business and industry media, complemented by the premiere of a brand video. The video served as the emotional heart of the campaign \u2014 telling a story not just about the plant itself, but about transforming Ukrainian resources into a European-quality product supporting the nation\u2019s economy. Rather than simply announcing the event, we created a visual narrative centered on investment in trust, stability, and a shared future.<\/span><\/p><p><span style=\"font-weight: 400;\">Simultaneously, we prepared crisis communication messages and maintained ongoing monitoring to safeguard the brand against external threats.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4158192 e-con-full e-flex e-con e-parent\" data-id=\"4158192\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c60f42 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"7c60f42\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"820\" data-src=\"\/wp-content\/uploads\/2024\/08\/Case_1_1920x820-2.png\" class=\"attachment-full size-full wp-image-12687 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Case_1_1920x820-2.png 1920w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Case_1_1920x820-2-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Case_1_1920x820-2-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Case_1_1920x820-2-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Case_1_1920x820-2-1536x656.png 1536w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/820;\" \/><noscript><img decoding=\"async\" width=\"1920\" height=\"820\" src=\"\/wp-content\/uploads\/2024\/08\/Case_1_1920x820-2.png\" class=\"attachment-full size-full wp-image-12687\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Case_1_1920x820-2.png 1920w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Case_1_1920x820-2-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Case_1_1920x820-2-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Case_1_1920x820-2-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Case_1_1920x820-2-1536x656.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0d9f21 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"a0d9f21\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"375\" height=\"600\" data-src=\"\/wp-content\/uploads\/2024\/08\/SG_Mobile_Case_2_375x600.png\" class=\"attachment-full size-full wp-image-12820 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/SG_Mobile_Case_2_375x600.png 375w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/SG_Mobile_Case_2_375x600-188x300.png 188w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/SG_Mobile_Case_2_375x600-8x12.png 8w\" data-sizes=\"(max-width: 375px) 100vw, 375px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 375px; --smush-placeholder-aspect-ratio: 375\/600;\" \/><noscript><img decoding=\"async\" width=\"375\" height=\"600\" src=\"\/wp-content\/uploads\/2024\/08\/SG_Mobile_Case_2_375x600.png\" class=\"attachment-full size-full wp-image-12820\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/SG_Mobile_Case_2_375x600.png 375w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/SG_Mobile_Case_2_375x600-188x300.png 188w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/SG_Mobile_Case_2_375x600-8x12.png 8w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83771db e-grid e-con-boxed e-con e-parent\" data-id=\"83771db\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6537731 elementor-widget elementor-widget-heading\" data-id=\"6537731\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b7a39f e-con-full e-flex e-con e-child\" data-id=\"1b7a39f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8aeb16 elementor-widget elementor-widget-heading\" data-id=\"c8aeb16\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcbe445 elementor-widget elementor-widget-text-editor\" data-id=\"fcbe445\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span style=\"font-weight: 400;\">60+ publications in leading media and online platforms<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a298872 e-con-full e-flex e-con e-child\" data-id=\"a298872\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-967d239 elementor-widget elementor-widget-heading\" data-id=\"967d239\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc8f07d elementor-widget elementor-widget-text-editor\" data-id=\"dc8f07d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">1.1+ million contacts with the target audience<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09a2d48 e-con-full e-flex e-con e-child\" data-id=\"09a2d48\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d5f7f5 elementor-widget elementor-widget-heading\" data-id=\"7d5f7f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c1880b elementor-widget elementor-widget-text-editor\" data-id=\"2c1880b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Increased brand awareness among local stakeholders and the B2B segment<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ce502b e-con-full e-flex e-con e-child\" data-id=\"0ce502b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5432b0 elementor-widget elementor-widget-heading\" data-id=\"a5432b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1aea63 elementor-widget elementor-widget-text-editor\" data-id=\"b1aea63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Confirmation of the company's reputation as a reliable investor in Ukraine<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcb7a9d e-con-full e-flex e-con