{"id":12204,"date":"2025-06-24T04:09:02","date_gmt":"2025-06-23T18:09:02","guid":{"rendered":"https:\/\/havasred.com.ua\/?post_type=portfolio&#038;p=12204"},"modified":"2025-07-29T21:27:19","modified_gmt":"2025-07-29T11:27:19","slug":"ministry-of-social-policy-progressive-communications-for-state-institutions","status":"publish","type":"portfolio","link":"https:\/\/havasred.com.ua\/en\/portfolio\/ministry-of-social-policy-progressive-communications-for-state-institutions\/","title":{"rendered":"Ministry of Social Policy: progressive communications for state institutions"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12204\" class=\"elementor elementor-12204\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9561ed e-con-full e-flex e-con e-parent\" data-id=\"1e9561ed\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4934c87a elementor-hidden-mobile elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4934c87a\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"\/wp-content\/uploads\/2025\/06\/MOSPOU_Page_Cases_1536x864-1.png?wsr\" class=\"attachment-full size-full wp-image-12559\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Page_Cases_1536x864-1.png 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Page_Cases_1536x864-1-300x169.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Page_Cases_1536x864-1-1024x576.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Page_Cases_1536x864-1-768x432.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-298f7523 e-flex e-con-boxed e-con e-parent\" data-id=\"298f7523\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c09885 elementor-widget elementor-widget-global elementor-global-6058 elementor-widget-heading\" data-id=\"2c09885\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ministry of Social Policy: progressive communications for state institutions<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52b1e2f3 e-flex e-con-boxed e-con e-parent\" data-id=\"52b1e2f3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27fedc97 elementor-widget elementor-widget-text-editor\" data-id=\"27fedc97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Communication strategy, External PR office, PR support, Media relations, SMM, Crisis communications<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c1f6cf e-grid e-con-boxed e-con e-parent\" data-id=\"2c1f6cf\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e81782 elementor-widget elementor-widget-heading\" data-id=\"7e81782\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8a02d elementor-widget elementor-widget-text-editor\" data-id=\"3a8a02d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Ministry of Social Policy is evolving \u2014 with new projects and an updated approach to supporting people. However, it was not enough to simply implement changes \u2014 these needed to be communicated clearly, honestly, and consistently. It was essential to show that behind every initiative stands a team that genuinely cares.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Building trust in the ministry as a whole, and in Minister Oksana Zholnovych personally, was particularly challenging amid the war, when information overload and heightened emotions prevail. People need to see real actions, not just promises, and understand that the ministry listens to them.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f98ae6 e-con-full e-flex e-con e-parent\" data-id=\"5f98ae6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97fffa4 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"97fffa4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"820\" data-src=\"\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_3_1920x820.png\" class=\"attachment-full size-full wp-image-12386 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_3_1920x820.png 1920w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_3_1920x820-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_3_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_3_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_3_1920x820-1536x656.png 1536w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/820;\" \/><noscript><img decoding=\"async\" width=\"1920\" height=\"820\" src=\"\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_3_1920x820.png\" class=\"attachment-full size-full wp-image-12386\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_3_1920x820.png 1920w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_3_1920x820-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_3_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_3_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_3_1920x820-1536x656.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f09a31 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"5f09a31\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"375\" height=\"600\" data-src=\"\/wp-content\/uploads\/2025\/06\/MOSPOU_Mobile_Case_2_375x600.png\" class=\"attachment-full size-full wp-image-12781 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Mobile_Case_2_375x600.png 375w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Mobile_Case_2_375x600-188x300.png 188w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Mobile_Case_2_375x600-8x12.png 8w\" data-sizes=\"(max-width: 375px) 100vw, 375px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 375px; --smush-placeholder-aspect-ratio: 375\/600;\" \/><noscript><img decoding=\"async\" width=\"375\" height=\"600\" src=\"\/wp-content\/uploads\/2025\/06\/MOSPOU_Mobile_Case_2_375x600.png\" class=\"attachment-full size-full wp-image-12781\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Mobile_Case_2_375x600.png 375w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Mobile_Case_2_375x600-188x300.png 188w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Mobile_Case_2_375x600-8x12.png 8w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe7359e e-grid e-con-boxed e-con e-parent\" data-id=\"fe7359e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e67226 elementor-widget elementor-widget-heading\" data-id=\"4e67226\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f8da3 elementor-widget elementor-widget-text-editor\" data-id=\"a8f8da3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We developed communications that are simple, human, and consistent. Replacing bureaucratic language with authentic speech; loud slogans with tangible results. We created a strategy covering both the ministry and the minister\u2019s public image, emphasizing transparency, clarity, and steady dialogue with the public.\nAn active social media presence was launched, focusing on a recognizable style, Reels content, and clear content categories so everyone could easily find the information they needed. Simultaneously, we engaged with media outlets in Ukraine and abroad to highlight that even in difficult times, there are dedicated teams driving change in the government.