Branding and identity, Communication campaign, Collaboration, Design and art direction
Ukrainian military units need not only advanced technology but also a strong public image. The 15th Artillery Reconnaissance Brigade “Black Forest,” known as the “eyes of the artillery,” operating Shark drones and electronic warfare systems, sought to translate its innovation into the civilian sphere. The brigade aimed to become a recognizable brand to attract more recruits, donors, and partners.
At the same time, it was essential to build trust with the Ukrainian public and international allies, and to stand out among other military formations.
We developed a new visual identity based on the pixel — a symbol of precision and digital technology — harmonizing with the Armed Forces of Ukraine’s style. We crafted a mission, vision, and positioning that highlight the brigade’s core idea: strength through intelligence — the army of the future. We launched a modern “business card” website focused on recruitment and partnerships. An external recruitment campaign was conducted across Ukrainian cities, delivering clear and confident messaging for both military personnel and civilians.
Additionally, we initiated a charitable collaboration with the Ukrainian natural cosmetics brand Mr.SCRUBBER: a line of compact smart care products designed for the frontline, with 50% of profits donated to the brigade. The project received support from celebrities and influencers, amplifying its reach and credibility.
Over 20 publications and mentions in media outlets and among opinion leaders
Features in industry-leading publications such as MMR, Bazilik, and Marketer
A distinctive, modern public image of Black Forest was established
A new website and recruitment platform were launched and are actively generating applications
Business engagement in army support through partnership products
Systematic transfer of 50% of Mr.SCRUBBER product line profits to meet brigade needs
Black Forest has become a benchmark for innovative communication among military units
Expertise, flexibility, customer focus — that's us.
HAVAS Red