e-child\" data-id=\"fcb7a9d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff92fd6 elementor-widget elementor-widget-heading\" data-id=\"ff92fd6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0707f60 elementor-widget elementor-widget-text-editor\" data-id=\"0707f60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The plant launch became a signature story highlighting Ukrainian resilience and European innovation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd3d159 e-flex e-con-boxed e-con e-parent\" data-id=\"dd3d159\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-024b800 elementor-widget elementor-widget-global elementor-global-8050 elementor-widget-heading\" data-id=\"024b800\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our work\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93d94c9 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-global elementor-global-8053 elementor-widget-loop-grid\" data-id=\"93d94c9\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:6138,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-6138\">.elementor-6138 .elementor-element.elementor-element-0873254{--display:flex;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-6138 .elementor-element.elementor-element-927d406{--display:flex;--justify-content:flex-start;--overflow:hidden;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-6138 .elementor-element.elementor-element-4ee9089 img{height:360px;object-fit:cover;object-position:center center;transition-duration:1s;}.elementor-6138 .elementor-element.elementor-element-cebb6d1 > .elementor-widget-container{margin:20px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-6138 .elementor-element.elementor-element-cebb6d1 .elementor-heading-title{font-family:\"Baikal\", Sans-serif;font-size:20px;font-weight:500;text-transform:uppercase;line-height:25px;-webkit-text-stroke-color:#000;stroke:#000;color:var( --e-global-color-text );}@media(max-width:1024px){.elementor-6138 .elementor-element.elementor-element-4ee9089 img{height:300px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"6138\" class=\"elementor elementor-6138 e-loop-item e-loop-item-12238 post-12238 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio-category-campaign-content-design portfolio-category-public-relations portfolio-category-social\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-0873254 e-flex e-con-boxed e-con e-parent\" data-id=\"0873254\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-927d406 e-con-full e-flex e-con e-child\" data-id=\"927d406\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee9089 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4ee9089\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/portfolio\/vivid-fusion-creating-demand-for-licensed-ukrainian-art\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"656\" data-src=\"\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820-1536x656.png?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-12267 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820-1536x656.png 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820.png 1920w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/656;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"656\" src=\"\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820-1536x656.png?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-12267\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820-1536x656.png 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820.png 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cebb6d1 elementor-widget elementor-widget-heading\" data-id=\"cebb6d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/portfolio\/vivid-fusion-creating-demand-for-licensed-ukrainian-art\/\">Vivid Fusion: creating demand for licensed Ukrainian art<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"6138\" class=\"elementor elementor-6138 e-loop-item e-loop-item-12227 post-12227 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio-category-campaign-content-design portfolio-category-public-relations portfolio-category-social\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-0873254 e-flex e-con-boxed e-con e-parent\" data-id=\"0873254\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-927d406 e-con-full e-flex e-con e-child\" data-id=\"927d406\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee9089 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4ee9089\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/portfolio\/stronghold-communication-strategy-for-a-ukrainian-investment-fund-in-canada\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"656\" data-src=\"\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-1536x656.png?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-12266 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-1536x656.png 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820.png 1920w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/656;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"656\" src=\"\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-1536x656.png?