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6081e9a e-con-full e-flex e-con e-parent\" data-id=\"6081e9a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8e7275 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"c8e7275\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"820\" data-src=\"\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_2_1920x820.png\" class=\"attachment-full size-full wp-image-12385 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_2_1920x820.png 1920w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_2_1920x820-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_2_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_2_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_2_1920x820-1536x656.png 1536w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/820;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"820\" src=\"\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_2_1920x820.png\" class=\"attachment-full size-full wp-image-12385\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_2_1920x820.png 1920w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_2_1920x820-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_2_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_2_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Case_2_1920x820-1536x656.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caf18a8 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"caf18a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"600\" data-src=\"\/wp-content\/uploads\/2025\/06\/MOSPOU_Mobile_Case_3_375x600.png\" class=\"attachment-full size-full wp-image-12782 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Mobile_Case_3_375x600.png 375w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Mobile_Case_3_375x600-188x300.png 188w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Mobile_Case_3_375x600-8x12.png 8w\" data-sizes=\"(max-width: 375px) 100vw, 375px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 375px; --smush-placeholder-aspect-ratio: 375\/600;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"600\" src=\"\/wp-content\/uploads\/2025\/06\/MOSPOU_Mobile_Case_3_375x600.png\" class=\"attachment-full size-full wp-image-12782\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Mobile_Case_3_375x600.png 375w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Mobile_Case_3_375x600-188x300.png 188w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/MOSPOU_Mobile_Case_3_375x600-8x12.png 8w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ec10d2 e-grid e-con-boxed e-con e-parent\" data-id=\"4ec10d2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8062f81 elementor-widget elementor-widget-heading\" data-id=\"8062f81\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1d68cf e-con-full e-flex e-con e-child\" data-id=\"b1d68cf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4790d0e elementor-widget elementor-widget-heading\" data-id=\"4790d0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-438dd76 elementor-widget elementor-widget-text-editor\" data-id=\"438dd76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">100+ news items mentioning the Minister after the initiated events, 12+ million contacts<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4d155a e-con-full e-flex e-con e-child\" data-id=\"d4d155a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77ef57c elementor-widget elementor-widget-heading\" data-id=\"77ef57c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f864f3 elementor-widget elementor-widget-text-editor\" data-id=\"3f864f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Interviews with national and international media<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92e607b e-con-full e-flex e-con e-child\" data-id=\"92e607b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17d07f7 elementor-widget elementor-widget-heading\" data-id=\"17d07f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-823c380 elementor-widget elementor-widget-text-editor\" data-id=\"823c380\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Speeches by the Minister at forums and meetings with business that we initiated to establish new partnerships.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2cdc2e e-con-full e-flex e-con e-child\" data-id=\"e2cdc2e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97bcd7e elementor-widget elementor-widget-heading\" data-id=\"97bcd7e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77f1400 elementor-widget elementor-widget-text-editor\" data-id=\"77f1400\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Steady growth of subscribers on the ministry's digital platforms.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71e1c92 e-con-full e-flex e-con e-child\" data-id=\"71e1c92\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-741cbee elementor-widget elementor-widget-heading\" data-id=\"741cbee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4ab71e elementor-widget elementor-widget-text-editor\" data-id=\"f4ab71e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Reels format brought in over 80% of the new audience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d86495 e-con-full e-flex e-con e-child\" data-id=\"2d86495\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80bc56b elementor-widget elementor-widget-heading\" data-id=\"80bc56b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">6<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b365d23 elementor-widget elementor-widget-text-editor\" data-id=\"b365d23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There is more clarity in social media \u2014 thanks to the rubric, it is clearer who is responsible for what and what has already been done.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b441875 e-con-full e-flex e-con e-child\" data-id=\"b441875\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-971f315 elementor-widget elementor-widget-heading\" data-id=\"971f315\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">7<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84148f4 elementor-widget elementor-widget-text-editor\" data-id=\"84148f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cooperation continues \u2014 and we continue to build a dialogue between the state and people.