{"id":6992,"date":"2024-08-22T17:08:56","date_gmt":"2024-08-22T07:08:56","guid":{"rendered":"\/?post_type=portfolio&#038;p=6992"},"modified":"2025-07-29T22:30:10","modified_gmt":"2025-07-29T12:30:10","slug":"adidas","status":"publish","type":"portfolio","link":"https:\/\/havasred.com.ua\/en\/portfolio\/adidas\/","title":{"rendered":"ADIDAS: a new quality of communication in response to the challenges of war"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6992\" class=\"elementor elementor-6992\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9561ed e-con-full e-flex e-con e-parent\" data-id=\"1e9561ed\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4934c87a elementor-hidden-mobile elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4934c87a\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"820\" src=\"\/wp-content\/uploads\/2024\/08\/Adidas_Case_1_1920x820.png?wsr\" class=\"attachment-full size-full wp-image-12299\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Adidas_Case_1_1920x820.png 1920w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Adidas_Case_1_1920x820-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Adidas_Case_1_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Adidas_Case_1_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Adidas_Case_1_1920x820-1536x656.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-298f7523 e-flex e-con-boxed e-con e-parent\" data-id=\"298f7523\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c09885 elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"2c09885\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ADIDAS: a new quality of communication in response to the challenges of war<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52b1e2f3 e-flex e-con-boxed e-con e-parent\" data-id=\"52b1e2f3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27fedc97 elementor-widget elementor-widget-text-editor\" data-id=\"27fedc97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">External PR office, PR support, Communication with the media, Influencer marketing<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c1f6cf e-grid e-con-boxed e-con e-parent\" data-id=\"2c1f6cf\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e81782 elementor-widget elementor-widget-heading\" data-id=\"7e81782\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8a02d elementor-widget elementor-widget-text-editor\" data-id=\"3a8a02d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At the beginning of 2024, adidas faced the challenge of significantly strengthening its communication presence in Ukraine across both the fashion and sports segments. The goal was not merely to announce new collections or partnerships, but to build an emotional connection with the Ukrainian audience during wartime.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A special focus was placed on positioning the brand as a cultural player \u2014 relevant, inspiring, and capable of influencing the social and media landscape. We needed to create a new quality of dialogue between adidas and the Ukrainian consumer \u2014 honest, powerful, and recognizable.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae04a20 e-con-full e-flex e-con e-parent\" data-id=\"ae04a20\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05c9075 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"05c9075\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"820\" data-src=\"\/wp-content\/uploads\/2025\/06\/Adidas_Case_3_1920x820.png\" class=\"attachment-full size-full wp-image-12305 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Adidas_Case_3_1920x820.png 1920w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Adidas_Case_3_1920x820-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Adidas_Case_3_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Adidas_Case_3_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Adidas_Case_3_1920x820-1536x656.png 1536w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/820;\" \/><noscript><img decoding=\"async\" width=\"1920\" height=\"820\" src=\"\/wp-content\/uploads\/2025\/06\/Adidas_Case_3_1920x820.png\" class=\"attachment-full size-full wp-image-12305\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Adidas_Case_3_1920x820.png 1920w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Adidas_Case_3_1920x820-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Adidas_Case_3_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Adidas_Case_3_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Adidas_Case_3_1920x820-1536x656.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-091de11 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"091de11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"375\" height=\"600\" data-src=\"\/wp-content\/uploads\/2024\/08\/Adidas_Mobile_Case_2_375x600.png\" class=\"attachment-full size-full wp-image-12787 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Adidas_Mobile_Case_2_375x600.png 375w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Adidas_Mobile_Case_2_375x600-188x300.png 188w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Adidas_Mobile_Case_2_375x600-8x12.png 8w\" data-sizes=\"(max-width: 375px) 100vw, 375px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 375px; --smush-placeholder-aspect-ratio: 375\/600;\" \/><noscript><img decoding=\"async\" width=\"375\" height=\"600\" src=\"\/wp-content\/uploads\/2024\/08\/Adidas_Mobile_Case_2_375x600.png\" class=\"attachment-full size-full wp-image-12787\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Adidas_Mobile_Case_2_375x600.png 375w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Adidas_Mobile_Case_2_375x600-188x300.png 188w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2024\/08\/Adidas_Mobile_Case_2_375x600-8x12.png 8w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb94cf4 e-grid e-con-boxed e-con e-parent\" data-id=\"eb94cf4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b710f4f elementor-widget elementor-widget-heading\" data-id=\"b710f4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be6f03c elementor-widget elementor-widget-text-editor\" data-id=\"be6f03c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We became adidas\u2019 permanent communication partner in Ukraine, developing creative concepts, managing influencer collaborations, and supporting the brand\u2019s media presence and each new project launch.<\/span><\/p><p><span style=\"font-weight: 400;\">Key campaigns included:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>adidas x Schnaider<\/b><span style=\"font-weight: 400;\"> \u2014 Alexandra Zaritska became the face of the collection, and the campaign transcended fashion to become a cultural event. We engaged celebrity influencers and leading media outlets to integrate the clothing into conversations about identity.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>adidas x UAF (Ukrainian Association of Football): One Shirt \u2014 One Country<\/b><span style=\"font-weight: 400;\"> \u2014 a large-scale campaign launching the new national team uniform. We collaborated with influencers, produced content, secured Forbes coverage, over 100 media mentions, and orchestrated a national-scale media event.<\/span><\/li><li><b>The Original Superstar, Terrex, Superstar<\/b><span style=\"font-weight: 400;\"> \u2014 supported product launches with extensive coverage on Instagram and in the media.