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-12266\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-1536x656.png 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820.png 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cebb6d1 elementor-widget elementor-widget-heading\" data-id=\"cebb6d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/portfolio\/stronghold-communication-strategy-for-a-ukrainian-investment-fund-in-canada\/\">Stronghold: communication strategy for a Ukrainian investment fund in Canada<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"6138\" class=\"elementor elementor-6138 e-loop-item e-loop-item-12217 post-12217 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio-category-campaign-content-design portfolio-category-public-relations portfolio-category-social\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-0873254 e-flex e-con-boxed e-con e-parent\" data-id=\"0873254\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-927d406 e-con-full e-flex e-con e-child\" data-id=\"927d406\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee9089 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4ee9089\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/portfolio\/rozetka-pr-for-marketplace-1\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"656\" data-src=\"\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-1536x656.png?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-12265 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-1536x656.png 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820.png 1920w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/656;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"656\" src=\"\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-1536x656.png?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-12265\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-1536x656.png 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820.png 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cebb6d1 elementor-widget elementor-widget-heading\" data-id=\"cebb6d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/portfolio\/rozetka-pr-for-marketplace-1\/\">Rozetka: PR for the \u21161 marketplace<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e90483 e-con-full e-flex e-con e-child\" data-id=\"8e90483\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd84b1c elementor-widget__width-auto white hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-global elementor-global-8056 elementor-widget-button\" data-id=\"fd84b1c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/havasred.com.ua\/en\/work\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">The works<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-187881f9 e-flex e-con-boxed e-con e-parent\" data-id=\"187881f9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c090802 e-con-full e-flex e-con e-child\" data-id=\"c090802\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32434d86 elementor-widget elementor-widget-global elementor-global-6185 elementor-widget-text-editor\" data-id=\"32434d86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Expertise, flexibility, customer focus \u2014 that's us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-167e519b elementor-widget__width-auto black hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-button\" data-id=\"167e519b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/havasred.com.ua\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":12366,"template":"","meta":{"_acf_changed":false},"portfolio-category":[25,24],"class_list":["post-7159","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-campaign-content-design","portfolio-category-public-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Saint-Gobain: \u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0442\u044f \u043f\u0435\u0440\u0448\u043e\u0433\u043e \u0437\u0430\u0432\u043e\u0434\u0443 Rigips - HAVAS Red | PR, Social Media, Experiential, Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havasred.com.ua\/en\/portfolio\/saint-gobain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saint-Gobain: \u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0442\u044f \u043f\u0435\u0440\u0448\u043e\u0433\u043e \u0437\u0430\u0432\u043e\u0434\u0443 Rigips - HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"og:description\" content=\"PR-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f, PR-\u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0430, \u0412\u0456\u0434\u0435\u043e\u043a\u0440\u0435\u0430\u0442\u0438\u0432, \u041a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f \u0437\u0456 \u0417\u041c\u0406 \u0412\u0438\u043a\u043b\u0438\u043a \u0423 2024 \u0440\u043e\u0446\u0456 Saint-Gobain \u0432\u0456\u0434\u043a\u0440\u0438\u0432 \u0441\u0432\u0456\u0439 \u043f\u0435\u0440\u0448\u0438\u0439 \u0437\u0430\u0432\u043e\u0434 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456 \u2014 \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u044e \u0432 \u043f\u043e\u043d\u0430\u0434 11 \u043c\u0456\u043b\u044c\u0439\u043e\u043d\u0456\u0432 \u0454\u0432\u0440\u043e \u0443 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e \u0433\u0456\u043f\u0441\u043e\u0432\u0438\u0445 \u0441\u0443\u043c\u0456\u0448\u0435\u0439 Rigips. \u0417\u0430\u0432\u0434\u0430\u043d\u043d\u044f\u043c \u0441\u0442\u0430\u043b\u043e \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0438\u0442\u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043d\u0435 \u043c\u0435\u0434\u0456\u0430\u043f\u043e\u043a\u0440\u0438\u0442\u0442\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0443, \u043f\u0456\u0434\u043a\u0440\u0435\u0441\u043b\u0438\u0442\u0438 \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u043b\u043e\u043a\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u0442\u0430 