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6143d3d e-flex e-con-boxed e-con e-parent\" data-id=\"6143d3d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1532b87 elementor-widget elementor-widget-global elementor-global-8050 elementor-widget-heading\" data-id=\"1532b87\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More of our work\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b19b698 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-global elementor-global-8053 elementor-widget-loop-grid\" data-id=\"b19b698\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:6138,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-6138\">.elementor-6138 .elementor-element.elementor-element-0873254{--display:flex;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-6138 .elementor-element.elementor-element-927d406{--display:flex;--justify-content:flex-start;--overflow:hidden;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-6138 .elementor-element.elementor-element-4ee9089 img{height:360px;object-fit:cover;object-position:center center;transition-duration:1s;}.elementor-6138 .elementor-element.elementor-element-cebb6d1 > .elementor-widget-container{margin:20px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-6138 .elementor-element.elementor-element-cebb6d1 .elementor-heading-title{font-family:\"Baikal\", Sans-serif;font-size:20px;font-weight:500;text-transform:uppercase;line-height:25px;-webkit-text-stroke-color:#000;stroke:#000;color:var( --e-global-color-text );}@media(max-width:1024px){.elementor-6138 .elementor-element.elementor-element-4ee9089 img{height:300px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"6138\" class=\"elementor elementor-6138 e-loop-item e-loop-item-12238 post-12238 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio-category-campaign-content-design portfolio-category-public-relations portfolio-category-social\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-0873254 e-flex e-con-boxed e-con e-parent\" data-id=\"0873254\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-927d406 e-con-full e-flex e-con e-child\" data-id=\"927d406\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee9089 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4ee9089\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/portfolio\/vivid-fusion-creating-demand-for-licensed-ukrainian-art\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"656\" data-src=\"\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820-1536x656.png?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-12267 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820-1536x656.png 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820.png 1920w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/656;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"656\" src=\"\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820-1536x656.png?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-12267\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820-1536x656.png 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Vivid_Fusion_Case_3_1920x820.png 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cebb6d1 elementor-widget elementor-widget-heading\" data-id=\"cebb6d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/portfolio\/vivid-fusion-creating-demand-for-licensed-ukrainian-art\/\">Vivid Fusion: creating demand for licensed Ukrainian art<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"6138\" class=\"elementor elementor-6138 e-loop-item e-loop-item-12227 post-12227 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio-category-campaign-content-design portfolio-category-public-relations portfolio-category-social\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-0873254 e-flex e-con-boxed e-con e-parent\" data-id=\"0873254\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-927d406 e-con-full e-flex e-con e-child\" data-id=\"927d406\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee9089 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4ee9089\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/portfolio\/stronghold-communication-strategy-for-a-ukrainian-investment-fund-in-canada\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"656\" data-src=\"\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-1536x656.png?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-12266 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-1536x656.png 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820.png 1920w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/656;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"656\" src=\"\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-1536x656.png?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-12266\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-1536x656.png 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/StrongHold_Case_3_1920x820.png 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cebb6d1 elementor-widget elementor-widget-heading\" data-id=\"cebb6d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/portfolio\/stronghold-communication-strategy-for-a-ukrainian-investment-fund-in-canada\/\">Stronghold: communication strategy for a Ukrainian investment fund in Canada<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"6138\" class=\"elementor elementor-6138 e-loop-item e-loop-item-12217 post-12217 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio-category-campaign-content-design portfolio-category-public-relations portfolio-category-social\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-0873254 e-flex e-con-boxed e-con e-parent\" data-id=\"0873254\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-927d406 e-con-full e-flex e-con e-child\" data-id=\"927d406\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee9089 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4ee9089\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/havasred.com.ua\/en\/portfolio\/rozetka-pr-for-marketplace-1\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"656\" data-src=\"\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-1536x656.png?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-12265 lazyload\" alt=\"\" data-srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-1536x656.png 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820.png 1920w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/656;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"656\" src=\"\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-1536x656.png?wsr\" class=\"elementor-animation-grow attachment-1536x1536 size-1536x1536 wp-image-12265\" alt=\"\" srcset=\"https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-1536x656.png 1536w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-300x128.png 300w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-1024x437.png 1024w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820-768x328.png 768w, https:\/\/havasred.com.ua\/wp-content\/uploads\/2025\/06\/Rozetka_Case_2_1920x820.png 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cebb6d1 elementor-widget elementor-widget-heading\" data-id=\"cebb6d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/havasred.com.ua\/en\/portfolio\/rozetka-pr-for-marketplace-1\/\">Rozetka: PR for the \u21161 marketplace<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58eee1f e-con-full e-flex e-con e-child\" data-id=\"58eee1f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce88d6 elementor-widget__width-auto white hvr-underline-from-center hvr-icon-forward elementor-widget elementor-widget-global elementor-global-8056 elementor-widget-button\" data-id=\"5ce88d6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/havasred.com.ua\/en\/work\/\">\n\t\t\t\t\t\t<span 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