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93e4293 e-con-full e-flex e-con e-parent\" data-id=\"93e4293\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b16d5e8 elementor-widget elementor-widget-video\" data-id=\"b16d5e8\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"\/wp-content\/uploads\/2024\/08\/Adidas_Case_2.mov\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ced13f e-grid e-con-boxed e-con e-parent\" data-id=\"8ced13f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d932af elementor-widget elementor-widget-heading\" data-id=\"0d932af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcd3b67 e-con-full e-flex e-con e-child\" data-id=\"bcd3b67\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3c47b elementor-widget elementor-widget-heading\" data-id=\"6b3c47b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5e8960 elementor-widget elementor-widget-text-editor\" data-id=\"d5e8960\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>adidas x Schnaider:<\/b><span style=\"font-weight: 400;\"> 7.3 million contacts in social media, 11 publications in leading media, 2 million reach, 30,000+ interactions<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9fb7e84 e-con-full e-flex e-con e-child\" data-id=\"9fb7e84\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdf75f6 elementor-widget elementor-widget-heading\" data-id=\"fdf75f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e8ac3f elementor-widget elementor-widget-text-editor\" data-id=\"9e8ac3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>adidas x UAF:<\/b><span style=\"font-weight: 400;\"> 11.3 million influencer-driven reach, 5.5 million media contacts, 100+ media publications, including Forbes<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d858377 e-con-full e-flex e-con e-child\" data-id=\"d858377\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14cfbaa elementor-widget elementor-widget-heading\" data-id=\"14cfbaa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8c7cce elementor-widget elementor-widget-text-editor\" data-id=\"b8c7cce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>The Original Superstar:<\/b><span style=\"font-weight: 400;\"> 52+ million total reach<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86f28a5 e-con-full e-flex e-con e-child\" data-id=\"86f28a5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-334b241 elementor-widget elementor-widget-heading\" data-id=\"334b241\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8858607 elementor-widget elementor-widget-text-editor\" data-id=\"8858607\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The campaign contributed to the continuous strengthening of adidas\u2019 brand presence as a culturally and emotionally significant player in Ukraine.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6143d3d e-flex e-con-boxed e-con e-parent\" data-id=\"6143d3d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1532b87 elementor-widget elementor-widget-global elementor-global-8050 elementor-widget-heading\" data-id=\"1532b87\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our work\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b19b698 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-global elementor-global-8053 elementor-widget-loop-grid\" data-id=\"b19b698\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:6138,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-6138\">.elementor-6138 .elementor-element.elementor-element-0873254{--display:flex;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-6138 .elementor-element.elementor-element-927d406{--display:flex;--justify-content:flex-start;--overflow:hidden;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-6138 .elementor-element.elementor-element-4ee9089 img{height:360px;object-fit:cover;object-position:center center;transition-duration:1s;}.elementor-6138 .elementor-element.elementor-element-cebb6d1 > .elementor-widget-container{margin:20px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-6138 .elementor-element.elementor-element-cebb6d1 .elementor-heading-title{font-family:\"Baikal\", Sans-serif;font-size:20px;font-weight:500;text-transform:uppercase;line-height:25px;-webkit-text-stroke-color:#000;stroke:#000;color:var( --e-global-color-text );}@media(max-width:1024px){.elementor-6138 .elementor-element.elementor-element-4ee9089 img{height:300px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"6138\" class=\"elementor elementor-6138 e-loop-item e-loop-item-12238 post-12238 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio-category-campaign-content-design portfolio-category-public-relations portfolio-category-social\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-0873254 e-flex e-con-boxed e-con e-parent\" data-id=\"0873254\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-927d406 e-con-full e-flex e-con e-child\" data-id=\"927d406\" 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href=\"https:\/\/havasred.com.ua\/en\/portfolio\/vivid-fusion-creating-demand-for-licensed-ukrainian-art\/\">Vivid Fusion: creating demand for licensed Ukrainian art<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"6138\" class=\"elementor elementor-6138 e-loop-item e-loop-item-12227 post-12227 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio-category-campaign-content-design portfolio-category-public-relations portfolio-category-social\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-0873254 e-flex e-con-boxed e-con e-parent\" data-id=\"0873254\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-927d406 e-con-full e-flex e-con e-child\" data-id=\"927d406\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee9089 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4ee9089\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/portfolio\/stronghold-communication-strategy-for-a-ukrainian-investment-fund-in-canada\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"656\" data-src=\"\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-1536x656.png?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-12266 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-1536x656.png 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820.png 1920w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/656;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"656\" src=\"\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-1536x656.png?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-12266\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-1536x656.png 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820.png 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cebb6d1 elementor-widget elementor-widget-heading\" data-id=\"cebb6d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/portfolio\/stronghold-communication-strategy-for-a-ukrainian-investment-fund-in-canada\/\">Stronghold: communication strategy for a Ukrainian investment fund in Canada<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"6138\" class=\"elementor elementor-6138 e-loop-item e-loop-item-12217 post-12217 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio-category-campaign-content-design portfolio-category-public-relations portfolio-category-social\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-0873254 e-flex e-con-boxed e-con e-parent\" data-id=\"0873254\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-927d406 e-con-full e-flex e-con e-child\" 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https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820.png 1920w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/656;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"656\" src=\"\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-1536x656.png?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-12265\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-1536x656.png 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820.png 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cebb6d1 elementor-widget elementor-widget-heading\" data-id=\"cebb6d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/portfolio\/rozetka-pr-for-marketplace-1\/\">Rozetka: PR for the \u21161 marketplace<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58eee1f e-con-full e-flex e-con e-child\" data-id=\"58eee1f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce88d6 elementor-widget__width-auto white hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-global elementor-global-8056 elementor-widget-button\" data-id=\"5ce88d6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/havasred.com.ua\/en\/work\/\">\n\t\t\t\t\t\t<span 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