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439 \u0434\u043b\u044f \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443, \u0430 \u0442\u0430\u043a\u043e\u0436 \u043f\u0456\u0434\u0433\u043e\u0442\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044e \u0434\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u0445 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u0440\u0438\u0437\u0438\u043a\u0456\u0432 \u0443 \u043f\u0435\u0440\u0456\u043e\u0434 \u0432\u0456\u0439\u043d\u0438. \/wp-content\/uploads\/2025\/06\/RIGIPS-\u043f\u0435\u0440\u0448\u0438\u0439-\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439-\u0437\u0430\u0432\u043e\u0434-\u0441\u0432\u0456\u0442\u043e\u0432\u043e\u0433\u043e-\u0431\u0440\u0435\u043d\u0434\u0443-Saint-Gobain-\u0437-\u0432\u0438\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043d\u044f-\u0433\u0456\u043f\u0441\u043e\u0432\u0438\u0445-\u0441\u0443\u043c\u0456\u0448\u0435\u0439.mp4 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havasred.com.ua\/en\/portfolio\/saint-gobain\/\" \/>\n<meta property=\"og:site_name\" content=\"HAVAS Red | PR, Social Media, Experiential, Content\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/havasredus\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-29T11:44:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Page_Cases_1536x864-1-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@havasred_us\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havasred.com.ua\/portfolio\/saint-gobain\/\",\"url\":\"https:\/\/havasred.com.ua\/portfolio\/saint-gobain\/\",\"name\":\"Saint-Gobain: \u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0442\u044f \u043f\u0435\u0440\u0448\u043e\u0433\u043e \u0437\u0430\u0432\u043e\u0434\u0443 Rigips - HAVAS Red | PR, Social Media, Experiential, Content\",\"isPartOf\":{\"@id\":\"https:\/\/havasred.com.ua\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/havasred.com.ua\/portfolio\/saint-gobain\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/havasred.com.ua\/portfolio\/saint-gobain\/#primaryimage\"},\"thumbnailUrl\":\"\/wp-content\/uploads\/2024\/08\/Page_Cases_1536x864-1.png?wsr\",\"datePublished\":\"2024-08-20T09:53:27+00:00\",\"dateModified\":\"2025-07-29T11:44:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/havasred.com.ua\/portfolio\/saint-gobain\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havasred.com.ua\/portfolio\/saint-gobain\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havasred.com.ua\/portfolio\/saint-gobain\/#primaryimage\",\"url\":\"\/wp-content\/uploads\/2024\/08\/Page_Cases_1536x864-1.png?wsr\",\"contentUrl\":\"\/wp-content\/uploads\/2024\/08\/Page_Cases_1536x864-1.png?wsr\",\"width\":1536,\"height\":864},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havasred.com.ua\/portfolio\/saint-gobain\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/havasred.com.ua\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Saint-Gobain: \u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0442\u044f \u043f\u0435\u0440\u0448\u043e\u0433\u043e \u0437\u0430\u0432\u043e\u0434\u0443 Rigips\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havasred.com.ua\/#website\",\"url\":\"https:\/\/havasred.com.ua\/\",\"name\":\"HAVAS Red\",\"description\":\"Discover HAVAS Red, a leading PR, social media, and experiential agency. Explore how our insight-led campaigns drive results for global brands.\",\"publisher\":{\"@id\":\"https:\/\/havasred.com.ua\/#organization\"},\"alternateName\":\"Havas Red\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/havasred.com.ua\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/havasred.com.ua\/#organization\",\"name\":\"HAVAS Red\",\"alternateName\":\"HAVAS Red Network\",\"url\":\"https:\/\/havasred.com.ua\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/\",\"url\":\"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr\",\"contentUrl\":\"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr\",\"width\":1200,\"height\":675,\"caption\":\"HAVAS Red\"},\"image\":{\"@id\":\"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/havasredus\",\"https:\/\/x.com\/havasred_us\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Saint-Gobain: \u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0442\u044f \u043f\u0435\u0440\u0448\u043e\u0433\u043e \u0437\u0430\u0432\u043e\u0434\u0443 Rigips - HAVAS Red | PR, Social Media, Experiential, Content","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/havasred.com.ua\/en\/portfolio\/saint-gobain\/","og_locale":"en_US","og_type":"article","og_title":"Saint-Gobain: \u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0442\u044f \u043f\u0435\u0440\u0448\u043e\u0433\u043e \u0437\u0430\u0432\u043e\u0434\u0443 Rigips - HAVAS Red | PR, Social Media, Experiential, Content","og_description":"PR-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f, PR-\u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0430, \u0412\u0456\u0434\u0435\u043e\u043a\u0440\u0435\u0430\u0442\u0438\u0432, \u041a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f \u0437\u0456 \u0417\u041c\u0406 \u0412\u0438\u043a\u043b\u0438\u043a \u0423 2024 \u0440\u043e\u0446\u0456 Saint-Gobain \u0432\u0456\u0434\u043a\u0440\u0438\u0432 \u0441\u0432\u0456\u0439 \u043f\u0435\u0440\u0448\u0438\u0439 \u0437\u0430\u0432\u043e\u0434 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456 \u2014 \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u044e \u0432 \u043f\u043e\u043d\u0430\u0434 11 \u043c\u0456\u043b\u044c\u0439\u043e\u043d\u0456\u0432 \u0454\u0432\u0440\u043e \u0443 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e \u0433\u0456\u043f\u0441\u043e\u0432\u0438\u0445 \u0441\u0443\u043c\u0456\u0448\u0435\u0439 Rigips. \u0417\u0430\u0432\u0434\u0430\u043d\u043d\u044f\u043c \u0441\u0442\u0430\u043b\u043e \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0438\u0442\u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043d\u0435 \u043c\u0435\u0434\u0456\u0430\u043f\u043e\u043a\u0440\u0438\u0442\u0442\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0443, \u043f\u0456\u0434\u043a\u0440\u0435\u0441\u043b\u0438\u0442\u0438 \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u043b\u043e\u043a\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u0442\u0430 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439 \u0434\u043b\u044f \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443, \u0430 \u0442\u0430\u043a\u043e\u0436 \u043f\u0456\u0434\u0433\u043e\u0442\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044e \u0434\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u0445 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u0440\u0438\u0437\u0438\u043a\u0456\u0432 \u0443 \u043f\u0435\u0440\u0456\u043e\u0434 \u0432\u0456\u0439\u043d\u0438. \/wp-content\/uploads\/2025\/06\/RIGIPS-\u043f\u0435\u0440\u0448\u0438\u0439-\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439-\u0437\u0430\u0432\u043e\u0434-\u0441\u0432\u0456\u0442\u043e\u0432\u043e\u0433\u043e-\u0431\u0440\u0435\u043d\u0434\u0443-Saint-Gobain-\u0437-\u0432\u0438\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043d\u044f-\u0433\u0456\u043f\u0441\u043e\u0432\u0438\u0445-\u0441\u0443\u043c\u0456\u0448\u0435\u0439.mp4 [&hellip;]","og_url":"https:\/\/havasred.com.ua\/en\/portfolio\/saint-gobain\/","og_site_name":"HAVAS Red | PR, Social Media, Experiential, Content","article_publisher":"https:\/\/www.facebook.com\/havasredus","article_modified_time":"2025-07-29T11:44:39+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Page_Cases_1536x864-1-1024x576.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@havasred_us","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/havasred.com.ua\/portfolio\/saint-gobain\/","url":"https:\/\/havasred.com.ua\/portfolio\/saint-gobain\/","name":"Saint-Gobain: \u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0442\u044f \u043f\u0435\u0440\u0448\u043e\u0433\u043e \u0437\u0430\u0432\u043e\u0434\u0443 Rigips - HAVAS Red | PR, Social Media, Experiential, Content","isPartOf":{"@id":"https:\/\/havasred.com.ua\/#website"},"primaryImageOfPage":{"@id":"https:\/\/havasred.com.ua\/portfolio\/saint-gobain\/#primaryimage"},"image":{"@id":"https:\/\/havasred.com.ua\/portfolio\/saint-gobain\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2024\/08\/Page_Cases_1536x864-1.png?wsr","datePublished":"2024-08-20T09:53:27+00:00","dateModified":"2025-07-29T11:44:39+00:00","breadcrumb":{"@id":"https:\/\/havasred.com.ua\/portfolio\/saint-gobain\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/havasred.com.ua\/portfolio\/saint-gobain\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/havasred.com.ua\/portfolio\/saint-gobain\/#primaryimage","url":"\/wp-content\/uploads\/2024\/08\/Page_Cases_1536x864-1.png?wsr","contentUrl":"\/wp-content\/uploads\/2024\/08\/Page_Cases_1536x864-1.png?wsr","width":1536,"height":864},{"@type":"BreadcrumbList","@id":"https:\/\/havasred.com.ua\/portfolio\/saint-gobain\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/havasred.com.ua\/"},{"@type":"ListItem","position":2,"name":"Saint-Gobain: \u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0442\u044f \u043f\u0435\u0440\u0448\u043e\u0433\u043e \u0437\u0430\u0432\u043e\u0434\u0443 Rigips"}]},{"@type":"WebSite","@id":"https:\/\/havasred.com.ua\/#website","url":"https:\/\/havasred.com.ua\/","name":"HAVAS Red","description":"Discover HAVAS Red, a leading PR, social media, and experiential agency. Explore how our insight-led campaigns drive results for global brands.","publisher":{"@id":"https:\/\/havasred.com.ua\/#organization"},"alternateName":"Havas Red","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/havasred.com.ua\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/havasred.com.ua\/#organization","name":"HAVAS Red","alternateName":"HAVAS Red Network","url":"https:\/\/havasred.com.ua\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/","url":"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr","contentUrl":"\/wp-content\/uploads\/2024\/11\/RH_logo_seo.png?wsr","width":1200,"height":675,"caption":"HAVAS Red"},"image":{"@id":"https:\/\/havasred.com.ua\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/havasredus","https:\/\/x.com\/havasred_us"]}]}},"_links":{"self":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/portfolio\/7159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":37,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/portfolio\/7159\/revisions"}],"predecessor-version":[{"id":12823,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/portfolio\/7159\/revisions\/12823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/media\/12366"}],"wp:attachment":[{"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/media?parent=7159"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/havasred.com.ua\/en\/wp-json\/wp\/v2\/portfolio-category?post=7159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}